Oura · Hardware · Oct 2021
Introducing reMarkable — the paper tablet
reMarkable · Mar 2023 · 2:38 · AI-annotated
A day-in-the-life narrative of focused work, cut between lifestyle tracking shots and macro product close-ups, and punctuated by a sepia 3D ink-particle interlude. Shallow-focus drifts, top-down device shots and a persistent corner wordmark keep the brand present without breaking the calm, warm scenes.
More like this
Apple · Hardware · Mar 2026
Introducing reMarkable — the paper tablet, scene by scene
· 79 scenes as text
01 · Hook · 0:00–0:00
Two women walk across a bright, empty room with floor-to-ceiling windows. The foreground figure in a tan coat carries a bag and moves away from the camera as the second woman crosses the background.
On-screen text: “reMarkable”
Camera: Pan
02 · Hook · 0:00–0:01
A high-angle wide shot of a sunlit modern atrium. People sit at scattered tables, talking and moving. The camera remains static on the busy interior.
On-screen text: “reMarkable”
Camera: Static
03 · Hook · 0:01–0:02
Over-the-shoulder close-up of a barista in a white shirt twisting a brass portafilter handle on a black espresso machine. Stacked white cups and glass carafes sit on the shelf above. Handheld camera drifts slightly.
On-screen text: “reMarkable”
Camera: Static
04 · Hook · 0:02–0:03
A smiling woman in a white shirt walks through a bright office atrium, holding a small dark device and glancing around. The camera tracks her at medium close range; blurred people move behind her. The reMarkable logo holds in the top right corner.
On-screen text: “reMarkable”
Camera: Static
05 · Problem · 0:03–0:04
A woman in a white blouse walks through a busy cafe, her face in focus while patrons and wooden tables blur behind her. She glances downward as she crosses the frame, the camera tracking her gently.
On-screen text: “reMarkable”
Camera: Static
06 · Problem · 0:04–0:07
An extreme close-up of a person's eye, half hidden by red hair, stares at a screen whose blue glow reflects in the iris. The static reMarkable wordmark sits in the top right corner while the eye blinks and shifts slightly.
On-screen text: “reMarkable”
Camera: Static
07 · Problem · 0:07–0:10
Over-the-shoulder with shallow focus, a person at a wooden table closes an open laptop, then pushes the closed device and a smartphone off the table, clearing the surface. The reMarkable logo holds static in the top right corner.
On-screen text: “reMarkable”
Camera: Static
08 · Problem · 0:10–0:11
A woman with dark wavy hair sits in profile in a softly lit cafe, gazing downward, while blurred patrons stand and sit behind her. The white reMarkable wordmark holds steady in the top right corner.
On-screen text: “reMarkable”
Camera: Static
09 · Product intro · 0:11–0:13
Over-the-shoulder view of a person at a light wooden table. Both hands lift a tan-cased paper tablet and flip the cover open, revealing the e-ink screen with the reMarkable logo. A coffee cup and a small vase of dried flowers rest on the table. Shallow focus, soft light.
On-screen text: “reMarkable”
Camera: Static
10 · Product intro · 0:13–0:19
In a sunlit open-plan atrium, a woman in a white blouse and rust trousers sits at a wooden table reading a sheet of paper. People walk past her in the foreground and background, some blurred by motion, while the camera holds a slow medium-wide shot.
Camera: Push in
11 · Product intro · 0:19–0:21
A medium close-up of a woman with curly brown hair in a pale pink shirt, seated in a blurred cafe. She looks down with a faint smile, her head tilting slightly as if reading on a device below the frame. The reMarkable logo holds in the top right corner.
On-screen text: “reMarkable”
Camera: Static
12 · Product intro · 0:21–0:22
Close-up of a hand using a black stylus to complete a box in a hand-drawn project plan on a reMarkable tablet, weeks W22 to W24 across the top. The white reMarkable logo holds the top right corner.
On-screen text: “reMarkable”
Camera: Static
13 · Product intro · 0:22–0:25
Tight close-up of a hand holding a dark pen, drawing an oval around the handwritten words “Final Presentation” on a paper-like surface covered with a sketched timeline of labeled boxes.
On-screen text: “reMarkable”
Camera: Static
14 · Product intro · 0:25–0:26
A person in a beige coat stands in a dim, blurred interior, holding a coffee cup and a reMarkable tablet whose bright screen faces the camera. The hand tilts the device slightly while the shallow focus keeps the background soft.
On-screen text: “reMarkable”
Camera: Static
15 · Product intro · 0:26–0:28
A woman with curly hair looks down and turns slightly in a softly lit room. The camera pans right, revealing a round mirror, hanging plant and shelves behind her, while the reMarkable logo stays fixed in the top right corner.
Camera: Pull out
16 · Product intro · 0:28–0:31
A person seated on a couch holds a tablet on their lap in rust trousers. They turn it from its back cover toward the camera, revealing a handwritten project plan with a week chart and next steps. The reMarkable wordmark sits static in the top right.
On-screen text: “reMarkable”
Camera: Static
17 · Product intro · 0:31–0:32
A woman in a white blouse sits at a desk in a softly lit home office, gazing down at a tablet she holds while gripping a stylus. Shelves and a lamp blur into the background. The reMarkable logo sits static in the top right.
On-screen text: “reMarkable”
Camera: Static
18 · Feature reveal · 0:32–0:34
Close-up of two hands over a warm, out-of-focus background. One hand grips a black stylus while the other holds a slim silver stylus tilted upward. The hands stay nearly still with only subtle movement, shot with shallow depth of field.
On-screen text: “reMarkable”
Camera: Static
19 · Feature reveal · 0:34–0:35
Close-up of two hands holding a reMarkable tablet; the right hand writes a bulleted list with a stylus while the left steadies the device. Shallow focus, warm tones, static framing.
On-screen text: “reMarkable”
Camera: Static
20 · Feature reveal · 0:35–0:37
Close-up of hands typing on a reMarkable tablet mounted in a keyboard dock, resting on an orange-clad lap. The screen shows a Technical Overview document. Locked-off camera, shallow depth of field, warm blurred interior background.
On-screen text: “reMarkable”
Camera: Static
21 · Feature reveal · 0:37–0:39
A hand grips a dark stylus and writes the words Follow up on a tablet screen showing a technical document with sketches. Locked-off close-up with shallow focus; the reMarkable logo stays fixed in the top right corner.
On-screen text: “reMarkable”
Camera: Static
22 · Feature reveal · 0:39–0:40
A close-up angled shot follows a hand holding a reMarkable tablet, the stylus tapping the screen as the folder list view shifts and then clears to a blank page. The white reMarkable logo stays fixed in the top right corner.
On-screen text: “reMarkable”
Camera: Static
23 · Feature reveal · 0:40–0:42
A person holds a reMarkable tablet upright in a sunlit office, its e-ink screen showing a handwritten Project Plan page. The other hand waves a stylus toward the page while the camera holds a shallow-focus shot.
On-screen text: “reMarkable”
Camera: Pull out
24 · Feature reveal · 0:42–0:44
A person reclines on a sofa in a sunlit living room, holding a paper tablet up overhead while a cat rests on the arm. High angle with a slow drift, warm light; a “Project Plan” caption slides in over the still scene.
On-screen text: “reMarkable”, “Project Plan”
Techniques: Kinetic type
Camera: Static
25 · Feature reveal · 0:44–0:47
A hand holds a dark stylus over a tablet showing a hand-drawn timeline of boxed tasks. The stylus taps small square markers onto the Baseline cost box, then draws an oval around the FINAL PRESENTATION label. Shallow focus, static close-up.
On-screen text: “reMarkable”
Camera: Static
26 · Feature reveal · 0:47–0:50
A woman in a light blouse holds a reMarkable tablet in a softly lit room, glancing down at the screen, then lifting her eyes to the side with a faint smile. Shallow depth of field blurs the shelves behind her while the frame stays still.
On-screen text: “reMarkable”
Camera: Static
27 · Feature reveal · 0:50–0:52
Fixed overhead shot of a wooden spiral staircase; a woman in a white top and red skirt descends the steps, circling a dark dotted sphere on the floor at the center.
On-screen text: “reMarkable”
Camera: Push in
28 · Feature reveal · 0:52–0:54
A woman with long dark curly hair in a white shirt walks past the camera holding a folder, then turns and walks down a dim hallway toward a man standing far away. The reMarkable wordmark holds static in the top right corner.
On-screen text: “reMarkable”
Camera: Static
29 · Feature reveal · 0:54–0:55
A smiling woman in a white blouse and rust trousers stands on a wooden floor against a beige paneled wall, holding a tablet as she turns. A blurred foreground softens the lower frame; a white reMarkable wordmark holds the top right corner.
Camera: Push in
30 · Feature reveal · 0:55–0:56
A woman in a white blouse and rust trousers stands on a wooden stage holding a tablet, smiling as a man in a light blue shirt walks past a table with a white device. A second woman in dark clothing enters at the right.
On-screen text: “reMarkable”
Camera: Pull out
31 · Feature reveal · 0:56–0:57
A woman in a white shirt and a man in a light blue shirt stand in a beige office, each holding a tablet and glancing down at it. The camera tracks them in a medium shot as they shift, a blurred monitor in the foreground.
On-screen text: “reMarkable”
Camera: Static
32 · Feature reveal · 0:57–0:59
A hand holds a tablet at an angle over a blurred wooden surface, the screen showing a folder list. A finger taps the display while the camera holds a tight close-up with shallow focus. A white reMarkable wordmark sits in the top right corner.
On-screen text: “reMarkable”
Camera: Static
33 · Feature reveal · 0:59–1:01
A reMarkable tablet rests at an angle on a wooden desk, its screen showing a grid of document pages. A hand holding a stylus enters from the left and taps the screen as the interface updates. Shallow focus, locked-off camera.
On-screen text: “reMarkable”
Camera: Pan
34 · Feature reveal · 1:01–1:02
A person holds a reMarkable tablet over a wooden table, thumb swiping a document with paragraphs, a small device diagram and a data table. The page content shifts as they scroll. The white reMarkable logo sits in the top right corner.
Camera: Static
35 · Feature reveal · 1:02–1:05
Three colleagues stand in a warm beige room around a white robotic arm on a stand. The man in the center gestures, the woman on the left holds a tablet, and the woman on the right touches the arm's hand. The reMarkable logo sits top right.
On-screen text: “reMarkable”
Camera: Static
36 · Feature reveal · 1:05–1:09
Wide static shot of a conference room with a curved glass chandelier overhead. Three people stand at the far end of a long wooden table; a fourth sits at a laptop on the right. The seated man rises and walks off, and the standing trio turns and walks left.
On-screen text: “reMarkable”
Camera: Static
37 · Feature reveal · 1:09–1:13
A woman in a cream shirt and rust trousers stands in a beige paneled room while a white robotic arm with a black hand holds a dark stylus in the foreground, shifting slightly.
On-screen text: “reMarkable”
Camera: Static
38 · Feature reveal · 1:13–1:16
Macro close-up of a hand writing cursive notes on a white surface with a black stylus. The shot tracks the pen tip, then the focus racks away until the frame blurs out.
On-screen text: “reMarkable”
Camera: Push in
39 · Feature reveal · 1:16–1:18
A macro 3D view of a stylus tip on textured paper emerges from thick sepia fog, a thin dark line trailing to the left. A spray of fine ink particles scatters from the tip as it advances. The white reMarkable wordmark holds in the top right.
On-screen text: “reMarkable”
Techniques: 3D mockup, Particles
Camera: Static
40 · Feature reveal · 1:18–1:22
In a hazy 3D space over a textured ground, a stream of dark ink particles falls and curls into a looping spiral ribbon, the burst densest at the center and thinning at the edges. The white reMarkable wordmark holds static in the top right.
On-screen text: “reMarkable”
Techniques: Particles
Camera: Pan
41 · Feature reveal · 1:22–1:23
A black frame opens to a tight close-up of a black stylus tip gliding across pale paper. The white reMarkable wordmark sits fixed in the top right corner.
On-screen text: “reMarkable”
Camera: Static
42 · Feature reveal · 1:23–1:25
A macro shot of a reMarkable e-ink tablet on a wooden desk. A hand holds a stylus that taps a toolbar icon on the page, then lifts away as the camera tilts up to reveal handwritten notes. The white reMarkable logo sits in the top-right corner.
On-screen text: “reMarkable”
Camera: Pull out
43 · Feature reveal · 1:25–1:26
Overhead shot of a reMarkable tablet on a wooden desk; a hand holds the stylus at the right. The e-ink screen switches from handwritten meeting notes to a typed notes page.
On-screen text: “reMarkable”
Camera: Static
44 · Feature reveal · 1:26–1:27
A hand holding a black stylus taps the top corner of a flat e-ink tablet on a warm wooden table, and a page of text fades into view. A second hand rests at the bottom edge. The white reMarkable logo sits in the top right.
Camera: Static
45 · Feature reveal · 1:27–1:30
A person at a wooden desk raises a tablet fitted with a slim keyboard, its screen showing a meeting-notes document. Hands move to the keys and rest, ready to type, under warm light.
Camera: Static
46 · Feature reveal · 1:30–1:31
A person's hands type on a physical keyboard docked to a reMarkable tablet that displays a meeting-notes document. Low angle over the wrists on a warm wooden desk, shallow depth of field, hands moving in a steady typing rhythm.
On-screen text: “reMarkable”
Camera: Static
47 · Feature reveal · 1:31–1:33
Close-up of hands typing on a slim keyboard attached to a tablet propped at an angle on a reflective table. Warm side light and a soft bokeh background frame the device as fingers press the keys.
Camera: Static
48 · Demo · 1:33–1:35
A woman in a white blouse sits at a polished wooden desk, typing on a tablet propped in front of her. Soft daylight fills the room; a leafy plant and headphones rest on the desk. The reMarkable logo sits in the top right.
On-screen text: “reMarkable”
Camera: Static
49 · Demo · 1:35–1:37
A man in a light blue shirt sits alone at a long wooden conference table, using a tablet. The wide shot frames the empty minimalist room with warm walls and a sculptural white ceiling light. The reMarkable logo holds in the top right corner.
On-screen text: “reMarkable”
Camera: Static
50 · Demo · 1:37–1:38
A man in a light blue shirt sits at a large wooden table, holding a tablet in his left hand. He gestures with his right hand as he speaks, framed in profile against a blurred, warm-toned background.
On-screen text: “reMarkable”
Camera: Static
51 · Demo · 1:38–1:39
A person's hands hover and gesture over a reMarkable tablet with a keyboard case on a wooden table, the screen showing a document with a small diagram. The hands shift from the sides toward the top edge of the device.
Camera: Static
52 · Demo · 1:39–1:41
A bald man in a light blue shirt sits at a wooden conference table, holding a tablet with a keyboard base in his left hand. He lifts a stylus with his right hand. The reMarkable wordmark sits in the top right corner.
On-screen text: “reMarkable”
Camera: Static
53 · Demo · 1:41–1:43
Over-the-shoulder shot of a hand writing on a reMarkable tablet with a black stylus, the tablet resting on a wooden table with a keyboard attached. The hand adds handwritten notes to a document, shallow depth of field keeps the background soft.
On-screen text: “reMarkable”
Camera: Static
54 · Feature reveal · 1:43–1:45
A woman reads an open brown paper notebook at a desk in a bright home office, a laptop with a document open beside her. She closes the notebook and stands up, turning away. The reMarkable logo holds in the top right corner.
Camera: Push in
55 · Feature reveal · 1:45–1:47
A reMarkable tablet at an angle on a desk shows its file browser; the screen slowly racks from blur to sharp focus while a white reMarkable wordmark holds in the top right.
On-screen text: “reMarkable”
Techniques: 3D mockup
Camera: Static
56 · Feature reveal · 1:47–1:49
A woman in a white shirt and orange skirt stands at a desk in a sunlit room, holding a brown tablet in one hand and pointing at a screen on the desk with the other. The reMarkable wordmark sits in the top right corner.
On-screen text: “reMarkable”
Camera: Pan
57 · Feature reveal · 1:49–1:50
A person in a white shirt and orange trousers opens a brown leather folio at their waist. The sunlit room stays soft and blurred behind, with a plant and window out of focus. The reMarkable wordmark sits static in the top right corner.
On-screen text: “reMarkable”
Camera: Push in
58 · Feature reveal · 1:50–1:51
A hand holds a phone against a blurred platform; the screen switches from a file list to a roadmap document as the hand tilts the device. The reMarkable logo sits static in the top right.
On-screen text: “reMarkable”
Camera: Static
59 · Feature reveal · 1:51–1:53
A woman in a tan coat holds a black phone in a dim concrete space; the camera pushes in and racks focus onto her face as she looks down at the screen.
On-screen text: “reMarkable”
Camera: Push in
60 · Feature reveal · 1:53–1:55
A close-up of two hands holding a phone showing a handwritten project handover note. The thumbs tap a virtual keyboard while the page lists bullet points. A blurred warm brown background fills the frame, and the reMarkable logo stays fixed in the top right.
On-screen text: “reMarkable”
Camera: Static
61 · Feature reveal · 1:55–1:56
A person with long dark hair, seen from behind, walks through a dim warehouse lined with red steel beams and rows of fluorescent lights. The camera tracks closely behind them as they move forward. A white reMarkable wordmark stays fixed in the top right corner.
On-screen text: “reMarkable”
Camera: Push in
62 · Feature reveal · 1:56–1:58
A woman in a beige coat grips a red pole in a dim subway car. The camera racks past a blurred foreground pole as she turns and walks away, a red-haired passenger visible behind her.
On-screen text: “reMarkable”
Camera: Static
63 · Feature reveal · 1:58–2:00
A woman in a grey sweater walks left to right across a dim home office, holding a tablet and a coffee cup, the image starting soft and pulling into focus as she passes a glowing lamp and a bookshelf.
On-screen text: “reMarkable”
Camera: Pull out
64 · Feature reveal · 2:00–2:04
Close-up of a smiling woman in a warm, dim interior; the camera tilts down to her hand, a tan-strapped watch on the wrist, writing with a black stylus on a white tablet. The reMarkable wordmark holds the top right corner.
Camera: Pull out
65 · Feature reveal · 2:04–2:05
A hand holding a dark stylus annotates a printed diagram on a desk. The camera tilts up to reveal an open laptop showing the same diagram, with a column of video call thumbnails along the right edge. The reMarkable logo sits in the top right corner.
On-screen text: “reMarkable”
Camera: Pull out
66 · Feature reveal · 2:05–2:08
A person at a dark desk holds a stylus over a tablet, facing a laptop that shows a shared document beside a video call sidebar of participant thumbnails. The frame starts soft and sharpens on the screen. The reMarkable wordmark sits in the top right.
On-screen text: “reMarkable”
Camera: Static
67 · Feature reveal · 2:08–2:10
A woman in a teal top sits at a desk with a silver laptop in a dim home office. She smiles, looks at the screen, and gestures with one hand while the reMarkable logo stays fixed in the top right.
On-screen text: “reMarkable”
Camera: Static
68 · Feature reveal · 2:10–2:11
A smiling woman in a blue blouse walks forward through a dim, warmly lit office with glass partitions, holding a tablet and a notebook. The camera tracks her at a steady pace.
On-screen text: “reMarkable”
Camera: Pan
69 · Feature reveal · 2:11–2:15
A woman in a blue sweater leans over a kitchen island, writing on a tablet with a stylus. Behind her, a man in a dark shirt stirs a pan on the stove. The reMarkable logo holds in the top right corner.
On-screen text: “reMarkable”
Camera: Pull out
70 · Feature reveal · 2:15–2:16
A hand holds a black stylus and signs a document displayed on a reMarkable e-ink tablet lying on a dark desk. The shot is locked off in dim, warm light; the white reMarkable logo stays fixed in the top right corner.
On-screen text: “reMarkable”
Camera: Static
71 · Feature reveal · 2:16–2:18
Static close-up of a hand holding a black stylus signing a document on a reMarkable tablet, the signature drawn stroke by stroke on the e-ink page. Warm dim lighting, shallow depth of field, reMarkable wordmark in the top right.
On-screen text: “reMarkable”
Camera: Static
72 · Feature reveal · 2:18–2:19
A macro shot of the e-ink screen shows a share menu with a paper-plane icon and the option Send by email. A black stylus rests at the right edge, then the focus racks to blur the whole screen as the pen lifts away.
Camera: Static
73 · Feature reveal · 2:19–2:21
A hand with a wristwatch closes the tan leather cover over the reMarkable, which lies on a dark textured desk. The cover settles flat, showing the debossed logo at the corner.
On-screen text: “reMarkable”
Camera: Static
74 · Other · 2:21–2:24
A man in a black shirt and a woman in a blue top stand at a dark kitchen island loaded with bowls of bread, lemons, bottles and a flat notebook. The man peels a vegetable while the woman gestures toward him as the camera pans slowly right.
On-screen text: “reMarkable”
Camera: Pull out
75 · Other · 2:24–2:24
A dim kitchen island shows a man in a dark shirt handling food and a woman in denim standing left; the frame fades toward black. The white reMarkable wordmark holds still in the top right corner.
On-screen text: “reMarkable”
Camera: Static
76 · Other · 2:24–2:24
A black frame holds the white reMarkable wordmark in the top right corner, static.
Camera: Static
77 · Other · 2:24–2:29
Over-the-shoulder view of a person in a cream sweater writing the word Next on a gray e-ink tablet with a black stylus. A paper coffee cup and a glass vase of daisies rest on the table; the reMarkable logo sits top right.
Camera: Static
78 · Other · 2:29–2:36
A woman in a beige coat sits at a small table in a bright glass-walled lobby, pen in hand over a tablet. She lifts the tablet to her chest and reads its screen while blurred figures sit and walk behind her. A large word scales in over the locked-off frame.
On-screen text: “Next”
Techniques: Kinetic type
Camera: Pull out
79 · CTA · 2:36–2:38
The reMarkable wordmark sits centered on a black background, locked-off. It brightens from dark gray to white, then the URL remarkable.com fades in beneath it in a smaller size.
On-screen text: “reMarkable”, “remarkable.com”
Camera: Static






