Apple · Hardware · Mar 2026
New Year, New Inbox
Superhuman · Jan 2025 · 1:07 · AI-annotated
The video is built as a problem-to-payoff arc: a piling unread counter, a logo reveal, four locked-off feature demos, then an empty-inbox payoff and a URL card. Signature moves are the gradient glow that traces the borders of chips and inputs, counting numerals, and slow pull-backs from 3D desk renders against the dusk mountain backdrop.
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New Year, New Inbox, scene by scene
· 26 scenes as text
01 · Problem · 0:00–0:00
A rounded-square email icon with a light envelope fades in at the center of a dark background. A red pill badge with the white number 169 then pops in at the icon's top-right corner.
Camera: Static
02 · Problem · 0:00–0:02
A flat mail icon sits centered on a dark background with a red badge counting up from 569 to 3,479. Email preview cards slide in from the edges and stack around the icon, piling up.
Camera: Static
03 · Problem · 0:02–0:05
A flat white envelope icon sits in a dark rounded square at center, with a coral badge above it showing a white number that ticks upward from 1,364 to 2,107. Behind it, dim email cards drift and fade in at varying depths.
Techniques: Kinetic type, Parallax
Camera: Static
04 · Problem · 0:05–0:11
A dark field of email cards drifts behind a large rounded app icon holding a white envelope, while a coral badge counts up to 2,174. The composition slowly pulls back, widening the view of the inbox.
Techniques: Parallax
Camera: Pull out
05 · Product intro · 0:11–0:12
A rounded-square app icon with a gradient diamond outline sits centered on a dark field. The diamond morphs into two stacked layers as a dim mountain landscape fades in behind the icon.
Techniques: Morph
Camera: Static
06 · Product intro · 0:12–0:15
A rounded-square app icon with a pink-to-cyan gradient outline floats centered over a dusk photo of snow-capped mountains and a lit valley village. Snowflakes drift down while a glint of light sweeps around the icon's border.
Techniques: Light sweep, Particles
Camera: Static
07 · Product intro · 0:15–0:15
A glassy rounded-square icon with a pink-to-cyan gradient diamond outline floats centered over a snowy alpine village at dusk, snow falling. It blurs and drifts up as a laptop screen rises from the bottom edge.
On-screen text: “8”
Techniques: Particles, Light sweep
Camera: Static
08 · Feature reveal · 0:15–0:22
A 3D laptop on a desk in a snowy dusk landscape displays an inbox list. The view dives into the screen, the list reflows to an Important tab removing several rows, and the interface blurs out.
Techniques: 3D mockup, UI zoom
Camera: Push in
09 · Feature reveal · 0:22–0:23
A blue field snaps from horizontal motion blur to a clear view of two white line icons: a pencil on the left and a pointing hand cursor ringed by a pink-to-blue gradient on the right.
Camera: Pan
10 · Feature reveal · 0:23–0:23
A flat edit-pencil outline and a white hand cursor with a pink-to-blue gradient ring rest on a dark blue field, the cursor scaling up. Then a rounded input bar labeled Ask AI appears over a snowy mountain village at dusk.
Camera: Static
11 · Feature reveal · 0:23–0:28
A frosted Ask AI chat panel floats over a snowy mountain village at dusk. The query is typed into the input field, then the panel zooms in as the question becomes a chat bubble and the AI answer types out inside a gradient bordered box.
Techniques: UI zoom
Camera: Static
12 · Feature reveal · 0:28–0:30
A dark blue gradient card shows the white headline “Partnership Follow-Up” and the line “Me to Maria” fading out as the email body “Hi Maria, Happy New Year! Shall we pick up our conversation about partnership?” fades and scales into view. Locked-off frame.
On-screen text: “Partnership Follow-Up”, “Me to Maria”, “Hi Maria, Happy New Year! Shall we pick up our conversation about partnership?”
Techniques: Kinetic type
Camera: Static
13 · Feature reveal · 0:30–0:31
Over a blurred blue email, a Remind me menu with a clock icon appears top-left. A search field types w as the options tomorrow and next week fade in, with tomorrow highlighted.
Techniques: Cursor demo
Camera: Static
14 · Feature reveal · 0:31–0:33
A blue reminder panel shows a clock icon and the label Remind me. As the letters wed are typed, suggestion rows such as on Wednesday and this weekend highlight and scroll upward, then the whole panel fades to a darker blue.
Camera: Static
15 · Feature reveal · 0:33–0:34
A translucent dark notification card sits over a snowy mountain valley at dusk. White text reads “Reminder set.” next to a close icon, with a faint reflection and a blue left-edge highlight that fade as the card settles.
Camera: Static
16 · Feature reveal · 0:34–0:40
An email draft slides in on a muted blue background: a bold heading, a two-line body, and three quick-reply chips. The view then zooms onto the “You too!” chip as a glowing dot traces its gradient border.
Techniques: Kinetic type, UI zoom, Light sweep
Camera: Push in
17 · Feature reveal · 0:40–0:41
Close-up of a dark blue email screen. A rounded input field with a pink-to-blue gradient border holds “You too!” beside a large “Looking fo...” label, mirrored in a soft reflection. The frame then pans to a green “Draft” label reading “to Maria” over a faded body line.
Techniques: UI zoom
Camera: Static
18 · Feature reveal · 0:41–0:43
A flat blue email draft shows a green Draft label over a two-line message to Maria. The second line animates in beneath the first sentence, then a white hand cursor appears over the Send button at the lower left.
Techniques: Kinetic type, Cursor demo
Camera: Static
19 · Feature reveal · 0:43–0:45
A translucent gray notification banner fades in over a still photo of a snowy mountain village at dusk. The banner holds the white text “Message sent.” with a close icon at the right. The frame stays locked off throughout.
Camera: Static
20 · Demo · 0:45–0:46
A dark blue gradient fills the frame. A faint row of vertical bars at the lower center dissolves as the text “Important 54” fades in at the middle and holds still on a locked-off frame.
On-screen text: “Important 54”
Camera: Static
21 · Demo · 0:46–0:47
A dark blue field with a faint abstract texture holds the white word Important centered. The number beside it counts down from 54 to 32 while the word stays fixed. The frame is locked off with no camera move.
On-screen text: “Important 54”, “Important 32”
Techniques: Kinetic type
Camera: Static
22 · Demo · 0:47–0:52
A dusk mountain landscape fills the frame as the app's home view. The large white “Important” title centered in the sky fades out while a top navigation row (Important, Team, Calendar, Docs, Other) fades in, “Important” highlighted in white. The locked-off frame then holds.
Camera: Pull out
23 · Demo · 0:52–0:55
A laptop on a wooden desk shows a dusk mountain photo inside its inbox interface, flanked by a wooden photo frame and a pen cup. The frame and cup blur into focus while the background crossfades from an open snowy vista to a window view of the same mountains.
Techniques: 3D mockup, Morph
Camera: Pull out
24 · Demo · 0:55–0:57
A silver laptop sits on a wooden desk beside a framed photo and a warm lamp, its screen showing an email app over a snowy mountain wallpaper. The camera pushes in, reframing from the whole desk to the laptop screen.
Techniques: 3D mockup, UI zoom
Camera: Push in
25 · CTA · 0:57–1:06
Locked-off wide shot of a snowy alpine valley at dusk: starry sky, warm village lights, drifting snowflakes. Centered white and peach headlines fade in and out in sequence, the last holding on the URL before a fade to black.
On-screen text: “New Year, New Inbox”, “Get 4 hours back every week”, “superhuman.com”
Techniques: Particles, Kinetic type
Camera: Static
26 · CTA · 1:06–1:07
A plain black screen holds the URL superhuman.com in large white type, centered and completely still for the short clip.
On-screen text: “superhuman.com”
Camera: Static






