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Introducing the Oura Ring Gen3

Oura · Oct 2021 · 0:35 · AI-annotated

00:00:00 / 00:35:02

A 35 second 3D product teaser built as one continuous voiceover sentence: the ring is re-staged in a new environment every two seconds, each cut landing on the 152 bpm pulse, and the final logo card with the URL closes the piece.

Footage neededEstimated needs: 1 official logo — reused across the film · 1 filmed passage — shoot, supply or replace · 1 graphic passage — draw or supply · 16 3D passages — build or supply

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Introducing the Oura Ring Gen3, scene by scene

· 19 scenes as text

  1. 01 · Hook · 0:00–0:00

    In near darkness, an extreme close-up of a black smart ring tilts into frame, its inner band glowing with a row of green LED segments. The ring rotates gently, the green dots and white glints shifting as the ellipse turns toward the camera.

    Techniques: 3D mockup

    Camera: Static

  2. 02 · Hook · 0:00–0:03

    A dark metallic smart ring with a green inner glow and visible internal sensors rotates in 3D against a black background. The ring turns on its axis to reveal the circular interior and the array of small sensor dots.

    Techniques: 3D mockup

    Camera: Static

  3. 03 · Feature reveal · 0:03–0:06

    A gold smart ring floats and spins in 3D on a flat lavender background. A thin green heartbeat line sweeps horizontally across the frame, passing through the ring's opening as it rotates to show the inner sensors.

    On-screen text: “0”

    Techniques: 3D mockup

    Camera: Static

  4. 04 · Feature reveal · 0:06–0:09

    A chrome smart ring with a dark glass face and small colored indicator dots floats against a dark blue backdrop. It tilts and lowers onto a braided, pillow-like blue fabric surface, settling into the weave.

    Techniques: 3D mockup

    Camera: Pan

  5. 05 · Feature reveal · 0:09–0:11

    A polished metal smart ring rolls left to right across a flat 3D surface split into grass, asphalt and red track panels, the camera tracking beside it against a plain cream backdrop.

    Techniques: 3D mockup

    Camera: Pull out

  6. 06 · Feature reveal · 0:11–0:12

    A silver ring stands upright on a miniature green turf square with white field lines, beside a red track lane on a wooden base. The camera orbits the ring, rotating the field from a flat front-on view to a raking side angle while the backdrop shifts from cream to gray.

    Techniques: 3D mockup

    Camera: Pan

  7. 07 · Feature reveal · 0:12–0:12

    A metallic smart ring stands upright on a small patch of green turf with white stripes, set on a wooden base against a dark backdrop. The lighting fades to near black, leaving the ring as a thin glowing outline.

    Camera: Static

  8. 08 · Feature reveal · 0:12–0:14

    A black starfield holds a set of white crescent and ring shapes, like moon phases. They drift and settle into a wide arc across the frame, a thin ring at the top center, while a faint blue glow rises from below.

    Camera: Static

  9. 09 · Feature reveal · 0:14–0:17

    Eight metallic device bodies float in a shallow arc on a dark starfield. They rotate from open rings to dark rounded-rectangle backs, the two center units staying bright.

    On-screen text: “0”

    Techniques: 3D mockup

    Camera: Push in

  10. 10 · Feature reveal · 0:17–0:20

    A chrome smart ring floats center-frame on a muted blue background, rotating gently as a swarm of red spheres spirals around it, growing denser as the clip runs.

    Techniques: 3D mockup, Particles

    Camera: Pan

  11. 11 · Feature reveal · 0:20–0:21

    A gold smart ring stands upright on a glass thermometer against a plain beige backdrop. The red mercury line rests near the 96.8 mark, with the printed scale numbers visible along the tube.

    Camera: Pan

  12. 12 · Feature reveal · 0:21–0:23

    Macro close-up of a gold-rimmed watch above a white thermometer scale. The watch rotates as water droplets bead on its crystal, then bursts into a splash, while the scale's numbers slide past in the foreground.

    Techniques: 3D mockup, Particles

    Camera: Pan

  13. 13 · Feature reveal · 0:23–0:24

    A metallic smart ring with a glowing green core sinks through dark blue water, tilting on its axis as a stream of bubbles rises around it. The camera holds still while the ring rotates and fine droplets drift.

    Techniques: 3D mockup, Particles

    Camera: Static

  14. 14 · Feature reveal · 0:24–0:25

    A dark metallic ring with a glowing green circuit interior tumbles through deep blue water, its surface catching the light. Bubbles and fine particles rise around it as it drifts and rotates in the center of the frame.

    Techniques: 3D mockup, Particles

    Camera: Static

  15. 15 · Feature reveal · 0:25–0:27

    A round smartwatch with a green-lit face tumbles through dark water while bubbles stream upward. It rotates to reveal its sensor-lit back, then eases into a face-on view of the glowing circular display.

    Techniques: 3D mockup, Particles

    Camera: Static

  16. 16 · Other · 0:27–0:31

    A gold smart ring floats centered on a dark textured background. It begins with its green-lit sensor face toward the camera, then rotates in 3D to turn the polished outer band and the dotted inner edge into view.

    Techniques: 3D mockup

    Camera: Static

  17. 17 · Other · 0:31–0:32

    A small circular device with a brushed gold rim floats centered on a near-black field, its metallic edge catching a thin highlight. The object holds still, dimming slightly toward the end of the clip.

    Camera: Static

  18. 18 · Other · 0:32–0:32

    A dark ring floats centered on a black field. A thin amber glow traces its lower rim, then fades to a faint dark outline, leaving only a small red indicator dot at the bottom edge.

    Camera: Static

  19. 19 · CTA · 0:32–0:35

    On black, the gray OURA wordmark sits centered; a thin horizontal bar drops in above the O, then the lowercase URL ouraring.com fades in beneath it. The frame stays locked and still.

    On-screen text: “OURA”, “ouraring.com”

    Camera: Static