Google · AI · Dec 2023
Introducing Stack | AI built for accountants | by Ramp
Ramp · Jun 2026 · 1:07 · AI-annotated
The video is built as one unbroken cursor driven workflow: a stacked title card hands off to a single accounting task that runs end to end, then a six panel montage and a yellow scanline tagline close it out. Its signature moves are the slow zooms in and out of UI cards, the dotted spinner thinking graphic, the green progress fills, and the deliberate low cut pacing that lets each interface state settle.
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Introducing Stack | AI built for accountants | by Ramp, scene by scene
· 23 scenes as text
01 · Product intro · 0:00–0:01
On a pale yellow gradient with fine horizontal scanlines, the huge black word Stack slides up into place between the small Introducing above and by ramp with its swoosh logo below. The smaller lines hold still while the big type and byline settle into position.
On-screen text: “Introducing”, “Stack”, “by ramp”
Techniques: Kinetic type
Camera: Static
02 · Product intro · 0:01–0:02
The title card on a pale yellow scanline background, with Introducing above the oversized black Stack and by ramp below, slides up off the frame, wiping to reveal a white browser window of the Stack interface at the bottom.
On-screen text: “Introducing”, “Stack”, “by ramp”
Techniques: Kinetic type, Masking
Camera: Pan
03 · Demo · 0:02–0:03
A flat dashboard interface cross-dissolves from a stacked pair of browser windows into a single view, then the input field zooms forward and enlarges to fill the frame while the greeting, progress bar and task list fade behind it.
Techniques: UI zoom
Camera: Pull out
04 · Demo · 0:03–0:06
A white search bar on a light gray background types out “Help me update the prepaid insurance schedule this month” letter by letter, then a black cursor moves to the yellow send button and clicks it, and the bar fades out.
Techniques: Cursor demo
Camera: Static
05 · Demo · 0:06–0:07
On a plain off-white field, a small gray dot at center grows while black and gray dots pop in around it, forming a loose ring. A black cursor arrow on the right disappears after the first moment.
Techniques: Particles
Camera: Static
06 · Demo · 0:07–0:08
Seven black dots on a light gray field drift and split into two clusters of unequal size, the left group shrinking as a small white ring with a black outline fades in at its center.
Techniques: Particles
Camera: Static
07 · Demo · 0:08–0:14
A chat screen shows a user message bubble and an assistant status that shifts from Thinking to Working, then a reply line. The view scrolls to a file confirmation card with a CSV chip and four numbered options; a cursor hovers over Yes.
Techniques: Cursor demo
Camera: Static
08 · Demo · 0:14–0:17
A white card shows a multiple-choice question with four numbered options while a black cursor hovers over option two. The card scrolls up and the view settles on three answered questions with bold responses, the cursor resting at the bottom.
Techniques: Cursor demo
Camera: Static
09 · Demo · 0:17–0:19
A white Q&A card on a pale background scrolls upward, moving the insurance questions and bold answers up the frame. Below it, a dotted spinner and status text switch from Working to Creating plan while a black cursor arrow rests to the right.
Camera: Static
10 · Demo · 0:19–0:21
A tight crop on a task card with an Open button and a hovering cursor zooms out to reveal a two-pane interface, the left panel holding the card and the right panel a Q&A thread about a prepaid insurance plan.
Techniques: Cursor demo, UI zoom
Camera: Pull out
11 · Demo · 0:21–0:26
A task card titled Update prepaid insurance zooms into view, then scrolls down past the Goal and Triggers sections to reveal the Instructions list and Success criteria checkboxes, settling on a yellow Approve button at the bottom.
Techniques: UI zoom
Camera: Pull out
12 · Demo · 0:26–0:33
A cursor clicks a yellow Approve button, which blurs away. The frame cuts to a white assistant panel: a dotted spinner loads a CSV file, then a Working header and a two-line expense card slide in.
Techniques: Cursor demo
Camera: Static
13 · Demo · 0:33–0:36
A light spreadsheet shows an insurance schedule; rows for ABC Insurance and SecureTech fade in and their cells fill in one by one. A white caption card in the lower right reads “I'll add them now” above an “Editing spreadsheet” status with a gear icon.
On-screen text: “I'll add them now”, “Editing spreadsheet”
Camera: Static
14 · Demo · 0:36–0:41
A flat off-white interface panel holds a Working header with a rotating dot spinner and two lines of assistant copy. A Task row with a gray dot appears below, followed by a Drafting journal entry sub-item linked by a dotted vertical line.
Camera: Static
15 · Demo · 0:41–0:46
A close-up of a journal-entry result card zooms out to reveal a two-pane accounting app, the left editor typing a memo line while the right panel shows the drafted entry, then the frame settles on the completed table with totals and a Post to Quickbooks button.
Techniques: UI zoom, Cursor demo
Camera: Pull out
16 · Demo · 0:46–0:47
A yellow rounded button labeled Post to Quickbooks sits centered on a pale gray field. Black cursors with white outlines drift around it, one resting at its lower edge, then the button fades to a faint ghost.
Techniques: Cursor demo
Camera: Static
17 · Demo · 0:47–0:48
A black cursor sits on a pale gray background. A white journal panel slides in, showing an Amortization table of insurance expense debit rows, with a Draft label and a yellow Posting button in the footer.
Techniques: Cursor demo
Camera: Static
18 · Demo · 0:48–0:51
A close-up of a financial interface scrolls down from an amortization table to reveal schedule totals, ending on a completion card with a cursor hovering over a button.
Techniques: UI zoom, Cursor demo
Camera: Static
19 · Demo · 0:51–0:52
A white task card with a green checklist icon and two action buttons rests on a pale gray field. A black cursor drifts up from the lower right and stops on the yellow Mark as complete button.
Techniques: Cursor demo
Camera: Static
20 · Demo · 0:52–0:56
A task dashboard shows a finished task; the cursor clicks “Mark as complete” and the “Close the books” bar fills green as completed counts rise from 21 to 34. The frame then pulls back to reveal the full workspace: spreadsheet, chat and checklist panels.
Techniques: Cursor demo, UI zoom
Camera: Pull out
21 · Demo · 0:56–1:01
A grid of six interface panels fills the frame. Cursors glide across them, clicking buttons that change states: a spreadsheet flips to Synced, a checklist marks rows complete, a progress bar fills and reads Complete.
Techniques: Split screen, Cursor demo, UI zoom
Camera: Static
22 · Outro · 1:01–1:04
A pale gray field with faint horizontal stripes and a soft yellow glow; the dark headline “AI built for accounting” slides into the center, then the frame cuts to the black ramp logo centered under a yellow band.
On-screen text: “AI built for accounting”
Techniques: Kinetic type
Camera: Static
23 · Outro · 1:04–1:07
A black ramp wordmark paired with a curved swoosh mark sits centered on a flat beige field. The frame stays locked and static for the full duration, holding as a sign-off.
Camera: Static






