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The new Apple TV 4K: The ultimate cinematic experience.
Apple · Oct 2026 · 1:29 · AI-annotated
00:00:00 / 01:29:12
The video is built as a chain of short type cards, 3D product renders, and content clips, with each feature introduced by a centered headline and then shown in a clean isolated demo. Keep the pace brisk but legible, using letter shuffles, scale-ins, concentric rings, and app-tile transitions as recurring punctuation.
Footage neededEstimated needs: 1 capture group — your screens or recordings · 1 official logo — reused across the film · 11 filmed passages — shoot, supply or replace · 5 graphic passages — draw or supply · 16 3D passages — build or supply
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The new Apple TV 4K: The ultimate cinematic experience., scene by scene
· 60 scenes as text
01 · Product intro · 0:00–0:02
The Apple TV 4K logo fades in centered on a light gray background, the 4K in a rainbow gradient. It cuts to the bold black headline “Stunning picture” spanning the width.
On-screen text: “Stunning picture”
Camera: Static
02 · Product intro · 0:02–0:05
A centered black headline reads “Stunning picture” on a pale gray field, then the letters shuffle and overlap before settling into “Stunningly simple.” The frame stays locked off throughout.
On-screen text: “Stunning picture”, “Stunningly simple”
Techniques: Kinetic type
Camera: Static
03 · Product intro · 0:05–0:06
A black Apple TV box and white Siri remote rest on a pale gray surface, seen from above. The camera lifts and pulls back, bringing a flat TV screen into the top of the frame with a row of colorful app icons.
Techniques: 3D mockup
Camera: Pull out
04 · Product intro · 0:06–0:07
An Apple TV box and remote sit on a white surface in front of a TV screen showing the Apple TV home interface with app icons. The camera pulls back from a close crop of the screen to reveal the full device setup.
Techniques: 3D mockup
Camera: Pull out
05 · Feature reveal · 0:07–0:09
A centered headline on a pale gray field, its letters filled with an orange-to-blue gradient, scales up slowly. A small gray disclaimer line sits fixed along the bottom edge throughout.
On-screen text: “True-to-life detail”, “Not all content is available in 4K, HDR, HDR10+, Dolby Vision or Dolby Atmos. Requires compatible content on compatible devices.”
Techniques: Kinetic type
Camera: Static
06 · Feature reveal · 0:09–0:09
Two F1 race cars speed down a night track as fireworks burst overhead, shot low with strong motion blur. The caption scales in over the action while the Apple TV and F1 The Movie lockups sit in the corner.
On-screen text: “True-to-life detail”, “Not all content is available in 4K, HDR, HDR10+, Dolby Vision or Dolby Atmos. Requires compatible content on compatible devices.”, “tv”, “FI”, “THE MOVIE”
Camera: Static
07 · Feature reveal · 0:09–0:10
A lone figure stands in a dark night street as a burst of white sparks erupts ahead, a yellow and blue car blurred at the right edge. A rapid cut lands on a worn yellow racing shoe on a pedal, the whole shot washed in motion blur.
On-screen text: “tv”, “THE MOVIE”
Camera: Static
08 · Feature reveal · 0:10–0:11
Low-angle locked-off shot at ground level on a night race track. A dark blue F1 car's rear wheel spins in the right foreground, trailing orange sparks, as a blurred yellow car exits left beneath a receding row of track lights.
On-screen text: “tv”, “APRACING”
Camera: Static
09 · Feature reveal · 0:11–0:12
A pale gray card: the outgoing HomePod mini 2 headline crossfades into the bold black title Home theater surround sound, centered. A small gray footnote about speaker requirements scales in at the bottom.
On-screen text: “Home theater surround sound”, “Home theater surround sound requires four HomePod (2nd generation) or HomePod mini 2 speakers in matching pairs (front and rear) paired with Apple TV 4K (4th) 4”
Techniques: Kinetic type
Camera: Static
10 · Feature reveal · 0:12–0:13
A misty blue shot of a large furry creature rising from fog fills the frame, then the view pulls back to reveal the footage on a TV screen flanked by two HomePod speakers. A small legal caption and the Apple TV and Monarch logos sit at the bottom.
On-screen text: “Home theater surround sound requires four HomePod (2nd generation)”, “or HomePod mini 2 speakers in matching pairs (front and rear) paired with”, “Apple TV 4K (4th generation) running the latest operating system software.”
Camera: Pull out
11 · Feature reveal · 0:13–0:15
A TV plays a film as the camera pulls back to reveal four speakers in a surround layout, two black units flanking the screen and two green units at the edges, with blue sound rings spreading from each. A small black box sits below the screen.
On-screen text: “Home theater surround sound requires four HomePod (2nd generation) or HomePod mini 2 speakers in matching pairs (front and rear) paired with Apple TV 4K (4th) (”, “Apple TV 4K (4th generation) running the latest operating system software.”
Techniques: 3D mockup
Camera: Pull out
12 · Feature reveal · 0:15–0:18
A bold dark gray headline sits centered on a light gray field, then a second line drops in below it. The text shrinks as pale blue concentric rings expand outward like sound waves, while a small gray disclaimer stays at the bottom.
On-screen text: “Talk to your Apple TV 4K,”, “now with far-field mics”, “Far-field microphone support for Siri varies by region and language. Supported when the primary tvOS language is set to Chinese, Dutch, English, Finnish, French”, “tvOS language is set to Chinese, Dutch, English, Finnish, French, German, Hebrew, Norwegian, or Swedish.”
Techniques: Kinetic type
Camera: Pull out
13 · Feature reveal · 0:18–0:19
A black Apple TV box sits centered in 3D view as a blue sound-wave ring pulses from its center; the background fades from black to white and the ring softens into pale concentric circles.
On-screen text: “Far-field microphone support for Siri varies by region and language. Supported when the primary tvOS language is set to Chinese, Dutch, English, Finnish, French”, “German, Hebrew, Norwegian, or Swedish.”
Techniques: 3D mockup
Camera: Pull out
14 · Feature reveal · 0:19–0:21
On a light gray field, a dark 3D ring with a soft white disc behind it morphs into the gradient “Siri AI” wordmark at center. A small gray footnote at the bottom swaps from a microphone-support note to a rollout disclaimer.
On-screen text: “Far-field microphone support for Siri varies by region and language. Supported when the primary tvOS language is set to Chinese, Dutch, English, Finnish, French”, “Siri AI”, “Rolling out in English. Usage limits may apply.”
Techniques: Morph
Camera: Static
15 · Feature reveal · 0:21–0:24
A bold black headline, “More helpful. More powerful,” scales down from oversized to centered on a light gray field, holds, then fades out as “Siri,” fades in at center. A small gray disclaimer line stays pinned at the bottom.
On-screen text: “More helpful. More powerful.”, “Rolling out in English. Usage limits may apply.”, “Siri,”
Techniques: Kinetic type
Camera: Static
16 · Feature reveal · 0:24–0:25
A plain light gray card holds the word “Siri,” in bold black, centered, with a small gray disclaimer line at the bottom. The frame is locked off and both text elements stay still for the full duration.
On-screen text: “Siri,”, “Rolling out in English. Usage limits may apply.”
Camera: Static
17 · Feature reveal · 0:25–0:29
White text fades in centered on a black background, reading a voice query, while an iridescent Siri light wave pulses and shifts color along the bottom edge of the frame.
On-screen text: “Siri,”, “which TV shows are”, “trending right now?”
Camera: Static
18 · Feature reveal · 0:29–0:29
A gray screen centers the white Siri question above a bright glow along the bottom edge, then cuts to a light field where the dark tagline builds word by word in the middle.
On-screen text: “Siri, which TV shows are trending right now?”, “The best entertainment”
Techniques: Kinetic type
Camera: Static
19 · Feature reveal · 0:29–0:30
A plain light gray field holds the black headline “The best entertainment” centered in the frame. The text stays static for the full second, with no motion or other elements.
On-screen text: “The best entertainment”
Camera: Static
20 · Feature reveal · 0:30–0:31
A blue rounded Prime Video logo tile sits centered on a light gray background with a soft reflection below. A small gray disclaimer line sits at the bottom. The logo settles in over a brief crossfade ghost of a fading headline.
On-screen text: “The best entertainment”, “Subscription may be required to access some content.”
Camera: Pull out
21 · Feature reveal · 0:31–0:31
A rounded tile on a light backdrop cycles through streaming logos, from a teal Disney+ mark to a black Peacock mark, with a soft reflection beneath and a small gray disclaimer caption fixed at the bottom.
On-screen text: “Subscription may be required to access some content.”
Camera: Static
22 · Feature reveal · 0:31–0:32
A centered rounded card on a pale gray field quickly swaps its logo: the dark plate with the metallic HBO max mark becomes a blue plate with the white Paramount+ mark. A soft reflection sits below, and a small gray disclaimer stays fixed at the bottom.
On-screen text: “Subscription may be required to access some content.”
Camera: Static
23 · Feature reveal · 0:32–0:32
A dark rounded tile with the gradient STARZ wordmark sits centered on a light gray field, a soft reflection below. The tile shrinks toward the center and blurs as the scene ends.
On-screen text: “Subscription may be required to access some content.”
Camera: Static
24 · Feature reveal · 0:32–0:33
A black rounded tile with the colorful Apple TV+ mark sits centered on a blue gradient. It eases down slightly in scale as a soft outer glow tightens and fades.
Camera: Static
25 · Feature reveal · 0:33–0:34
A man with a mustache, wearing a white visor and a blue polo shirt, pulls his orange aviator sunglasses down with both hands to peek over them.
On-screen text: “tv | LAESO”
Camera: Static
26 · Feature reveal · 0:34–0:35
A bearded man in a navy cap and blue jacket lifts his red sport sunglasses with one raised finger, staring past a blurred arm in the foreground. The locked-off shot holds on his face against a whiteboard background.
On-screen text: “tv | LAESO”
Camera: Static
27 · Feature reveal · 0:35–0:36
A close-up of a curly-haired man in a dark coat against warm bokeh lights cuts to a bearded man lunging forward, arm outstretched. Legal text and the Prime and Spider-Noir logos hold in the lower corners.
On-screen text: “Spider-Noir is on Prime Video, available on the Apple TV app. Amazon Prime membership or Prime Video fees apply.”, “See primevideo.com/terms for details. Spider-Noir © 2026 Amazon.com, Inc. or its affiliates. All rights reserved.”, “prime”, “SPIDER-NOIR”
Camera: Static
28 · Feature reveal · 0:36–0:36
A tattered, dark-costumed figure swings his arms in a wide, motion-blurred arc inside a dusty industrial hall with steel trusses and skylights. Stalls and onlookers sit blurred in the background. The prime logo and SPIDER-NOIR title lockup hold in the bottom right corner.
On-screen text: “Spider-Noir is on Prime Video, available on the Apple TV app. Amazon Prime membership or Prime Video fees apply.”, “See primevideo.com/terms for details. Spider-Noir © 2026 Amazon.com, Inc. or its affiliates. All rights reserved.”, “prime”, “SPIDER-NOIR”
Camera: Pull out
29 · Feature reveal · 0:36–0:38
A 3D Spider-Noir figure swings on a web line down a city street canyon, the camera tracking from a wide view to a tight close-up with motion blur. Prime and Spider-Noir logo lockups and legal text sit in the corners, then a 'The best of Apple' end card appears.
On-screen text: “Spider-Noir is on Prime Video, available on the Apple TV app. Amazon Prime membership or Prime Video fees apply.”, “See primevideo.com/terms for details. Spider-Noir © 2026 Amazon.com, Inc. or its affiliates. All rights reserved.”, “prime”, “SPIDERNOIR”, “The best of Apple”
Camera: Push in
30 · Other · 0:38–0:39
A plain light gray field holds a single centered line, “The best of Apple,” in dark gray sans. The text scales down to settle into place on a locked-off frame.
On-screen text: “The best of Apple”
Techniques: Kinetic type
Camera: Static
31 · Feature reveal · 0:39–0:41
A red Apple Music app icon floats centered on a pink-to-purple gradient. The icon slides up as the white Apple Music wordmark fades in beneath it, while a The best of Apple tagline scales in.
On-screen text: “The best of Apple”, “Apple Music”
Camera: Static
32 · Feature reveal · 0:41–0:42
A flat gradient card holding an album tile and a phone mockup pulls back into a 3D scene. A tablet screen shows the song cover and scrolling lyrics while a phone stands in front on a white backdrop.
On-screen text: “Apple Music”
Techniques: 3D mockup
Camera: Pull out
33 · Feature reveal · 0:42–0:43
Two 3D devices sit on a white surface, a tablet left and a phone right. The tablet plays a song with scrolling white lyrics and red heart emojis drifting up, while a cursor taps the phone, releasing a burst of hearts.
Techniques: 3D mockup, Cursor demo, Particles
Camera: Pull out
34 · Feature reveal · 0:43–0:45
On a green gradient background, the Apple Fitness+ icon sits in a dark rounded tile at center. Its pink and green rings draw into full circles as the tile scales up, then the white wordmark fades in below as a static line.
On-screen text: “Apple Fitness+”
Camera: Static
35 · Feature reveal · 0:45–0:46
Three people on mats in a wood-paneled studio do jumping jacks in unison. A fitness HUD at left ticks the timer, heart rate and calories, and a multicolor ring logo holds the top-right corner as a small disclaimer caption sits at the bottom.
On-screen text: “Apple Fitness+”, “Compatible hardware and software required.”
Camera: Static
36 · Feature reveal · 0:46–0:46
Three athletes work out on mats in a wood-paneled studio, overlaid with a stats HUD. The footage shrinks into a framed screen on a white background as a black smartwatch with a white band slides in at the lower right, mirroring the timer and calorie readouts.
On-screen text: “Compatible hardware and software required.”
Techniques: 3D mockup
Camera: Pull out
37 · Feature reveal · 0:46–0:48
A TV screen shows a group workout video with three trainers on mats, while an Apple Watch mockup in the lower right displays live stats ticking from 06:51 to 06:52. The composition stays static against a light gray background.
On-screen text: “Compatible hardware and software required.”
Techniques: 3D mockup
Camera: Pull out
38 · Feature reveal · 0:48–0:49
An orange gradient fills the frame with the red Apple Arcade icon, a white joystick on a rounded square, centered. The icon slides up as the white wordmark Apple Arcade appears beneath it.
On-screen text: “Apple Arcade”
Camera: Static
39 · Feature reveal · 0:49–0:51
Top-down illustrated campsite: a hiker with a red backpack walks a dirt path past a cooler, while a figure sleeps on a checkered blanket under floating, scaling Z's, beside a tent, umbrella and radio, with a pond at the bottom.
On-screen text: “Apple Arcade”, “Z”
Camera: Pan
40 · Feature reveal · 0:51–0:51
A flat vector camping scene: a tan hand on a brown arm reaches into an open blue cooler of ice and bottles and rises, while a figure snoozes on a checkered blanket under a striped umbrella.
Camera: Static
41 · Feature reveal · 0:51–0:52
Top-down 2D illustration on green grass. A bearded hiker in a straw hat and a hiker with a red backpack walk right past a blue and white camper van. The camera pans right, following them, past a log pile and a campfire on a dirt path, until a wooden signpost marked A scales in at the bottom right.
Camera: Pan
42 · Feature reveal · 0:52–0:54
A white rounded app tile with a rainbow flower sits centered on a blurred multicolor gradient. The label Photos fades in beneath it in white. Locked-off frame.
On-screen text: “Photos”
Camera: Static
43 · Feature reveal · 0:54–0:55
A split screen holds two beach photos. The left panel slides up through a girl in a red sweater and a blonde woman, then out to black, while the right panel stays on the girl seated on a deck chair beside the woman.
Techniques: Split screen
Camera: Pan
44 · Feature reveal · 0:55–0:56
A split screen holds two beach shots side by side: a tight portrait of a child in a yellow bucket hat and orange turtleneck on the left, and two children seated on wooden deck chairs on the sand on the right.
Techniques: Split screen
Camera: Static
45 · Feature reveal · 0:56–0:58
On a plain off-white background, the bold black word 'Fun-filled' sits centered. The words 'screen savers' fade in to the right in light gray, then switch to full black weight, completing the line.
On-screen text: “Fun-filled screen savers”
Techniques: Kinetic type
Camera: Static
46 · Feature reveal · 0:58–0:59
A close-up of one screen showing a desert ridge, a walking figure and a translucent 00:41 timer pulls back to a row of screensaver tiles, the rightmost showing Snoopy on a bicycle.
On-screen text: “Fun-filled screen savers”
Techniques: UI zoom
Camera: Pull out
47 · Feature reveal · 0:59–1:00
On black, two rounded cards sit side by side: a dusk hillside on the left, Snoopy waving a striped flag in red theater seats on the right. The Snoopy card scales up to fill the frame as the landscape card slides out left, the SNOOPY label riding above it.
On-screen text: “SNOOPY”
Camera: Push in
48 · Feature reveal · 1:00–1:01
The shot opens zoomed into a black-framed cartoon, then pulls back to show it as a standing screen on white with a reflection. Inside, a white dog and a yellow bird sit in red theater seats with spilled popcorn, then the dog leaps and flies across the seats.
Techniques: 3D mockup
Camera: Pull out
49 · Feature reveal · 1:01–1:04
On a pale gray background, the bold black headline “Control your smart home” assembles in the center, words sliding into place with brief overlapping echoes that resolve into a clean line. A small gray disclaimer sits at the bottom.
On-screen text: “Control your smart home”, “Requires a compatible smart home accessory.”
Techniques: Kinetic type
Camera: Static
50 · Feature reveal · 1:04–1:05
An angled flat-screen TV on a white wall plays a snowy landscape from the show Severance. A rounded video-call tile fades in over the screen, showing a woman, a yellow LIVE badge, and the line Someone is at the door.
On-screen text: “Control your smart home”, “Requires a compatible smart home accessory.”
Techniques: 3D mockup
Camera: Pull out
51 · Feature reveal · 1:05–1:07
A flat-screen TV floats in 3D perspective on a light gray backdrop, its screen showing a live doorbell feed of a man holding flowers. A rounded glass card overlays the feed with a LIVE badge. The TV turns to face the camera.
Techniques: 3D mockup
Camera: Pull out
52 · Feature reveal · 1:07–1:09
On a light gray field, the dark headline “Siri Remote with” sharpens into focus, then a top-down 3D render of the white circular remote fades in, showing a green Find My ring with a blue center dot. Small gray legal text sits at the bottom.
On-screen text: “Siri Remote with”, “Find My support is available on the Siri Remote (2nd generation and later). Precision Finding works on the Siri Remote (4th generation) paired with iPhone Duo, ”, “”, “iPhone Air, or iPhone 17 or later (excluding iPhone 17e) running the latest iOS software; availability varies by region.”, “Find My”
Techniques: Kinetic type, 3D mockup
Camera: Static
53 · Feature reveal · 1:09–1:13
A green-and-blue sonar icon with a blue center dot sits on a light gray field of faint rings, labeled Find My in bold black. The icon morphs into a solid green circle with a white checkmark as the label blurs and fades out.
On-screen text: “Find My”, “Find My support is available on the Siri Remote (2nd generation and later). Precision Finding works on the Siri Remote (4th generation) paired with iPhone Duo, ”, “iPhone Air, or iPhone 17 or later (excluding iPhone 17e) running the latest iOS software; availability varies by region.”
Techniques: Morph
Camera: Static
54 · Feature reveal · 1:13–1:14
A white Siri Remote floats centered on a light gray backdrop, turning from a slight side angle to face the camera as the shot holds. A two-line legal caption in small gray type stays locked at the bottom edge.
On-screen text: “Find My support is available on the Siri Remote (2nd generation and later). Precision Finding works on the Siri Remote (4th generation) paired with iPhone Duo,,”, “iPhone Air, or iPhone 17 or later (excluding iPhone 17e) running the latest iOS software; availability varies by region.”
Techniques: 3D mockup
Camera: Static
55 · Demo · 1:14–1:17
Black bold sans-serif text, “The ultimate cinematic experience”, sits centered on a plain light gray background and scales down from a large size to a small one over the clip.
On-screen text: “The ultimate cinematic experience”
Techniques: Kinetic type
Camera: Static
56 · Demo · 1:17–1:18
A black Apple TV box and white remote rest on a white surface below a floating TV screen. The screen shows four cast members from The Studio above a row of app icons, and the whole composition pulls back to a centered 3D layout.
Techniques: 3D mockup
Camera: Pull out
57 · Demo · 1:18–1:18
A black Apple TV box and a silver Siri remote rest on a white surface beneath a floating display. The display shows the Apple TV home screen with a show banner and a row of app icons, and it scales up gently.
Techniques: 3D mockup
Camera: Pull out
58 · Outro · 1:18–1:20
The Apple TV 4K logo sits centered on a light gray field. The Apple mark flashes through blue and red tints with a brief blur, then settles back to black while the rainbow 4K stays fixed.
Techniques: Morph
Camera: Static
59 · Outro · 1:20–1:24
A black Apple logo sits centered on a light gray field, opening as a blue outline that fills to solid black. A block of small gray legal fine print holds static across the bottom of the frame.
On-screen text: “Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri Al is available in beta in tvOS 27.2 and ”, “requires the owner of the home in the Home app to have an Apple Intelligence-enabled iPhone or iPad running the latest software version and have Siri Al turned ”, “on and set to a supported language. Personal context requests require a paired Apple Intelligence-enabled device with Siri Al turned on and set to a supported ”, “language. Siri Al will not be initially available in the EU on iOS or iPadOS. Certain Apple Intelligence features that rely on server-side models are subject to”, “daily usage limits. Expanded access to such features will be available for a fee in the future. Use of these features is subject to the Apple Intelligence Terms”, “and Conditions. Learn more at support.apple.com/148587. Access to Siri Al is also available on Apple TV 4K (2nd generation) and later.”
Camera: Static
60 · Outro · 1:24–1:29
A plain black screen holds a block of small white legal fine print, completely static and locked off. The text states disclaimers about feature availability, Siri AI beta, and Apple Intelligence terms.
On-screen text: “Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri Al is available in beta in tvOS 27.2 and”
Camera: Static