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Introducing Vercel Spaces: Conformance and Code Owners
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Introducing Vercel Storage: KV, Postgres, and Blob
Vercel · May 2023 · 2:41 · AI-annotated
00:00:00 / 02:41:11
A single presenter anchors every beat in a warm brick loft, cutting between full-frame talking head, right-side code panels, and centered dark title cards. The motion language is restrained and consistent: dark rounded icon tiles and powered-by pills fade or slide in, code panels wipe in from the right, and a left-to-right wipe hands off to the closing product tiles.
Footage neededEstimated needs: 19 filmed passages — shoot, supply or replace · 1 graphic passage — draw or supply
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Introducing Vercel Storage: KV, Postgres, and Blob, scene by scene
· 22 scenes as text
01 · Hook · 0:00–0:09
A woman in black stands from a stool at a marble island and walks to the center of a warm brick studio, facing the camera. A second woman works on a laptop at the counter behind her. A lower-third name caption appears at the bottom left.
On-screen text: “Lydia Hallie”, “Developer Advocate at Vercel”
Camera: Static
02 · Hook · 0:09–0:19
A woman in a black t-shirt stands in a warm-lit room with a distressed brick wall and a glowing shelf, speaking and gesturing. Near the end, a dark database icon and a circular play button animate in on the right.
Camera: Static
03 · Hook · 0:19–0:29
A woman in a black T-shirt stands in a warm-lit stone room and speaks to camera, gesturing with open hands. Dark rounded-square icons fade in and out on the right: first a database cylinder and a play button, then two app logos linked to the database icon.
On-screen text: “目”, “目”, “目”
Camera: Static
04 · Product intro · 0:29–0:33
A woman in a black tee and jeans stands centered in a warm brick loft, gesturing as she presents, with a person working at a counter behind her. A dark rounded label with a database icon and the word Databases slides in at the bottom.
On-screen text: “Databases”
Camera: Static
05 · Product intro · 0:33–0:38
A woman in a black top stands in a warm room with a distressed brick wall and a lit shelf, gesturing as she speaks. A dark “Databases” badge sits at the bottom, then the shot cuts to a tighter centered frame with a glowing triangle logo blurred behind her.
On-screen text: “Databases”
Camera: Static
06 · Feature reveal · 0:38–0:47
A woman in a black T-shirt stands centered in a warm, softly lit room with backlit shelves and a white triangular neon sign. She speaks to camera, gesturing. A dark badge with a stacked-layers icon and the label Vercel Blob fades in at chest height, then fades out.
On-screen text: “Vercel Blob”
Camera: Pan
07 · Feature reveal · 0:47–0:58
A woman in a black T-shirt speaks on the left against a warm stone interior, while the right half shows a code editor with a Vercel blob PUT snippet; below it, a cloud icon and a database icon connect with lines as small file icons travel from left to right.
Techniques: Split screen
Camera: Push in
08 · Feature reveal · 0:58–0:59
Split screen: a woman in a black tee stands in a warm interior on the left, gesturing as she speaks, while a dark panel on the right shows a Blob API code snippet above a line diagram linking a cloud icon to file and database icons.
Techniques: Split screen
Camera: Pan
09 · Feature reveal · 0:59–1:11
A woman in a black t-shirt stands centered in front of warm, backlit shelves with a glowing white triangle on the left. She speaks to camera and gestures with both hands, the frame locked off and steady.
Camera: Static
10 · Feature reveal · 1:11–1:17
A woman in a black short-sleeve top stands in a warm loft with exposed brick and a backlit shelf, talking and gesturing with both hands in a locked-off medium shot.
On-screen text: “V”
Camera: Static
11 · Feature reveal · 1:17–1:18
A dark rounded card holding the Vercel KV icon and label fades in at center on black, a small POWERED BY UPSTASH pill rides its top edge, and a sliver of warm amber footage on the right recedes as the card brightens and settles.
On-screen text: “POWERED BY UPSTASH”, “Vercel KV”
Camera: Static
12 · Feature reveal · 1:18–1:22
A dark rounded card sits centered on a black background, holding a line-art icon of a play button merged with a database cylinder. A pill badge above reads POWERED BY UPSTASH and the title Vercel KV sits below the icon. The frame is locked and static.
On-screen text: “POWERED BY UPSTASH”, “Vercel KV”
Camera: Static
13 · Feature reveal · 1:22–1:40
A dark card with a Vercel KV icon and a Powered by Upstash badge fades out to reveal a woman in a black t-shirt standing in a warm-lit bar, a neon triangle glowing on the shelves behind her. She faces the camera and gestures with both hands as she speaks.
On-screen text: “POWERED BY UPSTASH”, “Vercel KV”
Camera: Static
14 · Feature reveal · 1:40–1:41
A woman in a black T-shirt stands in a dim room with a brick wall and backlit shelves, smiling and looking off camera. A black panel wipes in from the right, filling half the frame with three lines of KV code.
Techniques: Masking
Camera: Static
15 · Feature reveal · 1:41–1:49
A woman in a black tee stands in a warm brick room, gesturing as she speaks. Right of her, a black editor pane holds a short kv snippet, and a terminal window fades in below it with two redis-cli commands.
Techniques: Split screen
Camera: Static
16 · Feature reveal · 1:49–1:54
Split screen: a woman in a black tee gestures while speaking against a warm, blurred interior on the left; the right holds a static black panel with a KV code snippet above a terminal window showing redis-cli SET and GET commands.
Techniques: Split screen
Camera: Pan
17 · Feature reveal · 1:54–2:21
A woman in a black tee stands centered in a warm, dim room with lit shelves and a neon triangle. She speaks and gestures. A black lower-third badge reading Vercel Postgres fades in at bottom center around 9s and fades out around 14s.
On-screen text: “POWERED BY NEON”, “Vercel Postgres”
Camera: Pan
18 · Feature reveal · 2:21–2:33
Split screen: a woman in a black t-shirt speaks and gestures in a warm stone room on the left, while a black code panel sits on the right. A database table of product rows fades in below the code, then a fourth row, Jacket, is added.
Techniques: Split screen
Camera: Static
19 · CTA · 2:33–2:33
A presenter in a black tee stands in a warm stone interior while a code editor and a database table fill the right half of the frame. The panel slides off to the right as the shot widens into a centered medium view of her.
Techniques: Split screen
Camera: Pan
20 · CTA · 2:33–2:37
A woman in a black t-shirt stands centered before a warm, backlit shelf set, a glowing white triangle on the left. She gestures with both hands while speaking. A black lower-third pill holding the URL fades in at the bottom.
On-screen text: “vercel.com/storage”
Camera: Static
21 · CTA · 2:37–2:38
A woman in a black tee speaks to camera in a warm-lit room with backlit shelves; a left-to-right wipe then reveals a dark Vercel Postgres card while the URL badge stays fixed at the bottom.
On-screen text: “vercel.com/storage”
Techniques: Masking
Camera: Static
22 · CTA · 2:38–2:41
Three dark tiles fade in in sequence on black, each pairing a powered-by badge with a line-art database icon and a storage name: Vercel Postgres, Vercel KV, Vercel Blob. A monospace URL pill stays fixed below. The tiles dim out at the close.
On-screen text: “vercel.com/storage”
Camera: Static