Granola · Productivity · Jul 2025
Attio | Prepare for meetings with Ask Attio
Attio · Feb 2026 · 0:50
A single presenter addresses the camera in locked-off medium shots, alternating with flat white UI cards on a dark grainy backdrop to demo the feature, at a steady pace of about 13 cuts per minute. The signature moves are line-by-line caption swaps on the talking head and a simple zoom into the interface card for the reveal.
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Attio | Prepare for meetings with Ask Attio, scene by scene
· 13 scenes as text
01 · Product intro · 0:00–0:01
A man in a gray jacket sits centered at a white desk with a laptop in the foreground, gesturing with both hands as he speaks. The bright office behind him has a wooden ceiling and linear lights, softly blurred. A name caption holds lower right.
On-screen text: “Let me show you”, “Moses Francis”, “Account Executive”
Camera: Static
02 · Product intro · 0:01–0:06
A man in a gray jacket faces the camera in a bright office, the background of linear ceiling lights softly blurred. He speaks and gestures with his hands while white captions crossfade at the bottom of the frame.
On-screen text: “Let me show you”, “Moses Francis”, “Account Executive”, “how Ask Attio has”, “completely revamped”, “How I go about”, “gathering context for upcoming meetings.”
Camera: Static
03 · Problem · 0:06–0:10
A man in a grey jacket speaks to the camera in a blurred wood-beamed office, gesturing with both hands while white subtitles sit at the bottom of the locked-off frame.
On-screen text: “gathering context for upcoming meetings.”, “If you're like me,”, “and your day gets muddied with”, “various calls,”
Camera: Static
04 · Problem · 0:10–0:13
A man in a gray coat speaks to the camera in a bright office with a blurred ceiling of light strips behind him. The camera is locked off on a medium close-up while white subtitles at the bottom swap in line with his words.
On-screen text: “various calls,”, “having context is critical”, “to converting a deal”
Camera: Static
05 · Problem · 0:13–0:15
A man in a gray jacket sits at a desk in a blurred office, speaking to the camera and gesturing with both hands. White subtitles appear at the bottom of the frame on a locked-off shot.
On-screen text: “to converting a deal”, “or understanding what is happening.”
Camera: Static
06 · Feature reveal · 0:15–0:18
A man in a gray jacket sits at a white desk with an open laptop, talking to camera in a bright open office with glass walls and linear ceiling lights. Bottom-center subtitles swap line by line as he speaks.
On-screen text: “or understanding what is happening.”, “I have a demo today”, “with a company called Wondercraft,”
Camera: Static
07 · Feature reveal · 0:18–0:22
A man in a grey jacket sits centered in a bright office, speaking to camera in a locked-off medium shot. White subtitles appear at the bottom and change as he talks.
On-screen text: “with a company called Wondercraft,”, “and I want to ensure that I'm”, “not missing any recent news.”
Camera: Static
08 · Feature reveal · 0:22–0:26
A man in a gray jacket sits at a white desk in a blurred office, hands clasped, speaking to camera. A silver laptop is open in front of him. He glances down and moves his hands toward the trackpad. Subtitles run along the bottom.
On-screen text: “not missing any recent news.”, “So I'll open the record”, “and Ask Attio to enrich it for me.”
Camera: Static
09 · Feature reveal · 0:26–0:32
A white dashboard card on a dark grainy background zooms in, then the view reframes onto the chat input where a cursor clicks and types a query, with a black caption repeating the query along the bottom.
On-screen text: “Can you tell me any recent news about Wondercraft?”
Techniques: UI zoom, Cursor demo, Kinetic type
Camera: Push in
10 · Feature reveal · 0:32–0:39
A flat product interface on a dark textured backdrop. The home dashboard with a typed question cuts to the chat window, where the AI answer streams in line by line under a thinking indicator, while large black captions narrate each step along the bottom.
On-screen text: “As you can see,”, “now it's searching the web,”, “pulling up company info,”, “and giving me the most pertinent news.”
Camera: Pull out
11 · Social proof · 0:39–0:44
A man in a gray jacket sits at a desk in a bright office, speaking to camera and gesturing with his hands. A laptop edge sits in the lower left. White subtitles at the bottom switch from one line to the next.
On-screen text: “Prep used to take 15 minutes,”, “and with Ask Attio, it's instant.”
Camera: Static
12 · Social proof · 0:44–0:48
A man in a grey jacket sits at a white desk in a blurred office, speaking to camera with a laptop beside him. Static lower-third captions appear in sequence while the locked-off medium shot holds.
On-screen text: “and with Ask Attio, it's instant.”, “I show up to every call prepared,”, “knowing exactly what I need to do.”
Camera: Static
13 · Outro · 0:48–0:50
The Attio logo, a black angular mark beside the lowercase wordmark, sits centered on a plain off-white background. It holds still for the full shot as a clean sign-off.
Camera: Static






