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Introducing Luma Agents

Luma AI · Mar 2026 · 1:08 · AI-annotated

00:00:00 / 01:08:11

The film builds from a dark quote and a run of Luma logo stings through a weary live-action problem, then accelerates into a fast montage of prompt input, agent thinking, and generated storyboard, fashion, and brand outputs, closing on a radial zoom into the Luma mark. Signature moves are drifting white dot rings, 3D card grids that tilt and reflow, and radial-blur zooms that stitch live action to renders.

Footage neededEstimated needs: 4 capture groups — your screens or recordings · 1 official logo — reused across the film · 20 filmed passages — shoot, supply or replace · 7 graphic passages — draw or supply · 8 3D passages — build or supply

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Introducing Luma Agents, scene by scene

· 51 scenes as text
  1. 01 · Hook · 0:00–0:04

    A white quote sits centered on a black field while small white dots drift across the frame, leaving short motion trails. A soft blue glow rises from the lower left corner. The text stays locked off throughout.

    On-screen text: ““Creativity is intelligence having fun.””

    Techniques: Particles

    Camera: Static

  2. 02 · Product intro · 0:04–0:05

    Centered on a dark vertical gradient, the Luma wordmark holds a fixed position. Its multicolor pixel fill crossfades into a fine white line-art outline, restyling the logo in place. A small white tagline sits beneath the mark.

    On-screen text: “Luma”, ““Creativity is intelligence having fun.””

    Techniques: Morph

    Camera: Static

  3. 03 · Product intro · 0:05–0:05

    A multicolored, clay-textured wordmark reading Luma sits centered on a black background. The frame is locked off and the logo holds still for the full clip.

    On-screen text: “Luma”

    Camera: Static

  4. 04 · Product intro · 0:05–0:05

    The Luma wordmark holds centered on a black background, each letter filled with a different textured color, from blue to orange. The frame is locked-off and the text stays still throughout the short clip.

    On-screen text: “Luma”

    Camera: Static

  5. 05 · Product intro · 0:05–0:05

    A black frame holds the Luma wordmark centered, its letters filled with fine white geometric and tribal line patterns. The shot is locked off with no motion across the clip.

    On-screen text: “Luma”

    Camera: Static

  6. 06 · Product intro · 0:05–0:08

    On a black field, a tiny point of light at center brightens into a glowing white orb. A ring of small white particles appears and orbits the orb, the logo revealing itself slowly.

    On-screen text: “Luma”

    Techniques: Particles

    Camera: Static

  7. 07 · Problem · 0:08–0:11

    A dim wall of pinned photos and type sheets gives way as the camera tracks past a dark pillar into the room. Sunlight floods a long desk where a man in plaid sits slumped, head in hands, while silhouetted figures work by the windows.

    Camera: Push in

  8. 08 · Problem · 0:11–0:13

    A person in a yellow suit sits at a table of color swatches and a laptop, hand resting on their forehead. Behind them, a model poses for a photographer under studio lights beside a rack of colorful dresses. The camera slowly pushes in on the seated figure.

    Camera: Push in

  9. 09 · Problem · 0:13–0:15

    A sunlit design studio: an artist at dual monitors showing blue line sketches holds his head in his hands, then leans back, arms crossed. A cut reveals a second designer at a single screen, folded arms, nodding contentedly.

    Camera: Push in

  10. 10 · Problem · 0:15–0:16

    A man in a blue sweater sleeps with his head resting on his folded arms at a desk in a dim office. Warm desk lamps glow in the background, and a tablet, keyboard and monitor sit in the foreground.

    Camera: Static

  11. 11 · Problem · 0:16–0:18

    A dim wooden desk holds a storyboard sheet with a grid of empty frames and one sketched panel of an astronaut. Two pencils, a mouse and a keyboard sit around it. The camera drifts slowly across the paper, settling on the drawing.

    Camera: Push in

  12. 12 · Demo · 0:18–0:20

    On a dark field, clusters of small white dots form loose rings that expand and drift apart. A soft blue glow shifts from the upper left toward the upper right as the rings grow and spread across the frame.

    Techniques: Particles

    Camera: Push in

  13. 13 · Demo · 0:20–0:20

    A man in a blue sweater sleeps with his head resting on his arms at a desk in a dim office at night. A tablet, keyboard, and monitor sit on the desk beside him. The camera holds a static medium shot with slow, still pacing.

    Camera: Static

  14. 14 · Demo · 0:20–0:21

    A gray-haired man in a plaid shirt rests his head on his crossed forearms on a desk, staring wearily toward the camera. A keyboard and mouse sit in front of him; a dim wall behind is covered with pinned photos and a letter chart.

    Camera: Static

  15. 15 · Demo · 0:21–0:22

    A tilted close-up of a monitor shows a search field reading “What do you want to do?” with a Create row below, lit by a warm lamp in a dark room. The shot is locked off with shallow focus.

    Camera: Static

  16. 16 · Demo · 0:22–0:23

    Close-up of hands typing on a black mechanical keyboard on a wooden desk, lit in cool blue with shallow depth of field. Thin white text types out letter by letter at left with a blinking caret.

    On-screen text: “What do you want to do?”, “Create”, “Take my Scl”

    Techniques: Kinetic type

    Camera: Static

  17. 17 · Demo · 0:23–0:24

    A man in a plaid shirt types on a keyboard in a dim, blue-lit studio, a wall of pinned photos and alphabet charts behind him. White overlay text reads 'Take my (Script)' with Script boxed, then 'Dress' pops in above. Locked-off frame.

    On-screen text: “Take my (Script)”, “Dress”

    Camera: Static

  18. 18 · Demo · 0:24–0:25

    A woman in a yellow blazer types on a laptop in a fashion studio, blurred figures and a garment rack behind her. White overlay text reads “Dress”, “Take my (Script) and create”, “Brand”, then the line extends to “the (Storyboard)” as the side words drop out.

    On-screen text: “Take my (Script) and create”, “Dress”, “Brand”, “the (Storyboard)”

    Techniques: Kinetic type

    Camera: Static

  19. 19 · Demo · 0:25–0:27

    Tight locked-off close-up of a man's eyes in cool blue light, gazing down at a screen. A thin white line reads the headline with two words boxed; four option words fade in at the sides.

    On-screen text: “Take my Script and create the Storyboard”, “Dress”, “Brand”, “Variations”, “Campaign”

    Camera: Static

  20. 20 · Demo · 0:27–0:28

    Extreme close-up of a person's eyes, a blue screen glow reflected in them, holds still as white text lists prompt words around the center; the shot then cuts to a top-down view of a hand clicking a black mouse on a wooden desk.

    On-screen text: “Dress”, “Take my (Script) and create the (Storyboard)”, “Brand”, “Variations”, “Campaign”

    Camera: Static

  21. 21 · Demo · 0:28–0:28

    A close-up overhead shot follows a tattooed hand on a black wireless mouse at a wooden desk. The fingers press the buttons and roll the scroll wheel in a steady, locked-off frame.

    On-screen text: “Take my (Script)”, “Dress”, “and create the (Storyboard)”, “Brand”

    Camera: Static

  22. 22 · Demo · 0:28–0:30

    Close-up of a white rounded panel with a gray circular up-arrow button on a dotted gray field. A black cursor slides in from the bottom right and hovers the button; the frame dims and a small “Thin” tooltip pops in beside it.

    Techniques: Cursor demo

    Camera: Static

  23. 23 · Feature reveal · 0:30–0:31

    A dark field with a soft top glow holds a loose cluster of white and blue dots that tighten into a ring around the centered word Thinking. The dots blur and sharpen as they settle into the circle.

    On-screen text: “Thinking...”

    Techniques: Particles

    Camera: Push in

  24. 24 · Feature reveal · 0:31–0:32

    A dark field of soft bokeh dots. Three white bullet lines type in one after another: Task, Creation of a storyboard, 6 frames needed, Visual Language, Hand Drawn. A large Thinking... appears at the end.

    On-screen text: “Task — Creation of a storyboard”, “6 frames needed”, “Visual Language — Hand Drawn”, “Thinking...”

    Techniques: Kinetic type

    Camera: Static

  25. 25 · Feature reveal · 0:32–0:34

    Dark blue-black background with a soft haze. A ring of small white dots spins on the right while the gray word “Searching.” on the left fades out and a stacked list of feature names fades in line by line.

    On-screen text: “Searching.”, “Upscale”, “RAY3.14”, “RAY3.14 HDR”, “Uni-1”, “Lipsync”, “Motion Control”, “Character Reference”, “Video to Video”

    Techniques: Particles, Kinetic type

    Camera: Static

  26. 26 · Feature reveal · 0:34–0:35

    A centered white caption reads “Analyzed your request...” over a dark field. A ring of soft blue bokeh dots swirls and shifts around the text, the dots clustering into small arcs and scattering as the frame holds.

    On-screen text: “Analyzed your request...”

    Techniques: Particles

    Camera: Static

  27. 27 · Feature reveal · 0:35–0:36

    A grid of white storyboard cards tilts in 3D perspective over a dark dotted field. One card shows a line drawing of an astronaut and a tentacled creature, glowing with a blue border, while a 'Storyboard · Judging...' label with a pulsing dot icon scales in above it.

    Techniques: 3D mockup

    Camera: Pull out

  28. 28 · Feature reveal · 0:36–0:37

    A 3D grid of blank white cards recedes across a dark dotted field. The top card carries a black-and-white sketch of an astronaut and an octopus, marked by a small glowing status label. The view holds still.

    Techniques: 3D mockup

    Camera: Pull out

  29. 29 · Feature reveal · 0:37–0:38

    High angle on a dim desk: hands type at a keyboard beside a sheet of pencil storyboard sketches of a character. A blue light drifts across the paper while a notification pill reading “Storyboard · Judging...” pops in at the top right corner.

    On-screen text: “Storyboard · Judging...”

    Techniques: Light sweep

    Camera: Pull out

  30. 30 · Feature reveal · 0:38–0:40

    A black status pill with white text swings in with a 3D tilt, then locks flat at the top of a white board as the view pulls back. Three full-body fashion figures stand on cream cards above a grid of small thumbnails and a batch panel.

    Techniques: 3D mockup, UI zoom

    Camera: Pull out

  31. 31 · Feature reveal · 0:40–0:41

    In a white photo studio, a model poses between a photographer and a creative holding a tablet; her blue floral dress morphs into a red gown as multicolored fabric swirls across her, and the tablet screen updates in sync.

    Techniques: Morph

    Camera: Static

  32. 32 · Feature reveal · 0:41–0:44

    Top-down shot of a wooden table with a central Blossom sparkling water poster. Hands at the edges add color swatches, photos, can mockups and a billboard render, and the table opens into a full moodboard grid of brand assets.

    Camera: Static

  33. 33 · Feature reveal · 0:44–0:46

    A light gray board fills the frame under a dark pill header reading Blossom - Brand Exploration and Generating. A moodboard of floral brand mockups reflows as colored collaborator tags labeled Maya, David and Thomas jump between tiles.

    Techniques: Cursor demo

    Camera: Static

  34. 34 · Feature reveal · 0:46–0:47

    A grid of images on a white background zooms rapidly into a photo of a man sketching at a desk.

    On-screen text: “Blossom - Brand Exploration”, “Generating”

    Techniques: UI zoom

    Camera: Push in

  35. 35 · Feature reveal · 0:47–0:48

    A man in a bomber jacket sits at a desk in a dim, blue-lit studio at night. He holds up a sheet of pencil character sketches, smiling as he studies them. A tablet and the edge of a monitor rest on the desk beside him.

    Camera: Static

  36. 36 · Feature reveal · 0:48–0:50

    Rings of small white dots, some with a center dot, float on a near-black background. A soft blue glow drifts from the center to the upper right, lighting the rings as it moves.

    Techniques: Particles

    Camera: Push in

  37. 37 · Feature reveal · 0:50–0:50

    A pale lavender sparkling water can stands at center with condensation on its surface, flanked by fresh lavender sprigs and stacked amber honeycomb pieces on a soft purple set. The can turns slowly, its floral label and hexagon motifs catching the light.

    Techniques: 3D mockup

    Camera: Pull out

  38. 38 · Feature reveal · 0:50–0:51

    A centered 3D can of Blossom sparkling water swaps between three flavor sets, lavender, lemon verbena, rose lychee, each with matching props and a fruit-tree backdrop, while a serif headline and tagline scale in at the top and bottom, all under a chromatic-aberration blur.

    On-screen text: “BLOSSOM”, “LEMON VERBENA”, “Be One With Nature”, “ROSE LYCHEE”

    Techniques: Kinetic type, 3D mockup

    Camera: Static

  39. 39 · Feature reveal · 0:51–0:52

    A centered can crossfades from a lavender-honey label among purple flowers to a rose-lychee label among lemon slices and yellow blossoms. The serif headline and flavor line change at the top, the tagline holds at the bottom, and a soft chromatic-glitch edge frames the shot.

    On-screen text: “BLOSSOM”, “ORIGINAL BOTANICAL”, “Be One With Nature”, “BLOOM”, “LEMON VERBENA”

    Techniques: Kinetic type, 3D mockup

    Camera: Static

  40. 40 · Feature reveal · 0:52–0:52

    A vertical billboard stands in a motion-blurred corridor, its floral panel swapping from a rose-and-lychee composition to a peach-and-chamomile one and back. The background shifts from a warm hallway to a bright terminal while the can stays centered.

    On-screen text: “BLOSSOM”, “BOTANICAL SPARKLING”, “ROSE LYCHEE”, “Be One With Nature”, “PEACH CHAMOMILE”

    Techniques: Morph

    Camera: Static

  41. 41 · Feature reveal · 0:52–0:53

    A backlit digital billboard in a market corridor shows a BLOSSOM sparkling-water ad with a can, flowers and a tagline. The camera pushes in toward the panel as motion-blurred shoppers pass, and a NATURAL MARKET sign settles into frame above it.

    Techniques: 3D mockup

    Camera: Static

  42. 42 · Feature reveal · 0:53–0:53

    A 3D supermarket aisle with shelves on both sides, framed symmetrically. The camera pushes straight toward a center advertising panel showing a BLOSSOM can among flowers, and the panel image swaps from a hibiscus flavor to a cupuaçu and mango flavor mid-move.

    Techniques: UI zoom

    Camera: Push in

  43. 43 · Feature reveal · 0:53–0:54

    A glowing peach can of Blossom sparkling water hovers centered above Earth's curved horizon in dark space, framed by white chamomile stems. Golden petals and bokeh drift past as a tagline scales in. The can's right rim holds a warm highlight.

    On-screen text: “Be One With Nature”

    Techniques: 3D mockup, Particles

    Camera: Static

  44. 44 · Feature reveal · 0:54–0:56

    A woman in a flowing red, blue and yellow gown stands on a gray lunar surface, backlit by a bright sun, as loose flowers drift through the dark air. The camera orbits behind her while the title BLOSSOM is revealed at center and fades.

    On-screen text: “BLOSSOM”

    Techniques: Particles

    Camera: Pull out

  45. 45 · Demo · 0:56–0:57

    A dark sci-fi render of a suited figure with raised arms standing on a giant creature's head fills the center of a light dotted grid of white cards. The side columns of cards drift slowly upward while a pink Blossom tag appears at the right edge.

    On-screen text: “BLOSSOM”

    Techniques: Parallax

    Camera: Pull out

  46. 46 · Demo · 0:57–0:59

    On a light gray dotted canvas, a grid of small photo cards surrounds a central video window that cuts from a man at a desk to studio dancers. Yellow, red and green name pills pop in beside the cards as the cards scale.

    Camera: Pull out

  47. 47 · Demo · 0:59–1:02

    A flat board of small media cards, video thumbnails and colored collaborator name tags surrounds a central dance video. After a brief hold, the view zooms out fast with radial blur, the cards streaking outward from the center.

    Techniques: UI zoom, Speed ramp

    Camera: Pull out

  48. 48 · Demo · 1:02–1:03

    The camera flies head-on through a bright office aisle as white radial streaks burst from the center, warping the view into a fast zoom. A small figure in red stays fixed at the vanishing point while the surroundings blur into speed lines.

    Techniques: Speed ramp

    Camera: Static

  49. 49 · Outro · 1:03–1:05

    A dark, grainy background holds a centered white Luma wordmark. Small white dots drift in loose orbits around it, leaving faint light trails while the text scales slightly.

    On-screen text: “Luma”

    Techniques: Particles, Kinetic type

    Camera: Static

  50. 50 · Outro · 1:05–1:06

    The white Luma wordmark holds center on a black field as small glowing dots drift and fade around it.

    On-screen text: “Luma”

    Techniques: Particles

    Camera: Static

  51. 51 · Outro · 1:06–1:08

    On a black field, the white tagline “Be Prolific” holds centered and still while the Luma brand mark scales, then the line dims and fades out.

    On-screen text: “Be Prolific”

    Camera: Static