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Introducing WHOOP 4.0 - The Personalized Digital Fitness and Health Coach

Whoop · Sep 2021 · 1:00 · AI-annotated

00:00:00 / 01:00:02

A hard-cut athlete montage punctuated by full-black title cards where single words swap in place, with 3D beauty spins of the strap between feature blocks. Cuts run near 60 per minute on a 117 BPM pulse, using rack-focus reveals and word-swap cards as the signature moves.

Footage neededEstimated needs: 1 official logo — reused across the film · 43 filmed passages — shoot, supply or replace · 1 graphic passage — draw or supply · 5 3D passages — build or supply

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Introducing WHOOP 4.0 - The Personalized Digital Fitness and Health Coach, scene by scene

· 67 scenes as text
  1. 01 · Product intro · 0:00–0:01

    A man in a black t-shirt grips a battle rope against a black background, water droplets hanging in the air to his left. He looks down, straining, as the white WHOOP wordmark appears across the center of the frame.

    On-screen text: “WHOOP®”

    Camera: Static

  2. 02 · Product intro · 0:01–0:02

    A man in a dark shirt pulls a thick rope against a black background with fine water spray. A white dot at his chest expands into the number 4.0, which scales up to fill the frame center.

    On-screen text: “4.0”

    Techniques: Kinetic type, Morph

    Camera: Static

  3. 03 · Product intro · 0:02–0:05

    A man in a black t-shirt slams battle ropes in a dark void, sweat droplets hanging in the air around him. He alternates his hands, pulling the thick ropes down in a steady rhythm while the camera holds a static medium shot.

    Camera: Static

  4. 04 · Product intro · 0:05–0:06

    A close-up of a forearm and hand against black, the wrist fitted with a yellow band. The hand grips a small dark object with reflective edges and shifts its grip slightly. Low-key lighting carves the skin and band out of the dark.

    Camera: Static

  5. 05 · Product intro · 0:06–0:07

    Centered white uppercase words on a black background swap in place: YOUR cuts to PERSONALIZED, then to DIGITAL FITNESS, each held briefly in a locked-off frame.

    On-screen text: “YOUR”, “PERSONALIZED”, “DIGITAL FITNESS”

    Techniques: Kinetic type

    Camera: Static

  6. 06 · Product intro · 0:07–0:08

    On a black background, a centered line of bold white sans-serif text reads DIGITAL FITNESS, then swaps to HEALTH COACH. Each phrase holds with a faint horizontal ghost blur on the letter edges, the frame locked off throughout.

    On-screen text: “DIGITAL FITNESS”, “HEALTH COACH”

    Techniques: Kinetic type

    Camera: Static

  7. 07 · Product intro · 0:08–0:09

    A black woven WHOOP strap lies coiled on a black background. The camera rotates and pulls back from a tight edge detail to reveal the strap's metal clasp with the embossed WHOOP logo, lit by a thin rim light.

    Techniques: 3D mockup

    Camera: Pull out

  8. 08 · Feature reveal · 0:09–0:10

    The shot opens soft and blurry on a wrist wearing a white smartwatch, then racks into a sharp close-up of a woman sleeping on a gray pillow, her face in profile under warm low light.

    Camera: Push in

  9. 09 · Feature reveal · 0:10–0:11

    Close-up of a young woman lying on a gray pillow in warm, dim light. Her eyes are closed, then slowly part as she wakes. The camera holds still on her face throughout the shot.

    Camera: Push in

  10. 10 · Feature reveal · 0:11–0:12

    Centered on a black background, the white phrase WAKE UP READY resolves from a dimmed, offset state on the right word into a clean, fully lit line in the first half second.

    On-screen text: “WAKE UP READY”

    Techniques: Kinetic type

    Camera: Static

  11. 11 · Feature reveal · 0:12–0:12

    A person lying in bed lifts a phone toward the camera, its screen showing a sleep report with 90% performance and a 7:56 score. The shot is close and slightly tilted in warm low light, drifting closer to the screen as the hand holds it steady.

    On-screen text: “WAKE UP READY”

    Camera: Push in

  12. 12 · Feature reveal · 0:12–0:14

    A tilted sleep tracking interface resolves from motion blur into sharp focus. A legend of sleep stages sits left of a donut chart displaying time in bed.

    Techniques: 3D mockup

    Camera: Static

  13. 13 · Demo · 0:14–0:15

    Low camera at floor level: a person in a blue top sits on a white sofa, then rises and sets their bare feet on the warm wooden floor, the frame staying tight on the legs and feet.

    Camera: Push in

  14. 14 · Demo · 0:15–0:15

    A person in a white hoodie moves through a warm office, holding a dark mug and a camera, a red and white bag on the shoulder. The handheld shot is soft and blurred as the figure turns away.

    Camera: Pan

  15. 15 · Demo · 0:15–0:17

    A young man in a black hooded jacket stands in a dim, industrial room. He pivots from facing away to looking over his shoulder at the camera, raising a hand with a yellow wristband toward his chin.

    Camera: Static

  16. 16 · Feature reveal · 0:17–0:18

    White text on black background shows 'CAPTURE DATA' with the first two letters brighter, then cuts to 'ANY-WEAR' with a scaling trademark symbol.

    On-screen text: “CAPTURE DATA”, “ANY-WEAR”, “TM”

    Techniques: Kinetic type

    Camera: Static

  17. 17 · Feature reveal · 0:18–0:19

    Close-up of a hand holding a black wearable device against a soft beige background. The hand tilts the device as green LED digits light up on its small display.

    On-screen text: “ANY-WEAR”, “TM”

    Techniques: Kinetic type

    Camera: Static

  18. 18 · Feature reveal · 0:19–0:19

    Tight close-up on a man's black t-shirt sleeve in a gym. His tattooed hand reaches across to press a small black device clipped to the fabric. A green LED on the device lights up. Shallow depth of field blurs the weight plates behind.

    Camera: Push in

  19. 19 · Feature reveal · 0:19–0:20

    A tight close-up of a person's midsection in a black shirt, the white 4.0 / BODY mark on the hem starting soft and pulling into focus as the frame holds still.

    Camera: Static

  20. 20 · Feature reveal · 0:20–0:21

    Bold white WITH holds centered on black, then the word swaps to the outlined title WHOOP / BODY in the same locked-off frame.

    On-screen text: “WITH”, “WHOOP / BODY”

    Techniques: Kinetic type

    Camera: Static

  21. 21 · Feature reveal · 0:21–0:21

    White 'WHOOP / BODY' wordmark centered on a black background. It eases out of a brief horizontal offset into a locked, static frame for the sign-off.

    On-screen text: “WHOOP / BODY”

    Camera: Static

  22. 22 · Feature reveal · 0:21–0:23

    A woman in a black tank top works out in a dim room. The shot cuts to a small tracker strapped to her knee, then to her hand holding a phone that displays a workout app as she grips a machine handle.

    Camera: Push in

  23. 23 · Feature reveal · 0:23–0:24

    A low-angle handheld shot frames a man in a black tee gripping a black strap, his arm flung wide as he pulls with effort, teeth bared. A yellow wristband marks his wrist. Behind him a white wall carries blue lettering, and a phone mount sits at the right edge.

    Camera: Static

  24. 24 · Feature reveal · 0:24–0:25

    A tight shot of a wrapped hand on a barbell opens to a bearded man in a dark shirt pressing the loaded bar overhead in a dim gym. The camera widens from his grip to his face as he completes the lift.

    Camera: Static

  25. 25 · Feature reveal · 0:25–0:26

    A black screen holds the word TRAIN in white bold sans-serif, centered and locked-off. It cuts to SMARTER in the same style, still and centered, the pace carried by the word swap.

    On-screen text: “TRAIN”, “SMARTER”

    Techniques: Kinetic type

    Camera: Static

  26. 26 · Feature reveal · 0:26–0:26

    A close-up of sweaty hands grips a bike handlebar in warm light, with a red wristband on one arm. The shot stays tight and shallow-focused while the word SMARTER remains locked on screen.

    On-screen text: “SMARTER”

    Camera: Static

  27. 27 · Feature reveal · 0:26–0:27

    Two close-up shots of wrists wearing the fitness band: a hand in a dark gym grips a barbell with a lime band, then a bright outdoor shot shows an arm with a white band against the sky.

    Camera: Push in

  28. 28 · Feature reveal · 0:27–0:28

    A female golfer in a teal polo and white visor completes a swing, the club arcing overhead as the camera tracks her motion against a dark, blurred backdrop of trees. Warm side light catches her face and the fabric.

    Camera: Push in

  29. 29 · Feature reveal · 0:28–0:29

    A hand holds a smartphone upright in front of a blurred green pitch, the screen showing a dark fitness app with a blue circular Day Strain gauge reading 15.7. The holder wears a white wristband, and the phone stays steady in frame.

    Camera: Push in

  30. 30 · Feature reveal · 0:29–0:31

    A black screen holds a centered bold white word. The word KNOW cuts to PUSH, which stays static and centered for the rest of the clip.

    On-screen text: “KNOW”, “PUSH”

    Techniques: Kinetic type

    Camera: Static

  31. 31 · Feature reveal · 0:31–0:32

    A tight profile of a surfer in a red rash guard, water splashing at his shoulder, cuts to a wide shot of him carving a breaking wave as white spray erupts behind him. A small footnote caption holds at the bottom of the frame.

    On-screen text: “*IP68 dustproof and water-resistant up to 10 meters for 2 hours.”

    Camera: Push in

  32. 32 · Feature reveal · 0:32–0:32

    A woman in a black sports bra and teal leggings runs through dry grass on a hillside, the camera tracking beside her at a medium close-up. Blurred shrubs, trees and a distant hill under an overcast sky fill the background as she moves across the frame.

    Camera: Push in

  33. 33 · Feature reveal · 0:32–0:33

    A man in a black tee and camo shorts walks across a dim CrossFit gym toward a loaded barbell resting on the floor, chalk in his hands. The low camera tracks him laterally as he approaches the blue plates.

    Camera: Push in

  34. 34 · Feature reveal · 0:33–0:33

    A man in a black t-shirt and patterned shorts grips a loaded barbell at chest height. The camera tilts up from his hands to his face as he strains, weight plates visible at the right edge.

    Camera: Static

  35. 35 · Feature reveal · 0:33–0:34

    Tight close-up of a woman with dark hair in a ponytail, wearing a black sports top and a small hoop earring, laughing with effort. The blurred green hillside stays soft behind her as she shifts slightly in frame.

    Camera: Pan

  36. 36 · Feature reveal · 0:34–0:35

    A circular strain gauge eases from a tilted angle to a flat view as the number counts up to 13.3 and a blue ring fills. The label flips from RESTORATIVE to OPTIMAL, a white W badge rides the ring, and a dotted arc with curved OPTIMAL text draws in.

    Techniques: 3D mockup, Kinetic type

    Camera: Pull out

  37. 37 · Feature reveal · 0:35–0:35

    A black WI-HOOP band rotates in 3D against a black void, turning from a flat top view to a front logo face and then a rear sensor face. Small white captions scale in over the device.

    On-screen text: “ACTIVITY STRAIN”, “OPTIMAL”, “W”

    Techniques: 3D mockup, Kinetic type

    Camera: Static

  38. 38 · Feature reveal · 0:35–0:37

    A close-up of two hands pressed together in prayer position, each wrist wearing a watch with a white or blue band. The camera pulls back to a medium shot of a blonde woman in a dark blue tank top, sitting cross-legged with eyes closed in a sunlit glass room.

    Camera: Pull out

  39. 39 · Feature reveal · 0:37–0:37

    The word AND holds centered in white bold sans on a black field, then cuts hard to WHEN in white bold italic, a rapid word swap that drives the pace.

    On-screen text: “AND”, “WHEN”

    Techniques: Kinetic type

    Camera: Static

  40. 40 · Feature reveal · 0:37–0:38

    A plain black background holds the centered word RECOVER in large white bold sans-serif type, static in a locked-off frame.

    On-screen text: “RECOVER”

    Camera: Static

  41. 41 · Feature reveal · 0:38–0:39

    A sweaty bearded man in a black T-shirt stands hunched over in a dim gym, head bowed as he catches his breath. The camera slowly pulls back, widening the frame to reveal the blue-striped wall and a hoop pole behind him.

    On-screen text: “RECOVER”

    Camera: Pull out

  42. 42 · Feature reveal · 0:39–0:41

    A green progress ring draws itself clockwise on a black background while a large white percentage counts up from 86% to 100% under the small label RECOVERY.

    On-screen text: “RECOVERY”, “100%”

    Techniques: Kinetic type

    Camera: Pull out

  43. 43 · Feature reveal · 0:41–0:42

    A woman in a black tank top sits in an ice bath, eyes closed, arms on the edge. The shot starts soft through a blurry foreground, then racks focus to a sharp medium close-up. White text RECOVERY and %76 overlays the left side.

    On-screen text: “RECOVERY”, “%76”

    Camera: Pull out

  44. 44 · Feature reveal · 0:42–0:43

    A woman in profile holds a smartphone up, its dark screen showing a yellow circular gauge reading RECOVERY 61%. The shot starts soft and racks focus onto the phone. A potted plant and a beige wall sit in the background.

    Camera: Push in

  45. 45 · Feature reveal · 0:43–0:44

    Low-angle shot on a sunny fairway: a woman in a teal top and white skirt swings a driver, the ball sitting on the grass as she finishes her follow-through. Her long shadow stretches across the green.

    On-screen text: “RECOVERY”, “61%”

    Camera: Push in

  46. 46 · Feature reveal · 0:44–0:45

    A woman golfer in a teal polo and white visor swings a club overhead, her body rotating as the camera tracks her against a pale sky and blurred evergreens.

    Camera: Pull out

  47. 47 · Feature reveal · 0:45–0:46

    A hand holds a phone at a diagonal in a gym, the screen showing a running workout with live stats and a circular gauge. The camera drifts slightly as the hand shifts.

    Camera: Pull out

  48. 48 · Demo · 0:46–0:46

    Close-up of a woman with curly hair and glistening skin against a dark background. She smiles, then breaks into a laugh, tilting her head as the camera holds still.

    On-screen text: “SLEEP”

    Camera: Static

  49. 49 · Demo · 0:46–0:47

    The word SLEEP in white bold sans-serif sits centered on a black background, settling from a brief motion blur into a clean locked frame.

    On-screen text: “SLEEP”

    Camera: Static

  50. 50 · Demo · 0:47–0:48

    Low-angle shot of a man in a dark gym, backlit by a bright window, holding a football at his chest. He winds up and swings the ball back over his shoulder as a large dark SLEEP headline holds at the top of the frame.

    On-screen text: “SLEEP”

    Camera: Static

  51. 51 · Demo · 0:48–0:48

    The word STRAIN sits centered in white on a solid black background, static and locked-off for the full clip.

    On-screen text: “STRAIN”

    Camera: Static

  52. 52 · Demo · 0:48–0:49

    Extreme close-up of a forearm and clenched fist gripping a barbell, a blue weight plate blurred behind. The arm shifts with motion blur while the word STRAIN holds static in frame.

    On-screen text: “STRAIN”

    Camera: Static

  53. 53 · Demo · 0:49–0:49

    A bold white word RECOVER sits centered on a black field. It snaps into focus from a slight horizontal offset, then holds steady for the rest of the clip.

    On-screen text: “RECOVER”

    Techniques: Kinetic type

    Camera: Static

  54. 54 · Demo · 0:49–0:50

    A woman in a black sports bra sprints along a sandy embankment, filmed with heavy motion blur and a tilted frame. The static word RECOVER overlays the scene.

    On-screen text: “RECOVER”

    Camera: Push in

  55. 55 · Other · 0:50–0:51

    A black card holds a single white line that assembles word by word from IT'S to IT'S NOT A WATCH. The text stays centered on a plain black field.

    On-screen text: “IT'S NOT A WATCH”

    Techniques: Kinetic type

    Camera: Static

  56. 56 · Other · 0:51–0:52

    A bearded man lifts a barbell overhead in a dark gym, then the frame cuts to black as the white text “IT'S” appears, beginning the line “IT'S NOT A WATCH”.

    On-screen text: “IT'S NOT A WATCH”

    Techniques: Kinetic type

    Camera: Push in

  57. 57 · Other · 0:52–0:52

    On a black background, the white word ITS holds center, then the frame cuts to a single centered letter A. The text swaps word by word, building a phrase.

    On-screen text: “ITS”, “A”

    Techniques: Kinetic type

    Camera: Static

  58. 58 · Other · 0:52–0:53

    Extreme close-up on a dark-skinned arm wearing a red fabric band with a white plastic buckle. Warm, dim light and shallow focus; a few strands of curly hair sit at the left edge. The camera holds nearly still with a small drift.

    Camera: Static

  59. 59 · Other · 0:53–0:53

    The white WHOOP wordmark sits centered on a black field, holding still as the sign-off. No motion, no camera move; the logo locks in place for the full duration of the shot.

    On-screen text: “WHOOP”

    Camera: Static

  60. 60 · Demo · 0:53–0:54

    Low-angle shot of a man in a black t-shirt pressing a medicine ball overhead in a gym with APEC wall lettering. A fast whip-pan blurs the frame as he lifts.

    On-screen text: “WHOOP”

    Camera: Pan

  61. 61 · Demo · 0:54–0:55

    A ground-level low angle follows a runner's legs as dark sneakers with white soles stride across a cracked asphalt road. Dry grass and trees line the roadside under a hazy sky.

    Camera: Static

  62. 62 · Demo · 0:55–0:56

    A sweaty man in a black Adidas shirt leans forward and breathes hard in a dim gym. The camera holds a tight close-up on his face as he glances down, then lifts his eyes, sweat on his brow.

    Camera: Push in

  63. 63 · Demo · 0:56–0:57

    A woman in profile, ponytail and dark tank top, raises both arms overhead in a slow stretch against a hazy dusk sky. Her eyes stay closed and her mouth is open as she breathes, a soft hillside blurred behind her.

    Camera: Pull out

  64. 64 · Demo · 0:57–0:58

    In a static profile shot at golden hour, a blonde golfer in a white visor and teal polo holds a putting stance on a fairway. The putter at the right edge swings down through the stroke.

    Camera: Static

  65. 65 · Demo · 0:58–0:58

    A dark woven tracker strap tumbles in 3D on a black background, its fabric weave and glossy end band with the embossed WHOOP wordmark catching a thin rim light as it rotates.

    On-screen text: “Titleist”, “CISCO”

    Techniques: 3D mockup, Light sweep

    Camera: Static

  66. 66 · Outro · 0:58–0:59

    A white bold sans headline reading UNLOCK YOURSELF sits centered on black, then the letters break apart and scramble, reforming into the line VIBR / 4.0. The two text states cross through a brief dissolve of overlapping glyphs.

    On-screen text: “UNLOCK YOURSELF”, “VIBR / 4.0”

    Techniques: Kinetic type, Morph

    Camera: Static

  67. 67 · Outro · 0:59–1:00

    A plain black background holds the white wordmark WHOOP / 4.0 centered in the frame. The text stays locked and still for the whole shot, with no animation or camera move.

    On-screen text: “WHOOP / 4.0”

    Camera: Static