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Introducing Claude Design by Anthropic Labs
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Shopify Editions Winter ’26 | Trailer
Shopify · Dec 2025 · 0:35 · AI-annotated
00:00:00 / 00:35:03
The video opens on a painted title card, states the update count, then runs three feature beats (Sidekick Pulse, Sell in ChatGPT, Custom Analytics Reports), each announced by a bold centered title and demoed through prompt typing over flat or 3D tipped store mockups, and closes on a painted tagline and the floating bag. Fast 185 BPM pacing with roughly five cuts a minute, 3D mockups that tilt, scroll and zoom, surreal painted characters carrying commerce objects, and blackletter display type pop
Footage neededEstimated needs: 4 capture groups — your screens or recordings · 1 filmed passage — shoot, supply or replace · 4 graphic passages — draw or supply · 8 3D passages — build or supply
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Shopify Editions Winter ’26 | Trailer, scene by scene
· 20 scenes as text
01 · Product intro · 0:00–0:00
A yellow Shopify bag icon sits centered in a dark forest. The frame brightens into a classical landscape as the title slides in, then two robed figures float in from the sides, one carrying a pink skateboard, the other a pink shopping bag.
On-screen text: “Shopify Editions”, “Winter'26”
Techniques: Kinetic type
Camera: Pull out
02 · Product intro · 0:00–0:02
A yellow Shopify bag icon sits centered in a dark forest. The frame brightens into a classical landscape as the title slides in, then two robed figures float in from the sides, one carrying a pink skateboard, the other a pink shopping bag.
On-screen text: “Shopify Editions”, “Winter'26”
Techniques: Kinetic type
Camera: Pull out
03 · Product intro · 0:02–0:03
A painted illustration of two figures leaping through a forest, one on a pink skateboard and one holding pink shopping bags, with white text sliding in at the top.
On-screen text: “Shopify Editions”, “Winter'26”
Techniques: Kinetic type
Camera: Static
04 · Social proof · 0:03–0:05
A 3D white tulip blooms open against a blue sky, surrounded by pink peonies and dark leaves. A white counter label rolls from 97+ to 150+ updates, then settles centered over the flower.
On-screen text: “97+ updates”, “150+ updates”
Techniques: Kinetic type, 3D mockup
Camera: Pan
05 · Demo · 0:05–0:06
A dim, zoomed grid of device and app mockups brightens and pulls back into a full collage on a white field. The headline '150+ updates' slides in from the left at the bottom, then the title 'Sidekick Pulse' scales up in the center.
On-screen text: “150+ updates”, “Sidekick Pulse”
Techniques: Kinetic type
Camera: Pan
06 · Feature reveal · 0:06–0:09
Bold centered headlines swap one by one on a cream background: Sidekick Pulse, Shopify Product Network, Sell in ChatGPT, Custom Analytics Reports. A white rounded pill then appears over a faint store page and types out a prompt with a blinking caret.
On-screen text: “Sidekick Pulse”, “Shopify Product Network”, “Sell in ChatGPT”, “Custom Analytics Reports”, “Make this header two i”
Techniques: Kinetic type
Camera: Static
07 · Feature reveal · 0:09–0:13
A flat skate-shop website mockup on a cream background updates as three chat prompts type in. The hero banner morphs into a split of two photos, the headline swaps to a bolder “DECKS OF VIRTÙ”, and the product grid darkens.
On-screen text: “Make this header two image”, “Bolder font, renaissance-inspired headline”, “More editorial, dark background”
Techniques: Kinetic type, Morph
Camera: Pull out
08 · Feature reveal · 0:13–0:13
A phone mockup in 3D perspective sits between a sticker-covered deck and pink wheels. Its screen scrolls down a skate shop page: the DECKS OF VIRTÙ hero, a grid of deck products with prices, then a blue section with a seated skater and oversized yellow gothic lettering.
Techniques: 3D mockup
Camera: Push in
09 · Feature reveal · 0:13–0:14
A skater crouches mid-air over a ramp against a blue sky as large yellow gothic letters scale across the frame. It cuts to a laptop on a white table outdoors, its screen playing the same clip with a lake and hills behind.
On-screen text: “wse”, “skate”
Techniques: Kinetic type
Camera: Pull out
10 · Feature reveal · 0:14–0:16
A 3D landscape of golden fields, a lake and cypress trees frames a billboard with a capped figure seated on a white curved form and yellow gothic lettering. A phone with a blank white screen and a status bar slides up in front, widening the frame.
On-screen text: “uvse skate”
Techniques: 3D mockup
Camera: Pull out
11 · Feature reveal · 0:16–0:18
A 3D phone mockup sits centered over a painted landscape with a deer and a skate billboard. The ChatGPT screen shows a user prompt, then the view zooms in as the reply and a floral skateboard product card slide into frame.
Techniques: 3D mockup, UI zoom
Camera: Static
12 · Feature reveal · 0:18–0:19
A shop page with two product cards sits over a classical landscape painting. The floral skateboard deck lifts out of its card, rotates and drifts up toward the top of the frame, leaving the card empty.
Camera: Static
13 · Feature reveal · 0:19–0:20
A floral sneaker floats in the center of a classical landscape painting, a billboard right shows a skater with green “nurse skate” lettering. The phone top with a 9:41 status bar slides down out of frame as the dark “Buy now” pill scales up with a thin outline ring.
Techniques: 3D mockup
Camera: Static
14 · Feature reveal · 0:20–0:23
Over a classical landscape, a wireframe of lines and an oval frames a scaling Buy now button, a code monitor, and a floral strip. The overlay clears to a painted figure in white and terracotta robes, seen from behind, sketching on a whiteboard beside a code monitor.
Techniques: Kinetic type, 3D mockup
Camera: Push in
15 · Feature reveal · 0:23–0:24
A skate-brand website mockup holds in 3D perspective on a cream field, a second muted copy offset behind it to the right. The hero shows a rider mid-air over a product grid. A white pill labeled Option A with a blue dot slides in below.
On-screen text: “Option A”
Techniques: 3D mockup
Camera: Static
16 · Feature reveal · 0:24–0:26
Two flat website mockups sit side by side, tagged Option A and Option B, while large percentages count up above each and the caption Conversion rate fades in. A cream backdrop carries scattered blue and purple lines and dots.
On-screen text: “1.52%”, “2.07%”, “Conversion rate”, “Option A”, “Option B”
Techniques: Kinetic type, Split screen
Camera: Static
17 · Feature reveal · 0:26–0:27
Two website mockups, a light and a dark theme, sit side by side beneath a large 2.17% Conversion rate headline. The headline and the left mockup fade out as the right one zooms forward to fill the frame.
On-screen text: “2.17%”, “Conversion rate”, “Option A”, “Option B”
Techniques: Split screen, UI zoom
Camera: Push in
18 · Feature reveal · 0:27–0:28
Two overlapping skateboard-shop webpage mockups on a cream background. The front dark page, with a deck-and-rider hero and product grid, scales up and slides left as the back page fades; a white Winner badge with a gold border pops in below it and yellow confetti falls.
On-screen text: “Winner”
Techniques: Particles, Parallax
Camera: Pull out
19 · Outro · 0:28–0:30
A 3D cheetah draped in a brown cloak trots left across a painted Renaissance sky and tower, carrying an orange parcel on its back that bounces with each step. The scene blurs as the white title 'The Renaissance Edition' scales in over it.
On-screen text: “DECKS OF VIRTÙ”, “Winner”, “The Renaissance Edition”
Techniques: 3D mockup, Kinetic type
Camera: Pull out
20 · Outro · 0:30–0:35
A painted sky in classical oil-painting style; a blurred rider on a horse exits the lower left. Center text reads The Renaissance Edition, then the words swap to The commerce Renaissance is here. The text clears and a gold shopping bag with a white S floats into the center.
On-screen text: “The Renaissance Edition”, “The commerce Renaissance is here”
Techniques: Kinetic type
Camera: Static