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Lemlist · Oct 2026
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Flux Theory launch film with Ranbir Kapoor
Flux Theory · Sep 2026 · 1:51 · AI-reviewed
00:00:00 / 01:51:18
Ranbir Kapoor plays several contrasting versions of himself in a warm, cinematic bedroom comedy around the Flux Theory body-wash launch. Rapid reaction cuts, a floating bottle and flame effects lead into a five-variant reveal, slow cross-dissolved shower demonstrations and animated fragrance/lather claims. A towel joke closes the live action before an animated Flux Theory sign-off. Hindi dialogue and a changing musical bed drive the comic pacing.
Footage neededEstimated needs: 1 official logo — reused across the film · 64 filmed passages — shoot, supply or replace · 1 3D passage — build or supply
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Flux Theory launch film with Ranbir Kapoor, scene by scene
· 66 scenes as text
01 · Hook · 0:00–0:05
A pajama-clad man sleeps with hands folded on his chest. The view moves from above toward the side of the bed as a large sheet is drawn across the foreground; this is continuous camera and fabric movement.
Camera: Pull out
02 · Hook · 0:05–0:06
The man wakes and looks up from his pillow at the long-haired man in a black jacket with gold braid leaning over him; no woman is present.
Camera: Static
03 · Problem · 0:06–0:08
The long-haired man in a cap and black gold-braided jacket leans over the bed, showing a white Flux Theory body-wash bottle to the pajama-clad man.
On-screen text: “Aaj tere bodywash ka launch hai na? Tu aaram kar.”
Camera: Static
04 · Problem · 0:08–0:10
Close-up of the long-haired, moustached man in a beige cap holding the green-label Flux Theory bottle against the pale canopy. A dialogue subtitle appears at the bottom.
On-screen text: “Nahane main jaa raha hoon.”
Camera: Static
05 · Problem · 0:10–0:12
The pajama-clad man looks past the black-and-gold jacket in the foreground and answers from the bed. Dialogue subtitles change in place.
On-screen text: “Nahane main jaa raha hoon.”, “Aye Junglee Jawani, nahane toh main hi jaaunga.”
Camera: Static
06 · Problem · 0:12–0:15
Wide bedroom shot: the black-and-gold-jacketed man climbs off the bed while a backpack-wearing man in an orange plaid shirt stands to the right holding a bottle. The man in pajamas sits up.
On-screen text: “Aye Junglee Jawani, nahane toh main hi jaaunga.”, “Yahan se bohot durr ek maidaan hai, tu udhar jaa.”
Camera: Push in
07 · Problem · 0:15–0:16
The long-haired man rises into a close framing in front of the bright window, then looks toward the plaid-shirted man.
On-screen text: “Yahan se bohot durr ek maidaan hai, tu udhar jaa.”
Camera: Static
08 · Problem · 0:16–0:18
The backpack-wearing man in an orange plaid shirt gestures toward the long-haired man and holds a body-wash bottle. Reverse medium shot in the same room.
On-screen text: “Yahan se bohot durr ek maidaan hai, tu udhar jaa.”
Camera: Static
09 · Problem · 0:18–0:18
A long-haired man in a beige cap and black gold-braided jacket speaks to a person in an orange plaid shirt, seen from behind. He raises an open palm and tilts his head back as he talks, in a room lit by a large window.
On-screen text: “Yahan se bohot durr ek maidaan hai, tu udhar jaa.”
Camera: Static
10 · Problem · 0:18–0:23
In one continuous moving shot, the plaid-shirted man dismisses the man in the gold-braided jacket. A turbaned, gold-clad version enters holding a Flux bottle against his ear and gestures dramatically beside him.
On-screen text: “Aye Heer!”, “Mere haath peele ho na ho, par geele zarur honge.”
Camera: Pan
11 · Problem · 0:23–0:23
The pajama-clad man watches from the bed in a static reaction close-up; the dialogue subtitle continues below.
On-screen text: “Mere haath peele ho na ho, par geele zarur honge.”
Camera: Static
12 · Problem · 0:23–0:25
Close-up of the turbaned man with a gold embroidered jacket, holding the rectangular Flux Theory bottle against his ear and gesturing with his decorated palm.
On-screen text: “Mere haath peele ho na ho, par geele zarur honge.”
Camera: Static
13 · Problem · 0:25–0:26
In a dim interior, a man in a black turban and beige coat holds up a small white bottle with an orange label, grimacing, while a man in an orange plaid shirt reacts and takes the bottle. A white subtitle sits at the bottom.
On-screen text: “Abey yaar! Iss rotlu ko yahan kaun bulaya yaar?”
Camera: Static
14 · Problem · 0:26–0:28
A man in a black gold-embroidered turban and shimmering gold jacket frowns and shifts his gaze, while an out-of-focus face blurs past at the left edge. A white subtitle line holds at the bottom of the frame.
On-screen text: “Abey yaar! Iss rotlu ko yahan kaun bulaya yaar?”
Camera: Static
15 · Problem · 0:28–0:29
The plaid-shirted man turns the turbaned man by the shoulders and moves him aside. A black drape and gold costume cross the foreground; this is another male character, not a woman.
On-screen text: “Abey yaar! Iss rotlu ko yahan kaun bulaya yaar?”, “Aye, Bunny!”
Camera: Pull out
16 · Problem · 0:29–0:30
A tight insert follows the plaid-shirted man pushing the gold-clad character out of the way at waist level. The embroidered coat and hands fill the frame; no stone statue is present.
On-screen text: “Aye, Bunny!”, “Tu bhi jaa!”
Camera: Static
17 · Problem · 0:30–0:32
The man in pajamas reacts from the bed, looking toward the other characters with the short dialogue subtitle below.
On-screen text: “Tu bhi jaa!”
Camera: Static
18 · Problem · 0:32–0:37
A white-shirted man advances with a flame in his open palm. The lighting drops and returns blue as the camera backs away, then sweeps across the plaid-shirted and turbaned figures to reveal the bed and window. One continuous reframe with a rapid pan, not cuts at33160/35040/35760ms.
On-screen text: “Aag ek aisi fire ka naam hai joh tum sabko jala sakti hain.”
Techniques: Particles
Camera: Pan
19 · Problem · 0:37–0:40
The white-shirted man holds a Flux Theory bottle floating above a flame and pink sparks in his palm. He extends his other arm against blue-lit shelving.
On-screen text: “Aag ek aisi fire ka naam hai joh tum sabko jala sakti hain.”
Techniques: Particles, 3D mockup
Camera: Static
20 · Problem · 0:40–0:40
A man in pale blue pajamas sits on a bench against a wooden lattice back, brow furrowed and eyes wide as he stares off to the right. The locked-off shot holds on his tense face in a warm, dim interior.
On-screen text: “Aag ek aisi fire ka naam hai joh tum sabko jala sakti hain.”
Camera: Static
21 · Problem · 0:40–0:42
The floating bottle glows above his hand. He sweeps his free palm forward and sends the bottle toward the camera with sparks.
On-screen text: “Nahane toh main hi jaaunga.”
Techniques: Particles, 3D mockup
Camera: Static
22 · Problem · 0:42–0:43
A rectangular Flux Theory pump bottle spins through the air in shallow focus, with the gold-braided character blurred behind it. The package itself is the hero element.
On-screen text: “Nahane toh main hi jaaunga.”
Techniques: 3D mockup
Camera: Static
23 · Problem · 0:43–0:43
A moustached man in a flat cap aims a slingshot at the camera, with a small flaming object at its fork. The garden and hanging chair are behind him.
Camera: Static
24 · Problem · 0:43–0:44
Wide bedroom shot of the pajama-clad man clapping as the body-wash bottle passes in from frame right.
Camera: Static
25 · Problem · 0:44–0:45
A flat-capped man seated in a hanging garden chair aims the slingshot toward the bedroom; an out-of-focus object and the other man frame the foreground.
Camera: Static
26 · Problem · 0:45–0:46
A man in a gray shirt sits on a bed, hands raised and gesturing as he speaks, turning his head from profile toward the camera. The warm bedroom has a wooden lattice headboard, a glowing wall lamp and plants in the soft-focus background.
Camera: Static
27 · Problem · 0:46–0:47
A man in a light blue flat cap and a patterned shirt sits in a close-up, looking directly at the camera with a subtle smile. The background is a blurred outdoor setting with a white railing and warm sunlight.
Camera: Static
28 · Problem · 0:47–0:47
A man in an open cream shirt stands in a dim room, warm orange light on his face, pink glow through a lattice screen behind him. He looks up, then lunges sharply to the side, his body blurring with the fast motion.
Camera: Static
29 · Problem · 0:47–0:48
At the bright patio doorway, the flat-capped man turns with a long black-and-red object while the gold-clad and black-draped character crosses the foreground. No woman is present.
Camera: Static
30 · Problem · 0:48–0:49
Over-the-shoulder shot in a dim room lit by warm wall lamps and pink panels. A man in an open white shirt lunges forward with arms spread, then slips behind the out-of-focus silhouette of a second person in the foreground.
Camera: Static
31 · Problem · 0:49–0:50
The flat-capped man by the patio window extends a long black-and-red case-like object toward the foreground; the hanging chair stays behind him. This is not a phone.
Camera: Static
32 · Problem · 0:50–0:52
Close-up of the white-shirted man as the flame in his hand collapses into small pink sparks and smoke.
Techniques: Particles
Camera: Static
33 · Problem · 0:52–0:53
A wider view shows the white-shirted man making rapid hand gestures in the same room after the flame fades. No legible overlay is shown.
Camera: Static
34 · Problem · 0:53–0:54
A man in a flat cap and patterned shirt stands on a sunlit patio, a long handled object resting on his shoulder, his other hand at his chin in a pensive pose. A swing chair and greenery sit softly out of focus behind him.
Camera: Static
35 · Problem · 0:54–0:55
Khaki-uniformed men converge on the long-haired man in a black jacket with gold braiding, restraining his arms as he struggles. He wears a beige cap, not a tall general hat.
Camera: Pull out
36 · Problem · 0:55–0:56
The flat-capped man spreads his arms in a medium frontal view beside the patio window.
Camera: Static
37 · Problem · 0:56–0:57
A wider jump cut shows the same man with arms extended. The long black-and-red object falls from his hand; the hanging chair and garden remain behind him.
Camera: Static
38 · Problem · 0:57–0:59
The backpack-wearing man looks toward the action while the uniformed men restrain and pull the gold-braided man behind him. No plank is visible.
Camera: Static
39 · Problem · 0:59–1:00
A man in a brown checkered shirt and flat cap stands by a sheer-curtained window, a wicker hanging chair and green garden behind him. He turns and strides out of frame to the right, the static shot holding on the empty garden.
Camera: Static
40 · Problem · 1:00–1:01
A man in a red plaid shirt leaps and kicks across a wood-floored set as men in khaki uniforms watch from the left. One figure lies on the floor at right, and a blue-lit room glows behind warm lamps and round wall panels.
Camera: Pull out
41 · Problem · 1:01–1:02
A man in a red plaid shirt flies horizontally through the air, arms wide, above a man sprawled on the floor with his head back. A third man sits motionless by a blue-lit window in the warm, dim room.
Camera: Static
42 · Problem · 1:02–1:03
A man in a light blue pajama shirt sits on a wooden bench, leaning forward with wide eyes and a pursed, surprised mouth. The warm interior behind him shows a lattice panel and soft greenery. The framing opens out slightly across the shot.
Camera: Static
43 · Problem · 1:03–1:04
The plaid-shirted man lands and rolls on the wooden floor. The camera tracks his movement; it stays on him until the cut at64880ms.
Camera: Pan
44 · Problem · 1:04–1:05
Cut to the flat-capped moustached man lying on the floor and raising a hand to his forehead in a comic reaction.
Camera: Static
45 · Problem · 1:05–1:07
The backpack-wearing man lies on his back before the stairs, raising his feet. Focus shifts from his face to the cord between the shoes and back; one continuous shot across66960ms.
Camera: Static
46 · Product intro · 1:07–1:08
A hand pulls a rectangular Flux Theory body-wash bottle from a trouser pocket, revealing its cyan-and-orange THE SPORT label. This is packaging, not a phone or interface.
On-screen text: “THE SPORT”, “FLUX THEORY”
Camera: Static
47 · Product intro · 1:08–1:09
A hand places the cyan-label bottle among the other Flux Theory body-wash variants on a counter. The camera travels along the row of physical bottles.
Camera: Pan
48 · Product intro · 1:09–1:11
A man in a flat cap and orange checkered shirt stands in a dim room, a blue-lit doorway behind him. He lifts both hands to shoulder height and gives a double thumbs-up. A white Hindi caption sits centered at the bottom of the locked-off frame.
On-screen text: “Kisiki mat sun. Apne dil ki sun.”
Camera: Static
49 · Product intro · 1:11–1:12
A man in light blue pajamas sits on a bed, gazing up at a standing figure whose blurred back fills the right foreground. The warm, dimly lit bedroom holds a locked-off frame while a Hindi subtitle rests at the bottom.
On-screen text: “Kisiki mat sun. Apne dil ki sun.”
Camera: Static
50 · Product intro · 1:12–1:15
A man in a flat cap and patterned shirt stands in a dim room, pressing his hands to his chest, then cups a hand to his ear as if listening, framed against a blue-lit lattice window. A Hindi caption sits at the bottom of the frame.
On-screen text: “Kisiki mat sun. Apne dil ki sun.”
Camera: Static
51 · Product intro · 1:15–1:16
A man in blue pajamas reclines on a bed against a wooden lattice headboard, gesturing with both open hands as he talks. White subtitles appear at the bottom of the locked-off frame.
On-screen text: “Kisiki mat sun. Apne dil ki sun.”, “Wohi toh karta hoon.”
Camera: Static
52 · Product intro · 1:16–1:19
The man in pajamas leans over a table with five Flux Theory variants, points at the bottles and picks up the orange-label bottle.
On-screen text: “Wohi toh karta hoon.”
Camera: Static
53 · Demo · 1:19–1:19
Close-up of a finger flipping open the black cap of the orange-label THE REBEL body-wash bottle. It is not a perfume atomizer.
On-screen text: “THE REBEL”
Camera: Static
54 · Demo · 1:19–1:20
Close-up of the shirtless man pouring body wash from the inverted orange-label bottle into his cupped palm.
Camera: Static
55 · Demo · 1:20–1:21
A wider bathroom shot continues the pouring action beneath the shower head and beside the bright window.
Camera: Static
56 · Demo · 1:21–1:23
The man brings foamy hands to his face and neck beside the window; LONG-LASTING FRAGRANCE builds at left.
On-screen text: “LONG-LASTING FRAGRANCE”
Techniques: Kinetic type
Camera: Static
57 · Demo · 1:23–1:25
A cross-dissolve shifts to a close profile as he tilts his chin upward and massages his neck; the fragrance claim clears.
Camera: Static
58 · Demo · 1:25–1:28
A cross-dissolve brings a closer view of him rubbing his shoulder with eyes lowered.
Camera: Static
59 · Demo · 1:28–1:30
A cross-dissolve shows the foamy torso and arm being washed. RICH CREAMY LATHER builds at left.
On-screen text: “RICH CREAMY LATHER”
Techniques: Kinetic type
Camera: Static
60 · Demo · 1:30–1:33
A cross-dissolve shows a frontal view of him rubbing foam across his chest and shoulders.
Camera: Static
61 · Demo · 1:33–1:36
A cross-dissolve shifts to his raised chin and neck; he turns his head and continues washing.
Camera: Static
62 · Demo · 1:36–1:39
A cross-dissolve reveals his back covered in lather against the ribbed bathroom wall.
Camera: Static
63 · Demo · 1:39–1:42
Five Flux Theory body-wash variants sit on a shelf. The large angled headline builds above them, then holds. The bottle lineup stays in place.
On-screen text: “A BODYWASH FOR EVERY VERSION OF YOU”
Techniques: Kinetic type
Camera: Static
64 · Outro · 1:42–1:44
A shirtless man leans out from behind the glass-block shower partition and asks for a towel. Static shot with a dialogue subtitle.
On-screen text: “Aye! Koi towel dega?”
Camera: Static
65 · Outro · 1:44–1:48
Five versions of the same man sit around the bed for the closing towel joke, then the live-action image slides upward as the graphic sign-off enters.
On-screen text: “Of course. Bina towel ke sir ka launch kahaan hota hai?”
Camera: Static
66 · Outro · 1:48–1:51
The live-action image slides away into a red-and-black sign-off. The Flux Theory mark resolves with vertical echoes, then WHO DO YOU WANT TO BE TODAY? builds and holds above it in one continuous graphic animation.
On-screen text: “WHO DO YOU WANT TO BE TODAY?”, “FLUX THEORY”
Techniques: Kinetic type
Camera: Static