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HeyReach| Motion Design Video
HeyReach · Oct 2026
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Introducing our NEW Wumpus Mascot
Discord · Oct 2022 · 1:07 · AI-annotated
00:00:00 / 01:07:23
A mascot announcement built as a rapid montage that alternates flat-color 2D gags, 3D renders, app UI clips, and handheld live action, cut at about 46 cuts per minute to a 108 bpm novelty song. Its signature moves are bold all-caps captions on solid color fields, countdown and split-screen gags, and a hard shift from clean white studio shots to shaky convention footage for the plush reveal.
Footage neededEstimated needs: 2 capture groups — your screens or recordings · 39 filmed passages — shoot, supply or replace · 5 graphic passages — draw or supply · 6 3D passages — build or supply
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Introducing our NEW Wumpus Mascot, scene by scene
· 54 scenes as text
01 · Hook · 0:00–0:01
A light blue cartoon creature with a white head patch and two green leaf accents spins and grows on a flat indigo background, its rounded limbs splaying outward as it tilts.
Camera: Static
02 · Hook · 0:01–0:02
A 3D yellow pencil with a blue eraser and metal ferrule floats against a dark navy background, its sharpened tip pointing right. A pink glow runs along the lower edge of the body as the pencil turns slowly in place.
Techniques: 3D mockup
Camera: Static
03 · Hook · 0:02–0:03
A flat blue cartoon creature with a black-outlined fried egg on its head bobs up and down on a solid yellow background. The egg's orange yolk and a few black tick marks stay fixed to the shell.
Camera: Static
04 · Hook · 0:03–0:04
A flat blue cartoon face with a light-blue snout sits centered on a yellow field, a fried egg balanced on its head. Blue stat captions sit in the top right. The frame holds still with no motion.
On-screen text: “+5 Intelligence”, “-12 Charisma”
Camera: Static
05 · Hook · 0:04–0:05
A big yellow emoji face on a purple background shifts from a sly smirk to a wide-eyed grin while pink sparkles twinkle, then cuts to a small 3D yellow mascot with a green sprout floating at an angle, flanked by white stat lines.
On-screen text: “+5 Intelligence”, “-12 Charisma”, “H”
Camera: Static
06 · Product intro · 0:05–0:09
A 3D blue bear mascot with a green tuft on a flat purple background turns from a three-quarter view to face the camera as the frame tightens on its head. White all-caps captions appear above it in turn.
On-screen text: “FRIEND”, “OFFICIAL DISCORD MASCOT”, “(ASSOCIATE SALES REP)”
Camera: Static
07 · Product intro · 0:09–0:10
A purple 3D bear wearing striped sunglasses holds a torch, lighting a red flame on a brown log against a flat blue background. The flame flickers and a small red ember rises.
On-screen text: “(ASSOCIATE SALES REP)”
Camera: Static
08 · Product intro · 0:10–0:11
A blue 3D monkey mascot with a green tuft on its head bounces gently in the center of a flat indigo background. The tuft pops out from behind the large white WUMPUS title held above it, while the frame stays locked off.
On-screen text: “WUMPUS”
Camera: Static
09 · Social proof · 0:11–0:12
Top-down view of a bento box shaped as a character: a pink slice holds a purple body and a blue face panel. Surrounding compartments hold star cutouts, an orange star, baby corn, a cherry tomato and a blue rice flower. The blue face brightens and the dark eye dots shift.
Camera: Static
10 · Social proof · 0:12–0:13
A lavender plush robot with a yellow leaf on its head sits on a white table, back to camera, before a blurred crowd at an event. The shot crossfades with a top-down view of the character inside a colorful bento box.
Camera: Static
11 · Social proof · 0:13–0:14
A periwinkle plush unicorn with a black horn and pale yellow halo hangs from a thin stand against a red wall of blurred white lettering. The shot fades in from white and holds locked-off on the toy's face and its product tag.
Camera: Static
12 · Social proof · 0:14–0:15
A dark sticker browser scrolls through a grid of animated blue robot characters, each looping a short gag, next to a sidebar of avatar icons. The bottom label changes from Garbage to Laugh with its pack credit.
Camera: Static
13 · Social proof · 0:15–0:16
A dimmed app screen shows a flat line illustration of a small crowned bear and a larger crowned monkey holding a scepter, seated at a low table with two cups. A gray caption sits above a purple Add Friend button; the frame stays static.
On-screen text: “Laugh”, “from Wumpus Beyond”, “Wumpus is waiting on friends. You don't have to though!”
Camera: Static
14 · Social proof · 0:16–0:18
A lavender plush monkey with a green leaf on its head floats in front of Earth's cloud-covered horizon as the camera arcs around it, while a small static caption and button overlay the shot.
On-screen text: “Wumpus is waiting on friends. You don't have to though!”, “Add Friend”
Techniques: 3D mockup
Camera: Pull out
15 · Social proof · 0:18–0:19
A 3D blurple creature with a yellow hat sits on a wooden crate surrounded by orange flames. A large glowing orange number 0 slides into the foreground.
On-screen text: “0”
Techniques: Kinetic type, 3D mockup
Camera: Push in
16 · Social proof · 0:19–0:20
Close-up of a blue plush Wumpus wearing a white beanie with a black everyone patch and three blue pixel faces, seated against a dark backdrop with a glowing blue patterned mat. The plush bobs slightly while the camera holds a tight, shallow-focus frame.
On-screen text: “0”
Camera: Static
17 · Social proof · 0:20–0:21
On a flat yellow field, a centered rectangular inset shows a pale-blue plush clutching a green leaf plush against a teal grid wall, then cuts to a round-bellied blue plush with a pink nose in the same setting.
Camera: Static
18 · Social proof · 0:21–0:21
A split screen pairs a filmed blue plush monkey in a bubbly sink on the left with a 2D cartoon monkey on the right, the cartoon wearing a green sprout on its head; it blinks and bobs gently on a solid blue background.
On-screen text: “V”
Techniques: Split screen
Camera: Static
19 · Social proof · 0:21–0:23
A three-panel split screen shows the same blue plush toy with a green leaf on its head: left, soaking in a foamy bathtub under a dripping faucet; center, a flat blue cartoon version of the character on a purple background; right, resting on a bed against a red headboard.
Techniques: Split screen
Camera: Static
20 · Feature reveal · 0:23–0:24
A wooden shipping crate with purple stenciled dimensions and a white GRIT label fills the frame, a person at the right edge holds a camera. White overlay text reads BIG NEWS IN... above a large numeral 3, held static over the footage.
On-screen text: “BIG NEWS IN...”, “3”
Camera: Push in
21 · Feature reveal · 0:24–0:26
Handheld close-up of a wooden shipping crate stenciled in blue with WOMPUS and dimensions, the frame tilting up across the panel. A white caption BIG NEWS IN... holds above a large countdown number that flips from 2 to 1.
On-screen text: “BIG NEWS IN...”, “2”, “1”
Techniques: Kinetic type
Camera: Push in
22 · Feature reveal · 0:26–0:27
In a static medium shot, a masked person in a white shirt lifts a green watering can and pours water over the green cap of a large blue plush mascot seated at a wooden desk against a white brick wall.
On-screen text: “WUMPUS”
Camera: Static
23 · Feature reveal · 0:27–0:28
Floor-level close-up of a blue plush toy resting on a light wooden floor, with a clear plastic box of white cards at left. The toy shifts slightly as the handheld camera follows it, keeping the background mirror and lamp softly out of focus.
Camera: Static
24 · Feature reveal · 0:28–0:29
Cream curtains hang closed, then part from the center as a white robot with a round head and two black oval eyes emerges from behind them, stepping into view.
Camera: Static
25 · Feature reveal · 0:29–0:29
A blue plush mascot with a round white face and black eyes steps forward between two white curtains, peeking into a warm room. The medium shot holds on the character as it shifts slightly toward the camera.
Camera: Static
26 · Feature reveal · 0:29–0:30
A blue plush toy with black bat wings is filmed from a low angle behind, rotating slowly against a plain white background. The soft fabric and stitched tail stay in soft focus while the dark wings frame the top of the shot.
Camera: Static
27 · Feature reveal · 0:30–0:31
A person in a dark shirt and blue lanyard holds a blue plush toy with a white face up to the camera, waving an open hand in front of it. The shot is a shaky close-up in a busy convention hall with blurred booths behind.
Camera: Pan
28 · Feature reveal · 0:31–0:32
A low-angle handheld shot frames a large purple plush mascot with a green crest at a convention hall. The plush tilts and rotates as the camera bobs, while masked attendees and a yellow branded banner fill the blurred background.
Camera: Push in
29 · Feature reveal · 0:32–0:33
A handheld camera sweeps quickly through a crowded trade show hall; masked attendees with lanyards pass in motion blur beneath a Hall 1 sign and a green Japanese banner.
On-screen text: “B”
Camera: Static
30 · Feature reveal · 0:33–0:34
A blue mascot with a green leaf on its head stands in a crowded convention hall as a blonde person points at it and another films with a phone. The shot starts soft and racks into focus.
Camera: Pan
31 · Feature reveal · 0:34–0:35
A handheld camera pans across a crowded tech expo floor. Masked attendees walk past a large pink display screen on the left while an intel banner hangs in the background.
Camera: Push in
32 · Feature reveal · 0:35–0:36
A masked woman in a gray shirt waves at the camera and holds out a blue plush toy in a crowded exhibition hall. A pink Tokyo Game Show wall and an Intel sign sit behind her. The handheld camera moves with noticeable motion blur.
Camera: Static
33 · Feature reveal · 0:36–0:37
A woman in a black dress and a blue mascot with a green head dance through a crowded expo hall, the handheld camera tracking them past a glowing pink display wall.
Camera: Static
34 · Feature reveal · 0:37–0:37
A blue plush mascot with a white face and black eyes covers its mouth with a paw in a tight close-up. The blurred crowd in the background stays still as the mascot's head shifts slightly.
Camera: Pan
35 · Feature reveal · 0:37–0:41
A blue plush monkey with a white face and a green leaf on its head is held against a plain white backdrop. It bobs and tilts toward the camera, pulls back to a full-body pose with folded arms, then rushes into a tight close-up of its face.
Camera: Pull out
36 · Feature reveal · 0:41–0:41
A life-size blue plush monkey with a white face panel and a green leaf on its head sways gently and lifts its arm near its face, filmed against a plain off-white backdrop.
Camera: Static
37 · Feature reveal · 0:41–0:42
A blue Wumpus plush with a green leaf on its head stands centered on a white backdrop, raising one hand in a wave. The frame is locked-off and static, with a large numeral 1 held on screen.
On-screen text: “1”
Camera: Static
38 · Feature reveal · 0:42–0:42
A person in a blue plush mascot costume with a white face mask holds a small white plush toy with a yellow tuft against its chest. The figure stays nearly still on a plain white background, framed from the waist up.
On-screen text: “1”
Camera: Static
39 · Feature reveal · 0:42–0:43
A blue elephant mascot with a green leaf on its head holds a small yellow-green sprout on a white set, then lifts out of frame as the sprout drops to the floor at the lower left.
Camera: Static
40 · Feature reveal · 0:43–0:44
A small blue plush mascot with a white snout and a green leaf on its head stands on a white seamless set. It flicks a tiny object to the left, then lifts one leg and kicks it as the object blurs out of frame.
Camera: Static
41 · Feature reveal · 0:44–0:44
A light blue plush elephant stands on the right against a plain white backdrop and swings its leg, kicking two small blue-and-yellow pieces that blur as they fly to the left.
Camera: Static
42 · Feature reveal · 0:44–0:45
Two blue Wumpus mascots stand on a white set, facing the camera. They perform a synchronized gesture; the left one turns to show its back while the right one lets a small white figure fall to the floor.
On-screen text: “1”
Camera: Static
43 · Feature reveal · 0:45–0:46
A blue plush mascot stands in a white room, framed by a circular fisheye vignette, hands clasped in front. The shot cuts to a tight close-up of its torso as a hand holds a small pink card printed with white text.
On-screen text: “1”
Camera: Static
44 · Feature reveal · 0:46–0:47
The Wumpus's blue furry paw holds a fanned stack of lavender Discord Nitro cards against a white background. The shot pushes in from a wide view to a close-up of the top card.
Camera: Static
45 · Feature reveal · 0:47–0:47
A low-angle fisheye shot frames a person in a blue plush mascot suit with a white face and black cap, standing in a white studio. The mascot holds its arms out to the sides and shifts them slightly.
Camera: Static
46 · Feature reveal · 0:47–0:49
A pale blue plush toy with a lime-green side pocket rests on a white surface, emerging from an overexposed white frame. A crumpled white sheet sits in the lower right corner. The shot holds steady.
Camera: Push in
47 · Feature reveal · 0:49–0:50
A blue plush mascot with a green sprout on its head drops into frame from the top, soft and blurred, then settles into a centered medium shot in focus against a plain white wall, its hands held to its chest.
Camera: Push in
48 · Feature reveal · 0:50–0:51
A blue plush monkey mascot holds a white rounded object over its face before a wall of colorful animal illustrations. The shot cuts to a large plush monkey head, white muzzle and black eyes, steadied by several hands against a plain white backdrop.
Camera: Static
49 · Feature reveal · 0:51–0:52
A handheld camera follows a large blue plush mascot with a green leaf on its head from behind as it moves through a crowded convention hall. A pink wall with white console logos stands on the right while attendees in dark shirts walk past on the left.
Camera: Push in
50 · Feature reveal · 0:52–0:53
A blue plush mascot with a white face and black eyes shrugs with white hands, then the view drops to its legs as it swings a hockey stick at a puck on a white floor.
Camera: Static
51 · Feature reveal · 0:53–0:54
A person in a blue pig mascot costume with a green sprout on its head stands in a crowded expo hall. Attendees film and reach toward it as the camera pans from a blurred foreground figure to the mascot.
Camera: Pull out
52 · Feature reveal · 0:54–0:55
A blue plush mascot with a white face and a green leaf on its head peeks through cream curtains in a wooden frame. The camera tilts down to its face as a dark navy line sweeps across the frame.
Techniques: Masking
Camera: Pan
53 · CTA · 0:55–0:56
A dark purple screen shows the title just-chillin with a volume icon above a grid of video thumbnails. A blue tile with a green border holds the top-left slot while flat cartoon character thumbnails scale into place around it.
On-screen text: “just-chillin”
Camera: Static
54 · CTA · 0:56–1:07
A Discord voice channel view: a 2x2 grid of cartoon video tiles loops under the header just-chillin while a product card on the left fades in, showing a purple plush with the caption adopt a plush!! and the URL discordmerch.com.
On-screen text: “adopt a plush!!”, “discordmerch.com”
Camera: Static