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Introducing Agents from Retool
Retool · May 2025 · 3:18 · AI-annotated
00:00:00 / 03:18:15
The video alternates a founder's direct-to-camera pitch with flat motion graphics: bracketed dark title cards, a light node graph of app icons, and split-screen comparisons of a manual task against an agent doing the same work. Pacing holds a steady mid-tempo at about four and a half cuts per minute, and the signature moves are typed-in headlines, popping task cards, and violet curves radiating behind stat cards.
Footage neededEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 8 filmed passages — shoot, supply or replace · 9 graphic passages — draw or supply
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Introducing Agents from Retool, scene by scene
· 27 scenes as text
01 · Product intro · 0:00–0:01
On a black field the gray Retool logo, icon and wordmark, sits centered; the wordmark's letters then reshape in place as the mark settles.
Techniques: Morph
Camera: Static
02 · Product intro · 0:01–0:03
A small white blocky logo mark sits centered on a pure black background, locked off and static. A tiny square dot to its right is visible at the start and fades out within the first second, leaving the mark alone.
Camera: Static
03 · Problem · 0:03–0:11
A man in a black sweater and glasses stands centered in a bright office, speaking to camera before large windows with a blurred city view. A purple-bordered name card slides in at the lower left while white subtitles appear in a black pill at the bottom center.
On-screen text: “Hi, I'm David from Retool.”, “David Hsu”, “FOUNDER & CEO, RETOOL”, “Large language models are really smart.”, “They chat, reason, and help you code.”
Camera: Static
04 · Problem · 0:11–0:17
A man with glasses and a black sweater faces the camera in a bright room with a blurred city view behind him. He speaks directly to lens while white captions in a black box appear at the bottom, swapping between two lines.
On-screen text: “They chat, reason, and help you code.”, “LLMs can talk, but they can't act.”, “To act, LLMs need tools.”
Camera: Static
05 · Product intro · 0:17–0:25
A centered rounded square outline scales out into a wide frame while Retool Agents types in letter by letter inside it. Faint purple curves radiate on the dark background, and a caption at the bottom switches to a new line.
On-screen text: “That's why we've introduced Retool Agents.”, “Retool Agents”, “We give LLMs the tools to execute real work inside your business.”
Techniques: Kinetic type
Camera: Push in
06 · Demo · 0:25–0:26
A man in a black sweater stands in an office with city-view windows, captioned 'Let's go see how it works.' It cuts to a split screen: workers at desks on the left, a dark web of connected tool icons on the right, with a 'Retool Agents' title and tagline.
On-screen text: “Let's go see how it works.”, “Retool Agents”, “We give LLMs the tools to execute real work inside your business.”, “Retool”
Techniques: Split screen
Camera: Static
07 · Demo · 0:26–0:50
Split screen compares a filmed office on the left with an animated network of app icons on the right. The left panel shrinks to a strip as the graph expands, and task cards pop in between nodes.
On-screen text: “On your left side, you see a typical office workflow.”, “And on the right side, in the virtual office, you see agents”, “doing the same kinds of tasks: coding, messaging, resolving issues.”, “Much of this work is repetitive”, “and can be automated, but only if LLMs have powerful, specific and customized tools.”, “That's the key.”, “So let's zoom in.”, “Let's go see how it works.”
Techniques: Split screen
Camera: Pan
08 · Feature reveal · 0:50–0:51
Split screen: a man in a dark jacket types on a white keyboard at a desk on the left; on the right, a white panel shows a network of colored icons that zooms into a small cluster labeled Chargeback Agent.
On-screen text: “So let's zoom in.”, “On the left, our accountant performing”
Techniques: Split screen, UI zoom
Camera: Static
09 · Feature reveal · 0:51–0:54
A locked-off split screen shows a filmed accountant typing on the left with a floating Salesforce case window, and a white node diagram on the right, as two caption lines appear at the bottom describing the manual process.
On-screen text: “On the left, our accountant performing”, “a multistep manual process to find a chargeback in Stripe.”
Techniques: Split screen
Camera: Static
10 · Feature reveal · 0:54–0:59
Split screen: a person types at a desk on the left as a Salesforce then Stripe dashboard mockup floats over the footage and a timer counts up; a static diagram card on the right links Stripe, a chat icon and a Chargeback Agent node. Bottom captions change.
On-screen text: “a multistep manual process to find a chargeback in Stripe.”, “Takes five minutes.”, “So long, we had to, in fact, speed it up by ten times.”
Techniques: Split screen
Camera: Static
11 · Feature reveal · 0:59–1:02
Split screen: left, a person types at a desk behind a document editor window whose text fills in fast-forward, with a timer counting up; right, a white card shows icons linking to a purple dollar node labeled Chargeback Agent, then the card widens to add more icons and a Thinking status.
On-screen text: “So long, we had to, in fact, speed it up by ten times.”, “Retool”
Techniques: Split screen, Speed ramp
Camera: Static
12 · Feature reveal · 1:02–1:18
Split screen: left, a suited person types at a keyboard under a running red-dot timer with a small Stripe dashboard inset; right, a white panel shows the Chargeback Agent hub linked to Stripe, CRM, Postgres and email icons. Tool cards and chat lines pop in beside the icons as the agent works.
On-screen text: “And on the right, Retool agent number 17”, “is doing the same task, but in real time.”, “The secret: powerful predefined tools”, “we gave the LLM to go get chargeback from Stripe,”, “to go gather evidence from your Postgres database, and submit it back to Stripe.”
Techniques: Split screen
Camera: Static
13 · Feature reveal · 1:18–1:18
Split layout: a person in a dark suit types on a laptop at left under a counting timer, while a white panel at right shows a node graph centered on a Chargeback Agent, with an email card that collapses into a sent confirmation.
On-screen text: “to go gather evidence from your Postgres database, and submit it back to Stripe.”
Techniques: Split screen
Camera: Static
14 · Feature reveal · 1:18–1:23
A light rounded card on black holds a hub diagram: a purple dollar circle linked by gray lines to four app icons (Stripe, Slack, elephant, mail). Below it a label reads Chargeback Agent as its run badge ticks from 1 to 50. A dark caption bar at the bottom carries the subtitle.
On-screen text: “In those five minutes, agent number 17 fights 50 chargebacks.”
Camera: Static
15 · Feature reveal · 1:23–1:30
A '50x faster' stat in a corner-bracketed box sits centered on a dark field as symmetric purple curves draw outward behind it. A bottom caption reads 'Wow. So much faster.' then swaps to a second line.
On-screen text: “50x faster”, “Wow. So much faster.”, “That's the power of LLMs with the right tools.”
Camera: Push in
16 · Feature reveal · 1:30–1:37
A flat network of integration icons on a light gray field. A purple line pulses from the central node to a node, a data card pops up with the agent's lookup, then retracts as the line moves on; a dark caption box carries the voiceover at the bottom.
On-screen text: “And with Retool, you can manage your agent and replay”, “all the work he's doing, as if you were watching over his shoulder.”
Camera: Static
17 · Demo · 1:37–1:41
A flat network of colorful app icons linked by thin gray lines fills a white canvas. A small Get Charge Info card pops in near the Stripe node, fills with a charge ID and customer details, then fades out. A dark caption bar with the voiceover line holds at the bottom.
On-screen text: “We can build Retool agents to automate work all across your company.”
Camera: Static
18 · Demo · 1:41–1:55
A white agent chat panel on a black background runs a task: a prompt bubble and tool-call rows stack up with checkmarks while the right pane types thinking text. Two colored app icons slide in at right, and a bottom caption box cycles through phrases.
On-screen text: “Create one to handle daily project management tasks”, “by listening to standups, creating and assigning tasks in Jira,”, “following up on blockers, syncing updates across different data sources,”, “and keeping everyone aligned without lifting a finger.”
Camera: Static
19 · Demo · 1:55–2:13
A flat Retool interface on black: a sales assistant gets a prep request, then tool rows for analytics, web search and webpage content slide in as the activity panel fills with results. App icons flank the window while bottom captions swap phrase by phrase.
On-screen text: “Or, another agent to prepare materials for sales calls”, “by researching attendees on LinkedIn,”, “checking product usage from your internal databases,”, “pulling internal notes from Salesforce, drafting talking points,”, “and generating a personalized pitch deck”, “in Google Slides in just minutes.”, “Or, one to act as an executive assistant”
Camera: Static
20 · Demo · 2:13–2:33
A white agent chat card sits on black, two app icons at left. Tool-call rows stack in the thread as the right activity panel updates with thinking text, a calendar grid and an email draft. A dark pill at the bottom cycles subtitle lines.
On-screen text: “Or, one to act as an executive assistant”, “to find time across packed calendars, coordinating across different time zones,”, “rescheduling conflicts, booking meetings with full context”, “and assuring your calendar is always perfect.”, “With Retool agents, LLMs finally have specific”, “custom tools to tackle your business problems.”
Camera: Static
21 · Social proof · 2:33–2:38
A wall of white company logos on dark cells, separated by purple grid lines, fills the frame and drifts slowly to the right. A white caption in a dark rounded box at the bottom carries the voiceover, then switches to the next line.
On-screen text: “Join the thousands of other companies using Retool to automate real work today.”, “Our customers have already automated custom tools to tackle your business problems.”
Camera: Static
22 · Social proof · 2:38–2:39
A dark grid of customer logos fills the frame, then warps into a radial pattern of purple lines. A black counter box with corner brackets opens at center and a number counts up to 100,000,000, while a caption pill holds at the bottom.
On-screen text: “Our customers have already automated”, “100,000,000”
Techniques: Morph, Kinetic type
Camera: Static
23 · Social proof · 2:39–2:56
A dark frame with violet curved lines holds a rounded rectangle with corner brackets. Large white text types out 100,000,000 hours automated, then swaps to ~$5,000,000,000 USD in value while subtitles change at the bottom.
On-screen text: “100,000,000”, “hours automated”, “Our customers have already automated”, “over 100,000,000 hours of labor”, “using AI in Retool.”, “That's a whole 5,000 person sized company”, “working for an entire decade.”, “~$5,000,000,000”, “USD in value”, “That's nearly $5 billion in value.”
Techniques: Kinetic type
Camera: Push in
24 · Other · 2:56–3:04
A man in a black sweater and glasses speaks to camera in a bright room, a window with a city view behind him, a plant and sofa blurred at the edges. Subtitles swap at the bottom as he states the automation goal; a small Retool logo sits in the corner.
On-screen text: “But with Retool Agents, we're setting”, “an even more ambitious goal”, “automate 10% of U.S. labor by 2030.”
Camera: Static
25 · CTA · 3:04–3:08
A man in a black sweater and glasses stands centered in a bright room with a blurred city view through large windows, speaking to the camera. A lower-third nameplate appears at the lower left, and white subtitles in a black bar run along the bottom.
On-screen text: “Retool Agents are available now.”, “David Hsu”, “FOUNDER & CEO, RETOOL”, “Can't wait to see what you build.”
Camera: Static
26 · CTA · 3:08–3:13
A near-black card shows the headline “Automate your work” in white and purple, fading in. The purple words swap to “10% by 2030” while a cursor and a black chip with the URL slide in beneath, then the whole line fades to black.
On-screen text: “Automate your work”, “Automate 10% by 2030”, “retool.com/agents”
Techniques: Kinetic type, Cursor demo
Camera: Static
27 · Outro · 3:13–3:18
A black frame holds the headline “Automate 10% by 2030” with the white Retool mark overlapping its middle. The headline fades, the mark resolves into the R of “Retool”, which draws in letter by letter, and “retool.com/agents” fades in below as the sign-off.
On-screen text: “Automate 10% by 2030”, “retool.com/agents”
Techniques: Morph, Kinetic type
Camera: Static