Inbenta · Jun 2026
Introducing Luma Agents
Luma AI · Mar 2026 · 1:08 · AI-annotated
The film builds from a dark quote and a run of Luma logo stings through a weary live-action problem, then accelerates into a fast montage of prompt input, agent thinking, and generated storyboard, fashion, and brand outputs, closing on a radial zoom into the Luma mark. Signature moves are drifting white dot rings, 3D card grids that tilt and reflow, and radial-blur zooms that stitch live action to renders.
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Introducing Luma Agents, scene by scene
· 51 scenes as text
01 · Hook · 0:00–0:04
A white quote sits centered on a black field while small white dots drift across the frame, leaving short motion trails. A soft blue glow rises from the lower left corner. The text stays locked off throughout.
On-screen text: ““Creativity is intelligence having fun.””
Techniques: Particles
Camera: Static
02 · Product intro · 0:04–0:05
Centered on a dark vertical gradient, the Luma wordmark holds a fixed position. Its multicolor pixel fill crossfades into a fine white line-art outline, restyling the logo in place. A small white tagline sits beneath the mark.
On-screen text: “Luma”, ““Creativity is intelligence having fun.””
Techniques: Morph
Camera: Static
03 · Product intro · 0:05–0:05
A multicolored, clay-textured wordmark reading Luma sits centered on a black background. The frame is locked off and the logo holds still for the full clip.
On-screen text: “Luma”
Camera: Static
04 · Product intro · 0:05–0:05
The Luma wordmark holds centered on a black background, each letter filled with a different textured color, from blue to orange. The frame is locked-off and the text stays still throughout the short clip.
On-screen text: “Luma”
Camera: Static
05 · Product intro · 0:05–0:05
A black frame holds the Luma wordmark centered, its letters filled with fine white geometric and tribal line patterns. The shot is locked off with no motion across the clip.
On-screen text: “Luma”
Camera: Static
06 · Product intro · 0:05–0:08
On a black field, a tiny point of light at center brightens into a glowing white orb. A ring of small white particles appears and orbits the orb, the logo revealing itself slowly.
On-screen text: “Luma”
Techniques: Particles
Camera: Static
07 · Problem · 0:08–0:11
A dim wall of pinned photos and type sheets gives way as the camera tracks past a dark pillar into the room. Sunlight floods a long desk where a man in plaid sits slumped, head in hands, while silhouetted figures work by the windows.
Camera: Push in
08 · Problem · 0:11–0:13
A person in a yellow suit sits at a table of color swatches and a laptop, hand resting on their forehead. Behind them, a model poses for a photographer under studio lights beside a rack of colorful dresses. The camera slowly pushes in on the seated figure.
Camera: Push in
09 · Problem · 0:13–0:15
A sunlit design studio: an artist at dual monitors showing blue line sketches holds his head in his hands, then leans back, arms crossed. A cut reveals a second designer at a single screen, folded arms, nodding contentedly.
Camera: Push in
10 · Problem · 0:15–0:16
A man in a blue sweater sleeps with his head resting on his folded arms at a desk in a dim office. Warm desk lamps glow in the background, and a tablet, keyboard and monitor sit in the foreground.
Camera: Static
11 · Problem · 0:16–0:18
A dim wooden desk holds a storyboard sheet with a grid of empty frames and one sketched panel of an astronaut. Two pencils, a mouse and a keyboard sit around it. The camera drifts slowly across the paper, settling on the drawing.
Camera: Push in
12 · Demo · 0:18–0:20
On a dark field, clusters of small white dots form loose rings that expand and drift apart. A soft blue glow shifts from the upper left toward the upper right as the rings grow and spread across the frame.
Techniques: Particles
Camera: Push in
13 · Demo · 0:20–0:20
A man in a blue sweater sleeps with his head resting on his arms at a desk in a dim office at night. A tablet, keyboard, and monitor sit on the desk beside him. The camera holds a static medium shot with slow, still pacing.
Camera: Static
14 · Demo · 0:20–0:21
A gray-haired man in a plaid shirt rests his head on his crossed forearms on a desk, staring wearily toward the camera. A keyboard and mouse sit in front of him; a dim wall behind is covered with pinned photos and a letter chart.
Camera: Static
15 · Demo · 0:21–0:22
A tilted close-up of a monitor shows a search field reading “What do you want to do?” with a Create row below, lit by a warm lamp in a dark room. The shot is locked off with shallow focus.
Camera: Static
16 · Demo · 0:22–0:23
Close-up of hands typing on a black mechanical keyboard on a wooden desk, lit in cool blue with shallow depth of field. Thin white text types out letter by letter at left with a blinking caret.
On-screen text: “What do you want to do?”, “Create”, “Take my Scl”
Techniques: Kinetic type
Camera: Static
17 · Demo · 0:23–0:24
A man in a plaid shirt types on a keyboard in a dim, blue-lit studio, a wall of pinned photos and alphabet charts behind him. White overlay text reads 'Take my (Script)' with Script boxed, then 'Dress' pops in above. Locked-off frame.
On-screen text: “Take my (Script)”, “Dress”
Camera: Static
18 · Demo · 0:24–0:25
A woman in a yellow blazer types on a laptop in a fashion studio, blurred figures and a garment rack behind her. White overlay text reads “Dress”, “Take my (Script) and create”, “Brand”, then the line extends to “the (Storyboard)” as the side words drop out.
On-screen text: “Take my (Script) and create”, “Dress”, “Brand”, “the (Storyboard)”
Techniques: Kinetic type
Camera: Static
19 · Demo · 0:25–0:27
Tight locked-off close-up of a man's eyes in cool blue light, gazing down at a screen. A thin white line reads the headline with two words boxed; four option words fade in at the sides.
On-screen text: “Take my Script and create the Storyboard”, “Dress”, “Brand”, “Variations”, “Campaign”
Camera: Static
20 · Demo · 0:27–0:28
Extreme close-up of a person's eyes, a blue screen glow reflected in them, holds still as white text lists prompt words around the center; the shot then cuts to a top-down view of a hand clicking a black mouse on a wooden desk.
On-screen text: “Dress”, “Take my (Script) and create the (Storyboard)”, “Brand”, “Variations”, “Campaign”
Camera: Static
21 · Demo · 0:28–0:28
A close-up overhead shot follows a tattooed hand on a black wireless mouse at a wooden desk. The fingers press the buttons and roll the scroll wheel in a steady, locked-off frame.
On-screen text: “Take my (Script)”, “Dress”, “and create the (Storyboard)”, “Brand”
Camera: Static
22 · Demo · 0:28–0:30
Close-up of a white rounded panel with a gray circular up-arrow button on a dotted gray field. A black cursor slides in from the bottom right and hovers the button; the frame dims and a small “Thin” tooltip pops in beside it.
Techniques: Cursor demo
Camera: Static
23 · Feature reveal · 0:30–0:31
A dark field with a soft top glow holds a loose cluster of white and blue dots that tighten into a ring around the centered word Thinking. The dots blur and sharpen as they settle into the circle.
On-screen text: “Thinking...”
Techniques: Particles
Camera: Push in
24 · Feature reveal · 0:31–0:32
A dark field of soft bokeh dots. Three white bullet lines type in one after another: Task, Creation of a storyboard, 6 frames needed, Visual Language, Hand Drawn. A large Thinking... appears at the end.
On-screen text: “Task — Creation of a storyboard”, “6 frames needed”, “Visual Language — Hand Drawn”, “Thinking...”
Techniques: Kinetic type
Camera: Static
25 · Feature reveal · 0:32–0:34
Dark blue-black background with a soft haze. A ring of small white dots spins on the right while the gray word “Searching.” on the left fades out and a stacked list of feature names fades in line by line.
On-screen text: “Searching.”, “Upscale”, “RAY3.14”, “RAY3.14 HDR”, “Uni-1”, “Lipsync”, “Motion Control”, “Character Reference”, “Video to Video”
Techniques: Particles, Kinetic type
Camera: Static
26 · Feature reveal · 0:34–0:35
A centered white caption reads “Analyzed your request...” over a dark field. A ring of soft blue bokeh dots swirls and shifts around the text, the dots clustering into small arcs and scattering as the frame holds.
On-screen text: “Analyzed your request...”
Techniques: Particles
Camera: Static
27 · Feature reveal · 0:35–0:36
A grid of white storyboard cards tilts in 3D perspective over a dark dotted field. One card shows a line drawing of an astronaut and a tentacled creature, glowing with a blue border, while a 'Storyboard · Judging...' label with a pulsing dot icon scales in above it.
Techniques: 3D mockup
Camera: Pull out
28 · Feature reveal · 0:36–0:37
A 3D grid of blank white cards recedes across a dark dotted field. The top card carries a black-and-white sketch of an astronaut and an octopus, marked by a small glowing status label. The view holds still.
Techniques: 3D mockup
Camera: Pull out
29 · Feature reveal · 0:37–0:38
High angle on a dim desk: hands type at a keyboard beside a sheet of pencil storyboard sketches of a character. A blue light drifts across the paper while a notification pill reading “Storyboard · Judging...” pops in at the top right corner.
On-screen text: “Storyboard · Judging...”
Techniques: Light sweep
Camera: Pull out
30 · Feature reveal · 0:38–0:40
A black status pill with white text swings in with a 3D tilt, then locks flat at the top of a white board as the view pulls back. Three full-body fashion figures stand on cream cards above a grid of small thumbnails and a batch panel.
Techniques: 3D mockup, UI zoom
Camera: Pull out
31 · Feature reveal · 0:40–0:41
In a white photo studio, a model poses between a photographer and a creative holding a tablet; her blue floral dress morphs into a red gown as multicolored fabric swirls across her, and the tablet screen updates in sync.
Techniques: Morph
Camera: Static
32 · Feature reveal · 0:41–0:44
Top-down shot of a wooden table with a central Blossom sparkling water poster. Hands at the edges add color swatches, photos, can mockups and a billboard render, and the table opens into a full moodboard grid of brand assets.
Camera: Static
33 · Feature reveal · 0:44–0:46
A light gray board fills the frame under a dark pill header reading Blossom - Brand Exploration and Generating. A moodboard of floral brand mockups reflows as colored collaborator tags labeled Maya, David and Thomas jump between tiles.
Techniques: Cursor demo
Camera: Static
34 · Feature reveal · 0:46–0:47
A grid of images on a white background zooms rapidly into a photo of a man sketching at a desk.
On-screen text: “Blossom - Brand Exploration”, “Generating”
Techniques: UI zoom
Camera: Push in
35 · Feature reveal · 0:47–0:48
A man in a bomber jacket sits at a desk in a dim, blue-lit studio at night. He holds up a sheet of pencil character sketches, smiling as he studies them. A tablet and the edge of a monitor rest on the desk beside him.
Camera: Static
36 · Feature reveal · 0:48–0:50
Rings of small white dots, some with a center dot, float on a near-black background. A soft blue glow drifts from the center to the upper right, lighting the rings as it moves.
Techniques: Particles
Camera: Push in
37 · Feature reveal · 0:50–0:50
A pale lavender sparkling water can stands at center with condensation on its surface, flanked by fresh lavender sprigs and stacked amber honeycomb pieces on a soft purple set. The can turns slowly, its floral label and hexagon motifs catching the light.
Techniques: 3D mockup
Camera: Pull out
38 · Feature reveal · 0:50–0:51
A centered 3D can of Blossom sparkling water swaps between three flavor sets, lavender, lemon verbena, rose lychee, each with matching props and a fruit-tree backdrop, while a serif headline and tagline scale in at the top and bottom, all under a chromatic-aberration blur.
On-screen text: “BLOSSOM”, “LEMON VERBENA”, “Be One With Nature”, “ROSE LYCHEE”
Techniques: Kinetic type, 3D mockup
Camera: Static
39 · Feature reveal · 0:51–0:52
A centered can crossfades from a lavender-honey label among purple flowers to a rose-lychee label among lemon slices and yellow blossoms. The serif headline and flavor line change at the top, the tagline holds at the bottom, and a soft chromatic-glitch edge frames the shot.
On-screen text: “BLOSSOM”, “ORIGINAL BOTANICAL”, “Be One With Nature”, “BLOOM”, “LEMON VERBENA”
Techniques: Kinetic type, 3D mockup
Camera: Static
40 · Feature reveal · 0:52–0:52
A vertical billboard stands in a motion-blurred corridor, its floral panel swapping from a rose-and-lychee composition to a peach-and-chamomile one and back. The background shifts from a warm hallway to a bright terminal while the can stays centered.
On-screen text: “BLOSSOM”, “BOTANICAL SPARKLING”, “ROSE LYCHEE”, “Be One With Nature”, “PEACH CHAMOMILE”
Techniques: Morph
Camera: Static
41 · Feature reveal · 0:52–0:53
A backlit digital billboard in a market corridor shows a BLOSSOM sparkling-water ad with a can, flowers and a tagline. The camera pushes in toward the panel as motion-blurred shoppers pass, and a NATURAL MARKET sign settles into frame above it.
Techniques: 3D mockup
Camera: Static
42 · Feature reveal · 0:53–0:53
A 3D supermarket aisle with shelves on both sides, framed symmetrically. The camera pushes straight toward a center advertising panel showing a BLOSSOM can among flowers, and the panel image swaps from a hibiscus flavor to a cupuaçu and mango flavor mid-move.
Techniques: UI zoom
Camera: Push in
43 · Feature reveal · 0:53–0:54
A glowing peach can of Blossom sparkling water hovers centered above Earth's curved horizon in dark space, framed by white chamomile stems. Golden petals and bokeh drift past as a tagline scales in. The can's right rim holds a warm highlight.
On-screen text: “Be One With Nature”
Techniques: 3D mockup, Particles
Camera: Static
44 · Feature reveal · 0:54–0:56
A woman in a flowing red, blue and yellow gown stands on a gray lunar surface, backlit by a bright sun, as loose flowers drift through the dark air. The camera orbits behind her while the title BLOSSOM is revealed at center and fades.
On-screen text: “BLOSSOM”
Techniques: Particles
Camera: Pull out
45 · Demo · 0:56–0:57
A dark sci-fi render of a suited figure with raised arms standing on a giant creature's head fills the center of a light dotted grid of white cards. The side columns of cards drift slowly upward while a pink Blossom tag appears at the right edge.
On-screen text: “BLOSSOM”
Techniques: Parallax
Camera: Pull out
46 · Demo · 0:57–0:59
On a light gray dotted canvas, a grid of small photo cards surrounds a central video window that cuts from a man at a desk to studio dancers. Yellow, red and green name pills pop in beside the cards as the cards scale.
Camera: Pull out
47 · Demo · 0:59–1:02
A flat board of small media cards, video thumbnails and colored collaborator name tags surrounds a central dance video. After a brief hold, the view zooms out fast with radial blur, the cards streaking outward from the center.
Techniques: UI zoom, Speed ramp
Camera: Pull out
48 · Demo · 1:02–1:03
The camera flies head-on through a bright office aisle as white radial streaks burst from the center, warping the view into a fast zoom. A small figure in red stays fixed at the vanishing point while the surroundings blur into speed lines.
Techniques: Speed ramp
Camera: Static
49 · Outro · 1:03–1:05
A dark, grainy background holds a centered white Luma wordmark. Small white dots drift in loose orbits around it, leaving faint light trails while the text scales slightly.
On-screen text: “Luma”
Techniques: Particles, Kinetic type
Camera: Static
50 · Outro · 1:05–1:06
The white Luma wordmark holds center on a black field as small glowing dots drift and fade around it.
On-screen text: “Luma”
Techniques: Particles
Camera: Static
51 · Outro · 1:06–1:08
On a black field, the white tagline “Be Prolific” holds centered and still while the Luma brand mark scales, then the line dims and fades out.
On-screen text: “Be Prolific”
Camera: Static






