Workers IO · B2B · Nov 2026
Introducing: Norn - Artificial intuition for marketing
Native · Oct 2026 · 1:10 · AI-annotated · YC Fall 2026
Founder interviews in a sunlit classical garden alternate with hand-painted watercolor fjord scenes and simple stroke-drawn diagrams, each idea punctuated by a large serif headline that builds word by word. Pacing is steady and unhurried at about 112 bpm, cutting between talking heads, garden B-roll and illustration while torn paper labels and a recurring gold starburst tag the key terms.
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Introducing: Norn - Artificial intuition for marketing, scene by scene
· 23 scenes as text
01 · Hook · 0:00–0:03
A man in a navy zip-up speaks to camera before classical columns, the shot settling from motion blur into a locked-off medium frame. A large white serif headline builds word by word across him, with a name tag and subtitle at the edges.
On-screen text: “Benjamin Bekken”, “Co-founder & CEO”, “Advertisers spend over a trillion dollars a year guessing what people want.”, “$1 Trillion a year”
Techniques: Kinetic type
Camera: Push in
02 · Hook · 0:03–0:05
Low-angle shot of weathered stone columns and an entablature against a deep blue sky, framed by green foliage with white blossoms at left. A white serif headline builds word by word across the center over a small fixed caption, while the frame drifts slowly.
On-screen text: “It's one of the most valuable assets in the world right now.”, “Most valuable assets”
Techniques: Kinetic type
Camera: Pull out
03 · Hook · 0:05–0:06
A blond man in a dark zip sweater stands in a sunlit garden before a classical stone facade, speaking to camera and gesturing with both hands. A white subtitle line sits at the bottom of the locked-off frame.
On-screen text: “It's one of the most valuable assets in the world right now.”, “Society runs on it.”
Camera: Static
04 · Hook · 0:06–0:09
A watercolor meadow with birch trees, lake and mountains holds three objects that pop in left to right: a monitor with a candlestick chart, a phone with a news feed, and a domed building, each tagged with a paper label. A white caption line runs along the bottom.
On-screen text: “Markets.”, “Markets, media, governments all depend on knowing what to say in order to engage the human brain.”, “Media.”, “Governments.”, “Society runs on it.”
Camera: Static
05 · Hook · 0:09–0:11
A man in a dark zip sweater stands before a classical stone building and a pond, gesturing with both hands as he speaks directly to camera. The shot is a locked-off medium frame with white subtitles at the bottom.
On-screen text: “Markets, media, governments all depend on knowing what to say in order to engage the human brain.”
Camera: Static
06 · Problem · 0:11–0:13
A man in a navy quarter-zip stands before a sunlit classical stone building, speaking and gesturing with both hands. A large white serif headline builds word by word across the frame while a small caption sits at the bottom.
On-screen text: “But today, all of that is done on guesswork.”, “All of that runs on guesswork”
Techniques: Kinetic type
Camera: Static
07 · Problem · 0:13–0:15
A blond man in a navy quarter-zip stands by a pond in front of a classical colonnade, gesturing as he speaks. The shot cuts to a man in a cap seen from behind, gazing at the building. A white subtitle reads the AI line.
On-screen text: “But today, all of that is done on guesswork.”, “Generative AI is already commoditizing mass messaging.”
Camera: Static
08 · Problem · 0:15–0:17
Low-angle tracking shot from behind a man in a dark jacket as he walks a garden path between ornate classical arches and leafy trees under a clear blue sky. A white subtitle line holds static at the bottom of the frame.
On-screen text: “Generative AI is already commoditizing mass messaging.”
Camera: Push in
09 · Problem · 0:17–0:20
A blond man in a dark navy zip-up sweater stands centered in front of a sunlit stone facade, speaking to camera and gesturing with open hands. White subtitles sit at the bottom of the frame.
On-screen text: “But that doesn't solve the problem, it just multiplies the noise.”
Camera: Static
10 · Problem · 0:20–0:26
A man in a dark denim shirt stands before a soft-focus tree and stone building, speaking to camera with open-hand gestures. A white serif lower-third with his name and title sits at left and fades out, while subtitles run along the bottom.
On-screen text: “Hakon Grasberg”, “Co-founder & CTO”, “The main problem is that large language models is brilliant at writing,”, “but bad at knowing what to talk about .”
Camera: Pull out
11 · Problem · 0:26–0:29
A man in a dark denim shirt stands outdoors before blurred greenery and a stone building, centered on a locked-off shot. He speaks to the camera and gestures with both hands while white subtitles sit at the bottom of the frame.
On-screen text: “but bad at knowing what to talk about .”, “They are trained to predict the next word,”, “drifting toward average.”
Camera: Static
12 · Problem · 0:29–0:32
A low-angle locked-off shot frames two men under a stone archway against a blue sky. The man in a gray sweater gestures with both hands as he speaks, while the man in a denim shirt listens. White subtitles run along the bottom.
On-screen text: “They are trained to predict the next word,”, “drifting toward average.”, “And average is exactly what people scroll past.”, “What's missing is a model that predicts the outliers, which”, “ideas is going to stand out.”
Camera: Static
13 · Problem · 0:32–0:37
In a painted fjord scene, ad cards hang onto a clothesline between birch trees one by one. A torn-paper label types out 'The average.' on the left; the camera pushes in as 'The outlier.' pops in with a starburst on the right.
On-screen text: “What's missing is a model that predicts the outliers, which ideas is going to stand out.”, “The average.”, “The outlier.”
Techniques: Kinetic type
Camera: Push in
14 · Feature reveal · 0:37–0:40
A low-angle shot frames a man in profile looking up at classical stone columns and arches. A white caption sits at the bottom, then two large serif words, Artificial and Intuition, fade in on either side of his head as the caption clears.
On-screen text: “We call it artificial intuition.”, “Artificial”, “Intuition”
Camera: Static
15 · Feature reveal · 0:40–0:50
A starry night landscape with mountains and a lake hosts a hand-drawn loop: a browser window labeled Your brand strokes up to a yellow star labeled Norn, then a yellow line arcs to a content card, a phone with social icons, and a bar chart, closing back to the brand.
On-screen text: “Our first model, Norn, learns from all decisions done in Native.”, “Your brand”, “Norn”, “Content”, “From accept, rewrite, reject, and performance across all ads and organic.”, “Social media”, “Performance”
Techniques: 3D mockup
Camera: Static
16 · Social proof · 0:50–0:55
A man in a black fleece jacket stands outdoors before a columned building and a pond, talking and gesturing to camera. A large white serif stat reads 2000+ customers beside him, a name tag sits left, and subtitles run along the bottom.
On-screen text: “2000+ customers”, “Tron Hauga”, “Co-founder & COO”, “Over 2,000 customers already run their marketing with Native,”, “training Norn on every post they publish.”
Techniques: Kinetic type
Camera: Push in
17 · Feature reveal · 0:55–0:56
A man in a black fleece jacket stands by a pond, classical columns blurred behind him, and speaks directly to the camera in a locked-off medium shot. He holds his hands in front of him and gestures slightly as he talks.
On-screen text: “With YC, we're opening a waitlist for the world's first artificial intuition model through API.”
Camera: Static
18 · Feature reveal · 0:56–0:59
A still painted scene of a lit red cabin on a starry lakeside; a laptop with a mountain photo appears on the table with yellow star sparkles, and a torn-paper card with the headline lands top right above a white caption.
On-screen text: “With YC, we're opening a waitlist for the world's first artificial intuition model through API.”, “The first artificial intuition API.”
Camera: Static
19 · Feature reveal · 0:59–1:01
A painted night landscape of a red cabin by a fjord holds a laptop and a torn-paper card with the API tagline. Flat phone mockups pop in one by one across the right, each tagged with a yellow starburst, while a white caption sits at the bottom.
On-screen text: “The first artificial intuition API.”, “With YC, we're opening a waitlist for the world's first artificial intuition model through API.”
Camera: Static
20 · Other · 1:01–1:03
A man in a black fleece jacket speaks to camera outdoors, gesturing with his hands, in front of a stone building and a white branch sculpture. As he talks, the words 'Predict what' and 'people want' appear on either side of him.
On-screen text: “Our goal is to help you predict what people want, and disrupt the trillion-dollar guess market.”, “Predict what”, “people want”
Techniques: Kinetic type
Camera: Static
21 · Other · 1:03–1:05
A blond man in a dark fleece jacket speaks to camera in front of a sunlit stone ruin with columns. A white subtitle line holds at the bottom of the frame. The locked-off medium close-up fades to white at the end.
On-screen text: “Our goal is to help you predict what people want, and disrupt the trillion-dollar guess market.”
Camera: Static
22 · CTA · 1:05–1:09
A centered dark sans-serif line, “Solve marketing at Native.no” with the URL underlined, holds still on a cream field, then cuts to the Native wordmark beside a gold starburst.
On-screen text: “Solve marketing at Native.no”
Camera: Static
23 · Outro · 1:09–1:10
A plain cream field holds the Native lockup dead center: a yellow eight-point starburst to the left of the dark serif wordmark, locked off and motionless through the shot.
Camera: Static







