1:33
Theo Launch Video
Theo · B2B · Oct 2026
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A Robot for Your Parents. Meet Rhem.
Rhem Labs · Oct 2026 · 1:18 · AI-annotated · YC Fall 2026
00:00:00 / 01:18:00
The video is a narrative case study: locked-off live-action interviews with a mother and daughter intercut with shallow-focus close-ups of the robot and its screen, with centered white headline cards announcing each feature in turn. Pacing is gentle and conversational, and the signature move is the robot's animated face reacting to every interaction, closing on a single URL card over the sunlit living room.
Footage neededEstimated needs: 46 filmed passages — shoot, supply or replace · 2 3D passages — build or supply
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A Robot for Your Parents. Meet Rhem., scene by scene
· 48 scenes as text
01 · Product intro · 0:00–0:00
A small white robot with an orange face screen showing two black oval eyes sits on a white surface, framed in close-up against a soft-focus background of folded towels. The camera holds a steady, slightly high angle on the device.
Camera: Static
02 · Product intro · 0:00–0:02
A wide shot of a warm, sunlit living room frames a small white robot on the coffee table, then cuts to a tight close-up of its orange face. The caption holds centered over both framings.
On-screen text: “Introducing rhem”
Camera: Static
03 · Product intro · 0:02–0:04
A close-up of a small white robot with an orange face screen and two black oval eyes sits on a couch in a blurred living room. The white caption 'Introducing rhem' is held over the face, then a smaller 'Hey Mom.' scales in on the body.
On-screen text: “Introducing rhem”, “Hey Mom.”
Camera: Static
04 · Problem · 0:04–0:07
A vertical video-call clip is centered on black. A young woman faces the camera, then a cut shows an older woman with gray hair and glasses smiling and speaking. White subtitle lines appear at the bottom of the clip and below it, in sync with the dialogue.
On-screen text: “Hey Mom.”, “Oh, hi, princess.”, “How are you doing today?”, “I wish she understood”, “that I want to be self-sufficient.”
Camera: Static
05 · Problem · 0:07–0:10
A woman with long gray hair and glasses sits on a white bench in a bright living room, talking to camera. The frame is locked off; she shifts slightly as she speaks. A white caption line sits at the bottom center.
On-screen text: “I wish she understood that I want to be self-sufficient.”
Camera: Static
06 · Problem · 0:10–0:10
A woman with long brown hair in a dark top speaks in a warm home interior, gesturing with her hands. A lit table lamp and wooden dresser sit at left, a staircase at right. The frame is locked off; a white subtitle sits at the bottom center.
On-screen text: “I am an adult,”
Camera: Static
07 · Problem · 0:10–0:12
A woman in a black blouse sits cross-legged on a wooden floor in a sunlit living room, a timber staircase rising behind her. She faces the camera and gestures with both hands while speaking. White subtitles sit at the bottom of the frame.
On-screen text: “I am an adult,”, “but she is my certified adult.”
Camera: Static
08 · Feature reveal · 0:12–0:12
High-angle shot of a small white robot with an orange face plate and two black oval eyes resting on a wooden cabinet. A blurred foreground edge softens the left side of the frame as the robot stays still.
Camera: Static
09 · Feature reveal · 0:12–0:15
A woman stands in a bright room with a wooden staircase beside a white device on a sideboard. The shot cuts to her hand reaching the device as a glowing orange shape with white forms and sparks appears on the right.
On-screen text: “Learns their normal.”, “Hey Rhem, can you take my vitals?”, “Flags what changes.”
Techniques: Particles
Camera: Static
10 · Feature reveal · 0:15–0:17
A hand hovers over a white rounded device with fingers spread, then the index finger presses a small dark button on top. The white caption “Flags what changes.” sits centered over the frame while a smaller “Sure.” appears lower, against a blurred warm interior.
On-screen text: “Flags what changes.”, “Sure.”
Camera: Static
11 · Feature reveal · 0:17–0:18
A close-up over-the-shoulder shot frames a pair of hands holding a yellow-cased phone at an angle. Fingertips with dark polish tap the screen while the warm kitchen background stays softly out of focus.
Camera: Static
12 · Feature reveal · 0:18–0:22
A woman in a white tee holds a phone with a yellow case, hands in focus, face out of frame. A white notification card floats top left, switching from a text summary to a blood pressure chart while scaling up. A subtitle sits at the bottom.
On-screen text: “I don't want her to worry about me all the time.”, “Can you check to see if my prescription”
Techniques: Morph
Camera: Static
13 · Feature reveal · 0:22–0:25
High-angle locked-off view of a sunlit living room. A gray-haired woman in a brown leather chair reads under a white blanket while a small white robot sits on a side table. Centered white text fades in and out over the room.
On-screen text: “Can you check to see if my prescription is ready at the pharmacy?”, “Calls. Appointments. Orders.”, “Handled”
Camera: Static
14 · Feature reveal · 0:25–0:25
Close-up of an elderly hand resting on a cream quilted fabric, fingers pressing gently as the hand slides forward. Warm, blurred interior in the background. The word “Handled” sits centered in white, with a two-line caption at the bottom.
On-screen text: “Handled”, “Can you check to see if my prescription”, “is ready at the pharmacy?”
Camera: Static
15 · Feature reveal · 0:25–0:27
A white robot with a blue face screen sits on a round table in a sunlit living room, its mouth opening and closing as it speaks. The word Handled overlays its face, then a caption appears at the bottom.
On-screen text: “Can you check to see if my prescription”, “is ready at the pharmacy?”, “Handled”, “Of course. Let me give them a call.”
Camera: Static
16 · Feature reveal · 0:27–0:28
Close-up of a person's hands turning a page of a dark-covered album resting on their lap, the thumb lifting the page corner while a cream knit sleeve fills the foreground. Shallow focus, warm blurred interior. A white caption holds at the bottom.
On-screen text: “I would rather spend our calls”
Camera: Static
17 · Feature reveal · 0:28–0:29
A woman with long brown hair in a black top sits in a warm home interior, facing left and speaking. A lit table lamp, a red box and a wooden staircase fill the softly blurred background. The shot is locked off.
On-screen text: “I would rather spend our calls”
Camera: Static
18 · Feature reveal · 0:29–0:31
A white desktop robot with a rounded head rests on a table, its screen showing a pharmacy chat that types new lines. A blurred arm and white cloth fill the background while white subtitles read at the bottom.
On-screen text: “I would rather spend our calls”, “talking about funny things”
Camera: Static
19 · Feature reveal · 0:31–0:32
In a sunlit living room, an older woman with gray hair and glasses reclines on a couch, holding two small photo prints and glancing between them. A white caption sits at the bottom center while she compares the images.
On-screen text: “talking about funny things”
Camera: Static
20 · Feature reveal · 0:32–0:33
A soft-focus close-up of hands typing on a laptop keyboard, a white cable blurred behind. White captions appear centered at the bottom, reading the voiceover in two lines.
On-screen text: “talking about funny things”, “that happened in the day.”
Camera: Static
21 · Feature reveal · 0:33–0:35
A close-up of a smiling older woman with white hair and glasses, looking down at her hands. The frame is locked off and she stays in place as she works on something just out of view. White subtitles appear at the bottom.
On-screen text: “that happened in the day.”, “I would love to hear”, “about her daily life.”
Camera: Static
22 · Feature reveal · 0:35–0:36
A hand with dark purple nails holds a yellow phone case on its side, exposing the side buttons and charging port, against a soft beige blur. A white subtitle line sits at the bottom of the frame.
On-screen text: “I would love to hear about her daily life.”
Camera: Static
23 · Feature reveal · 0:36–0:38
A hand with dark nail polish holds a yellow-cased phone, screen turned away, in a warm kitchen. A white notification bubble with a robot icon floats top right, its text crossfading in. A white caption at the bottom shows a line of dialogue, then swaps to the next.
On-screen text: “I would love to hear about her daily life.”, “What are you guys doing?”, “Want to come over?”
Camera: Push in
24 · Feature reveal · 0:38–0:39
A white two-tier robot sits on a table in a softly lit home, its screen showing a video call with a woman. A large white headline reads “Be there. From anywhere.” while two small subtitle lines play at the bottom. The frame is locked off and the headline fades in.
On-screen text: “Be there. From anywhere.”, “What are you guys doing?”, “Want to come over?”
Camera: Static
25 · Feature reveal · 0:39–0:41
An older woman with long gray hair and glasses sits on a couch by a sunlit window, holding a tablet and speaking. A blurred foreground shape frames the left edge. A large white headline and two lines of caption text sit statically over the shot.
On-screen text: “Be there. From anywhere.”, “What are you guys doing?”, “Want to come over?”
Camera: Static
26 · Feature reveal · 0:41–0:43
A white, rounded video-call device sits on a table in a softly blurred living room, its screen showing a woman named Alison mid-sentence with call controls beside her. Her mouth moves and the call timer ticks up. A white subtitle reads at the bottom while the camera stays locked off.
On-screen text: “Maybe I'll bring some bread.”
Camera: Static
27 · Feature reveal · 0:43–0:45
A dark foreground frame slides aside to reveal a small white robot on a wooden shelf in a sunlit room, then the camera locks off as a white headline appears over the device.
On-screen text: “Hey Donna,”, “Reminders that stick.”, “don't forget your appointment today”, “with Dr. Patel at 4 p.m.”
Camera: Push in
28 · Feature reveal · 0:45–0:46
A gray-haired woman wearing glasses turns in a doorway of a warm home interior. White overlay text stays centered over the shot, with a reminder line below the headline, while the camera holds a locked-off medium frame.
On-screen text: “Reminders that stick.”, “don't forget your appointment today”, “with Dr. Patel at 4 p.m.”
Camera: Static
29 · Feature reveal · 0:46–0:47
A cream rounded smart speaker sits in a warm, blurred home set, its screen showing a cardiology check-in reminder. A white headline and two-line caption overlay the locked-off frame, then clear to leave the device alone.
On-screen text: “Reminders that stick.”, “don't forget your appointment today”, “with Dr. Patel at 4 p.m.”
Camera: Static
30 · Feature reveal · 0:47–0:49
An elderly woman with long gray hair and glasses cooks at a kitchen counter, steam rising from a pot. A white headline fades in over her as a caption below poses a question. The shot then cuts to her facing a small cream robot with an orange face.
On-screen text: “Ask rhem... anything!”, “Is this meal healthy for me?”, “Could you tell me what you're cooking?”
Techniques: Kinetic type
Camera: Static
31 · Feature reveal · 0:49–0:51
Over-the-shoulder shot: a blurred person with long blonde hair faces a small cream robot with a yellow face screen and big cartoon eyes, in focus on a wooden counter. A static white headline sits centered with a smaller caption below; the frame is locked off with shallow depth of field.
On-screen text: “Ask rhem... anything!”, “Could you tell me what you're cooking?”
Camera: Static
32 · Feature reveal · 0:51–0:52
Close-up of a steel pot on a gas burner, blue flame flickering under the grate, shallow depth of field. White subtitles appear at the bottom, ending with “I'm making spaghetti.”
On-screen text: “Could you tell me what you're cooking?”, “8”, “I'm making spaghetti.”
Camera: Static
33 · Feature reveal · 0:52–0:53
Close-up of two hands peeling a garlic clove at the center of the frame, fingers working the pale skin apart. Shallow depth of field blurs the striped shirt and background. A static caption sits at the bottom center.
On-screen text: “I'm making spaghetti.”
Camera: Static
34 · Feature reveal · 0:53–0:53
Close-up of two hands pressing a wide chef's knife down onto garlic cloves on a wooden cutting board. The blade flattens the cloves in one steady press, shot in warm light with shallow focus.
Camera: Static
35 · Feature reveal · 0:53–0:54
Tight close-up of hands mincing green herbs on a wooden cutting board, a large knife rocking in a steady rhythm. A tomato slice sits at the left edge, shallow depth of field keeps the background soft.
Camera: Static
36 · Feature reveal · 0:54–0:55
Extreme close-up of a curved surface beaded with water droplets and tiny bubbles, lit in warm amber tones. The shallow focus keeps only a narrow band sharp as the frame drifts slowly across the wet texture.
Camera: Pan
37 · Feature reveal · 0:55–0:55
A close-up, locked-off shot of a wooden spoon stirring a thick, orange soup in a pot. The focus is shallow, blurring the edges of the frame.
On-screen text: “That sounds really healthy.”
Camera: Static
38 · Feature reveal · 0:55–0:56
Close-up of a stainless steel pot on a stovetop, a wooden spoon stirring a yellow grainy dish in a circular motion. The frame stays locked off while the spoon works the bubbling mixture, and a subtitle sits at the bottom.
On-screen text: “That sounds really healthy.”
Camera: Static
39 · Feature reveal · 0:56–0:56
A tight close-up of red tomato sauce in a metal pan, shallow focus and warm light. A hand stirs the sauce, blurring across the frame as it moves. A small white caption holds at the bottom center.
On-screen text: “That sounds really healthy.”
Camera: Static
40 · Feature reveal · 0:56–0:58
A woman in a striped apron stands out of focus in the foreground, back to camera. In focus on a wooden counter, a small cream robot with an orange face screen shifts its eyes and moves its mouth as it speaks.
On-screen text: “Just go easy on the salt.”
Camera: Static
41 · Feature reveal · 0:58–0:58
A tight close-up holds on a hand gripping a wooden spoon inside a pot of pale yellow liquid, the hand shifting slightly as it stirs. White captions sit at the bottom of the frame, swapping from one line to a two-line note.
On-screen text: “Just go easy on the salt.”, “Remember, we're keeping an eye on your blood pressure.”
Camera: Static
42 · Feature reveal · 0:58–1:01
A rounded beige robot with an orange face screen blinks and moves its small mouth while a white caption sits below it. The frame then cuts to a close-up of orange sauce stirred with a wooden spoon.
On-screen text: “Remember, we're keeping an eye on your blood pressure.”
Techniques: 3D mockup
Camera: Static
43 · Feature reveal · 1:01–1:02
A close-up of an orange soup in a bowl, a wooden spoon stirs through the liquid, the surface rippling. The camera holds low over the rim with a shallow depth of field.
Camera: Static
44 · Other · 1:02–1:04
A gray-haired woman in a blue top sits in a bright living room, speaking and gesturing with her hands. Behind her, a white sofa, leather chair, and tall windows fill the frame. The camera holds a static wide shot.
On-screen text: “I would rather handle”, “that stuff myself”
Camera: Static
45 · Other · 1:04–1:06
A woman with long gray hair and glasses sits in a sunlit living room, speaking and gesturing with her hands. The shot is a locked-off medium frame; white subtitles appear at the bottom as she talks.
On-screen text: “I would rather handle that stuff myself”, “and just have a chance to be with her,”
Camera: Static
46 · Other · 1:06–1:12
A woman in a blue top and floral pants opens a wooden door in a sunlit living room. A younger woman in a dark top steps in and they embrace near a staircase. The wide shot stays locked-off as white subtitles appear at the bottom.
On-screen text: “and just have a chance to be with her,”, “just mom and daughter.”
Camera: Static
47 · Other · 1:12–1:14
A small white robot with a yellow face screen and two large oval eyes sits on a white base, a blurred white pillow behind it. White captions appear over the robot's face, the second one scaling in.
On-screen text: “Prescription support”, “Stay connected”
Techniques: Kinetic type
Camera: Static
48 · CTA · 1:14–1:18
Wide locked-off shot of a sunlit living room with a small white robot on the coffee table. Centered white text reading Learn more and rhem.ai fades in over the room, holds, then fades out.
On-screen text: “Learn more”, “rhem.ai”
Camera: Static