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Viral SaaS Product Launch Video Idea | Commas Webinar
Commas · Sep 2026
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Découvrez Finary dans vos IA préférées
Finary · Sep 2026 · 1:11 · AI-annotated
00:00:00 / 01:11:12
The video is built as a chat conversation: a typed question, a generic three-AI answer, a Finary notification, then a connector setup and a cascade of personalized answers on dark cards. Its signature moves are letter-by-letter typing with blinking carets, the ripple on the blue send button, and camera pull-backs that tilt data cards into 3D space.
Footage neededEstimated needs: 3 capture groups — your screens or recordings · 1 official logo — reused across the film · 11 filmed passages — shoot, supply or replace · 1 graphic passage — draw or supply
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Découvrez Finary dans vos IA préférées, scene by scene
· 35 scenes as text
01 · Hook · 0:00–0:04
A glowing blue comment field sits on a black background. A white cursor clicks it, a caret appears, and 'Comment devenir riche ?' types out letter by letter. The frame zooms into the text and the blue send button as the cursor moves to press it.
Techniques: Kinetic type, UI zoom, Cursor demo
Camera: Static
02 · Hook · 0:04–0:04
The camera pushes in on a blue circular button with a white up arrow as a white cursor arrow hovers over it. Soft concentric ripple rings expand outward from the button on a dark, blurred background.
Techniques: Cursor demo, UI zoom
Camera: Static
03 · Problem · 0:04–0:06
On a dark background, three rows each bracketed by a brand logo (white swirl, orange spark, blue star) type the phrase “Ah, très bonne question.” letter by letter with a blinking caret, then hold still in a locked-off frame.
On-screen text: “Ah, très bonne question.”
Techniques: Kinetic type
Camera: Static
04 · Problem · 0:06–0:09
On a dark charcoal card, “Ah, très bonne question.” holds beside a white swirl logo. Below, a second line types out letter by letter with a blinking caret and a trailing logo, the line sliding left as it overflows the frame.
On-screen text: “Ah, très bonne question.”, “La première règle, c'est de dépenser moins que ce que vous gagnez.”
Techniques: Kinetic type
Camera: Static
05 · Problem · 0:09–0:11
Three lines of white text on a dark gray background scroll slowly left like a ticker. Orange starburst marks sit at the start of the first line and the end of the third, and a caret rests at the end of the third line. The middle line reveals “dépenser moins que ce que vous gagnez.”
On-screen text: “Ah, très bonne question.”, “La première règle, c'est de dépenser moins que ce que vous gagnez.”, “Placez la différence chaque mois.”
Techniques: Kinetic type
Camera: Pan
06 · Problem · 0:11–0:14
Four lines of French sentences on a black background slide left at a steady pace, each line revealing its full text as it moves. A thin blue cursor and a small blue asterisk icon sit at the end of the last line.
On-screen text: “Ah, très bonne question.”, “La première règle, c'est de dépenser moins que ce que vous gagnez.”, “Placez la différence chaque mois.”, “Ensuite, vous devez acquérir de nouvelles compétences et les faire valoriser.”
Techniques: Kinetic type
Camera: Pan
07 · Problem · 0:14–0:17
On a near-black background, three stacked lines of white text type out the same French sentence character by character. Each line ends with a distinct colored icon: a white spiral, an orange star, and a blue star, holding like terminal cursors as the typing completes.
On-screen text: “Le plus important, c'est de mieux gérer vos investissements sur le long terme.”
Techniques: Kinetic type
Camera: Static
08 · Problem · 0:17–0:19
In a dim blue room, a person sits at a wooden desk with their back to the camera, facing a bright laptop screen. They slowly lean back in a white office chair while a phone rests on the desk. The frame stays locked off.
On-screen text: “Le plus important, c'est de mieux gérer vos investissements sur le long”
Camera: Static
09 · Product intro · 0:19–0:22
A white smartphone rests on a wooden desk, a laptop blurred behind it. A white notification card bearing the Finary logo and the line 'Le MCP est maintenant disponible' pops in over the phone as the screen brightens to white.
On-screen text: “Finary”, “Le MCP est maintenant disponible”
Camera: Static
10 · Product intro · 0:22–0:22
A person sits at a wooden desk in a dim blue-grey room, viewed from behind, facing a bright laptop screen. The locked-off shot holds still while the Finary logo and a French caption remain fixed in frame.
On-screen text: “Finary”, “Le MCP est maintenant disponible”
Camera: Static
11 · Feature reveal · 0:22–0:24
A dark Connecteurs card with a white Ajouter pill slides in from the left and scales up on a dark gradient background. A white outline cursor glides up from below and hovers over the button.
Techniques: UI zoom, Cursor demo
Camera: Static
12 · Feature reveal · 0:24–0:27
A dark settings panel titled Ajouter un connecteur MCP slides in from the right over a blurred gradient. A white cursor types a name and a URL into the two fields, then moves down and clicks the Ajouter button.
On-screen text: “Reliez un service à votre assistant.”
Techniques: Cursor demo
Camera: Pull out
13 · Feature reveal · 0:27–0:29
A dark UI card titled Connecteurs lists a Finary connector with a Se connecter button; a cursor moves to the button and clicks it, then the card transitions to an authorization screen reading Autoriser l'accès à vos données Finary.
Techniques: Cursor demo
Camera: Static
14 · Feature reveal · 0:29–0:32
A dark blue Finary permission card fills in on a black background: the title and four bullet lines appear in sequence, then a cursor glides down to hover the orange read-only button. A login row with a URL field and a Se connecter pill slides in over the top.
Techniques: Cursor demo
Camera: Static
15 · Feature reveal · 0:32–0:33
A dark Connecteurs card with a Finary row and blue Connecté badge slides up, revealing the URL beneath, as ghosted text from the previous panel fades out; a white cursor arrow drifts down below the card.
Techniques: Cursor demo
Camera: Static
16 · Feature reveal · 0:33–0:34
A dark account-sync panel sits on a black background as account rows appear one by one; the counter climbs from 2/9 to 6/9 and statuses flip from connexion... to connecté. A faint wireframe line-art shape drifts on the left, frame locked off.
On-screen text: “Connecteurs”
Camera: Push in
17 · Feature reveal · 0:34–0:40
Dark search bar on black. 'Comment devenir riche ?' is cleared, then 'Est-ce que je peux prendre ma retraite dans 10 ans ?' types out letter by letter. The camera zooms onto the blue send button as a white cursor arrow clicks it, producing a ripple.
Techniques: Kinetic type, UI zoom, Cursor demo
Camera: Push in
18 · Feature reveal · 0:40–0:42
On a black background, two white status lines with small orange icons resolve from blur to focus, 'Connexion à Finary MCP' and 'Lecture du patrimoine total', then a third line, 'Connexion aux établissements', fades in below.
On-screen text: “Connexion à Finary MCP”, “Lecture du patrimoine total”, “Connexion aux établissements”
Techniques: Kinetic type
Camera: Static
19 · Feature reveal · 0:42–0:44
A dark field of blurred French financial phrases drifts behind a centered white title with an orange logo tile. A checklist of capability lines types in below one by one while the title scales up.
On-screen text: “Connexion à Finary MCP”, “Lecture du patrimoine total”, “Connexion aux établissements”, “Synchronisation des comptes bancaires”, “Récupération des assurances-vie”, “Lecture du PEA”, “Valorisation de l'immobilier locatif”, “Lecture des positions actions”, “Lecture des ETF et fonds indiciels”
Techniques: Kinetic type, Parallax
Camera: Pull out
20 · Feature reveal · 0:44–0:47
A centered French headline fades in line by line over a dark field. Behind it, Finary dashboard cards (retirement goal, net worth chart, asset donut) drift and the camera pulls back to reveal a 3D wall of cards, some inverted at the edges.
On-screen text: “D'après vos données Finary”, “Au rythme d'épargne de ces 24 derniers mois”, “Départ possible dans 14 ans”, “soit 4 ans de plus que votre objectif”
Techniques: Kinetic type, Parallax, 3D mockup
Camera: Static
21 · Feature reveal · 0:47–0:50
A person in a light sweater sits on a sofa, hands typing on a laptop. A dark blue rounded chat bubble floats over the right side and types out a French sentence character by character, ending with an up-arrow send icon.
On-screen text: “J'ai reçu des actions de mon entreprise, grosse moins-value. Tu peux vérifier ce que ça pèse ?”
Techniques: Kinetic type
Camera: Pull out
22 · Feature reveal · 0:50–0:52
A person in a beige sweater types on a laptop on a dark couch. On the right, white overlay text fades in line by line: “D'après vos données” with the Finary logo, then “Poids de cette ligne dans votre patrimoine” and “2,3 % du total” in gold.
On-screen text: “D'après vos données”, “Finary”, “Poids de cette ligne dans votre patrimoine”, “2,3 % du total”
Techniques: Kinetic type
Camera: Static
23 · Feature reveal · 0:52–0:54
A man in a dark suit holds a phone, shot from behind in a soft interior. A glowing dark-blue chat bubble floats at left while white French text types out word by word, finishing with a blue up-arrow send button.
On-screen text: “Tu es gestionnaire de patrimoine avec 30 ans d'expérience, fais-moi un bilan complet de mes finances”
Techniques: Kinetic type
Camera: Static
24 · Feature reveal · 0:54–0:57
Close-up of hands in a dark suit holding a smartphone against a blurred interior. A white data list with the Finary mark fades in line by line on the left, then the camera dives into the figures, which tilt into 3D as the phone edge crosses the frame.
On-screen text: “D'après vos données”, “Finary”, “Diversification géographique”, “78 % France”, “Concentration sur une seule ligne”, “31 %”, “Frais annuels sur vos placements”, “1,9 %”, “Epargne de précaution”, “4 mois”
Techniques: Morph, 3D mockup
Camera: Push in
25 · Feature reveal · 0:57–0:57
A bearded man on a blue backdrop and a woman on an orange backdrop appear in quick succession, each holding a phone. Dark blue search bars with French queries float around them, one cursor blinking as text types in.
On-screen text: “Finary”, “78 % France”, “4 mois”
Camera: Static
26 · Feature reveal · 0:57–0:58
A woman in a cream sweater holds a phone on a blue background, quick cut to a gray-haired woman on a terracotta background; dark blue rounded chat pills float around both, typing French financial questions character by character.
Techniques: Kinetic type
Camera: Static
27 · Feature reveal · 0:58–0:58
Semi-transparent blue chat bubbles with French investment prompts type out over a person holding a phone. The shot shifts from a woman with glasses on a dark blue background to a person on a warm tan background.
Techniques: Kinetic type
Camera: Static
28 · Feature reveal · 0:58–0:59
A man in a beanie, then a woman with red hair, sit with hands clasped behind a grid of dark blue chat bubbles. The French prompts inside the bubbles type out letter by letter as the tinted background shifts from warm orange to cool blue.
Techniques: Kinetic type
Camera: Static
29 · Feature reveal · 0:59–0:59
Dark blue prompt bubbles overlay live footage of people holding phones, typing French portfolio questions, each with a blue send arrow. The background crossfades from a young man to an older man in glasses.
Techniques: Kinetic type
Camera: Static
30 · Feature reveal · 0:59–1:00
A man looks down at a phone held to his chest while a cluster of dark blue prompt cards with white French investment text and circular up-arrow buttons floats in front of him. The backdrop shifts from teal to orange.
Camera: Static
31 · Feature reveal · 1:00–1:00
Dark rounded chat bubbles with French investment prompts hold a fixed grid over a person holding a phone, as the background shifts from a man in cool blue light to a woman in warm orange light.
Camera: Static
32 · Feature reveal · 1:00–1:00
A softly blurred woman holds a phone behind a cluster of dark blue chat bubbles. The bubbles, each with a blue up-arrow icon, carry French questions about wealth and portfolio, filling the frame in overlapping rows.
Camera: Static
33 · Other · 1:00–1:03
A single line of white text fades in at the center of a black screen, holds briefly, then fades out to black. Locked-off frame with no other elements.
On-screen text: “Ce n’est pas le modèle qui compte, c’est le contexte.”
Camera: Static
34 · CTA · 1:03–1:10
On a black background, the peach Finary logo sits centered above a white headline that fades in, followed by a smaller gray subline and a row of six small AI brand icons popping in. The composition holds, then fades to black.
On-screen text: “Finary est maintenant disponible dans vos IA préférées.”, “Gratuitement jusqu'à 2 comptes connectés.”
Techniques: Kinetic type
Camera: Push in
35 · Outro · 1:10–1:11
A black sign-off holds the Finary wordmark centered, with two French taglines stacked below in smaller type. All elements stay static through the clip.
On-screen text: “dans vos IA préférées.”, “Gratuitement jusqu'à 2 comptes connectés.”
Camera: Static