1:54
Introducing Praxis-1 | Runway
Runway · AI · Sep 2026
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Introducing Runway Ads | Runway
Runway · Sep 2026 · 1:54 · AI-annotated
00:00:00 / 01:54:06
A dark, text-led launch film that opens on a black field with typed and blur-in headlines, then hands the story to a dark UI where the product talks through chat bubbles and counting metric cards. Pacing is slow at about 100 bpm with roughly 2.6 cuts per minute, and the signature moves are blur-to-focus type, ticking numbers, a single blue accent on every button, and the recurring wall of video tiles.
Footage neededEstimated needs: 9 capture groups — your screens or recordings · 1 official logo — reused across the film · 8 filmed passages — shoot, supply or replace · 2 graphic passages — draw or supply · 1 3D passage — build or supply
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Introducing Runway Ads | Runway, scene by scene
· 47 scenes as text
01 · Hook · 0:00–0:01
A person in a white tee holds two blue soda cans over their eyes, grinning between them, then the shot pulls back into a white photo frame against black.
Camera: Pull out
02 · Hook · 0:01–0:02
A dark grid of rounded tiles fills the frame as five video clips fade and scale into place: a fridge of colorful cans, a hand with a green can, a person holding two blue cans over their eyes, an orange pour, and a misting purple can.
Camera: Static
03 · Hook · 0:02–0:03
A dark masonry grid of rounded tiles fills the frame. Five tiles play short clips of people holding or pouring canned drinks, while the empty background tiles slide left, creating a parallax drift.
Techniques: Split screen, Parallax
Camera: Static
04 · Problem · 0:03–0:06
Black screen. The line 'Every brand faces the same problems.' types in word by word, the newest word white and the rest gray, over faint fading photos. It cuts to 'Everyone needs' in white, left of center.
On-screen text: “Every brand faces the same problems.”, “Everyone needs”
Techniques: Kinetic type
Camera: Static
05 · Problem · 0:06–0:10
A black card holds the white phrase Everyone needs on the left. On the right, five gray lines fade in one after another, then the whole text softens with a blur as the scene ends.
On-screen text: “Everyone needs”, “more ads”, “more languages”, “more sizes”, “more consistent spend”, “constant optimization”
Techniques: Kinetic type
Camera: Static
06 · Problem · 0:10–0:12
On a black background, the headline “Too many surfaces” blurs into focus on the left while a stacked list of channel names, each with a thin horizontal rule, builds line by line down the right side.
On-screen text: “Too many surfaces”, “Meta”, “Instagram”, “Facebook”, “TikTok”, “YouTube”, “Google Search”, “Google Display”, “Snapchat”, “Pinterest”
Techniques: Kinetic type
Camera: Static
07 · Problem · 0:12–0:13
On a black field, a faint grid of rounded rectangles and a thin horizontal line settle in from the left. The white text 'Not enough creative.' slides in with motion blur and sharpens into a locked position center-left.
On-screen text: “Not enough creative.”, “Scale.”
Techniques: Kinetic type
Camera: Pan
08 · Problem · 0:13–0:17
On a black background, a white headline reads “Not enough creative. Scale.” along a thin horizontal line, then “Optimization.” types out letter by letter. To the right, a 3D render of a blue soda can with yellow cartoon mascots shrinks and slides toward the right edge.
On-screen text: “Not enough creative. Scale. Optimization.”
Techniques: Kinetic type, 3D mockup
Camera: Static
09 · Problem · 0:17–0:19
Centered white caption 'We're changing that.' sits on a black field crossed by a thin horizontal line. To the right, a wireframe grid of rounded rectangles assembles outline by outline; a blurred shape streaks across the left edge at the start.
On-screen text: “We're changing that.”
Camera: Static
10 · Product intro · 0:19–0:20
A black screen fills with a dense mosaic of small video tiles and graphic posters, each showing hands holding cans, drinks being poured, and people sipping, assembling rapidly from a few frames into a full grid.
Camera: Pull out
11 · Product intro · 0:20–0:22
A dense grid of short clips shows people drinking the brand's cans against varied colored backgrounds. The grid dims and the word Introducing fades in at the center.
On-screen text: “Introducing”
Camera: Push in
12 · Product intro · 0:22–0:25
On a black field, the word Introducing scales in at center, then shifts left as the larger Runway Ads slides in from the right. Both settle into a two-column lockup with no camera move.
On-screen text: “Introducing”, “Runway Ads”
Techniques: Kinetic type
Camera: Static
13 · Product intro · 0:25–0:27
On a black field the line “An autonomous engine for performance marketing.” builds in from the left, the first clause in gray and the second in white, then holds centered and static.
On-screen text: “An autonomous engine for performance marketing.”
Techniques: Kinetic type
Camera: Static
14 · Feature reveal · 0:27–0:30
Dark product screen: a blue Get Started button sits centered on black beside the word marketing. A cursor glides in from the lower right and hovers on the button, then the view cuts to a Connect Your Ad Platforms list with Meta and TikTok rows.
On-screen text: “An autonomous engine for performance marketing.”
Techniques: Cursor demo
Camera: Static
15 · Feature reveal · 0:30–0:33
A black screen opens on a white headline and subtitle above a vertical list of four ad-platform rows. The layout scrolls up, the headline exits, and a cursor clicks each Connect button, flipping it to a blue Connected state from top to bottom.
On-screen text: “Connect Your Ad Platforms”, “Only reads and analyzes — nothing changes until you approve.”
Techniques: Cursor demo
Camera: Pan
16 · Feature reveal · 0:33–0:35
On black, a dark rounded card grows from a small Import label into a wide panel. The label types out Importing your campaigns above a thin progress bar, then a line of ad sources scales in beneath it.
Techniques: Kinetic type
Camera: Static
17 · Demo · 0:35–0:39
A dark analytics dashboard reveals from a tight framing on the campaign title, which slides left and shrinks into the header as a green Active badge scales in. Five metric cards fill with ticking numbers and a bar chart grows its columns.
Techniques: UI zoom
Camera: Pull out
18 · Feature reveal · 0:39–0:41
A dark analytics dashboard shows five stat cards and a weekly bar chart. The view zooms into the right panel, 'Improve this ad with variants', where a cursor rests on the blue 'Create 3 Variants' button.
Techniques: UI zoom, Cursor demo
Camera: Push in
19 · Feature reveal · 0:41–0:43
On black, a dark rounded pill with a white sparkle icon scales from a small square to full width, revealing the status text Generating variants... left to right, then holds.
Techniques: Masking
Camera: Static
20 · Feature reveal · 0:43–0:44
Four vertical video cards fade in one after another from left to right on a black background, each showing a person in a car holding a soda can in green, blue, purple or orange, with a small caption below each.
On-screen text: “Original — Pickle Moon”, “Variant 1 — Cloud Static”, “Variant 2 — Grape Blackout”, “Variant 3 — Chili Mango Ghost”
Techniques: Split screen
Camera: Static
21 · Feature reveal · 0:44–0:50
A black chat screen shows four vertical video clips of people holding soda cans, each with a flavor caption. A green check marks the third clip and dims the rest, then the view scrolls down to a typed reply and a cursor taps the blue send button.
Techniques: UI zoom, Cursor demo
Camera: Pan
22 · Feature reveal · 0:50–0:51
A dark interface shows a chat message and a Let's do it button with a cursor on it, then three vertical video panels of a woman holding a soda can slide in side by side, each labeled with a country name.
Techniques: Cursor demo, Split screen
Camera: Static
23 · Feature reveal · 0:51–0:59
Three vertical video panels on black show the same woman in a car holding a purple soda can, labeled United States, Mexico, Germany. A purple outline moves to each panel as she says the same line in three languages, subtitles building word by word.
On-screen text: “United States”, “Mexico”, “Germany”, “Okay, so this is my new favorite soda.”, “Bueno, este es mi refresco favorito ahora.”, “Okay, also das ist gerade meine Lieblingslimo.”
Techniques: Split screen, Kinetic type
Camera: Static
24 · Feature reveal · 0:59–1:01
A dark rounded message card grows from a small chip to a wide bubble on a black field. A small dot-cluster mark sits left of the text. The first line types in word by word, then the second line scales in beneath it.
On-screen text: “Those are running now.”, “I've got some campaign learnings so far.”
Techniques: Kinetic type
Camera: Static
25 · Feature reveal · 1:01–1:05
A dark vertical list of cards settles into view, a message card above a '3 action items' header. The frame reframes down onto one action-item card with a market table, then pushes in on the footer where a cursor rests on the white Approve button.
Techniques: UI zoom, Cursor demo
Camera: Pull out
26 · Feature reveal · 1:05–1:08
A dark rounded stat card on black shows the figure counting down to $41 while a green trend line draws itself left to right. It cuts to a small dark pill on the left, where a sparkle icon and a typed-in headline appear.
On-screen text: “Your headline statics are beating UGC 3 to 1.”
Techniques: Kinetic type
Camera: Static
27 · Feature reveal · 1:08–1:10
A dark rounded notification card wipes open from the left on a black field, two lines of white text and a small stat line fill in, then two ad thumbnails and a blue Publish button fade in. The view then zooms in with motion blur toward the Publish button.
Techniques: Masking, UI zoom
Camera: Push in
28 · Feature reveal · 1:10–1:12
Close-up of a dark UI panel with a blue rounded Publish button centered. The button scales up as a white outlined cursor slides in and rests on it, implying a click.
On-screen text: “Publish these new headline options?”
Techniques: UI zoom, Cursor demo
Camera: Static
29 · Feature reveal · 1:12–1:14
Three vertical panels sit side by side on black, each pairing the yellow puffy headline SOME TIMES YOU'RE JUST with the blue can: a hand tilts the can over a glass, the headline fills an orange gradient, and the can rests among scattered fruit. The panels slowly scale up.
On-screen text: “SOME TIMES YOU'RE JUST”
Techniques: Split screen
Camera: Static
30 · Feature reveal · 1:14–1:16
A dark rounded metric card appears on black, its title sliding in as the number counts up from 1,097 to 1,214 and a green line draws. The card then shifts into a wide panel of white text.
Camera: Static
31 · Feature reveal · 1:16–1:19
A dark approval card shows a stat headline, a small subline and three beverage ad thumbnails. The camera pushes in on the white Approve button while a cursor slides in from the lower right and hovers over it.
Techniques: UI zoom, Cursor demo
Camera: Push in
32 · Feature reveal · 1:19–1:21
Black cuts to a three-panel split screen of filmed product shots: a hand tilting a blue can into a glass, an orange drink being poured, and a top-down can on lychees. A bold yellow headline spans the panels, held static.
On-screen text: “SOME TIMES YOU'RE JUST”
Techniques: Split screen
Camera: Static
33 · Feature reveal · 1:21–1:23
A dark rounded stat card sits centered on black. The title and a large revenue figure slide in while the number counts up to $15,230, a green up-arrow with 18% and a prior-week line hold still, and a green sparkline draws itself across the right.
Techniques: Kinetic type
Camera: Static
34 · Feature reveal · 1:23–1:24
A dark revenue card with a green trend line and figures slides out of frame as a rounded chat bubble with a sparkle icon rises from the lower left. Its white message text reveals word by word, ending on 'Nice work. What should we tackle next?'
Techniques: Kinetic type
Camera: Static
35 · Feature reveal · 1:24–1:26
A dark rounded message bubble with a small four-dot icon sits on a black background. The bubble widens to the right, revealing the white text, while the frame stays locked off.
Techniques: Masking
Camera: Static
36 · Feature reveal · 1:26–1:30
A dark chat card holds four product thumbnails and a plus tile. The prompt “Create an/Ad campaign using our existing styled product images” types out beneath it, then a cursor clicks the blue arrow button and the frame cuts to a “Campaign library” header with an asset count.
Techniques: Cursor demo
Camera: Static
37 · Feature reveal · 1:30–1:31
A white “Campaign library” label with a gray asset count sits centered on black. The count ticks from 2 to 5 as two rounded photo thumbnails of blue cans slide up from the bottom edge.
On-screen text: “Campaign library 2 assets”
Techniques: Kinetic type
Camera: Static
38 · Feature reveal · 1:31–1:31
A black UI screen shows a white 'Campaign library' header above a grid of rounded ad-creative thumbnails that slide up from the bottom, soft and blurred, then sharpen as they lock into two rows.
On-screen text: “Campaign library 2 assets”
Camera: Pull out
39 · Feature reveal · 1:31–1:36
A dark grid of campaign assets scrolls down, green checkmarks popping onto tiles. The view then zooms onto the bottom bar as a cursor hovers and clicks the white Approve set button, which fills with a check icon.
Techniques: UI zoom, Cursor demo
Camera: Push in
40 · Feature reveal · 1:36–1:37
A dark interface with two ad preview cards, one red with yellow type and one photo, holds a blue Publish button. The frame sharpens from blur and a white cursor settles on the button.
Techniques: UI zoom, Cursor demo
Camera: Pan
41 · Demo · 1:37–1:39
A black screen fills with a dense grid of short clips and stills, each showing people holding or pouring a beverage can on bold colored backgrounds. The tiles light up quickly to form a full mosaic wall of ad variations.
Camera: Static
42 · Demo · 1:39–1:42
A dense grid of short clips and product shots fills the frame, each showing a person drinking from a branded can. A cursor hovers over one tile, then most tiles fade to black, leaving a scattered few.
Techniques: Cursor demo
Camera: Static
43 · Outro · 1:42–1:46
On a black background, “Scale your” holds still at left while the right slot cycles: “audiences.” is lit, then “revenue.” and “creative.” slide in and out one after another, ending on “revenue.” in white.
On-screen text: “Scale your”, “audiences.”, “creative.”, “revenue.”
Techniques: Kinetic type
Camera: Static
44 · Outro · 1:46–1:47
White sans-serif text sits centered on a pure black background, reading “Scale your revenue.” with a wide gap before the final word. The frame stays locked off and still for the full clip.
On-screen text: “Scale your revenue.”
Camera: Static
45 · Outro · 1:47–1:48
On a plain black background, a white sans-serif headline reads “Scale your revenue.” in the upper center. It fades out as a second line, “With Runway Ads,” fades in at the center of the frame.
On-screen text: “Scale your revenue.”, “With Runway Ads”
Techniques: Kinetic type
Camera: Static
46 · Outro · 1:48–1:50
A black frame holds the white line “With Runway Ads” centered, static and locked off for the full scene.
On-screen text: “With Runway Ads”
Camera: Static
47 · Outro · 1:50–1:54
A white lowercase runway wordmark sits centered on a black background, holds still, then fades out to black.
On-screen text: “runway”
Camera: Static