Apple · Hardware · Sep 2026
ElevenLabs Launch Video
ElevenLabs · Sep 2026 · 0:32 · AI-annotated
made Team: Addx Studio · studio Addx Studio
A two-act launch video: a fast-cut problem montage of 3D phones and grid props on cream and blue halftone fields, then a slow black-field reveal built on a glowing orange orb that blooms into a frosted chat demo and a row of agent cards, closing on the wordmark. Pacing shifts from a ~5.5 cut/minute kinetic grid animation to long held glows and drawn frames, with the signature moves being the halftone-to-blur transition, the orb morph, and the rounded card slides.
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ElevenLabs Launch Video, scene by scene
· 17 scenes as text
01 · Problem · 0:00–0:02
The phrase 'Someone's calling' fades in centered on a cream field, then the frame fills with a tile grid where 'make', 'to', 'an' and 'appointment.' slide in among salon product photos and dotted blocks.
On-screen text: “Someone's calling”, “make”, “to”, “an”, “appointment.”
Techniques: Kinetic type
Camera: Pan
02 · Problem · 0:02–0:03
A black office phone rests in 3D perspective on a blue halftone dot field, locked off. A gradient pill badge reading INCOMING CALL slides in from the right edge and locks beside the handset.
On-screen text: “INCOMING CALL”
Techniques: 3D mockup
Camera: Pan
03 · Problem · 0:03–0:04
A black desk phone in 3D perspective sits on a blue halftone field, an “INCOMING CALL” pill floating to its right. Blue and white pixel blocks tile the frame, assembling a giant white “L” beside the badge.
On-screen text: “INCOMING CALL”, “L”
Techniques: 3D mockup, Masking, Kinetic type
Camera: Static
04 · Problem · 0:04–0:05
On a cream grid background, the words “To book a job.” slide into place around a black phone icon. A blue “book” button with a pointing hand cursor, a yellow tape measure, a black toolbox, and an orange hard hat pop in around the text.
On-screen text: “To”, “book”, “a”, “job.”
Techniques: Kinetic type
Camera: Pan
05 · Problem · 0:05–0:05
3D construction props (hard hat, tape measure, toolbox, cone) float on a cream grid as the words a, book, job. slide by. It shifts to green and blue halftone blocks, a crane, a safety vest, and a tilted phone showing an incoming call.
On-screen text: “a”, “book”, “job.”, “To”
Techniques: Kinetic type, 3D mockup
Camera: Pan
06 · Problem · 0:05–0:07
A black smartphone floats in 3D against a blue halftone dot field, slowly rotating and tilting as it moves, while a translucent pill badge reading INCOMING CALL hovers at its right edge.
Techniques: 3D mockup
Camera: Static
07 · Problem · 0:07–0:08
On a cream grid, flat icons (laptop, pencil, mug, keyboard, handset) pop in and drift while the black lowercase words schedule and meeting. slide across; a dark Meeting notification card hovers top left.
On-screen text: “schedule”, “meeting.”
Techniques: Kinetic type
Camera: Pan
08 · Problem · 0:08–0:09
Flat-lay office objects on a pale grid carry the headline “a schedule a meeting.” as “schedule” slides in. Then a 3D Yealink desk phone sits on a blue dot grid, its screen popping up an incoming-call banner.
On-screen text: “a schedule a meeting.”, “Todlay 10:00 AM to 12:00 PM”
Techniques: Kinetic type, 3D mockup
Camera: Pan
09 · Problem · 0:09–0:10
A black Yealink desk phone floats in 3D over a blue halftone dot field, its screen showing 20:36 with a glass 'INCOMING CALL' badge beside it. The view dissolves into scattered pixel blocks on white as the words 'But' and 'nobody's' appear, with a small handset icon and emoji.
On-screen text: “INCOMING CALL”, “But”, “nobody's”
Techniques: 3D mockup, Kinetic type
Camera: Pull out
10 · Problem · 0:10–0:13
Floating 3D objects (mug, calendar, hard hat, keyboard, cone) drift over a pale grid as the serif line “But nobody's around to pickup.” assembles; a white “Until” types in, then the background flips to orange.
On-screen text: “But”, “nobody's around”, “to pickup.”, “Until”
Techniques: 3D mockup, Kinetic type
Camera: Pull out
11 · Product intro · 0:13–0:14
A large orange sphere covered in a fine dot grid sits on black, its surface shifting like a halftone map. The white text 'Until now.' holds center as the sphere and text scale, a soft glow ring blooming at the edge.
On-screen text: “Until now.”
Techniques: Kinetic type
Camera: Static
12 · Product intro · 0:14–0:17
A glowing orange orb sits at the center of a black field ringed by thin white circles. The orb dims and shrinks as a large translucent green disc blooms behind it, a small “Hi” chat bubble fades in at its left edge, and the words “Until now.” scale in.
On-screen text: “Until now.”
Techniques: Light sweep
Camera: Push in
13 · Product intro · 0:17–0:23
A grainy blurred green and blue backdrop opens through a widening circular mask. Frosted chat bubbles slide in, each Reception line tagged with a small orange dot: a greeting, a user reply typed out word by word, then a second reply, before the scene fades back to the blur.
Techniques: Masking, Kinetic type
Camera: Static
14 · Product intro · 0:23–0:27
White text builds on a black background: Stop missing calls extends to Stop missing calls and opportunities. The line fades as a thin white rounded frame draws itself, then a dark card with a green glow reveals a booking message.
On-screen text: “Stop missing calls”, “Stop missing calls and opportunities”, “Hey, I'm looking to book an appointment for next week, please?”
Techniques: Kinetic type
Camera: Static
15 · Feature reveal · 0:27–0:28
Three rounded feature cards with soft green glows align in a row on black. The center card with a calendar icon holds still while the headphone and grid icon cards slide in from the left and right edges, their labels fading in.
On-screen text: “Receptionist agent”, “Full appointment booking system”, “Informational agent”, “Answer questions, provide needed”, “Reservation agent”, “Bookings for spaces and equipment”
Camera: Static
16 · Feature reveal · 0:28–0:29
Three rounded gradient cards, each with a line icon and a two-line label, slide horizontally to close the gaps between them on a black background, forming one continuous row. The frame is locked off.
Camera: Static
17 · Outro · 0:29–0:32
On black, a thin horizontal line with a soft central glow flashes, then the white wordmark 'Reception.ai' scales in at center with the small tagline '11ElevenAgents' beneath, holding briefly before fading out.
On-screen text: “Reception.ai”, “11ElevenAgents”
Techniques: Light sweep, Kinetic type
Camera: Static





