5:31
Create and launch TV ads straight from Canva
Canva · Design · Oct 2026
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00:00:00 / 01:28:06
The video alternates a live presenter in a sunlit loft with full-screen coral graphic interludes, letting kinetic text and tile mosaics carry each claim at a steady cut rate. Signature moves are the blindfold gag, the shrinking rounded-square grid, and frosted-glass UI cards that slide in beside the presenter before resolving into stat cards and a gradient CTA.
Footage neededEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 15 filmed passages — shoot, supply or replace · 5 graphic passages — draw or supply · 1 3D passage — build or supply
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Best AI Product Launch Video | Arist, scene by scene
· 28 scenes as text
01 · Problem · 0:00–0:03
A man wearing a striped blindfold stands before a blurred windowed room, speaking and gesturing. White text assembles the sentence line by line, the word 'blindfold' in orange, then fades as small image tiles slide in.
On-screen text: “Executives are running companies with a blindfold on.”
Techniques: Kinetic type
Camera: Static
02 · Problem · 0:03–0:04
A bearded man in a black sweater, eyes covered by a striped band, gestures as he speaks against a coral grid backdrop. Small video clips of people drift around him while white text reads “Thousands of employees” at the right.
On-screen text: “Thousands of employees”
Camera: Static
03 · Problem · 0:04–0:06
On a white background, a loose grid of coral and pale pink rounded squares drifts and shrinks into tiny dots, some cells holding short clips of people on phones and laptops. In the center, the line 'It's impossible to know' assembles word by word.
On-screen text: “Thousands of”, “employees”, “It's impossible to know”
Techniques: Kinetic type
Camera: Push in
04 · Problem · 0:06–0:07
A white field of rounded squares in orange, black and gray shuffles continuously, the mosaic grid rearranging as tiles slide to new positions and fade through gray.
Camera: Push in
05 · Problem · 0:07–0:08
A dense cluster of orange rounded squares collapses into a small five-tile cross at center, one tile black, while the phrases until it's and too late fade in on either side.
On-screen text: “until it's”, “too late”
Techniques: Morph
Camera: Push in
06 · Problem · 0:08–0:09
On a white background, static coral lowercase text reads 'until it's' left and 'too late' right. Between them a solid coral rounded square shrinks and fills with a photo of a bald man in a black shirt, framed by a thin white border.
On-screen text: “until it's”, “too late”
Camera: Static
07 · Problem · 0:09–0:15
A man in a striped blindfold talks as the framed shot expands to full screen. Salmon serif words flank him, a red band and three icon tiles slide in left, and a white question builds word by word bottom right; a hand raises a notepad reading McBain & Group.
On-screen text: “until it's”, “too late”, “Why are new products not selling, launches stalling, or AI tools not being adopted?”
Techniques: Kinetic type
Camera: Static
08 · Product intro · 0:15–0:23
A man in a striped blindfold takes a spiral notebook marked McBain & Group from an off-screen hand, holds it up, then pulls the blindfold off and tosses the notebook aside. Large orange Meet and white Arist Diagnostic text slide left across the frame over him.
On-screen text: “Meet”, “Arist”, “Diagnostic”
Techniques: Kinetic type
Camera: Push in
09 · Demo · 0:23–0:33
A man in a black sweater stands in a loft office before tall windows, talking and gesturing to camera. A prompt bar slides in at right, a question types in, then a response card expands below with a thinking label and body copy.
On-screen text: “Diagnostic”
Camera: Static
10 · Demo · 0:33–0:35
A prompt bar asks “Why are Q3 sales down in EMEA?” above a frosted panel on a blue-to-red gradient. The panel fades to solid as a source list appears line by line, and the frame slowly pushes in on it.
Techniques: UI zoom
Camera: Pan
11 · Demo · 0:35–0:37
A small 3D person icon hangs from a thin white line over a coral gradient, then unfurls into a white pill card holding the avatar and a row of photo thumbnails. “Your people themselves.” sits statically to the right.
On-screen text: “Summarized thinking”, “Your people themselves.”
Techniques: Morph
Camera: Static
12 · Demo · 0:37–0:38
A man in a black sweater stands center frame in a bright office, hands clasped, speaking to camera. The footage then shrinks into a smaller rectangle bordered by a solid orange frame.
On-screen text: “Your people themselves.”
Camera: Pull out
13 · Demo · 0:38–0:41
A video-call grid on an orange field zooms out from the central speaker tile to a full grid of participant tiles with name labels and audio waveforms, then the tiles flatten into white squares and an orange paper-plane logo appears in the center.
Techniques: UI zoom, Morph
Camera: Pull out
14 · Demo · 0:41–0:41
A coral field of small white rounded squares, some traced by thin outline boxes that shift position, frames a centered white app tile holding an orange paper-plane mark. A thin outline ring rotates around the central tile while the grid stays steady.
Camera: Pull out
15 · Demo · 0:41–0:42
A man in a black sweater stands in a bright office with floor-to-ceiling windows and potted plants on either side, gesturing with both hands as he speaks directly to camera.
Camera: Static
16 · Feature reveal · 0:42–0:43
A man in a black sweater stands in a sunlit office. The shot reframes left as a white panel slides in from the right, revealing a red-outlined numbered label above a list of regions over a faint world map.
On-screen text: “1. Global distribution”, “North America”, “EMEA”, “APAC (Asia-Pacific)”, “LATAM (Latin America)”
Techniques: Kinetic type
Camera: Pan
17 · Feature reveal · 0:43–0:44
A presenter in a black sweater gestures inside a rounded video inset on the left. On the right, a red-outlined box with “1. Global distribution” and four region lines slide in from the right over a faint world map.
On-screen text: “1. Global distribution”, “North America”, “EMEA”, “APAC (Asia-Pacific)”, “LATAM (Latin America)”
Techniques: Kinetic type, Split screen
Camera: Static
18 · Feature reveal · 0:44–0:46
Split screen: a man in a black sweater talks and gestures against a brick wall on the left. On the right, a white panel shows a red-outlined title that counts up, a language list, then swaps to a permission list with shield icons.
On-screen text: “Multi-lingual support”, “Legal & Compliance”, “PERMISSION ALLOWED”, “Finance & Operations”, “Legal cluster”, “HR cluster”
Techniques: Split screen, Kinetic type, Masking
Camera: Static
19 · Feature reveal · 0:46–0:47
A man in a black shirt stands left of frame, gesturing as he speaks, beside a graphic panel titled “3. Teams-based permissioning” listing team cards, each marked PERMISSION ALLOWED.
On-screen text: “3. Teams-based permissioning”, “Legal & Compliance”, “PERMISSION ALLOWED”, “Finance & Operations”, “PERMISSION ALLOWED”, “Legal cluster”, “PERMISSION ALLOWED”, “HR cluster”, “PERMISSION ALLOWED”, “Product & Engineering”
Techniques: Split screen
Camera: Static
20 · Feature reveal · 0:47–0:48
A presenter in a black shirt gestures inside a rounded video frame on the left, beside a white panel on the right listing team permission cards with shield icons. The video frame shrinks toward the top-left as two thin red lines sweep across and the cards reflow.
On-screen text: “3. Teams-based permissioning”
Techniques: Split screen
Camera: Static
21 · Other · 0:48–0:50
Black headline resolves from a blur, left to right, on a white field. Thin red lines draw a horizontal band around the text, then extend into a full grid before fading out.
On-screen text: “Built for enterprise complexity”
Techniques: Kinetic type
Camera: Static
22 · Demo · 0:50–0:55
A presenter in a black sweater stands in a bright office lobby, talking to camera. A left headline with orange accent words changes from “People love talking to it.” to “Because they love being heard.” as a dark UI card on the right fills with chat bubbles and AI tags.
On-screen text: “People love talking to it.”, “EMEA Sales Division · Active Session”, “Because they love being heard.”, “Built for enterprise complexity”
Camera: Static
23 · Demo · 0:55–0:56
A white diagnostic card on a coral field pulls into focus while a red progress ring counts up from 0% to 74%. The card then scales up and blurs out of the frame.
Camera: Static
24 · Demo · 0:56–0:59
A frosted-glass action-plan panel sits over a blurred red-and-blue backdrop. Six task rows appear one after another, each sliding in with a category tag, a detail line and a right-side button.
On-screen text: “ACTION PLAN · ASSIGN, ENABLE, OR AUTOMATE”
Techniques: Kinetic type
Camera: Static
25 · Feature reveal · 0:59–1:04
A man in a black sweater speaks to camera in a sunlit office with brick walls and tall windows. A white caption builds word by word at the lower right. The shot cuts to a wider medium frame with him standing, hands clasped, between two potted plants.
On-screen text: “Arist even learns what makes your company and people work best”
Camera: Static
26 · Social proof · 1:04–1:25
A man in a black sweater stands centered in a bright office with tall windows and plants, talking and gesturing to camera. White and coral text lines and rounded stat cards fade in around him, listing features and claims like 10x Cheaper and 100x Faster.
On-screen text: “Arist”, “Coaching”, “Courses”, “Comms”, “Because AI should train people”, “not the other way around.”, “10x Cheaper”, “100x Faster”, “Thousands of people”, “Millions of data points”
Techniques: Kinetic type
Camera: Push in
27 · CTA · 1:25–1:26
A solid coral field shifts into a soft coral-and-blue gradient as the white headline “Ask away” fades in at the center of the locked-off frame.
On-screen text: “Ask away”
Techniques: Kinetic type
Camera: Static
28 · CTA · 1:26–1:28
A coral-to-blue gradient fills a locked-off frame as the white Arist logo scales in at center and settles. 'Visit Arist.com' sits small and still at the bottom edge.
On-screen text: “Ask away”, “Visit Arist.com”
Techniques: Kinetic type
Camera: Static