Apple · Hardware · Sep 2026
Nothing Phone (1)
Nothing · Jul 2022 · 0:23
The video is built from a sequence of slow 3D product turns and macro details, then cuts to a black logo reveal. Its style is defined by edge-on rotations, push-ins to concentric forms, scanline warps, and dot-matrix type.
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Anthropic · AI · Sep 2026
Apple · Hardware · Sep 2026
Nothing Phone (1), scene by scene
· 13 scenes as text
01 · Hook · 0:00–0:03
A transparent phone case with a phone inside spins in 3D from an edge-on view to a back view on a plain light background, then cuts to a close-up of the back plate showing the concentric ring and small locking text.
Techniques: 3D mockup
Camera: Push in
02 · Hook · 0:03–0:04
A silver smartphone stands edge-on against a white background, then rotates toward the camera to reveal its front. The lock screen shows a purple dandelion wallpaper and dotted time numerals. The motion is slow and smooth.
Techniques: 3D mockup
Camera: Static
03 · Hook · 0:04–0:06
A black smartphone turns from a thin edge-on sliver to face its back toward the camera, settling on a round mesh speaker grille, against a plain light gray background.
Techniques: 3D mockup
Camera: Static
04 · Hook · 0:06–0:07
A dark phone back in 3D shows a large oval speaker with concentric rings and a circular lens at the top. The camera pushes in slowly, the oval element growing until it fills the frame on a plain light background.
Techniques: 3D mockup
Camera: Push in
05 · Hook · 0:07–0:09
A full-bleed dark spiral of thin, grainy concentric rings surrounds a flat black center, its tail breaking the pattern at the upper right. The coil sits centered and turns almost imperceptibly, an abstract shape held static on screen.
Techniques: Light sweep
Camera: Push in
06 · Hook · 0:09–0:10
A full-bleed dark spiral of thin, grainy concentric rings surrounds a flat black center, its tail breaking the pattern at the upper right. The coil sits centered and turns almost imperceptibly, an abstract shape held static on screen.
Techniques: Light sweep
Camera: Push in
07 · Hook · 0:10–0:12
A white smartphone floats in 3D perspective against a plain white background, rotating from a side angle toward the camera. Its lock screen shows a purple blossom and the time 08:45, while vertical scanlines ripple across the display.
Techniques: 3D mockup
Camera: Static
08 · Hook · 0:12–0:13
A vertical smartphone on a white background shows a purple flower wallpaper with a dotted 20:30 clock, both stretched by thin vertical black lines that warp the image.
Camera: Pan
09 · Hook · 0:13–0:16
A close-up of a white phone's rear camera module with two dark lenses sits on the left as the frame slowly pans right, opening up plain white space. The textured back panel and small screws stay in sharp focus.
Camera: Pan
10 · Hook · 0:16–0:18
A phone chassis fades in against pure black, centered and flat. Its camera module glows with a thin white ring that brightens and shifts at the top left while the body outline stays locked.
Techniques: Light sweep
Camera: Static
11 · Product intro · 0:18–0:19
A dark phone back glows with white light strips tracing the camera and a large central ring. The lights fade as the brand name NOTHING (R) forms in dot-matrix dots at the center.
On-screen text: “NOTHING (R)”
Techniques: Kinetic type
Camera: Static
12 · Outro · 0:19–0:20
A black frame holds the pixelated brand wordmark centered, static and locked-off for the full short clip.
On-screen text: “NOTHING (R)”
Camera: Static
13 · Outro · 0:20–0:23
A small white pixel-dot wordmark reading phone(1) sits centered on a black background. The frame is locked off and the text stays still for the full shot.
On-screen text: “phone(1)”
Camera: Static





