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Autodesk Forma Launch Film at Autodesk University 2026
Autodesk · Sep 2026 · 1:28 · AI-reviewed
produced Visual+Aid Productions
00:00:00 / 01:28:03
Kimley-Horn engineers introduce their daily Civil 3D work, explain the cost of revising early street concepts, and demonstrate Forma Street Design through office collaboration and plan/section views. Live-action camera moves alternate with yellow/black kinetic typography, CAD-like handles and orange/teal road ribbons. A days-to-hours customer claim leads to an aerial brand close, a brief interview outtake and the closed-beta waitlist card.
Footage neededEstimated needs: 3 capture groups — your screens or recordings · 1 official logo — reused across the film · 38 filmed passages — shoot, supply or replace · 2 graphic passages — draw or supply
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Autodesk Forma Launch Film at Autodesk University 2026, scene by scene
· 48 scenes as text
01 · Hook · 0:00–0:01
A fast, blurred view passes windows and vertical supports with green foliage and city buildings outside. The white Autodesk watermark anchors the lower-right corner. No bird is visible in this opening shot.
On-screen text: “AUTODESK”
Camera: Pan
02 · Hook · 0:01–0:02
Birds cross a blue sky above green roof spires and a brick building as the view pans right. This shot ends before the next aerial street view.
On-screen text: “AUTODESK”
Camera: Pan
03 · Hook · 0:02–0:03
A high aerial drifts forward down a city street between towers and a glass skybridge. A yellow vehicle is visible below as the Kimley-Horn introduction subtitles appear.
On-screen text: “At Kimley-Horn,”, “we have thousands of engineers”
Camera: Push in
04 · Hook · 0:03–0:05
An engineer with glasses in a blue shirt walks past reflective glass in a dark city-facing corridor. A foreground dark band and dissolve introduce the brighter office view.
On-screen text: “we have thousands of engineers”
Camera: Pan
05 · Hook · 0:05–0:06
Seen through glass, the engineer walks across an open office behind desks, cubicle dividers and a seated colleague. The camera tracks horizontally.
On-screen text: “that use Civil 3D every single day.”, “AUTODESK”
Camera: Pan
06 · Hook · 0:06–0:09
The camera tracks the engineer walking through the open office, passes behind a broad foreground column and emerges on a wide desk view with a woman holding a tablet. He gestures toward the monitors as the introduction continues.
On-screen text: “that use Civil 3D every single day.”, “We're one of the largest users worldwide.”, “AUTODESK”
Camera: Pan
07 · Hook · 0:09–0:10
A static close-up of a CAD workstation shows the Civil 3D 2026 splash screen inside the AutoCAD interface, with toolbars and a layer panel visible. A white subtitle sits below the monitor.
On-screen text: “Civil 3D 2026”, “We're one of the largest users worldwide.”, “AUTODESK”
Camera: Static
08 · Hook · 0:10–0:12
A woman in a dark shirt speaks in profile and gestures toward the desk, with a blue-shirted colleague soft in the foreground. The camera holds her face and outstretched arm; no Horn title animation appears.
On-screen text: “AUTODESK”
Camera: Static
09 · Problem · 0:12–0:13
Close-up of the engineer with glasses in a patterned blue shirt speaking in the office. A blurred colleague remains at right; Civil 3D is a great tool appears as a subtitle, without a nameplate in this shot.
On-screen text: “Civil 3D is a great tool,”, “AUTODESK”
Camera: Static
10 · Problem · 0:13–0:15
Soft-focus close-up of two hands typing on a laptop keyboard, shallow depth of field, locked-off framing. A white subtitle at the bottom center reads “Civil 3D is a great tool,”.
On-screen text: “Civil 3D is a great tool,”
Camera: Static
11 · Problem · 0:15–0:17
A man in a blue shirt stands beside a seated woman at an office desk, gesturing toward a monitor as she smiles. The locked-off medium shot holds while white subtitles swap line by line at the bottom.
On-screen text: “Civil 3D is a great tool,”, “but when we're”, “in an early concept phase,”
Camera: Static
12 · Problem · 0:17–0:19
Close-up of a hand in a dark blue sleeve gesturing toward a large screen showing a blurred 3D building model. The fingers pinch and release as the hand drifts down. A subtitle sits at the bottom and the Autodesk logo anchors the corner.
On-screen text: “in an early concept phase,”, “we're looking for that”
Camera: Static
13 · Problem · 0:19–0:22
On a pale field, quick flashes yellow then settles in black; snappy builds below and flexible bends along a dotted curve beside CAD-like handles and pointer arrows. Sliding gray and black rectangles reveal oversized yellow/black TOOL lettering over the same animated field.
On-screen text: “quick”, “snappy”, “flexible”, “TOOL”, “quick, snappy, flexible tool”, “that we can use”
Techniques: Kinetic type, Masking
Camera: Static
14 · Problem · 0:22–0:24
A man with glasses in a blue shirt sits in a dim conference room, talking off-camera. A lower-third nameplate with a yellow bar holds his name and title at right; white subtitles run along the bottom and the Autodesk logo sits in the corner.
On-screen text: “Mats Dale, P.E.”, “Civil Engineer | Kimley-Horn”, “that we can use”, “to evaluate different options.”, “AUTODESK”
Camera: Static
15 · Problem · 0:24–0:27
Hands mark a large plan with a red pen; the camera pans up and across the blue-shirted engineer to the woman speaking and gesturing with a blue pen beside a whiteboard. This is one continuous move, with no lower-third nameplate on the paper or woman.
On-screen text: “to evaluate different options.”, “Today, if a client”, “AUTODESK”
Camera: Pan
16 · Problem · 0:27–0:28
The engineer in a blue patterned shirt speaks beside the whiteboard in the bright open office, looking down then toward his colleagues. The subtitle describes moving a bus stop; there is no stadium monitor in this view.
On-screen text: “asks us to move a bus stop,”, “AUTODESK”
Camera: Pan
17 · Problem · 0:28–0:29
Over-the-shoulder framing past a man in a blue patterned shirt, a woman in a black tee raises her arm to write on a whiteboard with a marker. White subtitles sit at the bottom center; the Autodesk logo holds in the lower right.
On-screen text: “asks us to move a bus stop,”, “even let's say 10 feet,”
Camera: Static
18 · Problem · 0:29–0:31
Over-the-shoulder view of a person drawing a vertical line down a whiteboard with a marker, the hand moving from top to bottom. Subtitles appear at the bottom of the frame while the line is drawn.
On-screen text: “even let's say 10 feet,”, “you have to go back to the office”
Camera: Static
19 · Problem · 0:31–0:32
A woman in profile sketches on a whiteboard with a black marker, her face in close-up on the right, blurred office lights behind her. A caption sits at the bottom center.
On-screen text: “you have to go back to the office”
Camera: Static
20 · Problem · 0:32–0:35
A woman in a dark blouse sits at a table in a softly lit office, gesturing with both hands as she speaks. A dark lower-third bar with a yellow accent holds her name and title, with a caption at the bottom; a window with greenery blurs behind her.
On-screen text: “Sarah Williamson, P.E.”, “Senior Vice President | Kimley-Horn”, “you have to go back to the office”, “to look at the horizontal design changes.”, “AUTODESK”
Camera: Static
21 · Problem · 0:35–0:37
Viewed over two colleagues, the woman in a dark top draws and explains a horizontal/vertical sketch on the whiteboard. The camera holds the group while the subtitle continues; no interview nameplate is present.
On-screen text: “Then you have to look to see how that”, “AUTODESK”
Camera: Static
22 · Problem · 0:37–0:40
The camera moves from the engineer's close profile past his blue shoulder to the woman explaining with a pen. Focus shifts onto her face while warm circular lights remain behind her. The subtitle impacts the vertical continues through the same shot.
On-screen text: “Then you have to look to see how that”, “impacts the vertical.”, “AUTODESK”
Camera: Pan
23 · Product intro · 0:40–0:43
The office fades to a pale product-title card. Autodesk appears above Forma Street Design, which briefly highlights yellow while pointers and selection handles build. Orange paths, a gray arc and a small street diagram complete the same continuous title layout.
On-screen text: “AUTODESK”, “Forma Street Design”, “With Forma Street Design, though,”, “you don't have to do all that.”
Techniques: Kinetic type
Camera: Static
24 · Demo · 0:43–0:45
A dissolve resolves into colleagues standing around a plan-covered office table. The camera moves past foreground backs to reveal the woman explaining the paper plan to the group; the same shot continues without a cut at44.800s.
On-screen text: “It takes this stagnant piece of paper”, “AUTODESK”
Camera: Pan
25 · Demo · 0:45–0:47
A low-angle close-up holds on a large architectural blueprint spread across a white table. Several hands enter the frame: one points along a pencil line, another grips a red pencil, a third rests on a ruler. The shot stays still as the pointing hand traces the drawing.
On-screen text: “It takes this stagnant piece of paper”
Camera: Static
26 · Demo · 0:47–0:49
A wide locked-off shot of a conference room where six people sit around a table with laptops, facing a wall display showing a 3D site model. White subtitles read at the bottom of the frame.
On-screen text: “It takes this stagnant piece of paper”, “and brings it to life,”
Camera: Pan
27 · Demo · 0:49–0:50
A man with black-framed glasses in a light blue shirt speaks in profile against a red wall, partly hidden by a blurred shoulder in the foreground. Subtitles at the bottom of frame change as he talks, and the Autodesk logo sits in the corner.
On-screen text: “and brings it to life,”, “collaborating together”
Camera: Static
28 · Demo · 0:50–0:52
A short-haired woman in a cream top talks and gestures at a meeting table, a blurred laptop in the foreground and a marker-covered whiteboard behind her. Subtitles read “collaborating together” then “in real time.” The Autodesk logo sits in the lower right corner.
On-screen text: “collaborating together”, “in real time.”
Camera: Static
29 · Demo · 0:52–0:53
A close-up shows a person's hands typing on a keyboard and resting on a black mouse at a desk. Colorful props, a red toy bus and a small crocheted figure, sit blurred in the background under shallow focus. The white Autodesk logo holds in the bottom right corner.
Camera: Static
30 · Demo · 0:53–0:54
The camera drifts sideways behind the blue-shirted engineer at his dual monitors, exposing a street plan and map in the open office. The subtitle introduces simultaneous plan and section views.
On-screen text: “AUTODESK”, “I really love being able to see”
Camera: Pan
31 · Demo · 0:54–0:55
Close-up of a man with black glasses in a dark polka-dot shirt, speaking to an off-camera interviewer in a blurred office interior. Subtitles appear at the bottom as he talks, and the frame stays locked off.
On-screen text: “I really love being able to see”, “the plan view and the section view”
Camera: Static
32 · Demo · 0:55–0:56
Over-the-shoulder, locked-off shot of a man in a blue shirt and glasses watching a monitor. The screen shows a web app with a 2D section drawing above an aerial plan view of a campus, the plan view crossfading as it updates. A white caption sits at the bottom.
On-screen text: “the plan view and the section view”, “AUTODESK”
Camera: Static
33 · Demo · 0:56–0:57
A locked-off close-up of a design software screen: a road plan view with lane labels sits above a satellite aerial map. The right panel switches from a section list to an add-lane menu as a cursor hovers, and white subtitles read across the bottom.
On-screen text: “the plan view and the section view”, “update in real time”
Techniques: Cursor demo
Camera: Static
34 · Demo · 0:57–0:59
Over-the-shoulder shot of a person at a desk; the monitor shows a street-design tool with an aerial map over a plan and section view, its dimension labels changing as the design updates. The frame pushes in slightly. White captions run along the bottom.
On-screen text: “update in real time”, “and being able to seamlessly integrate”
Camera: Static
35 · Demo · 0:59–1:00
A close-up of a monitor showing a street-design interface with a cross-section diagram; a cursor hovers over it as the dimension labels update. A subtitle sits at the bottom and the Autodesk logo marks the corner.
On-screen text: “and being able to seamlessly integrate”, “AUTODESK”
Techniques: Cursor demo
Camera: Static
36 · Demo · 1:00–1:01
A Forma Street Design interface fills the frame over a satellite intersection, with white building footprints, side panels, and a blue alignment line. The map pans slightly while lower-third captions swap, and a cursor rests on the line.
On-screen text: “and being able to seamlessly integrate”, “from the planning level phase”
Techniques: Cursor demo
Camera: Static
37 · Demo · 1:01–1:02
Top-down satellite map of a street lined with pale building blocks and trees. A thin blue line extends downward along the road centerline, its end tracked by a black cursor. A dark caption bar at the bottom reads “from the planning level phase”.
On-screen text: “from the planning level phase”
Techniques: Cursor demo
Camera: Static
38 · Demo · 1:02–1:03
The camera pans left across the engineer's dual monitors: a light Forma map on the right and a dark CAD plan on the left. His face passes off the right edge as the subtitle says into Civil 3D.
On-screen text: “from the planning level phase”, “into Civil 3D.”
Camera: Pan
39 · Social proof · 1:03–1:08
The CAD view contracts into a stylized flat street graphic. Gray, orange and teal route ribbons sweep across a pale field; an orange band reveals multiple days, then the comparison assembles into multiple days to hours around a selected road-plan diagram.
On-screen text: “It takes our design from”, “multiple days”, “to”, “hours”, “multiple days to hours.”
Techniques: Kinetic type, Masking
Camera: Static
40 · Social proof · 1:08–1:10
Medium close-up of a man with glasses in a blue shirt, speaking in an office with a blurred window behind him. Locked-off shot; white subtitles change at the bottom while the Autodesk logo stays in the corner.
On-screen text: “That was when I knew Forma Street Design”, “has been revolutionary.”, “AUTODESK”
Camera: Static
41 · Social proof · 1:10–1:11
A wider interview view shows the engineer gesturing at the office lounge table. Colored route ribbons appear over him, then a broad orange band sweeps across the outgoing shot.
On-screen text: “has been revolutionary.”
Camera: Static
42 · Social proof · 1:11–1:13
An orange ribbon wipes away the interview and leaves curved route lines on pale gray. A matching street alignment and satellite map slide in from the right; the Layers/Analysis panel appears as the route is shown in the interface.
On-screen text: “Layers”, “Analysis”, “AUTODESK”
Techniques: Masking, Cursor demo
Camera: Static
43 · Social proof · 1:13–1:14
Close-up of a right hand gripping a black mouse on a dark desk, a blurred red tool and pencil in the background. The subtitle “With Forma Street Design,” fades in at the bottom. Locked-off frame, shallow depth of field.
On-screen text: “With Forma Street Design,”
Camera: Static
44 · Social proof · 1:14–1:17
The view pans across a dual-monitor workstation showing a road cross-section above a map. The blue-shirted engineer enters the foreground and works at the desk as the closing testimonial subtitle appears.
On-screen text: “With Forma Street Design,”, “we solve real-world problems faster.”
Camera: Pan
45 · Social proof · 1:17–1:18
A sunlit close profile shows the engineer in glasses looking across the city/waterfront, lens flare crossing his face. The caption says the product solves real-world problems faster.
On-screen text: “we solve real-world problems faster.”, “AUTODESK”
Camera: Pan
46 · Outro · 1:18–1:22
An aerial drifts over an urban intersection with a red bus lane, crosswalks and trees. The image darkens under an animated white Autodesk/Forma Street Design title, then Design live. Decide sooner briefly highlights yellow and holds.
On-screen text: “AUTODESK”, “Forma Street Design”, “Design live. Decide sooner.”
Techniques: Kinetic type
Camera: Pan
47 · Outro · 1:22–1:23
A short interview outtake shows the engineer smiling in the office lounge as the subtitle reads I'm going to Hollywood after this. The camera stays fixed before the final waitlist card.
On-screen text: “I'm going to Hollywood after this.”
Camera: Static
48 · CTA · 1:23–1:28
A black card holds the white headline 'Join the waitlist:' above the URL 'autodesk.com/forma-street-design', with a small legal disclaimer pinned to the bottom. A gray mask wipes across in the first second to reveal the text, which then holds still.
On-screen text: “Join the waitlist:”, “autodesk.com/forma-street-design”
Techniques: Masking
Camera: Static