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Introducing Sonos Pro | Sound at your service

Sonos · Apr 2023 · 1:14 · AI-annotated

00:00:00 / 01:14:09

The video is built as a fast montage of bright lifestyle B-roll intercut with flat UI panels that wipe and slide in over the footage, each panel announcing one feature in turn. Signature moves are the lime-green accent cards sliding from the side, the wipe transitions between app screens, and the locked-off logo cards that open and close the piece.

Footage neededEstimated needs: 3 capture groups — your screens or recordings · 1 official logo — reused across the film · 36 filmed passages — shoot, supply or replace · 1 graphic passage — draw or supply

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Introducing Sonos Pro | Sound at your service, scene by scene

· 44 scenes as text

  1. 01 · Hook · 0:00–0:02

    A woman in a pink t-shirt browses hanging garments on a rack in a bright boutique. The camera pans right past a potted plant and framed art, settling on her face as she glances toward the lens.

    Camera: Push in

  2. 02 · Hook · 0:02–0:02

    A woman in a coral top looks down in a sunlit boutique, racks of clothes behind her. A bouquet of pink blooms and white daisies fills the right foreground, and the focus pulls from her to the flowers.

    Camera: Pan

  3. 03 · Hook · 0:02–0:04

    A blurred shoulder in the foreground racks focus to a smiling bartender behind a stocked bar, framed by two customers. He reaches out and hands a lemon-garnished drink across the counter.

    Camera: Pan

  4. 04 · Hook · 0:04–0:05

    A white rounded Breville device rests on a brass pipe shelf lined with wine glasses, bottles and trailing green vines. A person slides into frame from the left, raising a smartphone toward the shelf.

    Camera: Pull out

  5. 05 · Hook · 0:05–0:06

    A man in a gray sweater stands at the left, head down, tapping a smartphone in his tattooed hand. Behind him a white box-shaped device rests on a brass-framed wooden shelf lined with wine glasses, bottles and trailing green vines.

    Camera: Pull out

  6. 06 · Problem · 0:06–0:09

    A woman in a pink dress walks to a booth table and sits down among three smiling friends in a sunlit cafe. Wicker chairs and potted plants fill the foreground and windowsill as the group chats.

    Camera: Static

  7. 07 · Problem · 0:09–0:10

    A boy with wet hair sits in profile wearing a blue hairdressing cape while an adult's hands smooth it over his shoulders. The bright shop interior stays soft and out of focus behind him, with a white frame blurred in the foreground.

    Camera: Static

  8. 08 · Problem · 0:10–0:11

    A stylist with glasses and a denim apron trims a child's hair at a bright salon station. A mirror on the right reflects a second employee working near shelves of products.

    Camera: Static

  9. 09 · Problem · 0:11–0:12

    A woman in a yellow top crouches low, then rises to her feet as a young child on the right holds a white cup up toward her. The bright room with windows and hanging lights stays soft and out of focus behind them.

    Camera: Push in

  10. 10 · Problem · 0:12–0:13

    A gloved hand slices red tomatoes with a clear glass knife on a cutting board. Tight close-up with shallow focus; the green board edge is blurred in the foreground and more tomato pieces sit soft in the background.

    Camera: Static

  11. 11 · Problem · 0:13–0:13

    Close-up of gloved hands at a white cutting board: one hand steadies a two-slice sandwich while the other lowers a large chef's knife toward it. Shallow depth of field blurs the kitchen background.

    Camera: Static

  12. 12 · Problem · 0:13–0:14

    A gloved employee in a green shirt and black apron arranges ingredients in metal trays at a salad bar as the camera tilts down from her face to the counter. A second worker in green stands blurred in the background.

    Camera: Pan

  13. 13 · Problem · 0:14–0:16

    A smiling man in a gray shirt takes a white paper bag with green handles from a staff member in a green shirt at a counter. The background is a soft blur of cafe lights and windows.

    Camera: Static

  14. 14 · Product intro · 0:16–0:18

    A black Sonos speaker sits on a wooden shelf beside a potted plant against white tile, with a blurred green leaf in the foreground. The Sonos Pro title remains static over the speaker.

    On-screen text: “SONOS Pro”

    Camera: Static

  15. 15 · Product intro · 0:18–0:19

    A black Sonos speaker rests on a wooden shelf between a potted plant and a white tile wall. The SONOS Pro logo lockup sits centered over the speaker in a locked-off frame, static for the full clip.

    On-screen text: “SONOS Pro”

    Camera: Static

  16. 16 · Feature reveal · 0:19–0:22

    A flat gray street map, angled diagonally, zooms out from a single green location dot near Davis and Stark Streets to a wider grid, as more green dots pop in at scattered intersections.

    Techniques: UI zoom

    Camera: Pull out

  17. 17 · Feature reveal · 0:22–0:23

    A person in a denim jacket types on a laptop, softly out of focus, as a green Sonos Pro sign-in panel slides in from the left, showing the heading, two input fields and a loading spinner.

    Techniques: Split screen

    Camera: Pan

  18. 18 · Feature reveal · 0:23–0:25

    A green Sonos Pro sign-in panel with filled email and password fields sits on the left; on the right, a man in a denim jacket and glasses looks down at a laptop and sharpens into focus.

    Techniques: Split screen

    Camera: Pan

  19. 19 · Feature reveal · 0:25–0:26

    Split screen: a flat green card on the left carries the black text “Welcome back” as the word scales up, while a man in glasses and a denim jacket looks down at a laptop on the right. Both halves stay locked off.

    On-screen text: “Sign in to”, “Sonos Pro”, “Welcome”, “back”

    Techniques: Split screen, Kinetic type

    Camera: Static

  20. 20 · Feature reveal · 0:26–0:26

    A person holds a tablet in a black case, the right hand swiping a music app that shows a Welcome back greeting and a scrolling album list. A white cylindrical speaker sits blurred in the foreground. Shallow depth of field, locked-off frame.

    Camera: Static

  21. 21 · Feature reveal · 0:26–0:27

    A person holds a tablet showing the Sonos app, its room list scrolling as the right hand taps and swipes the screen. A white cylindrical speaker sits blurred on the table behind, and the camera stays locked off.

    Camera: Static

  22. 22 · Feature reveal · 0:27–0:27

    A hand hovering over a tablet wipes into a light web interface with a left sidebar; a dark tablet mockup with a yellow Spotify tile appears, then a phone mockup slides in beside it.

    Techniques: Masking

    Camera: Static

  23. 23 · Feature reveal · 0:27–0:29

    A grid of dark green location cards fills the interface. The center card, Grand Ave, brightens to light green and gains a thin green border as a dark circle in its middle fades out.

    Techniques: Masking

    Camera: Static

  24. 24 · Feature reveal · 0:29–0:30

    A man in a gray sweater stands at a bar, holding a smartphone up to a white rectangular speaker mounted on a shelf of liquor bottles. He points the phone at the device, scanning it, while glassware and bottles fill the background. The camera holds a static wide shot.

    Camera: Static

  25. 25 · Feature reveal · 0:30–0:32

    A hand holds a phone at an angle, its screen showing the app's zone controls under a yellow Vibrant Lounge header. A finger drags the Group Volume fader while the list of zones stays in frame; the shot is a tight close-up with a blurred bar background.

    Techniques: Cursor demo

    Camera: Static

  26. 26 · Feature reveal · 0:32–0:33

    A white Sonos speaker sits in sharp focus on a polished steel counter, its reflection mirrored below. Behind it, a barista in a black shirt and clear glove sorts packets in blurred metal tins.

    Camera: Static

  27. 27 · Feature reveal · 0:33–0:34

    A white Sonos speaker sits on a café counter while a barista in clear gloves works behind it. A white panel wipes in from the right, carrying the SONOS Pro logo and the headings Overview and Music.

    On-screen text: “SONOS Pro”, “Overview”, “Music”

    Techniques: Masking

    Camera: Static

  28. 28 · Feature reveal · 0:34–0:37

    A gray control panel settles into frame showing the Sales Floor view: volume slider at 75%, the Ibiza Vibes station with its coastal cover photo, the play control flipping from pause to play. Cut to a woman in a gift shop tapping a tablet.

    Techniques: UI zoom

    Camera: Push in

  29. 29 · Feature reveal · 0:37–0:38

    A woman in a dark shirt sits in profile, holding a tablet on her lap and tapping and swiping its screen with one hand. She is in a bright boutique with white shelves of colorful toys softly blurred behind her.

    Camera: Static

  30. 30 · Feature reveal · 0:38–0:39

    A woman sits in a sunlit boutique, tapping a tablet, as a green schedule card slides in on the right. The card shows a coastal photo and lists playlists for the sales floor and office, each fading in one after another.

    Camera: Static

  31. 31 · Feature reveal · 0:39–0:41

    A person's hands hold a tablet running a music app, a finger scrolling past the Sales Floor and Office zones. A light-green store card floats on the right, listing Grand Ave with an Ibiza Vibes photo and equalizer bars. The cafe background stays blurred.

    Camera: Static

  32. 32 · Feature reveal · 0:41–0:44

    A tattooed man in a gray sweater carries a pink bowl across a bright restaurant and pats a seated man in a blue shirt on the head. The camera tracks left past smiling diners at the tables.

    Camera: Pan

  33. 33 · Feature reveal · 0:44–0:47

    A hand enters from the left and taps the top of a white Sonos speaker resting on a retail counter beside a tablet on a rose-gold stand. The blurred clothing store and a seated customer fill the background.

    Camera: Static

  34. 34 · Feature reveal · 0:47–0:48

    Two men stand by a large window in a bright showroom; one holds a tablet while the other gestures toward a low bed display stacked with white linens. A blurred counter fills the foreground.

    Camera: Static

  35. 35 · Feature reveal · 0:48–0:51

    Two men stand side by side in a bright office, the front one in a light shirt holding a tablet, the other in a denim jacket and glasses behind him. The camera pans left, racking focus to bring both faces into view as they look down at the device.

    Techniques: Parallax

    Camera: Pan

  36. 36 · Feature reveal · 0:51–0:53

    A dark olive Users card scales up and fades in over the app screen, settling centered with a three-person list showing names, emails and roles. The corner button switches from Resend invite to a green Invite sent pill.

    Techniques: UI zoom

    Camera: Push in

  37. 37 · Feature reveal · 0:53–0:54

    Four people laugh and talk around a wooden cafe table lined with potted plants; the shot defocuses and white location labels fade in over the blur.

    On-screen text: “Peaceful Piano Lounge”, “Jazz Bar”

    Camera: Static

  38. 38 · Feature reveal · 0:54–0:59

    A row of square duotone genre cards slides left across a blurred lounge background, the center card enlarged, each bearing a white title. It cuts to a man in a white shirt on a sofa, tablet in hand, plants around him.

    On-screen text: “Peace Piano”, “Vibrant Lounge”, “Retro Records”, “Electronica”

    Camera: Static

  39. 39 · Feature reveal · 0:59–1:00

    A man in a white shirt and dark trousers sits on a cream sofa, legs crossed, reading a tablet on his lap. Foreground plants and a glass vase frame the shot; the image starts soft and sharpens as the camera drifts.

    Camera: Static

  40. 40 · Feature reveal · 1:00–1:03

    Split-screen: a gray left panel holds the SONOS Pro logo while chat bubbles slide in one by one; on the right, a man in a white shirt sits in a bright room, looking down at his phone.

    On-screen text: “SONOS Pro”, “Hi, I have question”, “Hello! How can I help?”, “Do the Sonos One and the new Era 100 use the same mounts?”

    Techniques: Split screen, Kinetic type

    Camera: Static

  41. 41 · Feature reveal · 1:03–1:04

    Two women sit at a table in a bright room, smiling and talking, a small green plant and bowls in the foreground. Chat lines slide in over the shot while a brand label holds still.

    On-screen text: “SONOSPro”, “Hi, I have question”, “Hello! How can I help?”

    Camera: Static

  42. 42 · Feature reveal · 1:04–1:06

    Three women sit at a table in a bright room, laughing and talking, while a potted boxwood, a white bowl and a glass of iced tea sit in the foreground. Other people blur in the background as the frame drifts slightly left.

    Camera: Push in

  43. 43 · Outro · 1:06–1:08

    A white cylindrical Sonos speaker rotates in tight close-up, its perforated mesh shifting as the SONOS mark on the top rim glides into center. The blurred background shows hands moving over tables in a bright room.

    Camera: Static

  44. 44 · Outro · 1:08–1:14

    The Sonos Pro logo, light green wordmark with a rounded green badge, sits centered on a dark olive background until 2.5s, then a cut brings a two-line green headline on the same background. Both shots are locked off and static.

    On-screen text: “SONOS Pro”, “Everything your business needs to sound great”

    Camera: Static