Apple · Hardware · Sep 2026
Introducing Claude Sonnet 5.5
Anthropic · Sep 2026 · 0:13 · AI-annotated
A 13 second launch teaser that opens on a beat-synced reel of macro textures (dials, stylus, fluid, flame, birds) and resolves into one long hold on the spacecraft window where the name and wordmark fade in. The style is defined by the jump from fast tactile close-ups to a weightless space frame, all in a dark, high-contrast palette with a serif title.
More like this
Framer · Design · Apr 2025
Introducing Claude Sonnet 5.5, scene by scene
· 13 scenes as text
01 · Hook · 0:00–0:01
A dark spacecraft window frames Earth's blue horizon and white cloud cover against black star-filled space. The planet's surface drifts slowly as the craft orbits, while the window frame and a small orange latch stay fixed.
Camera: Static
02 · Hook · 0:01–0:01
A close-up of a glowing orange VU meter face set into a dark panel. The thin needle swings from the left side of the scale toward the center and settles, while the black and red markings remain still.
Camera: Static
03 · Hook · 0:01–0:02
Tight shot of a black triangular metronome, gold tempo scale in focus; the brass pendulum swings left to right while the dark background stays soft and blurred.
Camera: Static
04 · Hook · 0:02–0:02
A hand grips a black stylus tip, dragging it left across a white surface to lay down a thin black line. The macro shot uses shallow focus, with a dark blurred shape crossing the lower frame.
Camera: Static
05 · Hook · 0:02–0:03
A macro shot at paper level shows two white stylus pens with dark nibs. The foreground pen draws a faint curved line on textured paper while the second pen stays blurred behind. Shallow depth of field, slow motion.
Camera: Static
06 · Hook · 0:03–0:03
Macro close-up of a glossy blue tube arching across a dark, softly lit background. A golden light sweep runs along the tube's top edge, strongest at the start, then recedes to a thin glint on the right as the clip ends.
Techniques: Light sweep
Camera: Static
07 · Hook · 0:03–0:04
A locked-off macro shot of a dark, scratched circular dial showing the white numbers 3, 2, and 1, set against a deep maroon background. The frame holds still with no movement.
Camera: Static
08 · Hook · 0:04–0:05
A locked-off extreme close-up of a spinning disc with black, cream and pink concentric rings, blurred by rotation, while the numbers 2, 3, 1 appear one after another.
On-screen text: “2”, “3”, “1”
Camera: Static
09 · Hook · 0:05–0:06
A dense murmuration of small dark birds fills the lower two thirds of a pale gray sky. The flock ripples and shifts as a single mass, undulating across the frame in slow, fluid waves.
Camera: Pull out
10 · Hook · 0:06–0:06
Extreme close-up of a dark brown coffee edge receding toward the bottom right while a clear viscous film stretches left across a cream backdrop, fine droplets hanging in the air.
Camera: Static
11 · Hook · 0:06–0:07
Extreme close-up of a gas stove burner as a ring of blue flames flickers around the stainless-steel burner head. The shot is shallowly focused with a dark background, and the camera holds steady on the ignition.
Camera: Static
12 · Hook · 0:07–0:08
Extreme macro on a scratched metal dial numbered 3000 to 5000 with a central rivet, the lower rim catching a teal glint. A hard cut jumps to a white dial with dotted black numerals and a small black bell, its surface lit by a single white highlight.
Camera: Static
13 · Product intro · 0:08–0:13
View through the ISS cupola window: Earth's blue horizon rises across the dark frame while the title Sonnet 5.5 sits centered, then it is replaced by the Claude wordmark and starburst logo as the planet brightens.
On-screen text: “Sonnet 5.5”, “Claude”
Camera: Static






