Attio · Business software · Oct 2026
Introducing Stripe Atlas
Stripe · Feb 2016 · 3:01 · AI-reviewed
Testimonial documentary built from intercut street b-roll and interview close-ups across Cairo, Istanbul and Latin America, moving from customer pain to the Atlas reveal to a logo end card. Moderate pace with soft-focus rack transitions, slow push-ins and a fade-to-white into the Stripe Atlas mark.
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Introducing Stripe Atlas, scene by scene
· 63 scenes as text
01 · Hook · 0:00–0:01
A solid black frame holds for the entire shot with no visible content, text, or motion.
Camera: Static
02 · Hook · 0:01–0:07
A woman in a striped top walks along a colorful mural. The camera changes from a wider sidewalk view to a close tracking angle.
Camera: Static
03 · Hook · 0:07–0:10
A woman in a white top with dark vertical stripes speaks to camera in an office, framed right of center. Desks, a black chair and a whiteboard with sticky notes sit softly blurred behind her. The locked-off frame holds steady as she talks.
On-screen text: “CAC”
Camera: Static
04 · Hook · 0:10–0:16
Two women handle and examine clothing in a boutique. The view changes between wider shop framing and close views of the same exchange.
Camera: Pan
05 · Problem · 0:16–0:19
A man cycles toward the camera on a city sidewalk and stops.
Camera: Push in
06 · Problem · 0:19–0:21
Hands connect cables to audio equipment beside a desktop monitor. The view stays close to the equipment during the setup.
Camera: Push in
07 · Problem · 0:21–0:25
A crew adjusts camera equipment in a small recording workspace. The view alternates between hands on the camera and a wider view of people near a laptop.
Camera: Push in
08 · Problem · 0:25–0:32
A bearded man explains a website on a desktop monitor, then speaks in an interview close-up in the same office. A crew member and boom microphone are visible in the wider view.
Camera: Static
09 · Problem · 0:32–0:34
A man in a blue plaid shirt sits on a gray sofa before a bright window with white blinds, looking toward a laptop at the frame edge. The medium shot holds with a soft, hazy focus as his gaze drifts slightly to the right.
Camera: Push in
10 · Problem · 0:34–0:36
Hands type on a silver laptop on a desk, the screen showing a presentation with a man's photo, a background slide and a summary panel. The frame starts soft and racks into sharp focus.
Camera: Static
11 · Problem · 0:36–0:38
Ferries cross the water in front of the domes and buildings of Istanbul. The wide waterfront view holds steady.
On-screen text: “PR is important”
Camera: Static
12 · Problem · 0:38–0:41
A bearded man in a dark jacket leans on a ferry railing, watching seagulls circle over the hazy strait and the distant city skyline. The shot cuts to a close-up of his profile, backlit by the low sun.
On-screen text: “FITN”
Camera: Static
13 · Problem · 0:41–0:44
A man in a dark sweater and tie stands at the right with hands behind his back, in front of a terracotta hotel facade bearing a white oval sign and a black sign. Out-of-focus branches and a car roof frame the shot as the camera slowly pushes in.
Camera: Static
14 · Problem · 0:44–0:46
An older man in a dark jacket walks toward the camera down a narrow cobblestone street flanked by parked cars and faded apartment buildings. A blurred motorcycle with a red top case fills the foreground. The frame stays locked off as he approaches.
Camera: Static
15 · Problem · 0:46–0:49
A man in a white shirt stands in a hotel reception, framed by wooden door columns, smiling as he extends his hand. A bearded man in a dark jacket steps in from the right and shakes his hand, while a staff member in a tie works the desk behind them.
Camera: Static
16 · Problem · 0:49–0:50
A bearded man in a light blue polo smiles across a table at a man in a white shirt holding a red pen over a tablet. Two laptops sit between them on a rooftop terrace with a hazy city backdrop. The frame widens from an over-shoulder view to a two-shot.
Camera: Static
17 · Problem · 0:50–0:52
Two men sit at a glass table on a rooftop terrace under a hazy sky. The man in a gray blazer listens with hands clasped while the man in a white shirt, in the foreground, holds a pen over a sheet of paper. A MacBook Air rests on the left. Static, slow, conversational framing.
On-screen text: “G”
Camera: Static
18 · Problem · 0:52–0:53
A laptop displays a website and dashboard pages on a counter. The camera holds over a blurred shoulder as the screen changes.
Camera: Static
19 · Problem · 0:53–0:55
A hotel reception desk in warm wood tones, a smiling clerk in a white shirt and tie behind it, a man in a dark jacket leaning on the counter facing him. A laptop rests on the desk. A blurred staircase railing and a figure's arm frame the foreground. Locked-off shot.
On-screen text: “MacBook Air”
Camera: Static
20 · Problem · 0:55–0:57
A locked-off wide shot frames a night road at Giza, the pyramids a dark silhouette on the horizon. Cars cross the frame under street lamps while a glowing restaurant billboard with Arabic lettering sits in the lower left corner.
Camera: Static
21 · Problem · 0:57–1:00
A driver holds the steering wheel at night. The view changes to the road past the driver's profile, with illuminated signs and traffic outside.
Camera: Static
22 · Problem · 1:00–1:05
A woman enters an office and joins colleagues at a table with laptops.
Camera: Static
23 · Problem · 1:05–1:09
A woman reviews a clothing product page on a laptop. The view moves from the keyboard and screen to a close-up of the product listing.
Camera: Static
24 · Problem · 1:09–1:12
Two women with long dark hair sit side by side at a desk, watching a laptop screen on the right. The focus racks from the woman in the red top in the foreground to the woman in the blue top behind her.
Camera: Pan
25 · Problem · 1:12–1:14
A woman in a white striped sweater speaks to camera in a medium shot, seated at a desk. White tables, a black chair and a sticky-note whiteboard blur into the red-walled background.
Camera: Static
26 · Problem · 1:14–1:19
A man in a blue shirt walks away from the camera through a doorway into an open office, where colleagues sit at desks facing monitors. The camera follows him from behind at a steady pace past a woman in red and a bearded man.
Camera: Push in
27 · Problem · 1:19–1:20
Over-the-shoulder shot of a developer facing an iMac on a desk. The screen shows a dark code editor with a file tree and a green-text terminal. Small action figures and a blue bird toy sit along the desk edge. Soft window light, static framing.
Camera: Static
28 · Problem · 1:20–1:23
A man in a blue polo stands behind three seated colleagues, pointing at an iMac screen while they look on. The shot cuts to a tight close-up of his face as he leans in and studies the display.
Camera: Static
29 · Problem · 1:23–1:31
An audience attends a talk in a dim office room. The view changes between listeners and a standing speaker, with open laptops among the crowd.
Camera: Static
30 · Problem · 1:31–1:34
A bearded man in a gray raglan shirt speaks to camera in a medium close-up, positioned in front of a bright window with blurred city buildings. The camera stays static while he talks.
Camera: Static
31 · Problem · 1:34–1:39
A man in a dark jacket walks away down a narrow street of row houses and a graffiti wall, the camera tracking behind him. It cuts to a tight profile of his face as he passes the mural.
On-screen text: “PERCEET”
Camera: Push in
32 · Problem · 1:39–1:41
A man walks toward the camera in a graffiti-lined alley, glancing to one side as he approaches.
On-screen text: “PERCEET”
Camera: Pull out
33 · Problem · 1:41–1:45
A man wearing headphones watches a video call on a desktop monitor. The shot changes to his face as he listens in the same office.
Camera: Static
34 · Problem · 1:45–1:47
A man stands on a hill overlooking a city at dusk.
Camera: Static
35 · Problem · 1:47–1:49
A man works at a desk in front of a monitor in an office.
Camera: Static
36 · Product intro · 1:49–1:51
The same man speaks about Atlas in an interview close-up.
Camera: Static
37 · Product intro · 1:51–1:56
A man in a blue polo speaks to camera in a bright office. A monitor and desk sit behind him while the medium shot holds steady.
On-screen text: “:::100”, “Ame”
Camera: Static
38 · Product intro · 1:56–2:01
A woman works at a jewelry bench under an articulated lamp. The shot moves from her workstation to a close-up of hands turning a small metal component.
Camera: Static
39 · Product intro · 2:01–2:05
A woman smiles while lifting an earring beside her face. The close framing stays on her in the workshop.
Camera: Push in
40 · Product intro · 2:05–2:06
A woman in a white top with black striped sleeves stands at a glass wall covered in yellow and green sticky notes, marking one with a pen. Soft-focus colleagues sit at a white table in front of her, with a pink laptop and notebooks between them. Locked-off frame.
Camera: Static
41 · Product intro · 2:06–2:09
Two women stand at a boutique counter as a shopping bag is handed over. They smile during the exchange.
Camera: Static
42 · Product intro · 2:09–2:12
Two men descend an outdoor wooden staircase at a white building, one in a dark jacket, one in a white shirt and tie. The shot cuts to a corridor where they walk toward the camera, gesturing and talking.
Camera: Pull out
43 · Product intro · 2:12–2:13
A man in a dark jacket and blue polo looks down at his phone on a city sidewalk. Pedestrians move softly out of focus behind him.
Camera: Static
44 · Product intro · 2:13–2:15
A bearded man in a blue polo and dark jacket stands on a train, checking a phone in one hand while gripping an overhead handle with the other, blurred passengers behind.
Camera: Static
45 · Product intro · 2:15–2:18
Two men in jackets and jeans walk toward the camera down a cobblestone lane, talking. Shops with hanging ceramics and rugs line the left; a red LED cafe sign glows on the right. Static wide shot, soft daylight.
Camera: Static
46 · Product intro · 2:18–2:21
A man in a gray shirt speaks to camera before a bright office window. The medium interview shot remains steady.
Camera: Static
47 · Product intro · 2:21–2:22
Hands type on a laptop with blue keycaps. The camera holds tightly on the keyboard and fingers.
Camera: Static
48 · Product intro · 2:22–2:23
Over-the-shoulder shot of a woman with glasses and a glowing headphone, speaking and gesturing toward a blonde woman in the blurred foreground. She points, then gives a thumbs-up. A black office chair sits out of focus behind her.
Camera: Static
49 · Product intro · 2:23–2:26
Two presenters stand before a green screen, a man holding a microphone on the left and a woman in a black blazer on the right. A monitor behind them displays the slash historias page. The frame is locked-off and static.
Camera: Static
50 · Social proof · 2:26–2:28
In a locked-off shot, two young women stand on a rooftop terrace in hazy daylight; one in a blue jacket holds a glass of juice while the other in a striped top talks and laughs, a passerby in a colorful sweater walking behind them.
On-screen text: “slash historias”, “LIDERES QUE CONFIAN EN PLATZI”, “UN GENIO ES NECESARIO SER”, “TZIES ALGO UNICO”
Camera: Static
51 · Social proof · 2:28–2:29
Two women walk side by side toward the camera along a sidewalk, one in a striped top and black skirt, the other in a blue sweater and jeans with sunglasses. A white van and cars drive past on the right while high-rise buildings and Egyptian flags fill the hazy background.
Camera: Static
52 · Social proof · 2:29–2:31
A blonde woman and a dark-haired woman stand close in a warmly lit kitchen. The dark-haired woman gestures with her hand while speaking, then they lean in and share a cheek kiss.
Camera: Static
53 · Social proof · 2:31–2:33
A young woman sits on a gray couch typing on a laptop on her lap while a second woman lies across the front; the seated woman brushes the other's hair. Soft-focus medium shot, warm domestic lighting, near-static framing.
Camera: Static
54 · Social proof · 2:33–2:36
A man with a backpack walks up to a white hotel entrance, where a doorman in a black vest holds the door open. A red car fills the foreground while the locked-off camera holds on the facade.
Camera: Static
55 · Social proof · 2:36–2:38
A filmed laptop screen shows a world map with countries shaded in blue. The oblique camera angle includes the display bezel and keyboard edge.
Camera: Static
56 · Social proof · 2:38–2:42
A bearded man in a blue polo explains hand-drawn charts on a whiteboard, gesturing with a marker while two colleagues listen. The shot cuts to a close-up of his smiling face as the team claps behind him.
Camera: Push in
57 · Social proof · 2:42–2:45
A man greets a family with young children at a home doorway, raising his hand toward a child.
Camera: Static
58 · Social proof · 2:45–2:46
A woman poses against a neutral wall while a photographer holds a camera in the foreground.
Camera: Static
59 · Social proof · 2:46–2:48
A smiling woman in a striped blouse claps in the midground while a person in the foreground holds a camera, framed against a soft studio backdrop with a plant on the right.
Camera: Static
60 · Social proof · 2:48–2:49
Two men stand in a studio; the man on the left holds a phone and a lavalier mic while looking at the screen, and the man on the right raises his arm and speaks. A camera rig and a colorful circular mural sit in the soft-focus background.
Camera: Static
61 · Social proof · 2:49–2:50
Over-the-shoulder medium shot of a bearded man in a black shirt watching a woman hold up a phone showing a text screen, with other event attendees blurred in the background. Locked-off frame, shallow depth of field.
Camera: Static
62 · Social proof · 2:50–2:54
A man in a blue polo gives the closing interview in his office. The image dissolves through white toward a colored orb.
Camera: Static
63 · Outro · 2:54–3:01
Colored translucent circles resolve into the Stripe Atlas mark and wordmark on a pale background. The sign-off fades to black and holds through the end.
On-screen text: “Stripe Atlas”
Camera: Static






