1:08
Introducing Cowork: Claude Code for the rest of your work
Anthropic · AI · Jan 2026
Explore
00:00:00 / 01:05:07
The video alternates locked-off wide shots of two hosts in a bright oak room with flat off-white type cards and clean white UI mockups, moving from a rhetorical hook to a problem statement, then a product pitch and a single feature demo. Its signature moves are line-by-line kinetic type that scales or fades in over the footage, and rounded pill badges that tag agents as known, verified and safe.
Footage neededEstimated needs: 1 capture group — your screens or recordings · 1 official logo — reused across the film · 9 filmed passages — shoot, supply or replace
More like this
2:48
Introducing Timeline View | Airtable
Airtable · Productivity · Sep 2021
0:54
Introducing Ramp Accounting Bench
Ramp · Finance · Sep 2026
Beltic Launch Video | Unveil Studio, scene by scene
· 18 scenes as text
01 · Hook · 0:00–0:03
Two presenters in black sit on stools in a bright room with a tall window and oak shelving. A bottom caption reads For 20 years, then large white text the internet scales in on the left as asked one question fills in on the right.
On-screen text: “For 20 years”, “the internet”, “asked one question”
Techniques: Kinetic type
Camera: Pull out
02 · Hook · 0:03–0:05
A woman in a black turtleneck talks to camera in a bright home office. Frosted sign-in cards for YouTube, Facebook and X slide in from the edges, each with a Verify you're human checkbox. A bottom caption reads Are you human?
On-screen text: “Are you human?”, “the internet”, “asked one question”
Techniques: Kinetic type
Camera: Static
03 · Hook · 0:05–0:07
A man in a black polo shirt speaks to camera in front of a light wood bookshelf, softly out of focus. On the left, white caption lines build in sequence: “but now” scales in, then “that's the” and “wrong question” appear below it. Static frame.
On-screen text: “but now”, “that's the”, “wrong question”
Techniques: Kinetic type
Camera: Static
04 · Problem · 0:07–0:10
A light gray background holds a single line that builds: Today, scales in, then Agents appears in a blue rounded pill, and act by pretending fades in to complete the sentence.
On-screen text: “Today, Agents act by pretending”
Techniques: Kinetic type
Camera: Static
05 · Problem · 0:10–0:11
A plain off-white frame holds centered dark gray sans-serif text that reads “in persona”, then swaps to “or impersonating”. The frame stays locked-off with no camera movement.
On-screen text: “in persona”, “or impersonating”
Camera: Static
06 · Problem · 0:11–0:12
A centered white card holds a sign-up form, then swaps to a checkout summary with a black pay button. Below it, a cursor tag shifts from blue Agent to yellow Human. A bottom caption reads Sign ups, then checkouts
On-screen text: “Sign ups,”, “checkouts,”
Camera: Static
07 · Problem · 0:12–0:14
A centered white card dissolves from a checkout summary into a product tile of white headphones with a star rating and price, the contents swapping without a cut. A gray caption box at the bottom holds the word marketplaces.
On-screen text: “marketplaces,”
Techniques: Morph
Camera: Static
08 · Problem · 0:14–0:15
A white support form card fills in step by step: a name field, a topic dropdown, a message box, then a dark Send button slides up. A red cursor rests above a Jenny badge below the card. A gray caption bar reads support lines. at the bottom.
On-screen text: “support lines.”
Camera: Static
09 · Problem · 0:15–0:16
A white support form card sits at center and tilts gently in 3D while gray arrow cursors and pill-shaped name tags drift around it at varying depths. A gray caption bar at the bottom carries the line.
On-screen text: “Agents are everywhere.”
Techniques: Parallax
Camera: Static
10 · Problem · 0:16–0:20
A woman in a black dress and a man in a black polo sit on wooden stools in a sunlit room with floor-to-ceiling windows and light wood shelving, speaking to camera. The shot opens on a cross-dissolve from the previous scene, then holds on the locked-off wide frame as white subtitles appear at the bottom.
On-screen text: “And every guardrail your company built,”, “is working exactly as designed:”
Camera: Pull out
11 · Problem · 0:20–0:24
A man in a black polo shirt speaks to camera on the right against a warm bookshelf set. On the left, three white lines type in one after another over the shelf, building a short list.
On-screen text: “is working exactly as designed:”, “Slowing them down”, “Blocking traffic”, “Or saying no”
Techniques: Kinetic type
Camera: Static
12 · Problem · 0:24–0:28
A plain cream frame centers the phrase “permissions problem”, which scales up from a small blurred state to full size. The word “permissions” then crossfades into “safety”, leaving “safety problem”, while a gray caption bar at the bottom updates with the narration.
On-screen text: “This is not a permissions problem,”, “permissions problem”, “this is a safety problem.”, “safety problem”, “Because nobody can answer the question that really matters”
Techniques: Kinetic type
Camera: Static
13 · Problem · 0:28–0:31
A man and a woman in black sit on wooden stools in a bright loft office with a tall window and a wooden bookshelf. The man speaks and gestures while a caption line stays fixed along the bottom edge of the static wide shot.
On-screen text: “Because nobody can answer the question that really matters”, “permissions problem”
Camera: Pull out
14 · Problem · 0:31–0:32
A plain white frame holds the centered question in dark gray sans-serif. The line eases into focus, fading from a faint blur to a crisp lock-off, then holds still.
On-screen text: “Who is accountable?”
Camera: Static
15 · Product intro · 0:32–0:46
A woman in a black turtleneck speaks to camera in a bright office, a blurred window and bookshelf behind her. White phrases fade in on either side of her, then a three-line list stacks down the left as she talks.
On-screen text: “Who is accountable?”, “We built what”, “was missing”, “Beltic makes it safe to do business with agents.”, “Enabling agents to”, “Identify themselves”, “Be accountable”, “Be safe actors”, “in this world.”
Techniques: Kinetic type
Camera: Push in
16 · Feature reveal · 0:46–0:57
A man in a black polo shirt talks to camera before a blurred bookshelf. A selection box with an “Agent” pill and “verifying...” appears at left, the label switches to “Mike’s Agent”, then pill badges “Known”, “Verified”, “Safe” pop in around him, closing on “every single time”.
On-screen text: “Identify themselves”, “Be accountable”, “Be safe actors”, “in this world.”, “We verify the agent once,”, “verifying...”, “Agent”, “attest it every time it acts”, “Mike’s Agent”, “against the standards set by you set by you”
Techniques: Kinetic type
Camera: Push in
17 · CTA · 0:57–1:01
A woman and a man in black sit on wooden stools in a sunlit office with tall windows and a wood shelving unit. A bottom subtitle states their line, then large white words “Come”, “talk”, “to us” fade in left to right across the frame.
On-screen text: “If you're ready to safely accept agents”, “Come”, “talk”, “to us”
Techniques: Kinetic type
Camera: Pull out
18 · Outro · 1:01–1:05
The black wordmark Beltic sharpens into place at the center of a plain off-white field, with the thinner URL beltic.com held directly beneath it. The frame then stays locked and still for the rest of the clip.
On-screen text: “beltic.com”
Camera: Static