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Ryhla: We model the power grid to get projects connected faster
Ryhla · Nov 2026 · 1:19 · AI-annotated · YC Fall 2026
00:00:00 / 01:19:21
The video is a presenter-led explainer that cuts between live-action shots, word-by-word kinetic captions with teal highlights, and dark data-viz maps, moving from a land-value hook through the grid problem, a logo reveal, a product demo, a 91% proof point, and a closing call to action. Signature moves are the draw-on Ryla logo, frosted-glass UI cards sliding over aerial sunset footage, and large white type that builds word by word against the presenters.
Footage neededEstimated needs: 1 capture group — your screens or recordings · 1 official logo — reused across the film · 14 filmed passages — shoot, supply or replace · 2 graphic passages — draw or supply
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Ryhla: We model the power grid to get projects connected faster, scene by scene
· 24 scenes as text
01 · Hook · 0:00–0:13
A woman in a black sleeveless top stands in a dry grass field, talking and gesturing to camera on a static shot. Large white overlay text appears on the left: “$10,000 an acre”, then “x20 more”, then “THE PROBLEM” and a sentence with “grid” and “project” in teal.
On-screen text: “Sara”, “Founder & CEO”, “$10,000”, “an acre”, “x20”, “more”, “THE PROBLEM”, “you can’t know early if the grid has room for your project”
Techniques: Kinetic type
Camera: Pull out
02 · Problem · 0:13–0:14
A man in a white hoodie stands on a rooftop, gesturing with his hands while speaking. The camera is locked off as three lines of text appear on screen.
On-screen text: “you can't know early”, “if the grid has roor”, “for your project”
Techniques: Kinetic type
Camera: Static
03 · Problem · 0:14–0:15
A presenter in a white shirt stands center frame, softly focused, on a sunny terrace. Five short clips of stacked paperwork, a map on a monitor, a worker with a clipboard, blueprints, and a substation pop in as rounded cards around him.
Techniques: Split screen
Camera: Static
04 · Problem · 0:15–0:16
A 3x3 grid of live-action clips, paper stacks, a map on a monitor, field workers, a hand pressing an approval stamp, plays over a blurred substation background. The grid holds still while the clips run.
Techniques: Split screen
Camera: Static
05 · Problem · 0:16–0:17
A 3x3 grid of live-action clips fills the frame, each showing utility field workers and engineers in hard hats and hi-vis vests at substations, power lines and control rooms. The grid floats over a blurred outdoor background with a person's silhouette. The top-middle clip cycles through new shots.
Techniques: Split screen
Camera: Static
06 · Problem · 0:17–0:22
A man in a white hoodie and glasses stands on a sunlit rooftop, gesturing to camera. Large text pops in on the right in sequence: 'Months later...', 'Answer: NO', 'MASSIVE upgrade bill'. A name tag 'Yassine, Founder & CTO' holds at lower left.
On-screen text: “Yassine”, “Founder & CTO”, “Months later...”, “Answer:”, “NO”, “MASSIVE”, “upgrade”, “bill”
Techniques: Kinetic type
Camera: Pull out
07 · Problem · 0:22–0:24
A woman in a black sleeveless top stands in a dry grass field with a blurred hillside behind, gesturing toward camera as the headline builds word by word across the lower frame, the word kills set in teal against the white text.
On-screen text: “This kills a project”
Techniques: Kinetic type
Camera: Push in
08 · Problem · 0:24–0:26
A glowing teal demand curve draws itself across a line chart, spiking upward past the dashed grid capacity line, over a blurred shot of two presenters. The caption “Everyone wants power now,” fades in word by word below, then fades out as the background brightens.
On-screen text: “Everyone wants power now,”
Techniques: Kinetic type
Camera: Pull out
09 · Problem · 0:26–0:30
A man in a cream sweater gestures while speaking, a woman in a black top stands beside him in a residential courtyard. Lower-third captions fade in word by word, with the words “longer” and “harder” highlighted in teal.
On-screen text: “so the queues only get longer,”, “and capacity is harder to find.”
Techniques: Kinetic type
Camera: Static
10 · Problem · 0:30–0:31
Two presenters stand side by side in a sunlit residential courtyard, a man in a cream zip sweater and glasses on the left, a woman in a dark sleeveless top on the right. Both gesture with open hands while speaking to camera in a static medium shot.
Camera: Static
11 · Problem · 0:31–0:31
A woman in a dim outdoor corridor fades to black while a glowing white sentence reveals word by word across the center of the frame.
On-screen text: “The distribution grid looks like a black box”
Techniques: Kinetic type
Camera: Static
12 · Problem · 0:31–0:33
A glowing white sentence sits centered on a black field, then the screen clears and a second, larger line appears at the same spot. Both lines hold still.
On-screen text: “The distribution grid looks like a black box”, “it isn't.”
Camera: Static
13 · Product intro · 0:33–0:34
White text “it isn't.” holds centered on a gray field with a soft glow, then the frame shifts to a cream background where a thin teal curved line draws in at center.
On-screen text: “it isn't.”
Camera: Static
14 · Product intro · 0:34–0:35
On a pale cream field, a dark teal R mark with a light teal leaf swoosh draws itself in at center. The wordmark Ryla then fades in letter by letter to the right of the mark, the final a still translucent.
On-screen text: “Ryla”
Techniques: Masking
Camera: Static
15 · Product intro · 0:35–0:35
The Ryhla logo, a teal R mark beside a black wordmark, holds center as the background cuts from a pale cream field to a dark gray map of pink and green connection lines.
Camera: Static
16 · Demo · 0:35–0:40
A dark network map of red, green and yellow lines fills the frame. A pill toggle in the lower left switches from Public maps to Ryla as the red lines recolor green, then a red pin drops and pulses at the center.
On-screen text: “Public maps”, “Ryhla”
Techniques: Morph
Camera: Pull out
17 · Demo · 0:40–0:41
A glowing street-network map fills a black frame with a red pin at center and a 'Public maps / Ryhla' toggle at lower left. The view then zooms hard onto the pin, blurring it into a red blob with radial light streaks.
Techniques: UI zoom, Light sweep
Camera: Push in
18 · Demo · 0:41–0:48
Aerial sunset push-in over a field beside a substation; a green wireframe grid fades in on the plot. A frosted UI card slides in from the left with a lightning icon and a capacity curve under a dashed feeder limit. The icon morphs to buildings as green bars grow.
On-screen text: “Feeder limit”, “Available capacity”, “Suggested size”
Techniques: Morph
Camera: Push in
19 · Demo · 0:48–0:51
Aerial sunset drone shot of power lines and a substation, with a green wireframe grid laid over a field. Frosted-glass info cards slide in on the left, showing a sizing chart, a 12-16 month timeline, then a $2.4M cost. Cross-dissolve to two presenters outdoors.
On-screen text: “Feeder limit”, “Suggested size”, “ESTIMATED TIMELINE:”, “12-16 months”, “ESTIMATED UPGRADE COST:”, “$2.4M”
Camera: Static
20 · Social proof · 0:51–0:54
Locked-off medium shot of a young man and woman in a white residential courtyard, talking to camera; the woman gestures with her fingers. A white caption 'We get the right sites connected' with 'right sites' in cyan appears, then a large white 'end to end' fills the frame behind them.
On-screen text: “We get the right sites connected”, “end to end”
Camera: Static
21 · Social proof · 0:54–1:09
A presenter in dark clothing walks toward the camera along a sunlit sidewalk beside an ivy-covered wall. As she speaks, bold white and teal phrases scale and slide in on the left, and a round teal-R logo pops in mid-clip.
On-screen text: “real 2025”, “distribution-level”, “applications”, “91%”, “predicted”, “were”, “approved.”, “Solar”, “Storage”, “EV charging”
Techniques: Kinetic type
Camera: Pull out
22 · CTA · 1:09–1:13
Two presenters stand in a modern apartment courtyard, talking to camera and gesturing. A white panel wipes in from the right with a teal bar, and the words “Data center developers” appear on it.
On-screen text: “Data center”, “developers”
Techniques: Masking, Kinetic type
Camera: Pull out
23 · CTA · 1:13–1:14
The presenter on the left fades out as the teal R logo draws in at center and the wordmark Ryhla appears beside it on a white background.
On-screen text: “Ryhla”
Camera: Static
24 · CTA · 1:14–1:19
On a pale off-white field, the teal R mark and black Ryhla wordmark sit centered. A small teal tagline fades in beneath them, holds, then the whole lockup fades out to a plain background.
On-screen text: “Talk to us at ryhla.ai”
Camera: Static