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Pitch: Collaborative presentation software for teams.
Pitch · Productivity · Oct 2020
Explore
New Apple child safety features help parents keep kids safe online
Apple · Sep 2026 · 2:17 · AI-annotated
00:00:00 / 02:17:20
The video opens on the Family app, cuts to an abstract problem montage of drifting orbs and chat bubbles, then walks feature by feature through UI mockups and 3D cards, closing on a tagline and the Apple logo. Its signature move is the five colored family orbs that reappear as characters, transitions and brand mark, paired with soft 3D tilts, frosted glass panels and a calm, evenly paced cut.
No filming indicatedEstimated needs: 9 capture groups — your screens or recordings · 1 official logo — reused across the film · 23 graphic passages — draw or supply · 11 3D passages — build or supply
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New Apple child safety features help parents keep kids safe online, scene by scene
· 55 scenes as text
01 · Product intro · 0:00–0:01
A white iPhone mockup on a light gray background shows a Family Sharing screen: five overlapping colored member circles above a list of family members with ages. The device tilts gently to the right in 3D.
Techniques: 3D mockup
Camera: Static
02 · Product intro · 0:01–0:02
A phone screen shows a Family member list with floating colored circles; the interface fades out, leaving the colored circles drifting and growing on a light gray background.
Techniques: UI zoom
Camera: Static
03 · Problem · 0:02–0:04
Five gradient spheres, red, yellow, green, blue and purple, start overlapping in a tight cluster at center, then drift apart into a loose horizontal row on a pale gray field.
Camera: Static
04 · Problem · 0:04–0:06
Flat speech bubbles in white and blue scroll upward on a dark indigo field as new messages drop in, mimicking a live chat, while a solid orange circle stays in the lower right.
Camera: Static
05 · Problem · 0:06–0:07
Yellow-green streaks and small dots drift across a dark teal field while an orange and a teal circle overlap. A dark browser-style window with three colored dots fades in at center, the circles settling into its lower right corner.
Techniques: Parallax
Camera: Pull out
06 · Problem · 0:07–0:10
A frosted-glass browser window with blurred purple content sits in front of three stacked window bars in blue, green and purple, over a flat sage background. A gradient purple sphere overlaps the window's lower edge as the layers drift slowly to the right.
Techniques: Parallax
Camera: Pull out
07 · Product intro · 0:10–0:14
A close-up of the blue orb zooms out to reveal the two-orb Family logo, the word Family set below in black. Two more orbs, purple and red, pop in to the right and settle into a row of four.
On-screen text: “Family”
Camera: Pull out
08 · Product intro · 0:14–0:23
A close-up of the Family header zooms out to reveal a flat iPhone mockup as its five colored spheres gather into a row. The member list settles in, then the screen blurs and the Violet row lifts into a floating card, its purple sphere drifting off to the top right.
Techniques: UI zoom, Morph
Camera: Pull out
09 · Demo · 0:23–0:24
A white settings card labeled Personal Information scales in at center, tilted in 3D over a blurred app-screen background. Two glossy violet spheres travel in depth around the card, one above and one below, casting a soft purple glow.
Techniques: 3D mockup, Parallax
Camera: Static
10 · Demo · 0:24–0:31
A close-up of a 'Most Used Today' card listing app icons with a purple circle above it. The camera pulls back to reveal the full iPhone screen: a purple avatar, the name Violet, three control buttons, a weekly bar chart, and a Personal Information row.
Techniques: UI zoom
Camera: Pull out
11 · Feature reveal · 0:31–0:32
A flat parental-controls card for a child named Violet rests on a light gray field, topped by a large green gradient circle and a small yellow one. The card blurs into a phone screen as the two circles drift upward and apart.
Camera: Static
12 · Feature reveal · 0:32–0:36
A tilted iPhone mockup in 3D perspective shows a Create a Child Account sheet that scrolls up to reveal a blue parent-and-child icon and a form. The name fields fill in with Sunny and Delgado, then a date picker wheel spins to select a birthday.
Techniques: 3D mockup, UI zoom
Camera: Pan
13 · Feature reveal · 0:36–0:37
Close-up of a date picker dropdown. A two-column list of months and years scrolls vertically, with the dark row June 2019 held in the center on a light gray pill highlight. The blue header September 2026 with a chevron stays fixed at the top.
Camera: Static
14 · Feature reveal · 0:37–0:38
A locked-off close-up of the lower edge of a white rounded card on a light gray field. The pill button at the bottom shifts from muted gray to bright blue, its label lightening from gray to white.
Camera: Static
15 · Feature reveal · 0:38–0:42
A rounded phone silhouette sits centered on a pale gray field, holding soft blurred dots in yellow, red and purple. The red and purple dots fly in from the sides and settle into the column, then red gradient streaks shoot out radially like speed lines.
Camera: Static
16 · Feature reveal · 0:42–0:43
A blurred rounded rectangle holding yellow, red and purple dots stays centered while red capsule bars burst outward from it in every direction, streaked with motion blur.
Camera: Static
17 · Feature reveal · 0:43–0:44
A white iPhone mockup floats on a light gray backdrop, its screen showing a parental-controls settings list. The shot zooms in as the list scrolls up, enlarging the Allowed Apps, Websites, and Content cards.
Techniques: 3D mockup, UI zoom
Camera: Static
18 · Feature reveal · 0:44–0:51
The camera zooms into an Entertainment folder on a light gray screen and pans right across a row of colorful app icons. Blue checkmark badges pop onto each icon's corner in turn while soft yellow and green balls drift in the background.
Techniques: UI zoom, Parallax
Camera: Pull out
19 · Feature reveal · 0:51–0:51
A tilted tablet mockup on a light gray field shows the App Store page for Toca Boca World. An orange cursor dot glides down to the app title, then an Ask Permission dialog fades in at the center of the screen.
Techniques: 3D mockup, Cursor demo
Camera: Static
20 · Feature reveal · 0:51–0:57
A tilted tablet in 3D shows an App Store with an Ask Permission dialog. A phone mockup slides in front and the iMessage thread scrolls, revealing a kid's app request card and a pleading bubble.
Techniques: 3D mockup
Camera: Push in
21 · Feature reveal · 0:57–0:57
A flat iMessage conversation on a white rounded card sits on a light gray field. The thread shows a child begging for an app, ending with a 'Request from Sunny' card and the message 'Pleeeeeeeeease'. The yellow avatar beside it bounces once.
Camera: Static
22 · Feature reveal · 0:57–1:00
A tilted iPhone mockup shows an iOS purchase request for the Toca Boca app with Decline and Approve buttons and the app card. The screen eases upright while a large green sphere, a small green sphere and an orange capsule drift around it at different depths.
Techniques: 3D mockup, Parallax
Camera: Static
23 · Feature reveal · 1:00–1:05
On a pale sage background, a large blue gradient sphere and a smaller red gradient circle drift across the frame, swapping left and right positions. The blue sphere scales slightly as it moves, while the red circle keeps its size, both gliding at a slow, even pace.
Camera: Static
24 · Feature reveal · 1:05–1:08
A vertical stack of glassy cards scrolls down the frame, each holding a blurred white figure and small heart, comment and share icons. A purple sphere drifts left beside the column on a dark teal background.
Techniques: Parallax
Camera: Pan
25 · Feature reveal · 1:08–1:09
On a dark teal background, a glossy purple blob morphs from a vertical egg into a horizontal pill at left, while a frosted card with a tilted photo placeholder, a white avatar and heart, comment and share icons exits the frame.
On-screen text: “●”
Techniques: Morph
Camera: Static
26 · Feature reveal · 1:09–1:12
A flat browser mockup on a light gray background shows an Ask To Browse Website prompt with a blue check bubble. A red circular cursor glides in and taps the prompt; the screen blurs as a white card with two options slides up.
Techniques: Cursor demo
Camera: Static
27 · Feature reveal · 1:12–1:17
An iMessage screen zooms in on a Time for Kids approval card as a red and a blue sphere drift across the frame. The Decline and Approve buttons fade out, replaced by “Approved by Dad”.
Techniques: UI zoom
Camera: Push in
28 · Feature reveal · 1:17–1:21
Split-screen of two abstract avatars: a white sphere on dark indigo and an orange sphere on lighter indigo, each with a typing bubble. Headline text announces an Ask to Browse request, then a blue checkmark badge pops on the white sphere as the orange sphere morphs into a rounded square.
On-screen text: “Ask to Browse “timeforkids.com””, “Approved by Dad”, “Manage contacts requires the Contacts app for communication in Phone, FaceTime and Messages.”
Techniques: Split screen, Kinetic type, Morph
Camera: Static
29 · Feature reveal · 1:21–1:23
On a purple field, a white sphere bearing a blue checkmark badge and a red sphere drift apart to the lower corners while three chat bubbles, two white and one blue, stack up in the center. A small disclaimer caption sits locked at the bottom.
On-screen text: “Manage contacts requires the Contacts app for communication in Phone, FaceTime and Messages.”
Camera: Static
30 · Feature reveal · 1:23–1:25
A blurred lavender frame sharpens into a flat chat panel with white and blue message bubbles, while a glossy purple 3D sphere drifts in from the right and settles at the panel's lower corner. A small footnote caption fades in at the bottom.
On-screen text: “Manage contacts requires the Contacts app for communication in Phone, FaceTime and Messages.”
Camera: Pull out
31 · Feature reveal · 1:25–1:26
A 3D phone mockup in perspective shows a chat thread that condenses into an eye-and-warning icon, while a purple sphere rises and scales up to cover the device's lower half. A caption line runs along the bottom.
On-screen text: “Communication Safety works in AirDrop, Contacts app, Messages, FaceTime video messages and shared photo albums. It is also designed to detect nudity in FaceTime”
Techniques: 3D mockup
Camera: Static
32 · Feature reveal · 1:26–1:30
A dark eye icon with a warning triangle sits above the centered line “This image may be upsetting.” as the background warms from gray to orange. A purple sphere rises from the bottom, growing until it covers the middle of the sentence.
On-screen text: “This image may be upsetting.”, “Communication Safety works in AirDrop, Contacts app, Messages, FaceTime video messages and shared photo albums. It is also designed to detect nudity in FaceTime”
Camera: Push in
33 · Feature reveal · 1:30–1:35
A white iPhone mockup in 3D perspective rests on a light gray field. The camera zooms into the Screen Time Schedule screen, then an Edit Schedule sheet slides up and the weekday circles light up in turn, changing the label to Weekdays.
Techniques: 3D mockup, UI zoom
Camera: Push in
34 · Feature reveal · 1:35–1:36
A tight crop on an Edit Schedule sheet with a blue weekday toggle row pulls back to reveal the full School page, showing a time field and an Allowed Categories list with app icons.
Techniques: UI zoom
Camera: Static
35 · Feature reveal · 1:36–1:38
A light-gray settings panel scrolls downward. The School card's end time changes from 2:00 PM to 3:00 PM through a spinning time picker, then the Allowed Categories list pans down to reveal Social Media, All Others and Always Allowed rows.
Camera: Push in
36 · Feature reveal · 1:38–1:42
Six dark teal rounded rectangles with thin dark slots sit in two rows of three on a pale green field, each paired with a colored dot below and a white circle floating above. The shapes ease from a loose offset into a tidy grid, then drift slowly.
Camera: Push in
37 · Feature reveal · 1:42–1:43
A rounded settings card titled Allowed Categories lists four rows, Entertainment, Games, Social Media and All Others, each with a colored app icon, a checkmark and a blue info button. The view slowly zooms in on the list.
Techniques: UI zoom
Camera: Push in
38 · Feature reveal · 1:43–1:46
On a dark teal background, three frosted-glass window cards float in 3D space as purple, red, and yellow spheres drift across them, casting colored light onto the glass. The spheres settle along the bottom edge while the cards shift in depth.
Techniques: 3D mockup, Parallax
Camera: Push in
39 · Feature reveal · 1:46–1:47
A white rounded tile with a blue pause icon and a Pause Device Use label sits centered on pale blue. It nudges right as a yellow dot pops onto its edge and a gray tile slides in beneath, while a 00 counter slides in.
On-screen text: “Pause”, “Device Use”, “00”
Camera: Static
40 · Feature reveal · 1:47–1:48
A row of rounded cards scrolls left on a pale blue background. The centered lavender card, with an offset shadow, shows a blue pause icon above “Pause Device Use”; small yellow, gray, and red dots sit beside it as a white card enters from the right.
Camera: Static
41 · Feature reveal · 1:48–1:49
On a pale blue field, two rounded feature cards drift apart: a lavender card with a blue pause icon and the label Pause Device Use, and a cream card with a blue infinity icon and Allow Unlimited Use, a red and a yellow sphere floating between them.
On-screen text: “Pause Device Use”, “Allow Unlimited Use”
Camera: Pan
42 · Feature reveal · 1:49–1:50
Two rounded cards float on a pale blue background. The left card, 'Pause Device Use', slides off left; the right card, 'Allow Unlimited Use' with a blue infinity mark, stays. Three dots, red, yellow, purple, drift down between them.
On-screen text: “Pause”, “Device Use”, “Allow”, “Unlimited Use”
Camera: Pan
43 · Feature reveal · 1:50–1:53
A white rounded card with a blue infinity logo slides to center on a light blue field; 'Allow' scales in and 'Unlimited Use' slides in beneath it. Red, yellow and purple 3D spheres drift out to the left while flat blue circles pop up and float across the background.
On-screen text: “Allow”, “Unlimited Use”
Techniques: Kinetic type, Particles
Camera: Pull out
44 · Feature reveal · 1:53–1:53
On a light blue field of drifting soft circles, a white card with a blue infinity icon and the label Allow Unlimited Use sits centered. Two matching white cards, Pause Device Use and Change Schedule, slide in from the left and right edges.
On-screen text: “Allow”, “Unlimited Use”, “Pause Device Use”, “Change Schedule”
Techniques: Kinetic type, Particles
Camera: Static
45 · Feature reveal · 1:53–1:55
A 3D phone mockup of a screen-time profile for Violet sits at an angle. Three white feature cards float out from the button row, their labels scaling and sliding, then retract as the screen sharpens into focus.
On-screen text: “Pause Device Use”, “Allow Unlimited Use”, “Change Schedule”
Techniques: 3D mockup, Kinetic type
Camera: Static
46 · Feature reveal · 1:55–1:57
On a dark purple field, a loose ring of green circles pulses and brightens while a purple and a red circle drift near the center. A small cluster of yellow, orange and white dots with two orange diamonds pops in on the right side.
Techniques: Particles
Camera: Static
47 · Feature reveal · 1:57–1:57
On a dark indigo field, flat green, purple and red circles drift and swell while small orange and yellow squares and dots scatter along diagonal trails, the outer green dots sliding at different speeds for depth.
Techniques: Parallax, Particles
Camera: Static
48 · Feature reveal · 1:57–1:59
Two gradient spheres, white and purple, rest under flat speech bubbles on a dark indigo background. The spheres shrink and rise toward the center as their colors shift to magenta and red, while the bubbles hold their positions.
Techniques: Morph
Camera: Static
49 · Other · 1:59–2:00
Three vertical capsule tracks on a dark indigo field; a purple, a yellow and a red circle slide up and down the tracks at offset speeds, like equalizer sliders.
Camera: Static
50 · Other · 2:00–2:03
A red circle flattens into a low dome on a dark purple field as small white circles hop across it like sheep. A purple circle, yellow dot and blue bar from the previous beat fade out.
Techniques: Morph
Camera: Static
51 · Other · 2:03–2:08
Five gradient-shaded spheres in red, yellow, green, blue and purple float on a dark indigo field. They bob and drift gently in a loose horizontal row, each sphere oscillating up and down at its own pace.
Camera: Static
52 · Outro · 2:08–2:10
A white headline sits centered on a black background, then scales and dissolves away. In its place, five colored dots, red through purple, settle into a rising arc across the lower middle of the frame.
On-screen text: “Simple tools for safer screens”
Techniques: Kinetic type
Camera: Static
53 · Outro · 2:10–2:11
Five glossy colored spheres, red, orange, green, blue and purple, bounce and settle into a horizontal row on black, then a white Apple logo fades in at the center as a tagline scales in.
On-screen text: “Simple tools for safer screens”
Camera: Static
54 · Outro · 2:11–2:12
A small white Apple logo holds centered on a flat black field, then dissolves to black over the final beat.
Camera: Static
55 · Outro · 2:12–2:17
The frame holds on a solid black screen for the full duration. No elements, text or motion appear, leaving a blank pause between scenes.
Camera: Static