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All Startups Start Somewhere
Mercury · Finance · Apr 2023
Explore
00:00:00 / 00:30:06
The video opens on stylized maps and a spinning globe to set the scale of multi-jurisdiction tax, then walks through the product as white cards rise, figures count up, and badges flip, each step paired with a rounded live-action insert. Motion is gentle and grid-aligned: slides, pops and count-ups on a pale paper background, with vintage footage adding warmth.
Footage neededEstimated needs: 3 capture groups — your screens or recordings · 3 filmed passages — shoot, supply or replace · 3 graphic passages — draw or supply · 1 3D passage — build or supply
More like this
Numeral Hero Video, scene by scene
· 14 scenes as text
01 · Problem · 0:00–0:04
A pale map of the western US, two states dotted, zooms out to the full country while white city chips with percentages and small 3D cube nodes pop in along curved lines; the view then blurs and pulls back.
Camera: Pull out
02 · Problem · 0:04–0:07
A pale blue-gray halftone globe spins in 3D against a light background. Currency tags such as £ UK 20% and CHF Switzerland 8.1% pin to the surface, sliding and scaling in as the continents rotate past.
On-screen text: “£ UK 20%”, “MI$ Mexico 16%”, “CHF Switzerland 8.1%”, “Finland 25.5%”, “KSh Kenya 16%”, “Vietnam 10%”, “¥ Japan 10%”
Techniques: Kinetic type
Camera: Pull out
03 · Demo · 0:07–0:08
A faint wireframe globe with two white pill labels, Vietnam 10% and ¥ Japan 10%, fades out as a white receipt card fades in at the center, listing Order #4892, Teak desk, $870 and Total $870.11.
On-screen text: “Vietnam 10%”, “¥ Japan 10%”, “Order #4892”, “MAR 14, 2026”, “Teak desk”, “$870”, “Total”, “$870.11”
Camera: Static
04 · Demo · 0:08–0:09
A white receipt card on the left adds a highlighted tax line and counts its total upward, while a dark rounded rectangle on the right shrinks away to reveal a video of a woman in a red top typing at a retro computer.
Techniques: Masking, Kinetic type
Camera: Pull out
05 · Demo · 0:09–0:10
A white order receipt floats left beside a rounded vintage clip of a woman in red at a teletype. A light-blue band highlights the Mesa County tax row as its figure and the total tick up.
Techniques: Split screen
Camera: Static
06 · Demo · 0:10–0:11
A white invoice card floats left of a sepia close-up of a vintage card reader. As the highlighted row moves down the list, tax line items swap and the total amount updates.
Techniques: Split screen
Camera: Static
07 · Demo · 0:11–0:13
A white receipt card with an order and tax breakdown slides right, overlapping a muted vintage video of a hand pressing the round keys of an old cash register, over a pale blue wavy background.
Techniques: Split screen
Camera: Static
08 · Demo · 0:13–0:14
A woman types on a laptop on the left while a white card on the right displays sales data. The progress bar fills and the percentage and dollar amount count up.
On-screen text: “South Dakota”, “Approaching exposure”, “Jan 1, 2026 - Today”, “Sales”, “52%”, “US$52,516 / US$100,000”, “View jurisdiction details”
Techniques: Kinetic type, Split screen
Camera: Pan
09 · Demo · 0:14–0:16
A live-action clip of hands typing on a laptop fills the left, beside a white card on a light grid background. The card's red progress bar fills from 80% to 100% as the sales figure ticks from US$80,000 to US$100,000, under a red Threshold exceeded badge.
On-screen text: “South Dakota”, “Threshold exceeded”, “Jan 1, 2026”, “Today”, “Sales”, “80%”, “US$80,000 / US$100,000”, “View jurisdiction details”, “100%”, “US$100,000 / US$100,000”
Techniques: Split screen
Camera: Static
10 · Demo · 0:16–0:21
A white South Dakota tax card sits on a pale blue grid; its figures tick up and the gray Processing badge flips to a green Filed check. The view zooms in, then pulls back to a fanned row of state cards in 3D perspective, each stamped Filed.
Techniques: UI zoom, 3D mockup
Camera: Pull out
11 · Demo · 0:21–0:24
Split screen on a grid-paper background. Left, a stylized demand-notice document fills in with a seal and three red info tags. Right, footage of hands and workers sorting mail.
Techniques: Split screen
Camera: Pull out
12 · Demo · 0:24–0:27
On a pale blue background with faint curved grid lines, a white chat bubble holding a sales-tax question fades in. A dark navy reply bubble slides in from the left, and a white card labeled Jurisdictions plus a green chart card start to rise into frame.
Camera: Static
13 · Demo · 0:27–0:27
Left: a chat thread with a white question bubble and a dark answer bubble above a Jurisdictions card whose California and Total figures count up. Right: a rounded live-action clip of a hand with a gold ring typing on a dark laptop keyboard.
Techniques: Split screen
Camera: Pull out
14 · Demo · 0:27–0:30
Left: a chat thread with a question bubble and a reply, plus a jurisdictions card where Texas and New York rows fade in and the total updates. Right: a rounded video of a man typing with earbuds. The layout slides up out of frame onto the paper background.
Techniques: Split screen
Camera: Pan