ClickUp · Productivity · Jun 2022
Fire Wallet
Fire Wallet · Oct 2026 · 1:00 · AI-annotated
A 60 second launch film for Fire Wallet that opens on a glitching wordmark, moves through a live-action and 2D/3D montage of everyday payments and surveillance, then resolves into a chrome logo reveal, an app and checkout demo, and a tagline card. The cut rate sits near 21 per minute on a 129 bpm pulse, alternating warm live footage with cold blue and amber graphics, and the signature move is the flame emblem held dead center over fast motion-blurred backgrounds.
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Fire Wallet, scene by scene
· 41 scenes as text
01 · Product intro · 0:00–0:01
White “FIRE WALLET” wordmark holds center on a black field, with a small gray “Fire.co” set below. The letters carry a faint, flickering glitch distortion that ripples through the strokes while the frame stays locked off.
On-screen text: “FIRE WALLET”, “Fire.co”
Camera: Static
02 · Problem · 0:01–0:03
Commuters cross a sunlit street and shoppers fill a fruit market; the clip cuts to a locked-off hand holding a phone, its screen showing the Firewallet app over a blurred, glowing city backdrop.
On-screen text: “Fire.co”
Camera: Push in
03 · Problem · 0:03–0:03
A hand holds a smartphone over a card terminal on a cafe counter, lowering it to tap for a contactless payment. A paper coffee cup and warm out-of-focus lights fill the background.
Camera: Pan
04 · Problem · 0:03–0:04
A group of friends laughs around a dim restaurant table as one person holds a phone and taps its screen, the camera low and close to the wooden tabletop with wine glasses and plates in the foreground.
Camera: Push in
05 · Problem · 0:04–0:05
A stylized 3D hairdresser with a high ponytail snips the hair of a customer seated in a red salon chair; white fluffy clumps of cut hair pop up along the bottom of the frame.
Camera: Static
06 · Problem · 0:05–0:07
A dim nightclub with a crowd dancing in the background. A man in a dark shirt stands at the marble bar counter, talking with a bartender on the right.
Camera: Static
07 · Problem · 0:07–0:08
Two people in dark streetwear lean against a white brick wall bearing a red flame logo and faded gray lettering, each looking at a phone. Cut to a close-up of the woman holding her phone, the city street and bokeh lights blurred behind her.
Camera: Static
08 · Problem · 0:08–0:11
A woman in a black coat stands on a city sidewalk, smiling as she reads her phone. She lowers the phone, slides it into her bag, and turns her head to look down the blurred street.
Camera: Static
09 · Problem · 0:11–0:13
A glowing blue skyscraper rises behind rows of seated silhouettes in a dark 3D scene. Cyan dollar signs and light bulbs drift above the crowd, then burst outward from a central ring in a spray of particles and light rays.
Techniques: Particles
Camera: Push in
10 · Problem · 0:13–0:14
A blue tunnel of dotted light streaks radiates from a bright white core as the view rushes forward through it, bokeh particles flying past the edges.
Techniques: Particles
Camera: Push in
11 · Problem · 0:14–0:15
A cartoon dollar bill with stick limbs sprints across a pastel watercolor backdrop. A robotic claw with red glowing eyes snatches it, the bill flattens, then a metal vault door with a wheel and glowing sparks fills the frame.
Techniques: Morph, Particles
Camera: Static
12 · Problem · 0:15–0:16
An illustrated bank vault door cracks open as golden shards burst from the central wheel, then swirl into a tight vortex of glowing particles that floods the frame with warm light.
Techniques: Particles
Camera: Pan
13 · Problem · 0:16–0:17
The camera drives forward through a golden tunnel of swirling particles, the concentric rings of light swelling and passing as the outer edges blur into depth. Thin cyan dashes streak across the warm field.
Techniques: Particles, Parallax
Camera: Push in
14 · Problem · 0:17–0:18
A dark cartoon control room glows with blue, pink and red screens. A top-hatted man crouches at a button panel turning a brass wheel, while a goggled man on a raised platform grips a vertical lever. Steam drifts at the left edge.
Camera: Push in
15 · Problem · 0:18–0:19
A cartoon man in a black suit and hat crouches before a dim control console, turning a brass wheel as colored screens glow. The shot pushes in on him while a second operator works a large steering wheel behind.
Camera: Push in
16 · Problem · 0:19–0:20
A fisheye view looks straight up into a ring of surveillance cameras on poles, every lens aimed at the center against a pale sky, the whole cluster rotating slowly. Buildings frame the edges.
Camera: Pan
17 · Problem · 0:20–0:21
The camera glides forward down a long, dim teal corridor lined with wall-mounted surveillance cameras and red warning lights. The wet floor mirrors the overhead fluorescents as the push-in heads toward a central doorway.
Techniques: Parallax
Camera: Push in
18 · Problem · 0:21–0:22
A fast dolly pushes through a dark, wet industrial corridor lit in teal, past red beacons and yellow floor arrows, then emerges under a concrete beam into a wider garage hall lined with columns and railings.
Camera: Push in
19 · Problem · 0:22–0:23
A dark parking garage stretches into the distance under rows of teal fluorescent lights, the wet floor mirroring them. The frame pushes in to a tight close-up of a black dome security camera hanging from the ceiling.
Camera: Push in
20 · Problem · 0:23–0:24
A dark grid of dome surveillance cameras fills the frame in 3D perspective, rows receding into black. Tiny red lights dot each lens. The view pulls back to reveal the full wall of cameras stretching to the edges.
Techniques: 3D mockup
Camera: Pull out
21 · Feature reveal · 0:24–0:25
A black circular logo with three flame shapes sits sharp and centered over a fast-panning mall interior. The escalator and shoppers blur with motion as the camera sweeps, keeping the logo locked in the middle.
Camera: Push in
22 · Feature reveal · 0:25–0:26
A circular dark logo with three flame-like curves stays fixed at center over a fast, motion-blurred push through a bright shopping mall corridor. Shoppers and storefronts streak past the edges while the emblem holds still.
Techniques: Speed ramp
Camera: Push in
23 · Feature reveal · 0:26–0:27
A dark gray circular logo with three wavy vertical lines holds fixed at center over live footage of a crowded wet market. Shoppers pass fruit and vegetable stalls under striped awnings as the camera pushes forward through the crowd with motion blur.
Camera: Push in
24 · Feature reveal · 0:27–0:28
A dark circular emblem with three flame shapes stays centered over live-action footage. The shot cuts from a hand holding a phone beside a coffee cup to two people sharing papers and a cup at a bright table.
Camera: Static
25 · Feature reveal · 0:28–0:29
A circular logo with three wavy lines holds dead center over a montage. Two suited hands pass a contract across a table, then it cuts to an anime figure in a white hoodie gripping a glowing phone, ringed by orange flames and blue sparks.
Camera: Static
26 · Feature reveal · 0:29–0:30
An anime warrior in a blue robe leans over a glowing phone, palm pressed to its screen, ringed by a circle of orange flame and blue sparks. A white circular logo with three black flame marks holds the center, pulsing with the energy.
Techniques: Particles
Camera: Static
27 · Feature reveal · 0:30–0:31
Small bright white shards drift across a deep blue gradient, then gather into a glowing hexagonal cluster of specks that fills the center of the frame.
Techniques: Particles, Morph
Camera: Static
28 · Feature reveal · 0:31–0:32
A circular metallic badge with three white wavy lines resolves out of a bright white flash, centered against a pale blue sky. A star-shaped sun flare and colored lens flares streak across the upper right of the badge.
Techniques: Light sweep
Camera: Pull out
29 · Feature reveal · 0:32–0:34
A 3D chrome badge with three wavy lines tilts against a blue sky as a sun flare glints off its edge. The flare brightens and streaks across the metal, then a white flash dissolves the badge into soft cyan shapes.
Techniques: Light sweep
Camera: Static
30 · Feature reveal · 0:34–0:36
A glowing white octagonal ring on black morphs into a faceted metallic 3D gem, then a circular mask opens to reveal a flat blue and beige illustration with a white S mark.
Techniques: Morph, Masking
Camera: Pull out
31 · Feature reveal · 0:36–0:36
A dark 3D structure of thin rods and glowing orange spheres spins inside a tunnel of concentric gold rings. The camera rushes forward, blurring the lights into streaks as the view tumbles past the bright core.
Techniques: Speed ramp
Camera: Static
32 · Feature reveal · 0:36–0:37
A 3D lattice of glowing amber nodes linked by thin rods fills a dark space, electric arcs flicker between them, and the camera pushes forward through the structure toward a bright vanishing point.
Techniques: Parallax
Camera: Pull out
33 · Feature reveal · 0:37–0:38
A macro view of a dark glossy surface crossed by diagonal metallic ridges, with small glowing amber beads resting on it and casting soft reflections. The camera glides along the surface, the beads drifting in and out of focus with shallow depth of field.
Techniques: Parallax
Camera: Static
34 · Feature reveal · 0:38–0:39
The camera pulls back from a glossy black ridged edge holding two small glowing amber spheres to a circular metallic hub with radial spokes, where the spheres bounce against a blurred blue background.
Camera: Static
35 · Demo · 0:39–0:42
A black smartphone stands on a dark surface and rotates in place, showing the app's home screen with a cash balance, then its back with the Apple logo, then the front again. A diagonal light glint sweeps across the display at the start.
Techniques: 3D mockup, Light sweep
Camera: Static
36 · Demo · 0:42–0:44
A silver laptop sits centered on a gray gradient backdrop, its screen showing a dark finance dashboard with a balance, a teal line chart and activity lists. The camera slowly pushes in on the device.
Techniques: 3D mockup
Camera: Static
37 · Demo · 0:44–0:52
A checkout page shows a filled delivery form and order summary. A cursor clicks the Pay with Fire button, a dark wallet panel opens on the right, the cursor approves via a Touch ID prompt, and a green check confirms the payment.
Techniques: Cursor demo
Camera: Static
38 · Other · 0:52–0:53
A light order confirmation page with a green check and a bold headline fades to white as a large white word “Your” fades in at center.
On-screen text: “Your”
Techniques: Kinetic type
Camera: Static
39 · Other · 0:53–0:58
A woman in profile, silhouetted against a dusk sky over a calm sea, holds still as white phrases crossfade over her shoulder: Your Money, Your Data, Your Life, then Privacy is Dignity, which lands from an oversized scale. Locked-off frame.
On-screen text: “Your Money”, “Your Data”, “Your Life”, “Privacy is Dignity”
Techniques: Kinetic type
Camera: Pull out
40 · Outro · 0:58–0:59
On black, a small white flame mark inside a thin circle sits centered, then slides left as the spaced-out capitals FIRE WALLET fade in to its right. The tagline Privacy is Dignity appears and holds still.
On-screen text: “FIRE WALLET”, “Privacy is Dignity”
Camera: Static
41 · Outro · 0:59–1:00
A black frame holds the white Fire Wallet wordmark with a circular flame mark at left, locked off and still. Near the end, the small gray URL Fire.co fades in centered below the lockup.
On-screen text: “FIRE WALLET”, “Fire.co”
Camera: Static




