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New AirPods 5: Everything announced about the best Active Noise Cancellation in an open-ear design
Apple · Sep 2026 · 5:24 · AI-annotated
00:00:00 / 05:24:16
The video is a feature-by-feature keynote recap: presenter cutaways in a grand station hall alternate with clean 3D product renders and bold centered title cards, moving from ANC and Transparency to Siri AI, live translation, durability, then two price points and a pre-order date. Signature moves include motion-blurred train B-roll held behind static white headlines, cutaway earbud renders with pulsing blue and purple sound lines, and large gradient stat cards on plain gray.
Footage neededEstimated needs: 1 official logo — reused across the film · 42 filmed passages — shoot, supply or replace · 1 graphic passage — draw or supply · 21 3D passages — build or supply
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New AirPods 5: Everything announced about the best Active Noise Cancellation in an open-ear design, scene by scene
· 67 scenes as text
01 · Product intro · 0:00–0:00
Two white earbuds rotate in place on a plain light background, turning from a side profile to a front view, while the title AirPods 5 fades in at the left.
On-screen text: “AirPods 5”
Techniques: 3D mockup
Camera: Static
02 · Product intro · 0:00–0:03
Two white AirPods rotate in 3D on the right against a pale gray field, turning to reveal the stem, mesh grille and black vent. On the left, a three-line black headline sits static while its last line fades in.
On-screen text: “AirPods 5”, “news from the”, “Apple Event”
Techniques: 3D mockup
Camera: Static
03 · Problem · 0:03–0:19
A presenter in a maroon sweater stands in a white anechoic chamber, gesturing with both hands as he speaks, held in a locked-off medium shot beside a black circular rig of mounted speakers.
On-screen text: “AirPods 5”, “news from the”, “Apple Event”
Camera: Static
04 · Problem · 0:19–0:26
A young man in a green cardigan sits at a wooden table, white earbuds in, head down over a tablet. An older man with papers sits to his left; blurred purple flowers frame the right edge. Static medium shot in a sunlit room with green windows.
Camera: Static
05 · Problem · 0:26–0:32
A man in a maroon sweater stands in a white anechoic chamber, gesturing as he speaks, beside a large black spherical rig studded with small cameras. The camera slowly pushes in on him over the shot.
Camera: Pull out
06 · Problem · 0:32–0:33
A man stands still in a dim motion capture studio, a curved rig of cameras to his right and foam-wedge walls behind him, as the image fades to black.
Camera: Static
07 · Product intro · 0:33–0:35
A dark frame holds the centered title AirPods 5 as a white circle expands from the middle, pushing purple and orange rings outward. The Apple logo fades in below the text near the end.
On-screen text: “AirPods 5”
Techniques: Masking
Camera: Static
08 · Product intro · 0:35–0:35
A plain light gray frame holds the centered black title AirPods 5. The shot is static and locked off, with no motion or additional elements.
On-screen text: “AirPods 5”
Camera: Static
09 · Product intro · 0:35–0:37
A white 3D shell with a black woven speaker mesh. The camera dives down through the gap between two curved rims and settles on a top-down view of the oval grille.
On-screen text: “AirPods 5”
Techniques: 3D mockup
Camera: Push in
10 · Product intro · 0:37–0:38
A glossy white curved body fills the frame, its center holding a dark woven oval panel. The camera drifts slowly across the surface, the mesh catching soft light. Plain light background.
Techniques: 3D mockup
Camera: Static
11 · Product intro · 0:38–0:39
A dark gray rounded device fills the frame on a pale background. The camera slowly pulls back, revealing the bottom edge and a small oval grille with a crosshatch pattern.
Techniques: 3D mockup
Camera: Static
12 · Product intro · 0:39–0:40
Two white stem earbuds hover centered on a pale gray field and rotate on a vertical axis, swinging from a three-quarter view so each bud swaps its outer and inner face.
Techniques: 3D mockup
Camera: Static
13 · Product intro · 0:40–0:42
Two white wireless earbuds float on a light gray field, rotating apart from a tight pair into a front-facing view. They settle to show the dark speaker grilles and the L and R letters on the stems.
Techniques: 3D mockup
Camera: Static
14 · Product intro · 0:42–0:43
Two white earbuds hover above an open charging case on a plain light gray field. The case lid lifts to reveal the empty wells, then the buds drift down to seat themselves in place.
Techniques: 3D mockup
Camera: Static
15 · Product intro · 0:43–0:44
A 3D AirPods charging case sits centered on a plain backdrop. The open lid with two earbuds closes, and the background fades from light to dark gray while a small green LED stays lit on the case front.
Camera: Static
16 · Other · 0:44–0:46
The shot fades in from black, where a hairline and a small green dot mark the center, to a presenter in a maroon sweater standing inside a spherical rig of black cameras, hands clasped, facing the lens.
Camera: Static
17 · Other · 0:46–0:48
A man in a maroon shirt stands centered inside a black spherical rig of small speakers, gesturing with both hands as he speaks. White acoustic foam panels fill the wall behind him, with larger speakers framing the foreground corners.
Camera: Static
18 · Other · 0:48–0:50
A man in a maroon shirt stands centered inside a circular rig of black speakers against white acoustic foam walls. He steps forward and extends his open hand toward the camera, smiling.
Camera: Static
19 · Other · 0:50–0:51
A cream and blue commuter train rushes past in heavy horizontal motion blur, its windows and vents smeared into streaks. Gravel ballast fills the lower edge while the camera holds a low, static framing on the fast-moving car.
Camera: Static
20 · Other · 0:51–0:53
Aerial drone shot pans right, tracking a white passenger train with a blue locomotive across a trestle bridge above a pale coastal cliff, the ocean and dry brown hills filling the background.
Camera: Push in
21 · Other · 0:53–0:54
Aerial shot tracks a silver commuter train along coastal tracks, a multi-lane highway with moving traffic on the left and breaking ocean waves on the right. The camera follows the train from above and behind at a steady pace.
Camera: Push in
22 · Other · 0:54–0:55
Aerial golden-hour view of a passenger train running along a coastal cliff beside a busy highway. Cut to a high-angle shot of a Spanish-style building with a clock tower and palm trees, a tall office tower rising behind.
Camera: Pull out
23 · Other · 0:55–0:56
Aerial view of a white mission-style building with a clock tower and terracotta roof, framed by palm trees in the foreground and a tall beige skyscraper in the background. The camera drifts slowly forward over the rooftops under a clear blue sky.
Camera: Static
24 · Other · 0:56–0:57
An aerial shot of a large building with a clock tower and arched windows, surrounded by tall palm trees.
Camera: Static
25 · Feature reveal · 0:57–1:06
A man in a green shirt walks toward the camera down a grand arched hall with polished tile floors, gesturing as he speaks. A wooden ticket booth and scattered travelers fill the right side. The camera tracks backward as he approaches, tightening the frame.
On-screen text: “Dave Pakula”, “VP, Hardware Engineering”
Camera: Pull out
26 · Feature reveal · 1:06–1:08
A white earbud with a stem marked R rotates in 3D on a light gray background, its head tilting to reveal the black mesh grille and sensor, while the word TICKETS scales in.
On-screen text: “TICKETS”
Techniques: 3D mockup
Camera: Static
27 · Feature reveal · 1:08–1:15
A white earbud with a cutaway head reveals a black driver and mesh grille. Thin blue and purple lines trace the interior and pulse outward from the top vent as the device slowly turns against a light gray backdrop.
Techniques: 3D mockup
Camera: Static
28 · Feature reveal · 1:15–1:28
A man in a green shirt stands center frame in a grand train station hall, speaking to camera and gesturing with his hands. Passengers walk past a tickets booth and a departure board behind him on the glossy tiled floor.
Camera: Pull out
29 · Feature reveal · 1:28–1:29
A locked-off city skyline with a white clock tower and palm trees fills the frame. A yellow light-rail train blurs across the foreground, passing in front of the centered white headline, which stays still.
On-screen text: “Active Noise Cancellation”
Camera: Static
30 · Feature reveal · 1:29–1:30
A blurred commuter train slides across the frame behind centered white text reading Active Noise Cancellation. The text stays locked in place while the train's motion blur conveys speed.
On-screen text: “Active Noise Cancellation”
Camera: Static
31 · Feature reveal · 1:30–1:35
A presenter in a green shirt stands in a bright station hall, speaking to camera and gesturing while travelers pass a ticket booth. The scene cuts to a top-down 3D render of a dark arched chamber with a central mic and glowing dots, flanked by the words Active Noise Cancellation.
On-screen text: “Active Noise Cancellation”
Techniques: 3D mockup
Camera: Static
32 · Feature reveal · 1:35–1:45
Static wide shot of a white arched gallery with a blue coffered ceiling and two hanging lanterns. A large white 50% and a caption fade in at center, then blur-swap into the line Best ANC in an open-ear design.
On-screen text: “50%”, “More noise reduction than AirPods 4”, “Best ANC in an open-ear design”
Techniques: Kinetic type
Camera: Pull out
33 · Feature reveal · 1:45–1:47
A man in a green shirt and glasses stands center frame in a marble train station, gesturing as he addresses the camera, while travelers and a TICKETS counter fill the background. A two-line caption reads Best ANC in an open-ear design.
On-screen text: “Best ANC in an”, “open-ear design”
Camera: Static
34 · Feature reveal · 1:47–1:56
The camera tilts down from an ornate Art Deco ceiling as the word Transparency slides up out of frame. The tilt lands on a station hall where a woman in a brown jacket, holding a coffee cup, walks to center and inserts an earbud.
On-screen text: “Transparency”
Techniques: Kinetic type
Camera: Pan
35 · Feature reveal · 1:56–1:58
Close-up of a woman with light brown hair wearing a white wireless earbud, gazing off to the side against a textured beige wall. Her eyes shift subtly as she holds a neutral expression.
Camera: Static
36 · Feature reveal · 1:58–1:59
Close-up of a woman with brown hair wearing a white earbud against a beige textured wall. She turns her head to the side, and the frame blurs with the motion, keeping the earbud in view.
Camera: Push in
37 · Feature reveal · 1:59–2:05
A man in a green shirt stands in a busy train station hall, gesturing to camera while travelers with luggage pass behind a TICKETS desk. The shot cuts to a stained-glass dome as the title Adaptive Audio appears in white.
On-screen text: “Adaptive Audio”
Camera: Pull out
38 · Feature reveal · 2:05–2:07
A 3D rendered hall with a painted coffered ceiling, a hanging brass lamp and an arched window sits behind a centered white headline 'Adaptive Audio' that stays static on a locked-off frame for the full shot.
On-screen text: “TICKETS”, “Adaptive Audio”
Camera: Static
39 · Feature reveal · 2:07–2:23
A man in a green shirt stands center frame in a busy transit hall, speaking to camera and gesturing as commuters with luggage pass behind him. The camera slowly tracks around him while a static caption reads Adaptive Audio.
On-screen text: “Adaptive Audio”
Camera: Pan
40 · Feature reveal · 2:23–2:32
A woman in a rust jacket and a white earbud stands before a flip-board train schedule. She turns from the board to face the camera as focus racks from the white and red lettering onto her face. The board lists destinations and on-time or delayed statuses.
Camera: Static
41 · Feature reveal · 2:32–2:40
A man in a green shirt and glasses stands center frame in a train station concourse, speaking to camera and gesturing with both hands. A wooden ticket booth and passing commuters fill the background under a locked-off camera.
Camera: Pull out
42 · Feature reveal · 2:40–2:49
A woman in a rust jacket and jeans stands in a train station hall, looking up at a black departure board as commuters walk past behind her. The locked-off low-angle shot holds, then she turns and exits left.
Camera: Static
43 · Feature reveal · 2:49–2:54
A man in a green shirt stands in a tiled transit hall, gesturing as he speaks to camera. Commuters walk past a ticket counter and departure board behind him. The frame slowly pushes in on the speaker.
Camera: Static
44 · Feature reveal · 2:54–2:56
A presenter in a green shirt stands on the patterned marble floor of a grand station hall, gesturing as he talks while commuters drift past the ticket booth; the frame tightens on him, then cuts to a traveler with a large bag walking through a stone archway.
Camera: Static
45 · Feature reveal · 2:56–2:59
A wide locked-off shot of a grand tiled hall with arched openings and tall windows. A man in a blue suit walks across the center on a phone, a woman in an orange top crosses the foreground, and seated travelers use laptops and phones on leather benches.
On-screen text: “TICKETS”
Camera: Static
46 · Feature reveal · 2:59–3:05
A woman in a rust jacket stands in a wooden transit hall, tucking white earbuds into her ears, then lowers her hands and reads a pink ticket while listening. Background passengers sit on benches; the camera holds a medium shot with a slight reframe.
Camera: Pull out
47 · Feature reveal · 3:05–3:07
A woman in a rust jacket and a man in a backwards cap stand facing each other in a tiled station hall, she holding a phone, he a pink folder. Background passengers sit on leather seats and walk past arched doorways.
Camera: Static
48 · Feature reveal · 3:07–3:11
A smiling woman in a rust jacket and white earbuds faces a man in a black cap, seen over his shoulder, in a wood-paneled room. She nods and laughs as they talk, the frame tightening slightly on the two.
Camera: Push in
49 · Feature reveal · 3:11–3:18
A man in a green shirt stands center frame in a grand train station hall, speaking to camera with small hand gestures. Passengers with luggage walk past a tickets booth and departure board behind him on a patterned tile floor.
Camera: Static
50 · Feature reveal · 3:18–3:26
A man in a green shirt and glasses stands center frame in a marble-floored station hall, speaking and gesturing to camera. Behind him, travelers with luggage move past a TICKETS counter under tall arched windows.
Camera: Static
51 · Feature reveal · 3:26–3:30
A locked-off close-up profile of a sweating woman holding a barbell at chest height against a dark brick wall. Warm low-key light catches her skin and the white earbud in her ear, the product focal point.
On-screen text: “TOOETS”
Camera: Static
52 · Pricing · 3:30–3:42
A man in a green shirt and glasses stands center frame in a train station concourse, speaking and gesturing to the camera. Travelers with rolling luggage walk past behind him near a ticket booth. Locked-off medium shot, even pace.
Camera: Static
53 · Pricing · 3:42–3:52
A white open AirPods case holding two earbuds sits on the left against a light gray background. To the right, the title AirPods 5 slides up into place, then the price $129 fades in beneath it.
On-screen text: “AirPods 5”, “$129”
Techniques: Kinetic type
Camera: Static
54 · Feature reveal · 3:52–3:58
A man in a green shirt and glasses stands center frame in a sunlit train station hall, gesturing as he presents. Commuters walk past a ticket booth and a departures board behind him. The camera holds a locked-off wide shot.
On-screen text: “AirPods 5”, “$129”
Camera: Static
55 · Feature reveal · 3:58–4:09
A white earbud floats centered on a pale gray backdrop. The view pushes in on the stem, which tilts to a diagonal, and a blue dot slides up and down the stem to mark the volume touch area.
On-screen text: “TICKETS”, “0”
Techniques: 3D mockup
Camera: Static
56 · Feature reveal · 4:09–4:18
A man in a green shirt and glasses stands center frame in a grand train station, speaking to camera and gesturing with both hands. Behind him, passengers walk past a tickets booth and sit on benches along a polished patterned floor. The camera holds a static mid-shot.
Camera: Static
57 · Feature reveal · 4:18–4:22
On a plain light gray background, large blue gradient text reading “5 hours” sits above a smaller black caption “Active Noise Cancellation.” The type starts soft and out of focus, then sharpens into a crisp lock-up and holds still.
On-screen text: “5 hours”, “Active Noise Cancellation”
Camera: Pull out
58 · Feature reveal · 4:22–4:26
A presenter in a green shirt stands center frame in a sunlit transit hall, speaking to camera and gesturing with clasped hands. Travelers with rolling luggage cross the polished floor behind a TICKETS counter as the camera holds a slow push-in on him.
Camera: Static
59 · Feature reveal · 4:26–4:27
A white circular device with a braided cable morphs into a rounded square charging case, centered on a light gray background. The shape transition is smooth while the cable stays fixed.
On-screen text: “TICKETS”
Techniques: Morph
Camera: Static
60 · Feature reveal · 4:27–4:32
A white rounded-square charging case is centered on a pale gray field, a braided cable running down from its base. The case holds still; a small green LED dot fades in on its front face.
Camera: Static
61 · Pricing · 4:32–4:40
A man in a green shirt and glasses stands in a train station concourse, speaking to the camera and gesturing with his hands. Behind him, a wooden ticket counter and travelers with luggage move through the arched hall. The camera stays locked-off throughout.
Camera: Static
62 · Pricing · 4:40–4:41
A white wireless charging case with two earbuds sits on the left against a light gray background. On the right, black sans-serif text displays “AirPods 5” above “Wireless Charging Case”. The frame remains static throughout the clip.
On-screen text: “AirPods 5”, “Wireless Charging Case”
Camera: Static
63 · Pricing · 4:41–4:45
A white AirPods 5 case with two earbuds rests on the left of a light gray background. Black text on the right states AirPods 5, Wireless Charging Case, and $149, fading in then holding on a locked-off frame.
On-screen text: “AirPods 5”, “Wireless Charging Case”, “$149”
Techniques: 3D mockup
Camera: Static
64 · CTA · 4:45–4:51
Two white AirPods cases with open lids sit on a light gray field. The model name and price drop out as the right case shrinks to match the left, and the centered headline switches from Pre-order Today to Available September 18.
On-screen text: “AirPods 5”, “Wireless Charging Case”, “$149”, “Pre-order”, “Today”, “Available”, “September 18”
Camera: Static
65 · CTA · 4:51–4:52
A white open-ear earbud pair sits in an open charging case, rendered in 3D on a light gray field. Small gray “Available” and large black “September 18” hold above it, then the device scales up toward the camera as the text clears.
On-screen text: “Available”, “September 18”
Techniques: 3D mockup
Camera: Static
66 · Demo · 4:52–5:10
The view pulls back from a centered white earbud case to reveal a grid of rounded feature cards that fade and scale into place around it. The cards carry icons, photos, and labels; the layout holds static once settled.
On-screen text: “Personalized Spatial Audio”, “Adaptive Audio”, “Transparency mode”, “Conversation Awareness”, “Best-in-class Active Noise Cancellation”, “Live Translation”, “你好”, “Hello”, “Next-generation Adaptive EQ”, “USB-C and wireless charging', 'Up to 5hrs Active Noise Cancellation', 'Hands-free Siri AI', 'Voice Isolation', 'Custom EQ', 'Camera remote', 'IP57', 'Dust, and,”
Techniques: 3D mockup
Camera: Pull out
67 · Outro · 5:10–5:24
A white Apple logo brightens from gray to white, centered on black, above a block of small gray legal fine print. The fine print fades out and the logo shrinks to a smaller centered mark on pure black.
On-screen text: “Apple Intelligence is available with Siri and device language set to Chinese (Simplified), Chinese (Traditional), Danish, Dutch, English, French, German,Italian”, “Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices”, “may not be available in all regions. Siri Al is available in beta in iOS 27, iPadOS 27, macOS 27, visionOS 27, and watchOS 27 and requires an Apple Intelligence”, “enabled device set to a supported language. Available in English to start. Siri Al will not be initially available in the EU on iOS, iPadOS, and watchOS. Siri”, “Al and Apple Intelligence are not available in China. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, in”, “cluding but not limited to Siri Al, Intelligent Photo Editing Tools, Image Playground, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, re”, “quest complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these”, “features is subject to the Apple Intelligence Terms and Conditions. Learn more at apple.com/apple-intelligence.”
Camera: Static