Pitch · Productivity · Apr 2022
The video alternates kinetic type cards with tilted 3D UI mockups on a dark purple grid, cutting at about 11 cuts per minute to a driving beat. Signature moves include words scaling in and out of frame, depth-of-field blur on floating card fields, and a recurring orange asterisk marking the AI prompt.
More like this
Loom · Productivity · Aug 2023
HeyReach| Motion Design Video, scene by scene
· 28 scenes as text
01 · Hook · 0:00–0:05
A glassy purple chat bubble and a blue Send button float on a dark grid. White lines burst from the bubble, then 'Hey' scales down inside it while a cursor taps Send, the tap ring expanding and the message fading out.
On-screen text: “Hey”, “Send”
Techniques: Kinetic type, Cursor demo
Camera: Static
02 · Hook · 0:05–0:06
On a dark purple grid, the white word Stop scales up and grows into Stop saying, then a thin rounded chip reading Hey pops in to the right.
On-screen text: “Stop saying”, “Hey”
Techniques: Kinetic type
Camera: Static
03 · Product intro · 0:06–0:07
A solid black screen holds for the whole clip, a brief pause while the voiceover says “Say HeyReach.”
Camera: Static
04 · Product intro · 0:07–0:08
On a near-black background, the word Say starts large and soft-focused with a purple tail, then scales down to a crisp white mark. A pink gradient shape and a white diamond outline appear on the right.
On-screen text: “Say”
Techniques: Kinetic type
Camera: Static
05 · Product intro · 0:08–0:09
On a dark navy field, the word Say scales in beside a rounded chip holding the heyreach hand logo and wordmark. A thin diamond outline frames the chip, then opens and fades as a purple-to-pink gradient arc sweeps in from the top right.
On-screen text: “Say”
Techniques: Kinetic type, Masking
Camera: Static
06 · Demo · 0:09–0:10
Over diagonal bands of purple, pink and orange gradient, the white “Say heyreach” title scales out of frame as a field of chat notification cards with avatars, names, times and “Hey…” comes into focus.
On-screen text: “Say”
Techniques: Kinetic type
Camera: Static
07 · Demo · 0:10–0:11
A field of chat notification cards, each with a circular avatar, a name and the word 'Hey...', drifts over a curved multicolor gradient. A dark phone mockup slides in from the right, showing a lead dashboard with a large number and a line chart.
Techniques: Parallax, 3D mockup
Camera: Push in
08 · Demo · 0:11–0:14
A dark analytics dashboard with stat cards and an orange line chart pans left across a colorful gradient, while blurred chat notification cards with avatars and Hey messages drift past in the background at a slower pace.
Techniques: Parallax
Camera: Pan
09 · Feature reveal · 0:14–0:16
On a dark purple field, pill-shaped LinkedIn contact chips sit on concentric dashed rings at varying depths. A bright white glow rises from the bottom as the chips ease into focus and a Founder chip slides into the center.
Techniques: Parallax
Camera: Push in
10 · Feature reveal · 0:16–0:19
A stack of white integration cards in 3D perspective on a dark purple background. The camera zooms out from a close-up of the Clay card, whose red Disconnected dot flips to green Connected, as the list scrolls up to reveal Make, Slack, Attio, Zapier and Instantly.
Techniques: UI zoom, 3D mockup
Camera: Pull out
11 · Feature reveal · 0:19–0:20
Stacked integration cards for Make, Slack, Attio, Zapier and Instantly sit angled in 3D perspective on a dark purple field, then the view clears to the centered headline Native integrations.
On-screen text: “Native integrations”
Techniques: 3D mockup
Camera: Static
12 · Feature reveal · 0:20–0:22
A dark purple gradient fills the frame with a few soft, out-of-focus colored dots drifting slowly. The white text 'Native integrations' sits centered and stays locked in place throughout the shot.
On-screen text: “Native integrations”
Camera: Static
13 · Feature reveal · 0:22–0:24
A large white numeral counts up from 24 to 25 on a dark purple field, the words “outbound tools” stacked to its right. Colorful app icons float at varying depths, some sharp, some blurred, drifting slowly around the type.
On-screen text: “24”, “outbound”, “25”, “tools”
Techniques: Kinetic type, Parallax
Camera: Pull out
14 · Feature reveal · 0:24–0:43
A dark workflow builder on a dotted grid: step cards stack vertically, 'If connected' with a green Connected pill, then Wait 3 days / Send message, a red Not replied pill, Wait 1 day / Send voice note, Wait 2 day / Follow-up, Wait 3 days / Like post. The camera scrolls down the list, pulls back to a tilted 3D tree topped by a LinkedIn senders avatar node, then glows a purple outline around one branch while the other blurs out.
Techniques: 3D mockup, UI zoom, Parallax
Camera: Pull out
15 · Feature reveal · 0:43–0:44
Floating chat notification cards drift across a dark purple gradient at varying depths, some blurred. A white centered headline builds word by word from “Every response,” to “Every response from.”
On-screen text: “Every response,”, “Every response from”
Techniques: Kinetic type, Parallax
Camera: Static
16 · Feature reveal · 0:44–0:45
Floating notification cards with avatars and timestamps drift in depth around a dark purple void. The centered white headline sharpens from a blurred duplicate into two clean lines as the cards glide slowly.
On-screen text: “Every response, from every account”
Techniques: Kinetic type, Parallax
Camera: Static
17 · Feature reveal · 0:45–0:46
A tilted 3D inbox interface fills the frame, listing team conversations on the left and a chat detail with a voice waveform on the right. Three notification cards float in layered 3D space at the lower left against a dark background.
Techniques: 3D mockup
Camera: Static
18 · Feature reveal · 0:46–0:49
A tilted tablet mockup displays the Unibox inbox and a conversation thread on a dark purple gradient. Three rounded name tags, Maya in green, Ethan in blue and Bonnie in purple, slide in from the sides with small pointers aimed at the list.
On-screen text: “Maya”, “Ethan”, “Bonnie”
Techniques: 3D mockup
Camera: Pull out
19 · Feature reveal · 0:49–0:50
Three white chat cards, each showing a short conversation thread, sit side by side on a dark purple gradient. They ease into position from a slight leftward offset at the start, then hold still for the rest of the clip.
Camera: Pull out
20 · Feature reveal · 0:50–0:52
Two rounded chat cards slide in from the left and lock into a side-by-side layout on a dark purple field. The left thread ends with a green bubble, the right with a blue one, each confirming a meeting time.
Techniques: Split screen
Camera: Static
21 · Feature reveal · 0:52–0:55
Centered white text builds on a dark purple gradient. The word “Except,” expands into the first line, then a second line, “have to open HeyReach,” drops in below.
On-screen text: “Except, you don't even have to open HeyReach”
Techniques: Kinetic type
Camera: Static
22 · Feature reveal · 0:55–0:56
A white app window tilts in 3D over a dark purple gradient, its header showing a Workspace 1 dropdown and tool icons. A custom arrow cursor slides to the Close button at the corner as the panel contents fade and a two-line caption holds.
On-screen text: “Except, you don't even”, “have to openHeyReach”
Techniques: 3D mockup, Cursor demo
Camera: Static
23 · Feature reveal · 0:56–0:57
A dark purple gradient holds a close pill and circular chat icon that fade out top right. An orange asterisk pulses center frame, then a rounded prompt card scales in with a serif What line and an input bar showing an orange send button.
Camera: Static
24 · Feature reveal · 0:57–1:02
A white HeyReach card with a serif headline “What are we creating next?” sits on a dark purple field. A cursor types a prompt into the input box, then moves to the orange send button as the frame zooms in on the card.
Techniques: Cursor demo, UI zoom
Camera: Pan
25 · Feature reveal · 1:02–1:03
A white HeyReach prompt card on a dark purple background shows a typed question and an orange send button ringed by a highlight as the cursor hovers. The card content then clears, and a small status line with an orange asterisk fades in at the top left.
Techniques: Cursor demo
Camera: Pull out
26 · Feature reveal · 1:03–1:09
A white card on a dark purple field builds a status list: “Connecting to HeyReach” with an orange sunburst, then hand-icon rows for leads, campaign, sequence, launch. Sparks burst behind the card as a huge white “NO” sweeps in from the left.
On-screen text: “NO”
Techniques: Kinetic type, Particles
Camera: Pull out
27 · Social proof · 1:09–1:14
On a dark purple field, a huge white 7000+ settles from a blurred digit roll while the word customers sits at its upper right. Colorful app icons float and drift around the stat, with soft bokeh dots behind.
On-screen text: “7000+”, “customers”
Techniques: Kinetic type
Camera: Pull out
28 · CTA · 1:14–1:21
The heyreach hand logo scales up at the top of a dark purple grid background. The headline “Make yourself heard.” slides in word by word, then a purple “Try it free” button expands from a thin bar as a cursor glides to hover it; checkmark labels fade in below.
On-screen text: “Make yourself heard.”
Techniques: Kinetic type, Cursor demo
Camera: Static





