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Adobe Firefly: The next evolution of creative AI is here
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A new day for work, powered by AI
Slack · Sep 2023 · 1:11 · AI-annotated
00:00:00 / 01:11:15
A 71 second brand film cut at a fast, steady ~112 BPM: kinetic type cards alternate with flat vector UI demos, each beat running 1 to 4 seconds. The signature moves are words popping into cream pills, multicolor circles and pills sliding and morphing, radial shape bursts (pinwheels, dot rings, concentric diamonds) as transitions, and the multicolor dot logo morphing in and out as the recurring anchor.
No filming indicatedEstimated needs: 3 capture groups — your screens or recordings · 1 official logo — reused across the film · 23 graphic passages — draw or supply
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A new day for work, powered by AI, scene by scene
· 33 scenes as text
01 · Product intro · 0:00–0:02
Stacked rows of the phrase The future of work scroll horizontally across a dark purple field, the word future in gold and the rest in cream. The rows then spread apart and a small multicolor dot logo pops in beside one line.
On-screen text: “The future of work”
Techniques: Kinetic type
Camera: Static
02 · Product intro · 0:02–0:04
On a deep purple field, a small white disc holding the Microsoft 365 mark sits center while large yellow “work” and white “The” scroll down the left and right edges and exit frame. The disc scales up to fill the frame, then a small white arrow orbits its rim leaving a faint trail.
On-screen text: “work”, “The”
Techniques: Kinetic type
Camera: Static
03 · Demo · 0:04–0:06
A white circle centered on a dark purple field, ringed by drifting colorful circles. The word Productivity in dark purple scales up from small to full size in the middle.
On-screen text: “Productivity”
Techniques: Kinetic type
Camera: Pull out
04 · Demo · 0:06–0:06
A flower of six colored circles around a cream center bearing the word Productivity zooms out from filling the frame to a small badge centered on purple, as a small multicolor logo appears top left.
On-screen text: “Productivity”
Techniques: Kinetic type
Camera: Static
05 · Demo · 0:06–0:08
On a flat green field, a vector browser window with a purple sidebar and yellow placeholder rows. A larger window behind it slides away, then the front window with person icons shrinks toward the center.
Techniques: UI zoom
Camera: Pull out
06 · Demo · 0:08–0:12
A grid of multicolor pills and circles on a dark purple background slides sideways as cream pills pop into place, each holding a purple word that appears in sequence: Knowledge, Automation, AI, CRM.
On-screen text: “Knowledge”, “Automation”, “AI”, “CRM”
Techniques: Kinetic type
Camera: Push in
07 · Demo · 0:12–0:15
A Slack-style window slides in from the left over a blue field, settling centered with the #sales channel and a yellow avatar. The view then pushes in close on the avatar and blue message bars.
On-screen text: “Knowledge”, “Automation”, “CRM”
Techniques: UI zoom
Camera: Push in
08 · Demo · 0:15–0:16
A dark purple field holds a grid of cream rounded-square avatar icons in pink, blue, green and orange. A white panel wipes away from the right edge, revealing the cream headline in the center.
On-screen text: “For every team”
Techniques: Masking
Camera: Pull out
09 · Feature reveal · 0:16–0:20
Rows of flat colorful pills slide horizontally across a dark purple field. Cream pills carrying the words 'A new', 'day', 'for work' slide in, then swap to 'approach' and 'to', before the field clears to a single pill reading 'Productivity'.
On-screen text: “A new”, “day”, “for work”, “approach”, “to”, “Productivity”
Techniques: Kinetic type
Camera: Pull out
10 · Feature reveal · 0:20–0:23
Flat vector shapes in pink, teal, yellow and purple rotate around a center, tightening into a radial pinwheel burst. The composition spins and zooms, ending on a symmetric wheel of colored wedges with small dots at the hub.
Camera: Static
11 · Feature reveal · 0:23–0:24
A small yellow headline sits among colorful abstract shapes and spotlight beams on blue. It scales up to fill the frame as the shapes exit, and the word 'work' lands on a tilted yellow pill in navy.
On-screen text: “Help take the work out of work”
Techniques: Kinetic type
Camera: Static
12 · Feature reveal · 0:24–0:28
A dense field of multicolored circles, dots and rounded bars on a cream background thins out as the shapes fade away, leaving only a few scattered dots. A tagline sits still over the clearing pattern.
On-screen text: “Help take the work out of work”
Camera: Static
13 · Feature reveal · 0:28–0:31
Five flat circles in pink, green, blue, yellow and purple drift from scattered corners toward the center, align in a horizontal row, then stretch into full-height vertical bars that fill the cream frame.
Techniques: Morph
Camera: Pull out
14 · Feature reveal · 0:31–0:31
A flat illustrated messaging app window is centered on screen. It snaps from a dark blue theme over vertical color bars to a white theme with a purple sidebar over solid cyan, while a cursor drifts down along the right edge.
Techniques: Cursor demo
Camera: Static
15 · Feature reveal · 0:31–0:36
A flat chat window floats on cyan. A cursor taps the sparkle button, the blue '39 new messages' badge turns purple, 'Summarizing 39 unread,' and a Summary panel slides in from the right. A blue cloud wipes the frame, revealing four colored circles on cream.
Techniques: Cursor demo, Morph, Masking
Camera: Static
16 · Other · 0:36–0:37
On a dark purple field, a ring of small multicolored dots surrounds a central circle that flashes cream then returns to purple, while larger yellow, red, blue and green dots pulse outward and retract in a radial pattern.
Camera: Push in
17 · Other · 0:37–0:39
On a dark purple field, eight colored dots orbit a white circle, then glide inward and morph into a multicolor logo mark of rounded bars. The white disc then slides to the right of the frame.
Techniques: Morph
Camera: Pull out
18 · Other · 0:39–0:42
A white pill slides across a field of multicolored pills and circles, dropping the words Move, work, forward one by one as the shapes shuffle behind it on a dark purple background.
On-screen text: “Move”, “work”, “forward”
Techniques: Kinetic type
Camera: Static
19 · Feature reveal · 0:42–0:45
Colored circles and a blue logo tile on dark purple morph into a 2x3 grid of avatar tiles over a call toolbar. A green outline jumps to a corner tile as two tiles shrink to small squares.
On-screen text: “forward”
Techniques: Morph
Camera: Pull out
20 · Feature reveal · 0:45–0:48
A flat chat-window mockup sits on a green field. Three colored avatar cards float in front, then fly into the window and settle as list rows while rounded message bars scale in beside each. The window scales down to center, then zooms back up to fill the frame.
Camera: Pull out
21 · Feature reveal · 0:48–0:48
Flat horizontal stripes in blue, yellow, purple, cream and green warp and stretch across the frame, morphing from straight bands into curved lens shapes over a solid green background.
Techniques: Morph
Camera: Static
22 · Feature reveal · 0:48–0:52
Static white text sits centered on a dark purple background. Below it, colorful, segmented wavy bands in red, blue, green, and yellow undulate horizontally across the bottom of the frame.
On-screen text: “Slack Sales Elevate”
Camera: Static
23 · Feature reveal · 0:52–0:56
Rows of colorful pills and circles drift on a dark purple background. Three cream pills widen in turn, each revealing a word: People, then Processes, then Data, letters appearing one by one in dark purple.
On-screen text: “People”, “Processes”, “Data”
Techniques: Kinetic type, Masking
Camera: Push in
24 · Feature reveal · 0:56–0:57
Flat circles in orange, yellow, green, pink and blue shift around the frame edges, opening a cream four-pointed star in the center. The headline “In one place” scales up in the middle of the shape.
On-screen text: “In one place”
Techniques: Kinetic type
Camera: Static
25 · Feature reveal · 0:57–0:58
A cream capsule tipped with green and orange dots rotates and collapses into a circle. The word Connect in dark purple scales up inside it until it fills the frame, over shifting purple, pink and blue shapes.
On-screen text: “In one place”, “Connect”
Techniques: Morph, Kinetic type
Camera: Static
26 · Feature reveal · 0:58–0:59
A ring of green and amber dots on blue surrounds the tilted word Share; the dots expand into a full-screen multicolor circle pattern on pink as Connect scales out and Share straightens onto a horizontal cream band.
On-screen text: “Connect”, “Share”
Techniques: Kinetic type, Morph
Camera: Push in
27 · Feature reveal · 0:59–1:00
A flat pattern of colorful circles, pills and teardrops on deep purple contracts, the shapes shrinking and gaps opening to reveal a green pill carrying the word Find at the center.
On-screen text: “Share”, “Find”
Techniques: Masking
Camera: Static
28 · Feature reveal · 1:00–1:01
On a purple field with faint rounded shapes, a cream pill holding the word Find scales up in the center while yellow, red, blue and green leaf shapes rotate around it.
On-screen text: “Find”
Techniques: Kinetic type
Camera: Push in
29 · Feature reveal · 1:01–1:03
A concentric diamond pattern in purple, yellow, green and pink, dotted with offset circles, rotates and zooms inward around a fixed white diamond at the center, where the word 'Find' scales out and 'Automate' scales in, set in dark purple.
On-screen text: “Find”, “Automate”
Camera: Push in
30 · Feature reveal · 1:03–1:05
The word Automate sits on a pink diamond inside concentric orange, purple and teal rings with colored dots, over diagonal stripes. The shapes then morph into overlapping green, purple and pink circles on a cream field as the text scales out.
On-screen text: “Automate”
Techniques: Kinetic type, Morph
Camera: Pull out
31 · Other · 1:05–1:05
Flat abstract circles in yellow, magenta, green, blue and cream spin and recombine at the center of the frame. The purple background slides apart into a blue left half and a purple right half as the motif rearranges.
Techniques: Morph
Camera: Pull out
32 · Other · 1:05–1:08
On a purple field, a row of multicolored rounded columns rises from the bottom edge like a growing bar chart. Centered above, the headline assembles word by word: 'Your' in gold, then 'Your intelligent' in white stacked over 'productivity platform' in gold.
On-screen text: “Your intelligent”, “productivity platform”
Techniques: Kinetic type
Camera: Pan
33 · Outro · 1:08–1:11
On a deep purple field, four small colored dots drift together and stretch into the Slack hashtag mark; the white lowercase 'slack' wordmark and a 'from Salesforce' line with a blue cloud icon then appear below, holding still.
Techniques: Morph
Camera: Static