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The new MacBook Pro with M6 delivers blazing-fast performance and up to 24 hours of battery life.

Apple · Oct 2026 · 0:57 · AI-annotated

00:00:00 / 00:57:20

The film runs as a chain of feature chapters, each opened by a glowing title card on black and followed by rim-lit 3D product renders or clean UI demos. Its signature moves are the soft cyan text halos, light-beam wipes and locked-off macro shots of the chassis, held at a slow, deliberate pace.

Footage neededEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 2 filmed passages — shoot, supply or replace · 2 graphic passages — draw or supply · 13 3D passages — build or supply

More like this

The new MacBook Pro with M6 delivers blazing-fast performance and up to 24 hours of battery life., scene by scene

· 40 scenes as text

  1. 01 · Product intro · 0:00–0:01

    A centered MacBook Pro title sits on a black background. It begins dim, then brightens into a glowing light blue over the clip. The frame is locked off with no camera movement.

    On-screen text: “MacBook Pro”

    Camera: Static

  2. 02 · Product intro · 0:01–0:03

    An edge-on laptop on black tilts its lid upward, a bright beam pours from the screen edge, and a huge green-to-blue M6 gradient slides and brightens behind it.

    On-screen text: “M6”, “A”

    Techniques: Kinetic type, 3D mockup, Light sweep

    Camera: Static

  3. 03 · Product intro · 0:03–0:05

    Macro 3D render of a dark device's bottom edge, hinged lid angled open against a teal glow. The lid opens slowly as a bright highlight travels along the hinge, the row of ports held in focus.

    Techniques: 3D mockup, Light sweep

    Camera: Static

  4. 04 · Product intro · 0:05–0:07

    A MacBook Pro seen edge-on in the dark opens its lid, rotating into a three-quarter 3D view on a black background. The aluminum body catches rim light as the Apple logo on the lid and the side ports come into view.

    Techniques: 3D mockup

    Camera: Pull out

  5. 05 · Product intro · 0:07–0:08

    Two silver laptops stand in a V shape on a black background, one open showing a dark wavy wallpaper, the other closed with the Apple logo on its lid. The camera slowly pushes in on the pair.

    Techniques: 3D mockup

    Camera: Static

  6. 06 · Feature reveal · 0:08–0:10

    The phrase Now with sits centered on a black background, its pale mint letters wrapped in a soft luminous halo that brightens from a dim glow to full intensity over the clip. The frame stays locked off.

    On-screen text: “Now with”

    Camera: Static

  7. 07 · Feature reveal · 0:10–0:11

    On black, a square chip badge with a blue-teal glow in the upper corner holds the Apple logo and silver M6, settling into a locked-off frame. A small white disclaimer line sits centered below the badge.

    On-screen text: “M6”, “Chip availability varies by model.”

    Camera: Static

  8. 08 · Feature reveal · 0:11–0:12

    On black, a horizontal band of glowing vertical panels slides and splits into three square chip tiles: M6 with a teal glow, M5 PRO in blue, and M5 MAX in purple, each carrying the Apple logo. A small caption rests at the bottom.

    On-screen text: “M6”, “M5 PRO”, “M5 MAX”, “Chip availability varies by model.”

    Techniques: Kinetic type

    Camera: Static

  9. 09 · Feature reveal · 0:12–0:14

    On a black background, the white headline blooms into view from left to right, each letter gaining a soft cyan glow as it settles. The line holds centered, locked off, while a small M6 tag and a fine-print disclaimer accompany it.

    On-screen text: “One big, powerful family”, “M6”, “Chip availability varies by model.”

    Techniques: Kinetic type

    Camera: Static

  10. 10 · Feature reveal · 0:14–0:15

    A 3D app viewport frames a dense bouquet of blue cornflowers, white daisies and orange blossoms against a flat orange backdrop. The camera pushes in over the clip, the bouquet grows to fill the frame, and a gray panel on the left crops out of view.

    On-screen text: “One big, powerful family”

    Techniques: UI zoom

    Camera: Pull out

  11. 11 · Feature reveal · 0:15–0:16

    A black laptop mockup sits centered on a dark background, its screen showing a 3D viewport of green spiky vines with blue flowers on orange. The device slowly scales up through the shot.

    Techniques: 3D mockup

    Camera: Static

  12. 12 · Feature reveal · 0:16–0:17

    A light cyan tagline is centered on a black background. It brightens from a dim glow to full intensity over the first second, then holds on a locked-off frame.

    On-screen text: “A pro at Al”

    Camera: Static

  13. 13 · Feature reveal · 0:17–0:19

    A static screen of a node-based compositing editor fills the frame, side panels showing properties and a node graph. In the central viewer a dancer in cream clothing spins against a white studio wall, long blue, pink and yellow ribbons trailing through the air as the clip plays.

    Camera: Static

  14. 14 · Feature reveal · 0:19–0:20

    A node-based interface shows panels for Footage, Ground Truth, CopyCat Training, and Inferenced Roto Mattes, with colored connector lines linking the nodes. A cursor hovers over a blue node in the CopyCat Training group, and the node turns orange as the connecting lines light up.

    Techniques: Cursor demo

    Camera: Static

  15. 15 · Feature reveal · 0:20–0:21

    A dancer in flowing white clothing stands in a bright white room, arms outstretched, swinging long ribbons in wide arcs around his body. The ribbons shift from a multicolor gradient to solid red mid-swing. The frame stays locked on the centered figure.

    Camera: Static

  16. 16 · Feature reveal · 0:21–0:24

    A dancer in a white dress spins with long red ribbons in a white room, tracked by red lines inside a video editing interface. The timeline advances from frame 1 to 59.

    Camera: Static

  17. 17 · Feature reveal · 0:24–0:26

    On black, the gradient headline “Apple Intelligence and Siri AI” scales up, then crossfades to “More personal. More powerful.” A small gray disclaimer line with a URL sits at the bottom throughout. Locked-off frame, slow pace.

    On-screen text: “Apple Intelligence and Siri AI”, “Siri AI is available in English. Usage limits may apply. Learn more: support.apple.com/148587.”, “More personal. More powerful.”

    Techniques: Kinetic type

    Camera: Static

  18. 18 · Feature reveal · 0:26–0:27

    A white tagline on a black background reads “More personal. More powerful.”; the line dissolves as the first word fades toward gray while the rest holds, and a small gray disclaimer stays fixed along the bottom edge.

    On-screen text: “More personal. More powerful.”, “Siri AI is available in English. Usage limits may apply. Learn more: support.apple.com/148587.”

    Techniques: Kinetic type

    Camera: Static

  19. 19 · Feature reveal · 0:27–0:28

    A dark chat bubble displays the typed Siri query with a blinking text caret, hovering over a background split between a macro photo of a lotus leaf with a water droplet and a scientific paper page. A pill button with the Siri logo and a Show Results label sits below the bubble.

    Techniques: Cursor demo

    Camera: Static

  20. 20 · Feature reveal · 0:28–0:29

    A Siri chat bubble and Show Results pill hover over a split view of a lotus leaf macro photo and a green article page. The bubble and pill shrink and fade away as the serif title Lotus Effect and Its Applications appears on the right.

    Camera: Static

  21. 21 · Feature reveal · 0:29–0:30

    A dark green article view: a macro lotus leaf with droplets on the left, a serif title and a roughness diagram on the right, and a large white serif word cut off at the bottom. A black Working pill with a dot spinner hovers at the top center.

    Camera: Static

  22. 22 · Feature reveal · 0:30–0:32

    A macOS Preview window shows a green lotus-leaf PDF. A search panel overlays it, loading a grid of lotus photos, then the cursor clicks one and it expands to fill the panel with a blurred loading state.

    Techniques: Cursor demo, UI zoom

    Camera: Static

  23. 23 · Feature reveal · 0:32–0:33

    A dark desktop with soft curved shapes sits behind a Preview window open to a PDF. The PDF page holds a nested image viewer showing a green lotus leaf with water droplets and a cursor. The frame stays locked and still.

    Camera: Static

  24. 24 · Feature reveal · 0:33–0:34

    On a black background, the headline “All-day battery life” brightens from near-black to white with a soft cyan glow, while a small gray disclaimer stays fixed at the bottom center.

    On-screen text: “All-day battery life”, “Battery life varies by use and configuration.”

    Techniques: Kinetic type

    Camera: Static

  25. 25 · Feature reveal · 0:34–0:35

    A glowing teal battery icon sits centered on black and fills from a partial charge to full, its halo brightening as it completes. A static headline and a small white disclaimer line hold at the bottom while the frame stays locked.

    On-screen text: “All-day battery life”, “Battery life varies by use and configuration.”

    Camera: Static

  26. 26 · Feature reveal · 0:35–0:36

    On black, the centered phrase 'Up to 24 hours' glows; the number rolls from 22 to 24 while a bright highlight sweeps left to right across the letters.

    On-screen text: “Up to 24 hours”

    Techniques: Kinetic type, Light sweep

    Camera: Static

  27. 27 · Feature reveal · 0:36–0:38

    A thin cyan light beam cuts diagonally across a black background, wiping in the two-line text “Liquid Retina XDR display” from left to right. The text holds still once fully revealed, glowing softly against the dark field.

    On-screen text: “Up to 24 hours”, “Liquid Retina”, “XDR display”

    Techniques: Masking, Light sweep

    Camera: Static

  28. 28 · Feature reveal · 0:38–0:40

    On a black background the white tagline builds across the center, a soft glow blooming behind the word bright as the line completes. The frame stays locked off while the text settles into place.

    On-screen text: “Extreme brightness and high contrast”

    Techniques: Kinetic type, Light sweep

    Camera: Static

  29. 29 · Feature reveal · 0:40–0:41

    A tilted laptop mockup on a black field displays a photo editor with a nested preview. The view zooms into the screen until a colorful overhead photo of a group in bright costumes and masks fills the frame.

    On-screen text: “Extreme brightness and high contrast”

    Techniques: 3D mockup, UI zoom

    Camera: Push in

  30. 30 · Feature reveal · 0:41–0:42

    A top-down shot of a dense group of people in colorful, iridescent outfits and face paint, smiling and reaching their hands toward the camera.

    Camera: Static

  31. 31 · Feature reveal · 0:42–0:44

    A black frame holds the phrase Connectivity and security in a glowing white sans type. A band of light sweeps left to right, brightening the words from dim to full neon as it passes, ending with the whole line lit.

    On-screen text: “Connectivity and security”

    Techniques: Light sweep

    Camera: Static

  32. 32 · Feature reveal · 0:44–0:45

    Two dark device edges float in profile on a black background, the upper edge showing a Thunderbolt port, the lower an SD slot and HDMI port. A section title and small white labels fade in to name each port.

    On-screen text: “Connectivity and security”, “Thunderbolt”, “SD”, “HDMI”

    Techniques: 3D mockup

    Camera: Static

  33. 33 · Feature reveal · 0:45–0:46

    A dark rectangular drive sits in a locked-off close-up beneath a perforated grille; its brushed top edge glints, then the drive rises so the front face and a glowing green power dot come into view, with a cable at the bottom.

    Camera: Static

  34. 34 · Feature reveal · 0:46–0:46

    A tight close-up holds on the lower edge of a dark device, a perforated speaker grille running across the top and a single green LED glowing at the center of a recessed panel. The framing stays still with no visible motion.

    Camera: Static

  35. 35 · Feature reveal · 0:46–0:47

    A static close-up of a black keyboard key features a circular fingerprint sensor. A glowing blue fingerprint pattern fades in and out on the sensor's surface.

    Techniques: 3D mockup

    Camera: Static

  36. 36 · Outro · 0:47–0:48

    A dark open MacBook Pro with a glowing abstract wallpaper stands before a closed silver MacBook bearing the Apple logo on black. The front machine rotates to a thin edge-on profile as the rear unit lies flat, exposing its side ports.

    Techniques: 3D mockup

    Camera: Static

  37. 37 · Outro · 0:48–0:49

    A side-profile 3D render of a MacBook Pro holds still on black as side lighting reveals the chassis and ports, and the title MacBook Pro fades in at center.

    On-screen text: “MacBook Pro”

    Techniques: 3D mockup

    Camera: Static

  38. 38 · Outro · 0:49–0:50

    A centered product name glows on a black background. The pale blue text holds a soft halo and remains static throughout the short clip.

    On-screen text: “MacBook Pro”

    Camera: Static

  39. 39 · Outro · 0:50–0:52

    A glowing blue Apple logo pulses in brightness at the center of a black screen, while a block of small grey legal text stays fixed along the bottom.

    On-screen text: “Some software sold separately.”, “Apple Intelligence is available with Siri and device language set to Chinese (Simplified), Chinese (Traditional), Danish, Dutch, English, French, German,Italian”, “Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages.”, “Some devices may not be available in all regions. Siri AI is available in beta in macOS 27 and requires an Apple Intelligence–enabled device set to a supported”, “language. Available in English, French, Japanese, Korean, Portuguese, and Spanish to start. Siri AI will not be initially available in the EU on iOS, iPadOS, an”, “watchOS. Siri AI is not available for users under 13. Certain Siri AI and Apple Intelligence features have usage limits. Expanded access to such features will”, “available for a fee in the future. Use of these features is subject to the Apple Intelligence Terms and Conditions. Learn more at support.apple.com/148587.”

    Camera: Static

  40. 40 · Outro · 0:52–0:57

    A glowing blue Apple logo sits centered on a black background. Small legal fine print along the bottom fades out within the first second, leaving the logo alone for the rest of the clip.

    On-screen text: “Some software sold separately. Apple Intelligence is available with Siri and device language set to Chinese (Simplified), Chinese (Traditional), Danish, Dutch, ”, “English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all ”, “regions or languages. Some devices may not be available in all regions. Siri AI is available in beta in macOS 27 and requires an Apple Intelligence-enabled ”, “device set to a supported language. Available in English, French, Japanese, Korean, Portuguese, and Spanish to start. Siri AI will not be initially available in”, “the EU on iOS, iPadOS, and watchOS. Siri AI is not available for users under 13. Certain Siri AI and Apple Intelligence features have usage limits. Expanded ac”, “cess to such features will be available for a fee in the future. Use of these features is subject to the Apple Intelligence Terms and Conditions. Learn more at ”, “support.apple.com/148587.”

    Camera: Static