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Meet Ramp: A smart finance operations platform that saves you time and money

Ramp · Oct 2024 · 2:38 · AI-annotated

00:00:00 / 02:38:03

The video opens with a logo sting and a scrolling capability list, then moves through four feature chapters, each opened by a near-black title card and cut to flat UI demos on a pale blue field with cursor-driven clicks, dropdowns and zoom-ins. Pacing is brisk at about 11 cuts per minute, with crossfades between panels, 3D device reveals, and a closing logo wall plus URL card.

No filming indicatedEstimated needs: 4 capture groups — your screens or recordings · 1 official logo — reused across the film · 1 graphic passage — draw or supply · 4 3D passages — build or supply

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Meet Ramp: A smart finance operations platform that saves you time and money, scene by scene

· 50 scenes as text
  1. 01 · Product intro · 0:00–0:04

    A white crescent and small wedge mark forms at the center of a black field, then the lowercase wordmark ramp scales in beside it, its letters carrying a gray-to-white gradient that settles to white.

    Techniques: Kinetic type, Light sweep

    Camera: Static

  2. 02 · Product intro · 0:04–0:05

    On a near-black background, the white Ramp logo mark scales in at the center, then resolves into the white headline “Time & Money”. The ampersand and the word “Money” appear in turn, then the line holds still.

    On-screen text: “Time & Money”

    Techniques: Kinetic type

    Camera: Static

  3. 03 · Product intro · 0:05–0:06

    A near-black background with faint diagonal texture holds the centered title “Time & Money” in a light gray sans-serif. The type starts with a soft outline glow, settles into flat white, then holds still for the rest of the shot.

    On-screen text: “Time & Money”

    Camera: Static

  4. 04 · Product intro · 0:06–0:13

    A vertical list of feature labels scrolls upward on a black background. The line passing through the center lights up in bright white while the others stay dark gray, moving from Expense Management to Procurement to Accounting Automation as the list advances.

    On-screen text: “Vendor Management”, “Conditional Policies”, “Expense Management”, “Procurement”, “Bill pay”, “Accounting Automation”, “Travel”, “Policies”, “Price Intelligence”, “Multi Entity”

    Techniques: Kinetic type

    Camera: Pan

  5. 05 · Demo · 0:13–0:17

    A black card, a smartphone, and a tablet float in 3D perspective on a white surface against a pale blue background. The tablet tilts flat into place as duplicate devices fade out, revealing the Ramp card app and a reporting dashboard with charts.

    Techniques: 3D mockup

    Camera: Static

  6. 06 · Feature reveal · 0:17–0:20

    On a near-black background, the headline builds word by word at large size on the left, then the whole line shrinks and settles centered as a small caption.

    On-screen text: “Reporting”, “Spend & Expense Management”

    Techniques: Kinetic type

    Camera: Static

  7. 07 · Feature reveal · 0:20–0:22

    A 3D iPhone mockup sits centered on a pale blue background, its screen showing the Ramp app with a black card and a blue Done checkmark. A hand holding a paper IKEA receipt enters from the right and the receipt fills the screen as if scanned.

    On-screen text: “Spend & Expense Management”

    Techniques: 3D mockup, Kinetic type

    Camera: Pull out

  8. 08 · Feature reveal · 0:22–0:28

    A front-facing iPhone mockup on a pale blue field opens on a camera view of a hand holding an IKEA receipt, then cuts to the Ramp chat where the photo posts and gray reply bubbles slide in. The phone blurs and fades to white.

    Camera: Static

  9. 09 · Feature reveal · 0:28–0:30

    Three rounded-square tiles with the Uber, Lyft and Mail logos fade in at the center of a pale blue gradient, then hold on a locked-off frame.

    On-screen text: “Uber”, “lyft”

    Camera: Static

  10. 10 · Feature reveal · 0:30–0:31

    A Gmail window with an Amazon receipt email fades in from transparent to solid on a light blue background, while three small app logo chips (Uber, pink lyR, Gmail M) scale down and disappear from the receipt card.

    Camera: Static

  11. 11 · Feature reveal · 0:31–0:34

    A receipt card fades in at center on a light blue gradient. Three white pill tags with a starburst icon pop in over it: Amazon, $240.20, Office Supplies. The card then becomes a plain white receipt page that slides off to the right.

    Camera: Static

  12. 12 · Feature reveal · 0:34–0:37

    A light blue gradient frame holds a flat expense app window. A receipt detail pane with a $240.20 total and an Amazon line fades out, then a Transactions table with six rows and red warning pills fades in.

    Camera: Static

  13. 13 · Feature reveal · 0:37–0:45

    A flat transactions table rests on a light blue field. A cursor clicks the Needs Action tab and the rows reorder to surface flagged entries with orange warning pills. The view then zooms into the top of the list as a first-class upgrade row appears.

    Techniques: Cursor demo, UI zoom

    Camera: Push in

  14. 14 · Feature reveal · 0:45–0:46

    A light blue screen shows a faded Transactions list, then crossfades to a full Ramp Card view with a left sidebar and a merchant table. A cursor hovers over a category dropdown.

    Techniques: Cursor demo

    Camera: Static

  15. 15 · Feature reveal · 0:46–0:47

    A flat Ramp Card accounting screen shows a table of Amazon transactions with an open Accounting Category dropdown. A cursor clicks the dropdown, then the view zooms in on the table.

    Techniques: Cursor demo, UI zoom

    Camera: Pan

  16. 16 · Feature reveal · 0:47–0:48

    A flat Ramp accounting table on a light blue background slides left, its category dropdown cycling through options with a caret in the search field. The dark navy headline on the right shifts slightly slower, revealing the full two lines.

    On-screen text: “Close Books 75% Faster”

    Techniques: Parallax

    Camera: Pan

  17. 17 · Feature reveal · 0:48–0:50

    A transaction table fills the left half as a cursor picks a category from a dropdown, then the view zooms and slides left to reveal a dark merchant-rule popup. On the right, the headline Close Books 75% Faster fades out.

    On-screen text: “Close Books 75% Faster”

    Techniques: Cursor demo, UI zoom

    Camera: Push in

  18. 18 · Feature reveal · 0:50–0:54

    A dark merchant-rule tooltip sits over a transactions table. A cursor clicks the yellow Create rule button, the tooltip vanishes, and the empty category cells fill in with 4500 - Inventory, each marked by a small sparkle icon.

    Techniques: Cursor demo

    Camera: Static

  19. 19 · Feature reveal · 0:54–0:54

    A transaction table with date and category columns fills the screen, a hand cursor hovers over a row, then a Review & sync side panel fades in on the right listing four vendors to sync to NetSuite.

    Techniques: Cursor demo

    Camera: Static

  20. 20 · Feature reveal · 0:54–0:56

    A product UI shows a dimmed transaction list on the left and a white Review & sync panel on the right with a vendor table. A cursor hovers over the yellow Sync to NetSuite button and clicks it.

    Techniques: Cursor demo

    Camera: Static

  21. 21 · Feature reveal · 0:56–0:57

    A light accounting interface shows a Review & sync panel over the Ramp Card screen, then reframes to the main dashboard where a sync status appears. A cursor hovers the sync button.

    Techniques: Cursor demo, UI zoom

    Camera: Push in

  22. 22 · Feature reveal · 0:57–1:00

    A close-up of a white dashboard header. A green status line shows a spinning icon and “Completing sync to NetSuite...”, then the icon becomes a checkmark and the line reads “Successfully synced 4 transactions to NetSuite. Dismiss”. Tab counts sit below.

    Camera: Static

  23. 23 · Feature reveal · 1:00–1:02

    The word Travel resolves from a stack of overlapping ghosted letters into a clean centered wordmark on a near-black background, then eases and scales down slightly.

    On-screen text: “Travel”

    Techniques: Kinetic type

    Camera: Static

  24. 24 · Feature reveal · 1:02–1:05

    A white Dallas trip panel pairs a hotel list with a street map. The list settles into place, then a cursor hovers the first hotel, revealing a policy tooltip, and moves down to highlight the second card.

    Techniques: Cursor demo

    Camera: Pull out

  25. 25 · Feature reveal · 1:05–1:09

    A tilted laptop mockup in 3D perspective shows a hotel booking screen with room photos and a rates list on the right. The view zooms in to flatten the interface, then crossfades to a Dallas Conference budget panel where a cursor appears.

    Techniques: 3D mockup, UI zoom, Cursor demo

    Camera: Static

  26. 26 · Feature reveal · 1:09–1:12

    The left half of a travel dashboard is dimmed under a white overlay while a bright right-hand panel shows the Dallas Conference trip details. A cursor glides down the panel as the date and location rows fold away, revealing the full expense list: Airlines, Per diem, and Other.

    Techniques: Cursor demo

    Camera: Static

  27. 27 · Feature reveal · 1:12–1:15

    A plain near-black background holds the centered title, which opens soft and out of focus, then racks into sharp focus before holding still on a locked-off frame.

    On-screen text: “Intake to Pay”

    Camera: Static

  28. 28 · Feature reveal · 1:15–1:17

    A tilted Ramp dashboard mockup rotates flat toward the camera against a pale blue backdrop, then a cursor glides to the yellow Request funds button and presses it.

    Techniques: 3D mockup, Cursor demo

    Camera: Pull out

  29. 29 · Feature reveal · 1:17–1:24

    Flat UI dashboard on a blue background. A cursor scrolls the right panel and clicks Office Supplies. The view switches to a request form; a document thumbnail appears, scans, and the form auto-fills with line items as an Uploaded! badge pops in.

    Techniques: Cursor demo

    Camera: Static

  30. 30 · Feature reveal · 1:24–1:25

    On a light blue backdrop, a locked-off view of the interface shows a shopping cart list on the left and a Request Office Supplies form on the right, with a cursor resting by the quantity field.

    Camera: Static

  31. 31 · Feature reveal · 1:25–1:26

    Two flat interface cards sit side by side on a light blue field. The left card switches from a shopping cart list to an Amazon invoice with line items, while the right card changes from a Request Office Supplies form to a New bill form prefilled with invoice data.

    Techniques: Split screen

    Camera: Static

  32. 32 · Feature reveal · 1:26–1:34

    The right-hand “New bill” form scrolls down past the vendor and invoice fields to reveal two line items, each with amount and accounting fields, while a static Amazon invoice sits on the left.

    Camera: Static

  33. 33 · Feature reveal · 1:34–1:35

    A locked-off light interface shows an Amazon invoice beside a line items panel, then a payment details form appears with a cursor at the panel edge.

    Techniques: Cursor demo

    Camera: Static

  34. 34 · Feature reveal · 1:35–1:42

    A payment details panel sits beside a partially visible invoice on a light blue background. A cursor clicks the payment method field, opening a dropdown list, then a hand cursor glides down the options from check by mail to pay with Ramp card.

    Techniques: Cursor demo

    Camera: Static

  35. 35 · Feature reveal · 1:42–1:43

    A payment details panel with a hand cursor over the options, beside an invoice, crossfades into a vendors overview table listing vendor names, owners and year-to-date spend.

    Camera: Static

  36. 36 · Feature reveal · 1:43–1:47

    A white vendor dashboard card sits on a pale blue field, listing vendors with spend columns. A cursor glides to the Upcoming renewals tab and clicks, swapping the long table for a two-row renewals list.

    Techniques: Cursor demo

    Camera: Static

  37. 37 · Feature reveal · 1:47–1:51

    Flat UI window on a light blue field: a Salesforce order form PDF with a dark viewer toolbar on the left, a vendor profile panel on the right. The panel scrolls down to reveal contract reminders and line items as a cursor rests at its edge.

    Techniques: Split screen

    Camera: Static

  38. 38 · Feature reveal · 1:51–1:52

    A contract details screen with a document preview on the left and a reminders panel on the right crossfades into a price intelligence view: a vendor benchmark panel with a bar chart and price-range tooltip on the right, a sidebar and a customer quote on the left.

    Camera: Static

  39. 39 · Feature reveal · 1:52–1:53

    A dashboard screen shows a vendor pricing panel on the right; the view zooms into the panel while the background app slides left. A cursor hovers over the distribution chart, revealing a price-range tooltip.

    Techniques: UI zoom, Cursor demo

    Camera: Pan

  40. 40 · Feature reveal · 1:53–1:58

    A pricing heatmap modal titled Magic Middleware Merchant sits on a pale blue field beside a large Compare Quotes headline. A cursor sweeps across the heatmap as the tooltip updates seat ranges and business counts, then the view cuts to a Seat Intelligence table of vendor utilization bars.

    On-screen text: “Compare Quotes”

    Techniques: Cursor demo

    Camera: Static

  41. 41 · Feature reveal · 1:58–2:00

    A vendor usage dashboard with green utilization bars sits on a light blue backdrop. A cursor moves down to the Autopilot row and clicks it, sliding a detail panel in from the right that lists the vendor's users while the table behind dims.

    Techniques: Cursor demo

    Camera: Static

  42. 42 · Feature reveal · 2:00–2:05

    A vendor detail panel for Autopilot slides in from the right over a seat-usage dashboard, showing stats and an active users table. A hand cursor clicks the Potentially inactive tab, swapping the list to users with no recent sign-in.

    Techniques: Cursor demo

    Camera: Static

  43. 43 · Feature reveal · 2:05–2:08

    A plain near-black background holds the centered headline. The words slide in from a slight horizontal offset, letters tracking into alignment, then hold still for the rest of the clip.

    On-screen text: “Visibility & Reporting”

    Techniques: Kinetic type

    Camera: Static

  44. 44 · Feature reveal · 2:08–2:17

    A reporting dashboard scrolls down and zooms onto the GL category card, where an insight panel pops in over the chart. A cursor hovers an orange bar, revealing a Restaurants $11,302 tooltip.

    Techniques: UI zoom, Cursor demo

    Camera: Push in

  45. 45 · Feature reveal · 2:17–2:18

    The view opens on a close-up of a spending-by-category bar chart with a cursor on a red bar and an $11,302 tooltip, then zooms out to reveal the full Reporting dashboard with sidebar, line chart and per-person list.

    Techniques: UI zoom, Cursor demo

    Camera: Static

  46. 46 · Feature reveal · 2:18–2:22

    A flat reporting dashboard with a line chart and spender list fills the frame, then the view zooms to the top question bar. A cursor types a question into the field and moves to the send arrow.

    Techniques: UI zoom, Cursor demo

    Camera: Static

  47. 47 · Feature reveal · 2:22–2:25

    A front-facing Ramp reporting screen on a light blue background. A white speech bubble poses a question; the empty grid fills with a blue area chart, “Restaurant spending over time”, and a transactions table, and an AI panel appears at the bottom then fades out.

    On-screen text: “Can I get a look into my virtual card spend over time grouped by spender?”

    Camera: Static

  48. 48 · Social proof · 2:25–2:26

    A pale blue rounded card with the black brush-script Walther Farms wordmark and a basketball icon drifts slowly to the right across a dark background.

    On-screen text: “Restaurant spending over time”

    Camera: Static

  49. 49 · Social proof · 2:26–2:31

    A grid of pale-blue rounded cards, each centered with a black company logo, sits on a near-black field. The shot pulls back and drifts, expanding the grid to expose additional logos at the edges.

    Camera: Pull out

  50. 50 · CTA · 2:31–2:38

    On a near-black background, the white ramp wordmark and its curved logo mark assemble in the center, then the tagline fades in below. The lockup holds static for the rest of the clip.

    On-screen text: “Get started at ramp.com”

    Camera: Static