Meet Airtable

01 · Product intro · 0:00–0:09

Airtable's cube logo sits centered on white; flat icons pop in around it, red shapes left, blue smiley right, yellow bulb above. A green spreadsheet interface then slides up from below to fill the lower frame.

Camera: Pan

02 · Demo · 0:09–0:20

A green spreadsheet window titled Pacific Records sits flat on a blue field. A cursor clicks a row checkbox, then edits the status cell, which opens a dropdown while the header shows saving and saved, then the window blurs out fast.

Techniques: Cursor demo, Speed ramp

Camera: Pan

03 · Demo · 0:20–0:26

A white phone on a blue background shows a packing list; the list scrolls up, the Polar Bear Deterrent row opens into a detail view with a photo, then the phone slides left as a red spreadsheet slides in.

Camera: Pan

04 · Demo · 0:26–0:27

A red-topped browser window for a 'Rocket Launch to Saturn' calendar floats on a flat blue field, racking from heavy blur to sharp focus. It shows a July 2016 grid with task chips and a right-hand records list, a cursor resting on the 17th.

Techniques: Cursor demo

Camera: Pan

05 · Demo · 0:27–0:34

A flat calendar interface on a blue background. A cursor confirms a new task on the 17th, then drags an entry from the 19th to the 27th as a save status appears in the header. The screen slides down to reveal a blue variant of the app.

Techniques: Cursor demo

Camera: Pan

06 · Feature reveal · 0:34–0:52

A database window titled North Pole Move sits on a blue field. The view zooms into the left columns, pans across the table, then a cursor drags a file thumbnail from the right edge into the Image column, dropping it on the Igloo Blueprints row.

Techniques: UI zoom, Cursor demo

Camera: Pan

07 · Feature reveal · 0:52–0:59

A database grid on a blue background. A cursor clicks the Group records button, a dropdown of fields opens, and the rows animate into High, Medium and Low Priority groups while the view scrolls through each section.

Techniques: Cursor demo

Camera: Pan

08 · Feature reveal · 0:59–1:00

A red-headered dashboard slides horizontally across a blue background, showing a records list with colored labels on the left and a July 2016 calendar grid on the right. The two panels pan past each other in a blurred swipe, demonstrating the app's different views.

Techniques: Split screen

Camera: Pan

09 · Feature reveal · 1:00–1:02

A red-headed calendar view of a space mission project fills the screen. A cursor drags the Install Webb Telescope card from the right panel onto the 19th, dropping it into the grid. The window then blurs and slides left out of frame.

Techniques: Cursor demo

Camera: Pan

10 · Feature reveal · 1:02–1:08

A browser window with a red header slides in from the right onto a blue background, showing a grid of space-task cards with photos and checkboxes. A cursor drags cards to reorder them, then the view scrolls down. The window slides left as a second dark window enters.

Techniques: Cursor demo

Camera: Pan

11 · Feature reveal · 1:08–1:12

A tilted browser mockup on a blue background straightens into a flat view of a space blog, its rocket-launch hero reading “To infinity and beyond”, then the page scrolls to a grid of mission objective cards, and the window spins out of frame with motion blur.

Techniques: 3D mockup, Speed ramp

Camera: Pan

12 · Feature reveal · 1:12–1:18

A browser window mockup on a blue background shows an Airtable form titled Official Astronaut Application. It sharpens from a soft blur, scrolls down through the applicant, resume and role fields, and the cursor clicks the blue Submit button.

Techniques: Cursor demo

Camera: Pan

13 · Feature reveal · 1:18–1:19

A flat browser window loading airtable.com on a blue field whips left with motion blur, revealing a second window holding a contact form with a Submit button.

Camera: Pull out

14 · Feature reveal · 1:19–1:21

Two flat browser windows sit on a blue field: a white Airtable confirmation form left, a red applicant table right. The table window fades from ghosted to solid and gains a sixth row, then the view zooms into it as the form slides off.

Techniques: UI zoom

Camera: Pan

15 · Feature reveal · 1:21–1:25

A red Airtable window on a blue background lists astronaut applicants in a table. A cursor clicks the stage cell of the last row, opening a dropdown of status options, then moves left to hover the expand icon, which pops a small tooltip.

Techniques: Cursor demo

Camera: Static

16 · Feature reveal · 1:25–1:29

An Airtable record panel for Buzz Lightyear sits on a blue background. The cursor types @ in the comment box, a mention list with two names drops down, and Gina Williams is picked. The desktop view then blurs and pulls back as a phone slides in from the right.

Techniques: Cursor demo

Camera: Push in

17 · Feature reveal · 1:29–1:38

Side by side on a blue background, a desktop record view and a white phone display the same applicant record. A comment is typed in the desktop feed; once posted, the identical comment appears in the phone's feed.

Techniques: Split screen

Camera: Push in

18 · Feature reveal · 1:38–1:42

A white iPhone on a blue background shows a mobile app chat. A caret types a comment over the keyboard, which switches rows, then the sent message appears as a blue bubble. The frame wipes to white and the Airtable logo blurs in at the bottom.

Techniques: Cursor demo, Masking

Camera: Static

19 · Outro · 1:42–1:50

The Airtable lockup, a three-color isometric cube icon beside the dark gray wordmark, sits centered on a white field. It settles from a brief motion blur at the start, then holds still for the rest of the clip.

Camera: Static