Ramp · Finance · Sep 2026
A Canva brand film built as a chain of short title card announcements, each followed by a fast montage of UI mockups, billboards and live action shots, all tied together by drifting name tagged chat bubbles and cursors. Confetti bursts, 3D emoji pops and quick cuts at 117 BPM give every value statement a celebratory, collaborative feel.
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Introducing Canva’s Brand Refresh, scene by scene
· 52 scenes as text
01 · Product intro · 0:00–0:01
A gradient Canva logo sits centered on white as a green Tori speech bubble pops in at the lower right, then jumps to the upper left and grows while the logo shrinks. The headline New look, scales in to close the shot.
On-screen text: “Tori”, “New look,”
Techniques: Kinetic type
Camera: Static
02 · Product intro · 0:01–0:03
A blue headline scales into the center of a plain white frame. A small green speech bubble labeled Tori slides to different corners around the text, then settles at the top left.
On-screen text: “Tori”, “New look, same mission”
Techniques: Kinetic type
Camera: Static
03 · Product intro · 0:03–0:04
On a purple-to-teal gradient, the white headline “Empower the world to” holds center while a green “Tori” chat bubble drifts up and tilts. “design” lands tilted inside a purple selection box as an orange “Alba” bubble with a cursor pops in, then a “New look, same mission” tagline appears.
On-screen text: “Empower the world to”, “Tori”, “design”, “Alba”, “New look, same mission”
Techniques: Kinetic type
Camera: Static
04 · Product intro · 0:04–0:06
Locked-off tight close-up of a curly-haired woman laughing. White text reads across her face while Figma-style cursors tagged Tori and Alba glide over her features, and a purple selection box around the word design drops out.
On-screen text: “Empower the world to design”, “Tori”, “Alba”
Camera: Static
05 · Product intro · 0:06–0:07
On a purple gradient, the white headline “Empower the world to design” holds center while glossy 3D stars and laughing emojis with star shades drift and bob around it. Orange “Alba” and green “Tori” name pills pop in near the lower edge.
On-screen text: “Empower the world to design”, “Alba”, “Tori”
Camera: Static
06 · Product intro · 0:07–0:09
A periwinkle headline reads 'Empower the world to design' centered on white while a burst of pastel confetti shapes radiates outward from the middle. An orange 'Alba' badge and a green 'Tori' badge drift and scale apart near the bottom.
On-screen text: “Empower the world to design”, “Alba”, “Tori”
Techniques: Particles
Camera: Static
07 · Feature reveal · 0:09–0:12
On a white background, the blue headline 'We believe design is for everyone' builds line by line. A light blue highlight with purple bars appears around 'everyone', and a purple 'Hector' speech bubble with a small cursor arrow drifts from top center to the bottom right.
On-screen text: “We believe”, “design is for”, “everyone”, “Hector”
Techniques: Kinetic type
Camera: Static
08 · Feature reveal · 0:12–0:14
On a white field, rounded label pills in teal, blue, purple, pink, red, orange and green, each with a small triangle pointer, scale and slide into a wavy diagonal chain of role names (Teacher, Sales, Marketing, HR, Creative, Creator, Social, PR, Hector).
On-screen text: “We believe”, “design is for”, “everyone”, “Social”, “PR”, “Hector”, “Teacher”, “Sales”, “Marketing”, “HR”
Techniques: Kinetic type
Camera: Static
09 · Feature reveal · 0:14–0:16
A wavy row of colorful name and role speech bubbles drifts across a white background, then shrinks to a single orange Rita bubble as the indigo headline We're thinking global slides in next to a small globe.
On-screen text: “We're thinking global”
Techniques: Kinetic type
Camera: Static
10 · Feature reveal · 0:16–0:17
A rotating 3D Earth sits at center on a white background while colorful rounded name tags with pointer triangles drift around it at varying depths. The headline slides in across the frame.
On-screen text: “We're thinking global”
Techniques: Parallax
Camera: Pan
11 · Feature reveal · 0:17–0:19
A white headline types itself out letter by letter behind a pink caret on a blue-to-purple gradient. A pink speech bubble reading Anna drifts down from the top right and stops beside the finished word.
On-screen text: “Acting local”, “Anna”
Techniques: Kinetic type
Camera: Static
12 · Feature reveal · 0:19–0:20
Three phone mockups of the Canva app sit side by side on a blue gradient. The center screen shows a green St. Patrick's design with a cartoon clover, the side screens show purple and blue designs. The phones drift slowly toward the center.
On-screen text: “Acting local”
Techniques: Parallax
Camera: Pull out
13 · Feature reveal · 0:20–0:21
A horizontal row of flat phone mockups, each showing a different Canva design template, scrolls across a purple-to-blue gradient, passing a green St. Patrick's design, a colorful Pride poster, a digital catalog, and a screen with a heart character.
Camera: Pan
14 · Feature reveal · 0:21–0:23
A horizontal band of white Canva template cards with rounded tops scrolls left across a purple-to-blue gradient, each card showing a Valentine's Day design in photos, cartoon hearts and multilingual text. A large black serif headline repeats and scrolls along with the cards.
On-screen text: “Design in a heartbeat”
Camera: Pan
15 · Feature reveal · 0:23–0:23
A row of Canva mobile app windows on a teal-to-purple gradient slides left, bringing a Korean-language design to the center. An orange Maya name tag with a cursor pointer glides from the top right to hover above the center window.
On-screen text: “Maya”
Camera: Pan
16 · Feature reveal · 0:23–0:26
A purple-to-teal gradient fills the frame as the white headline sits in a selection box with an orange Maya tag. The text scales up to reveal the full line, then the same design appears on a white-framed billboard mounted on a brick wall.
On-screen text: “Maya”, “Scaling our brand.”
Techniques: Kinetic type
Camera: Pull out
17 · Feature reveal · 0:26–0:28
A billboard mounted on a brick wall shows a Canva presentation. The slide content cuts from a three-panel layout with a photo and name tags to a new slide pairing the photo with a headline, as yellow star particles pop around the words.
On-screen text: “Scaling our brand.”
Techniques: Particles
Camera: Pull out
18 · Feature reveal · 0:28–0:28
Locked-off shot of a roadside billboard against a pale blue sky. The board shows a Canva ad: a teal-to-purple gradient panel with the white script logo, beside a cream panel reading “Peak hours creativity” with small collaborator tags and reaction icons.
On-screen text: “Canva”, “canva.com”, “Peak hours”, “creativity”, “Jake”
Camera: Static
19 · Feature reveal · 0:28–0:29
A flat digital billboard above a subway entrance displays a Canva design reading Keep DESIGNS on track with colorful letter circles and two comment bubbles, set in a live-action city street with street signs and a green lamp post. The frame is locked off and static.
On-screen text: “Peak hours”, “creativityl”, “Jake”, “Meli”
Camera: Static
20 · Feature reveal · 0:29–0:29
A row of Canva posters covers a subway station wall, alternating gradient ads with name tags and photos of people at laptops, the taglines All onboard and Made for humans centered on the purple panels.
Camera: Static
21 · Feature reveal · 0:29–0:30
A framed screen on a gray paneled wall shows a Canva video: a blue-to-purple gradient card with the headline It's training day sits beside a woman in a pink shirt who talks and gestures. The word day scales up over the shot.
Techniques: Kinetic type
Camera: Static
22 · Feature reveal · 0:30–0:31
Over-the-shoulder close-up of a person in a dark sweater holding a tablet with both hands; the screen shows the Canva homepage with the headline “Show the blank page who’s boss” and colorful design cards. The person’s head sits blurred in the right foreground, and the shot holds static.
Camera: Static
23 · Feature reveal · 0:31–0:31
A large outdoor billboard against a blue sky shows a three-panel Canva ad: a white panel with a headline, a photo of a curly-haired woman in plaid, and a pink panel with bold letters. A red 'Ellie' tag with an arrow slides in at the lower right.
On-screen text: “Ellie”
Camera: Static
24 · Feature reveal · 0:31–0:32
A large screen in a transit station shows a Canva comment with a heart-eyes and star reaction count, an escalator railing crossing the foreground. A red name tag reading Ellie slides in across the lower right.
On-screen text: “Ellie”
Camera: Static
25 · Feature reveal · 0:32–0:34
Centered indigo heading “Using our tools” on white. A red cursor and a red “Ellie” pill tag move around the word as the middle letters of “tools” swap into a row of seven colorful circular app icons, then back to plain text.
On-screen text: “Using our”, “tools”, “Ellie”
Techniques: Kinetic type, Morph
Camera: Static
26 · Feature reveal · 0:34–0:38
The Canva home screen scrolls down through the grid of recent files as a red Ellie comment bubble moves along, pointing to different thumbnails. At the end, a large headline Using our tools, appears.
On-screen text: “Using our”, “tools,”
Techniques: Kinetic type
Camera: Pan
27 · Feature reveal · 0:38–0:40
The Canva editor opens on a light canvas holding a red gradient card with the white headline 'To amplify what makes us iconic'. Two green 'Jane' collaboration cursors drift from the right edge of the card to the left icon rail while the card eases up in size.
On-screen text: “To amplify what makes us iconic”
Techniques: Cursor demo
Camera: Push in
28 · Feature reveal · 0:40–0:44
White headline “To amplify what makes us iconic” over a red gradient that shifts to blue. A purple selection box around the text is released, Jane and Ali cursors move, Ali selects a swatch in the right-side brand kit panel, and the white Canva logo pops in above the headline.
On-screen text: “To amplify what makes us iconic”
Techniques: Kinetic type, Cursor demo
Camera: Static
29 · Feature reveal · 0:44–0:46
White headline 'Always human' sits still at center on a purple gradient. Four name chips (Carlton, Toni, Fern, Cynthia) with paper-plane icons start joined by a thin rectangular frame; the frame disappears and the chips drift outward to the corners.
On-screen text: “Always human”
Camera: Push in
30 · Feature reveal · 0:46–0:48
A shared photo of a woman sits inside a purple selection box while green, purple and red name pills point to it, a reaction and a comment card. The view zooms into the comment card as a heart and fire reaction count up, then a fist emoji pops in, leaving three emojis centered on white.
On-screen text: “Toni”, “Fern”, “Cynthia”
Techniques: UI zoom
Camera: Pan
31 · Feature reveal · 0:48–0:50
A row of 3D emoji-style icons (heart, flame, thumbs-up, lightbulb, party popper, thinking face, cloud, laughing face) scrolls horizontally across a plain white background. A rainbow party popper bursts multicolored confetti as the icons pass.
Techniques: Particles
Camera: Static
32 · Feature reveal · 0:50–0:52
A glossy yellow joy emoji, laughing with blue teardrops, rotates in 3D on a plain white background. It starts tilted at a side angle and settles into a centered front-facing pose.
Camera: Static
33 · Feature reveal · 0:52–0:53
On an orange gradient, the white headline “Always inspiring” types itself out with a thin caret, and a blue “Fern” tag hops from below the line to the lower right as dark panels slide in at the frame edges.
On-screen text: “Always inspiring”
Techniques: Kinetic type
Camera: Static
34 · Feature reveal · 0:53–0:55
A horizontal row of design templates scrolls: a dark calendar screen left, an orange panel reading Always inspiring center, and a teal Digital Marketing Proposal cover with a blue Fern button and cursor right. The camera pulls back to reveal white margins.
Camera: Pull out
35 · Feature reveal · 0:55–0:56
A grid of colorful design template cards scrolls upward across the frame. A blue Fern tag with a star icon appears mid-screen, and a white cursor arrow points to it.
Techniques: Cursor demo
Camera: Pull out
36 · Feature reveal · 0:56–0:57
A grid of colorful event-poster templates pans across the frame in vertical columns. A blue collaborator cursor tagged Fern drifts from card to card, hovering over the Book Fair and Digital Marketing Proposal designs as the layout scrolls.
Techniques: Cursor demo
Camera: Push in
37 · Feature reveal · 0:57–0:58
A row of colorful cards scrolls left to center a teal panel. The white text Always empowering scales up as a small purple, blue and yellow shape assembles in the middle, and two chat bubbles, Fern and Juliet, pop into the corners.
On-screen text: “Always empowering”
Techniques: Kinetic type
Camera: Push in
38 · Feature reveal · 0:58–1:00
On a teal gradient, multicolor confetti rectangles and arcs fall and swirl around a centered white headline that scales and slides in. Two rounded chat bubbles with send icons slide to either side of the text. The confetti keeps falling across the whole clip.
On-screen text: “Always empowering”
Techniques: Kinetic type, Particles
Camera: Static
39 · Feature reveal · 1:00–1:01
A woman with black hair and magenta tips laughs and glances off camera in a bright interior, while colorful hand-drawn squiggles drift around her and large words slide and scale over the frame.
On-screen text: “empowering”, “Always”, “Juliet”, “Fern”
Techniques: Kinetic type
Camera: Static
40 · Feature reveal · 1:01–1:02
A woman with pink-tipped hair in a black blazer talks and gestures beside a silver laptop in an office, while a blue and a magenta curved stroke drift downward across the frame.
On-screen text: “2.27”
Camera: Static
41 · Feature reveal · 1:02–1:02
A woman with black hair and bright pink highlights, wearing a black blazer, holds a gray tablet and looks at the camera with a slight smile. She stands in a bright office with glass partitions and a lit ceiling. The frame is static.
On-screen text: “2.27”
Camera: Static
42 · Feature reveal · 1:02–1:03
A man in a colorful patterned shirt sits at a desk in a classroom, smiling toward the camera. A chalkboard with handwritten notes and wall posters fill the background, and a pink laptop sits open in the foreground. The frame stays locked and still.
Camera: Static
43 · Feature reveal · 1:03–1:03
A smiling man in a colorful patterned shirt sits at a classroom desk, pen in hand, looking down at a notebook beside a tablet with a purple cover. A chalkboard behind him carries handwritten chalk phrases. The frame is locked off and static.
Camera: Static
44 · Feature reveal · 1:03–1:04
Over-the-shoulder view from behind clapping students in a sunlit classroom. A smiling teacher in a patterned shirt stands at the front before a blackboard, holding a tablet, while students raise their hands to applaud. Locked-off frame, warm light.
Camera: Static
45 · Feature reveal · 1:04–1:04
Low-angle, locked-off shot of a smiling woman with long box braids and a leopard-print top in front of a white modern building; a suited man stays blurred in the background.
On-screen text: “bienvenidos”, “language bringsus”, “TOGETHER”, “diomas”
Camera: Static
46 · Feature reveal · 1:04–1:05
A smiling woman with braided hair in a leopard print blouse works at a cluttered cubicle desk, lit by a chrome lamp. A white partition cuts the lower left foreground as the frame holds on her.
Camera: Static
47 · Feature reveal · 1:05–1:05
A smiling man in a suit and glasses sits in a bright office, then a quick cut to a woman with a blonde afro holding a laptop on her lap, looking up. High-key lighting, white interiors.
Camera: Static
48 · Feature reveal · 1:05–1:06
A live-action photo of a woman at a desk, framed by a purple rounded border, pulls back to reveal a dense grid of photo and text tiles. The same photo reappears as one highlighted tile at the bottom while a crosshair cursor hovers nearby.
Techniques: Cursor demo
Camera: Pull out
49 · Other · 1:06–1:07
A dense grid of design tiles fills the frame as two labeled cursors, Ash and Phill, glide across it. The view zooms into the grid, then a purple card takes over and the white headline scales in at center while the cursors sit at the edges.
On-screen text: “That's what we've”, “designed today”
Techniques: Cursor demo, UI zoom, Kinetic type
Camera: Push in
50 · Other · 1:07–1:09
A purple-to-teal gradient panel shows the white headline “That’s what we’ve designed today” with small green “Ash” and orange “Phill” chat bubbles. The panel shrinks into a rounded card on light gray, and the headline clips at the card edges as the bubbles slide inward.
On-screen text: “That's what we've designed today”
Techniques: Kinetic type, Masking
Camera: Pull out
51 · CTA · 1:09–1:12
A gradient panel wipes left to reveal the blue line “So what will you design tomorrow?”, “tomorrow” flashing orange before turning blue, as green “Ash” chat bubbles slide around the text. The background then fades to a purple gradient while a white script Canva wordmark is written in the center.
On-screen text: “That's what we've”, “designed today”, “Phill”, “Ash”, “So what will you”, “design tomorrow?”, “Ash”
Techniques: Masking, Kinetic type
Camera: Static
52 · Outro · 1:12–1:15
A green chat bubble and cursor fade out over the centered white Canva script logo as the tagline “So what will you design tomorrow?” dissolves, leaving the logo alone on a blue-to-purple gradient.
On-screen text: “So what will you”, “design tomorrow?”, “Canva”
Camera: Static






