Warp · Developer tools · Jun 2025
Primer Bold & Punchy B2B Product Launch
Primer · Jun 2026 · 0:45 · AI-annotated
studio Motion The Agency
The video opens with a posed question over a dark maroon void, walks through three feature demos on cream fields, then closes with a one-platform summary and the Primer lockup. Its signature moves are the coral dotted line threading every scene, blur-in and blur-out transitions, counting-up figures, and pill labels that flip between states.
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Primer Bold & Punchy B2B Product Launch, scene by scene
· 13 scenes as text
01 · Hook · 0:00–0:02
A dark maroon void holds orange circuit lines converging on the left and a white payment card on the right. A 3D orange bottle drops onto the card's top as the form fields fill, then the card slides off the right edge while the headline pulses between white and gray.
On-screen text: “The first part of the payments journey?”
Techniques: 3D mockup
Camera: Pan
02 · Hook · 0:02–0:04
A white Total Payments card slides in from the right and sharpens out of a blur on a dark maroon background. The total counts up to 6,513,441 as the green bar fills and the status percentages settle, then a green check and the word Solved. appear on the right.
On-screen text: “Solved.”
Camera: Pull out
03 · Hook · 0:04–0:05
A white payments card floats on a dark brown field, its total counting up while a thin orange line with dots runs behind it. The card slides left and the word Solved. with a mint check icon slides right, both softening into motion blur.
On-screen text: “Solved.”
Camera: Pan
04 · Problem · 0:05–0:09
A dark maroon panel with a curved right edge sits over a cream background, a coral dotted line crossing it. Bold white text states the question at lower left. The panel then slides left and the line bends down at the corner.
On-screen text: “But what happens after the payment settles?”
Techniques: Kinetic type, Masking
Camera: Static
05 · Feature reveal · 0:09–0:14
A cream screen holds a dark serif headline over a white card with two transaction rows, PSP Record and Merchant Record. A center pill flips from Identifying conflicts to Reconciled as both amount pills turn green and the lower value matches. The card then scales down and fades out.
On-screen text: “Reconciliation”, “Match every transaction to the single source of truth.”
Camera: Pan
06 · Feature reveal · 0:14–0:22
On a cream background, a Costs Overview pill and bold headline blur in above a white card counting up two cost figures, which morphs into a wide dashboard of stacked and fee-category bars. An orange line draws along the bottom; the scene blurs out as the line swings right.
On-screen text: “See exactly what you're paying and why.”
Techniques: Kinetic type, Morph
Camera: Pan
07 · Feature reveal · 0:22–0:29
A cursor taps the Global Accounts pill as the headline fades in above a white card that stacks three currency balances with flag icons. A dark Converting pill slides in mid-line while a total balance counts up to 1,862,739.60 USD.
On-screen text: “Stop losing money at settlement.”
Techniques: Cursor demo, Kinetic type
Camera: Push in
08 · Feature reveal · 0:29–0:32
On a cream field with a thin orange dotted line, a white card shows a descending blue bar chart; its cost value and green percentage badge count up, then the card blurs and slides left out of frame. A dark headline and a small chip stay fixed above.
On-screen text: “Global Accounts”, “Stop losing money at settlement.”
Camera: Pan
09 · Feature reveal · 0:32–0:36
A white transfer card slides in from the right over a second card and settles at center, showing matching send and receive amounts with a spinner on the Transfer button. A dotted orange line runs behind it under the static headline, then the scene blurs out.
On-screen text: “Global Accounts”, “Stop losing money at settlement.”
Camera: Pan
10 · Demo · 0:36–0:38
On a white background, the headline One platform. fades in at the top and The full picture. at the bottom, while three colored pill labels, orange Reconciliation, blue Costs Overview, orange Global Accounts, stagger in and settle into a vertical stack.
On-screen text: “One platform.”, “Reconciliation”, “Costs Overview”, “Global Accounts”, “The full picture.”
Camera: Static
11 · Demo · 0:38–0:41
Three icon chips (orange check circle, blue money-bag square, orange valve pill) slide in on white, then bold dark lines blur in around them. The text exits and the icons melt into a single orange blob.
On-screen text: “Match the truth.”, “Understand the cost.”, “Control the leakage.”
Techniques: Kinetic type, Morph
Camera: Static
12 · Outro · 0:41–0:42
An orange abstract mark, two rounded lobes joined by a bar with a right arm, sits centered on white. A soft dark gray circle blooms behind it while the mark morphs into a white bracket shape on the dark disc.
Techniques: Morph
Camera: Static
13 · Outro · 0:42–0:45
On a dark maroon field, the orange Primer mark and white wordmark settle into a centered lockup as the tagline wipes in left to right beneath them.
On-screen text: “From first payment to final settlement.”
Techniques: Masking
Camera: Static





