1:35
What's Figma? [2019]
Figma · Design · Oct 2019
Explore
00:00:00 / 00:39:09
The film cuts between live-action office shots and white-field 3D demos, moving from the pain of manual claim fixes to a timed agent workflow and closing on the brand lockup and a demo URL. Its signature moves are the orange robot mascot hopping across UI cards, colored selection brackets framing every text beat, and fast one-line title cards at a brisk tempo.
Footage neededEstimated needs: 3 capture groups — your screens or recordings · 1 official logo — reused across the film · 6 filmed passages — shoot, supply or replace · 8 3D passages — build or supply
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Caviar Healthcare Software Promotional Video | Zentist x MotionCue, scene by scene
· 23 scenes as text
01 · Problem · 0:00–0:00
A woman in white and sunglasses reclines in an office chair, feet on a desk, sipping from a plastic cup. A blurred notebook and mug sit in the foreground. At the bottom, a red SPEAKER dot sits above a white caption that fills in word by word.
On-screen text: “SPEAKER”, “[ Payer rejections used to mean ]”
Techniques: Kinetic type
Camera: Static
02 · Problem · 0:00–0:01
A woman in black sunglasses drinks from a clear plastic cup through a straw, framed in tight profile against a softly blurred interior wall. The shot holds still while a small caption block sits centered at the bottom.
On-screen text: “SPEAKER”, “[ Payer rejections used to mean ]”
Camera: Static
03 · Problem · 0:01–0:02
A woman in a cream sweater works on a laptop at a wooden desk in a dim office, flipping through papers. The shot dissolves through a scatter of small dots into a brighter profile view of her, with a white subtitle and an orange speaker tag at the bottom.
On-screen text: “SPEAKER”, “[ logging in, ]”, “[ Payer rejections used to mean ]”
Techniques: Particles
Camera: Push in
04 · Problem · 0:02–0:04
A laptop on a home-office desk shows a rejected payer card on its screen. A Cigna login panel and three payer amount cards float in 3D space around it, sliding in from the left and right.
On-screen text: “SPEAKER”, “[ logging in, hunting, retyping. ]”
Techniques: 3D mockup
Camera: Pull out
05 · Product intro · 0:04–0:07
A small white-and-orange robot sits center in pink selection brackets on a white field. It scales up as “Now an agent” slides in from the left and “does that part” scales in from the right, while a blurred form card fades in behind. The scene fades to white.
On-screen text: “Now an agent”, “does that part”
Techniques: Kinetic type
Camera: Static
06 · Demo · 0:07–0:09
A tilted claim card floats in a 3D hill-and-sky landscape beside a small orange robot. The camera pushes in as the robot hops to the card's top with a 'Diagnosing issues...' bubble; a pink block wipes over the blurred frame while a caption slides and scales at the left.
On-screen text: “Now an agent”, “does that part”
Techniques: 3D mockup, UI zoom, Kinetic type, Masking
Camera: Push in
07 · Demo · 0:09–0:11
Three side-by-side vertical panels, each a live-action portrait with a white Caviar Agent card composited over the lower half. The cards resolve from a scattered block glitch into sharp forms showing a member form, an ID-match alert, and a tooth-number fill.
Techniques: Split screen
Camera: Pull out
08 · Feature reveal · 0:11–0:12
A grid of white rectangular blocks on a pink field recedes, clearing away to expose the centered white sentence in the middle of the frame.
On-screen text: “It finds the problem”
Techniques: Masking
Camera: Static
09 · Feature reveal · 0:12–0:12
A large pink lowercase word, problem, in a rounded sans, slides horizontally across a plain white background, filling most of the frame width as it pans.
On-screen text: “It finds the problem”
Techniques: Kinetic type
Camera: Push in
10 · Feature reveal · 0:12–0:14
A small orange robot head with a black visor and white oval eyes floats center-frame on a pale blue backdrop, ringed by white claim cards for Skylar Brown showing dates and dollar amounts. The cards drift gently under a large static headline.
On-screen text: “It finds the problem”
Techniques: 3D mockup, Parallax
Camera: Push in
11 · Feature reveal · 0:14–0:15
A small orange-and-white 3D robot head hovers top left, carrying a pink pill label reading Finding correct ID. One Skyler Brown claim card is pulled forward with pink selection corners while the other cards fade and blur across a pale grid.
On-screen text: “Finding correct ID”
Techniques: 3D mockup
Camera: Static
12 · Feature reveal · 0:15–0:16
A flat claims interface scrolls up as a small orange-and-white 3D robot drifts right and down. The red Member ID invalid line swaps to green ID Updated, and a green Correct ID found pill slides in on the right.
Techniques: 3D mockup
Camera: Pan
13 · Feature reveal · 0:16–0:18
On a pale blue field, a red headline “One glance.” sits left of a light-blue alert card outlined by red selection handles. The card shows gray “Tooth missing” text and a pink warning circle, while a smaller selected square below it slides away as the card rises.
On-screen text: “One glance.”, “Tooth — missing”
Techniques: Kinetic type
Camera: Static
14 · Feature reveal · 0:18–0:20
A light green label bar with green corner brackets slides left across a white background, carrying '#23' and a date code, while a round red-and-white button device rises from the lower left into the center. 'One tap.' holds to the right of the bar.
On-screen text: “One glance.”, “#23”, “D0330 | 06/11/2024”, “One tap.”
Techniques: Kinetic type, 3D mockup
Camera: Static
15 · Feature reveal · 0:20–0:21
A rounded orange-and-white device with a black lens strip rotates and slides left, a red burst of vertical bars flashing beside it. A green box with a date and the words One tap. scale in, while 9:02 REJECTED slides below.
On-screen text: “One tap.”, “D0330 | 06/11/2024”, “9:02”, “REJECTED”
Techniques: 3D mockup
Camera: Static
16 · Feature reveal · 0:21–0:25
A 3D orange-and-white robot with a black visor moves left to right along a timeline of red ticks and bar strips, the camera panning to follow. It hovers over the 9:06 RESUBMITTED marker as purple and red document icons pop in beside it.
On-screen text: “9:02”, “REJECTED”, “9:03”, “DIAGNOSED”, “9:04”, “APPROVED”, “9:06”, “RESUBMITTED”
Techniques: 3D mockup
Camera: Pan
17 · Feature reveal · 0:25–0:28
On a near-white background, the green words “Done in” and “minutes” slide in from the left and right edges. Between them a dark-green pill with a checkmark icon and the label “Resubmitted” scales in, framed by four corner selection handles, then fills with a dotted texture.
On-screen text: “Done in”, “minutes”
Techniques: Kinetic type
Camera: Static
18 · Feature reveal · 0:28–0:29
A 3D orange-and-white device and a 'Resubmitted' UI card sit on a dotted gray field, then it cuts to a woman sipping coffee at a desk with the device floating above her head. A bracketed caption scales in at the bottom.
On-screen text: “Done in”, “Resubmitted”, “√1”, “SPEAKER”, “[ Rejected claims, fixed inside Caviar. ]”
Techniques: 3D mockup
Camera: Push in
19 · Feature reveal · 0:29–0:30
A woman in a cream top sits at a desk with a laptop, lifting a mug to her lips and smiling. A small orange and white rounded device floats beside her head. A bracketed caption scales in at the bottom center.
On-screen text: “SPEAKER”, “[ Rejected claims, fixed inside Caviar. ]”
Techniques: 3D mockup, Kinetic type
Camera: Static
20 · Feature reveal · 0:30–0:31
A woman works at a laptop in a bright office while a small orange and white speaker floats above the machine. A caption notes the device's action, then the frame darkens as the zentist wordmark fades in.
On-screen text: “SPEAKER”, “[ Rejected claims, fixed inside Caviar. ]”, “zentist”
Techniques: 3D mockup
Camera: Static
21 · Outro · 0:31–0:32
On a plain off-white field, the dark zentist wordmark scales into place at center, the small orange dot mark appears to its right, and a light gray tagline fades in beneath the lockup.
On-screen text: “THE AI DOES THE WORK.”
Camera: Static
22 · Outro · 0:32–0:35
On a white background, the zentist wordmark sits left of a thin divider while the orange diamond mark and Caviar wordmark assemble to its right. Below, the gray line THE AI DOES THE WORK. holds as YOU JUST SAY GO. appears in pink, then the lockup fades out.
On-screen text: “THE AI DOES THE WORK. YOU JUST SAY GO.”
Camera: Static
23 · CTA · 0:35–0:39
A red rectangle with selection handles scales in at center on a pale background. The URL zentist.io/caviar types out inside it beside a white arrow icon, while a red BOOK A DEMO label fades in above.
On-screen text: “BOOK A DEMO”, “zentist.io/caviar”
Techniques: Kinetic type
Camera: Static