Say hello to Miro

Name: Say hello to Miro
Uploaded: 2019-03-07T00:00:00Z
Duration: 1 min 5 s
Channel: Miro
Description: The film is built from rapid kinetic type cards on flat color fields, punctuated by live action inserts and a UI demo, all cut to a fast 129 bpm pulse. Its signature moves are words that swap in place, discs that scale to fill the frame, and drifting geometric shapes that carry the rhythm between beats.

Miro · Mar 2019 · 1:04

The film is built from rapid kinetic type cards on flat color fields, punctuated by live action inserts and a UI demo, all cut to a fast 129 bpm pulse. Its signature moves are words that swap in place, discs that scale to fill the frame, and drifting geometric shapes that carry the rhythm between beats.

Footage neededEstimated needs: 1 capture group — your screens or recordings · 1 official logo — reused across the film · 7 filmed passages — shoot, supply or replace · 11 graphic passages — draw or supply

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Scenes

Structure

Style

Sound

1. HookGraphics0.4s
  Navy circles of varying sizes drift across a coral pink field, some merging into connected blobs, while the white word We holds still at the center of the frame.
  Cut → Cut · Static · White bold geometric sans, centered, static
  Morph
  No filming indicatedEstimated needs: 1 graphic passage — draw or supply
  - Text“We”
  - TechniqueMorph
  Similar scenes
2. HookGraphics0.5s
  On a flat blue field, a ring of pink circles in varied sizes surrounds a large central pink disc. White text 'We love' sits centered on the disc, the word 'love' joining 'We' to complete the phrase. The frame stays locked and the shapes hold still.
3. HookGraphics1s
  A dark navy field holds scattered yellow dots of varying sizes. A central yellow disc carries the white headline “We love teamwork”. The disc scales up to fill the frame; the lower line scales and slides off while the upper line is covered by the growing edge.
4. HookTitle card0.5s
  A dark navy circle on a flat blue field holds centered white text. The line “We love” stays still while “teamwork” beneath it scales up in place.
5. HookLive action1.1s
  Overhead view of synchronized swimmers in black suits arranged in a star on dark water. Centered white text reads “We love teamwork”, then swaps to “and what people create together” as the swimmers shift slightly.
6. HookLive action0.7s
  Wide locked-off shot of the NASA JPL control room, where staff in blue shirts rise from their consoles and cheer with raised arms. White caption text reads 'and what people create together' centered over the crowd.
7. HookLive action0.9s
  A line of dancers in dark leotards moves across a wooden stage under a hazy spotlight beam, silhouetted against black. Centered white text stays locked in the middle of the frame for the whole shot.
8. HookLive action0.5s
  Faded, grainy vintage footage of a rocket lifting off from its launch pad, smoke billowing at the base. A centered white caption holds still over the shot while the film flickers.
9. HookLive action0.6s
  Grainy archival footage of a white columned building seen from a high angle, framed by black side bars, plays beneath two lines of centered white text that stay locked in place for the full shot.
10. HookLive action0.8s
  A man in a VR headset reaches toward a white robotic hand in the foreground, set against a blurred office background. White text is centered over the shot.
11. HookLive action0.6s
  A woman with curly hair sits in the driver's seat, both hands raised in a gesture, filmed from the passenger side. White centered text overlays the frame. The camera is locked off and the text stays still.

Say hello to Miro, scene by scene

· 42 scenes as text

01 · Hook · 0:00–0:00
Navy circles of varying sizes drift across a coral pink field, some merging into connected blobs, while the white word We holds still at the center of the frame.
On-screen text: “We”
Techniques: Morph
Camera: Static
02 · Hook · 0:00–0:00
On a flat blue field, a ring of pink circles in varied sizes surrounds a large central pink disc. White text 'We love' sits centered on the disc, the word 'love' joining 'We' to complete the phrase. The frame stays locked and the shapes hold still.
On-screen text: “We love”
Techniques: Kinetic type
Camera: Static
03 · Hook · 0:00–0:01
A dark navy field holds scattered yellow dots of varying sizes. A central yellow disc carries the white headline “We love teamwork”. The disc scales up to fill the frame; the lower line scales and slides off while the upper line is covered by the growing edge.
On-screen text: “We love”, “teamwork”
Techniques: Kinetic type
Camera: Push in
04 · Hook · 0:01–0:02
A dark navy circle on a flat blue field holds centered white text. The line “We love” stays still while “teamwork” beneath it scales up in place.
On-screen text: “We love”, “teamwork”
Techniques: Kinetic type
Camera: Static
05 · Hook · 0:02–0:03
Overhead view of synchronized swimmers in black suits arranged in a star on dark water. Centered white text reads “We love teamwork”, then swaps to “and what people create together” as the swimmers shift slightly.
On-screen text: “We love”, “teamwork”, “and”, “what people”, “create together”
Techniques: Kinetic type
Camera: Static
06 · Hook · 0:03–0:04
Wide locked-off shot of the NASA JPL control room, where staff in blue shirts rise from their consoles and cheer with raised arms. White caption text reads 'and what people create together' centered over the crowd.
On-screen text: “and what people create together”
Camera: Static
07 · Hook · 0:04–0:05
A line of dancers in dark leotards moves across a wooden stage under a hazy spotlight beam, silhouetted against black. Centered white text stays locked in the middle of the frame for the whole shot.
On-screen text: “and”, “what people”, “create together”, “NASA”, “Thormal”
Camera: Static
08 · Hook · 0:05–0:05
Faded, grainy vintage footage of a rocket lifting off from its launch pad, smoke billowing at the base. A centered white caption holds still over the shot while the film flickers.
On-screen text: “We've done some incredible things”, “and what people create together”
Camera: Static
09 · Hook · 0:05–0:06
Grainy archival footage of a white columned building seen from a high angle, framed by black side bars, plays beneath two lines of centered white text that stay locked in place for the full shot.
On-screen text: “We've done some incredible things”
Camera: Static
10 · Hook · 0:06–0:06
A man in a VR headset reaches toward a white robotic hand in the foreground, set against a blurred office background. White text is centered over the shot.
On-screen text: “We've done some incredible things”
Camera: Static
11 · Hook · 0:06–0:07
A woman with curly hair sits in the driver's seat, both hands raised in a gesture, filmed from the passenger side. White centered text overlays the frame. The camera is locked off and the text stays still.
On-screen text: “We've done some incredible things”
Camera: Static
12 · Problem · 0:07–0:08
On a flat blue field, pink organic blobs drift and morph around the edges while centered yellow text swaps from “We've done some” to “incredible things” to a larger “But getting on”. The frame stays locked off throughout.
On-screen text: “We've done some”, “incredible things”, “But getting on”
Camera: Static
13 · Problem · 0:08–0:09
White lowercase text reading the same page sits centered over a coral field of scattered blue trapezoids. The shot is locked off and static, with no motion across the clip.
On-screen text: “But getting on”, “the same page”
Camera: Static
14 · Problem · 0:09–0:10
A medium-blue field is ringed by dark navy trapezoids in a radial burst, leaving a clear center where the white caption sits. The shot is locked off with no movement across the frame.
On-screen text: “the same page”
Camera: Static
15 · Problem · 0:10–0:12
A blue band with wavy top and bottom edges ripples horizontally over a coral background. The centered yellow line changes from “the same page” to “is still a challenge,” the new words fading in one after another.
On-screen text: “the same page”, “is still a challenge”
Techniques: Kinetic type
Camera: Static
16 · Problem · 0:12–0:13
A plain pink background holds one centered line of dark navy text, “Today teams are more”, which eases into place as the word “teams” settles from a slight offset. The frame stays locked-off throughout.
On-screen text: “Today teams are more”
Techniques: Kinetic type
Camera: Static
17 · Problem · 0:13–0:14
A coral-pink field holds centered dark navy type reading the full phrase. Oversized pale-pink letterforms of the same copy drift behind the text at a different pace, sliding toward the edges as the clip ends. The dark line stays locked in place.
On-screen text: “Today teams are more”, “distributed”
Techniques: Parallax
Camera: Static
18 · Problem · 0:14–0:15
On a coral field, the navy word distributed sits centered; it swaps to white complex as scattered blue trapezoids multiply and drift, filling the frame, before a large white AW settles in the center.
On-screen text: “distributed”, “complex”, “W”, “AW”
Techniques: Kinetic type, Particles
Camera: Static
19 · Problem · 0:15–0:17
Flat abstract shapes in blue, pink, yellow and coral fill a dark navy field, their colors swapping between frames while the white word diverse holds steady at center. Locked-off frame, no camera move.
On-screen text: “diverse”
Camera: Static
20 · Problem · 0:17–0:18
A single white lowercase word sits centered over a split background: dark blue angular chevrons on the left, a flat yellow field on the right, divided by a wavy curve. The blue shapes drift slowly left while the word stays locked in place.
On-screen text: “cross-functional”
Camera: Static
21 · Problem · 0:18–0:19
White lowercase words sit centered on a dark navy field while a pink wave studded with blue circles undulates along the bottom edge. The text holds still as the wave ripples beneath it.
On-screen text: “cross-functional”, “and agile”
Camera: Static
22 · Problem · 0:19–0:22
On a flat blue field, a coral circle is crossed by a thin black elliptical orbit; a small yellow dot travels the orbit while the words Remote and work fade in on the left and right.
On-screen text: “Remote”, “work”
Camera: Static
23 · Problem · 0:22–0:24
A flat pink field with white centered text reading “and” over “tough competition”. Yellow circles of mixed sizes sprout from the edges and multiply, filling the frame while the second line of text fades in.
On-screen text: “and”, “tough competition”
Camera: Static
24 · Problem · 0:24–0:26
Dark navy field with flat blue angular panels drifting slowly. White lowercase words swap in the center: “means” gives way to “teams need” while a small “a” fades in and out at the lower left.
On-screen text: “means”, “teams need”
Techniques: Kinetic type
Camera: Static
25 · Problem · 0:26–0:27
A navy field of coral circles holds centered white lowercase text. The phrase teams need a place to thrive fades in word by word, the final word resolving last on a locked-off frame.
On-screen text: “teams need a place to thrive”
Techniques: Kinetic type
Camera: Static
26 · Product intro · 0:27–0:30
A pink card with red spike shapes drifting off frame; the dark navy line Imagine collaboration stays put while without constraints fades in word by word below it.
On-screen text: “teams need”, “a place to thrive”, “Imagine collaboration”, “without constraints”
Techniques: Kinetic type
Camera: Static
27 · Product intro · 0:30–0:31
On a plain dark navy background, two white lines read “Imagine collaboration without constraints”, then a larger “Say hello to”, then the red Miro wordmark centered. Each element holds still on a locked-off frame, swapping by hard cut.
On-screen text: “Imagine collaboration”, “without constraints”, “Say hello to”
Camera: Static
28 · Product intro · 0:31–0:32
The coral pink miro wordmark sits centered on a dark navy background, static and locked off for the full shot.
On-screen text: “miro”
Camera: Static
29 · Product intro · 0:32–0:32
The Miro logo on a dark blue background. The yellow and blue shapes slide right, while the pink shapes remain static.
On-screen text: “miro”
Techniques: Kinetic type
Camera: Static
30 · Product intro · 0:32–0:35
A navy wavy shape on a yellow field holds the white headline The visual platform, the shape slowly widening. The word collaboration scales in between the lines as small DEVELOPER and MANAGER labels with cursors drift outward to the edges.
On-screen text: “The visual”, “platform”, “DEVELOPER”, “MANAGER”, “collaboration”
Techniques: Kinetic type
Camera: Static
31 · Product intro · 0:35–0:37
A dashed selection frame with yellow handles and pink MANAGER, blue DEVELOPER cursor tags sits on navy, ringed by pink trapezoids. Inside, the headline visual collaboration platform slides out as for modern-day pioneers types in behind a pink I-beam caret.
On-screen text: “The visual collaboration platform”, “MANAGER”, “DEVELOPER”, “for modern-day pioneers”
Techniques: Masking, Kinetic type
Camera: Static
32 · Demo · 0:37–0:39
A white rounded pill holding the black line “Create the next big thing” sits centered on a flat coral background. A dark navy cursor arrow slides up from the lower right to rest against the pill’s bottom edge.
On-screen text: “Create the next big thing”
Techniques: Cursor demo
Camera: Static
33 · Demo · 0:39–0:41
A flat design-tool window on a blue field zooms out from the selected Great job, team! text to a board of sticky notes, a briefing card and collaborator tags. A red cursor hovers the briefing as comment badges appear and a pencil draws at the top.
Techniques: UI zoom, Cursor demo
Camera: Pull out
34 · Demo · 0:41–0:46
A collaborative whiteboard interface fills the frame. The view zooms out from a tight crop of sticky notes and role labels to the full canvas, revealing cards, avatars and a mind map, while a cursor drifts across the elements.
Techniques: Cursor demo, UI zoom
Camera: Pull out
35 · Social proof · 0:46–0:49
A dark navy field with scattered white dots; the pink headline “The world’s most innovative teams” appears word by word in the center as Spotify, Twitter, Netflix and Airbnb badges pop into circles around it.
On-screen text: “The world’s most innovative teams”
Techniques: Kinetic type
Camera: Static
36 · Social proof · 0:49–0:49
A flat pink background holds a centered two-line headline in a rounded sans: “are using Miro to create incredible things”, with the word “incredible” in dark blue and the rest in yellow. The text stays static and locked-off for the whole shot.
On-screen text: “are using Miro to”, “create incredible things”
Camera: Static
37 · Social proof · 0:49–0:50
A flat yellow card holds a centered two-line headline in blue sans with the word 'innovative' in salmon. On the second line, the word 'incredible' is swapped for 'innovative' while the rest of the text stays locked off.
On-screen text: “are using Miro to create incredible things”, “are using Miro to create innovative things”
Techniques: Kinetic type
Camera: Static
38 · Social proof · 0:50–0:51
A solid blue frame holds two centered lines of white sans-serif text reading 'are using Miro to create disruptive things', the word 'disruptive' in yellow. The highlighted word swaps between 'innovative' and 'disruptive'.
On-screen text: “are using Miro to”, “create innovative things”, “create disruptive things”
Camera: Static
39 · Social proof · 0:51–0:51
A flat coral pink background holds two centered lines of text that read as a single sentence. The word “original” is set in dark navy for emphasis while the rest stays pale pink. The frame is locked off and the text stays static for the full shot.
On-screen text: “are using Miro to”, “create original things”
Camera: Static
40 · CTA · 0:51–0:54
On a dark navy field, the pink words Do, great, things, daily appear one by one, centered and growing in size, then the pink Miro wordmark with the white tagline Collaboration settles in as the sign-off.
On-screen text: “Do”, “great”, “things”, “daily”, “Collaboration”
Techniques: Kinetic type
Camera: Static
41 · CTA · 0:54–0:56
A pink wordmark sits on a dark field as a white tagline completes beneath it. The card cuts to a yellow app icon with a yellow headline and a white URL.
On-screen text: “daily”, “Collaboration without constraints”, “Discover Miro”, “Visit miro.com”
Camera: Static
42 · CTA · 0:56–1:04
A dark navy end card holds the yellow Miro logo lockup at left, with the headline 'Discover Miro' in yellow and the URL 'Visit miro.com' in pink to its right. The logo mark settles from a stacked 3D chevron into the flat M.
On-screen text: “Discover Miro”, “Visit miro.com”
Techniques: Morph
Camera: Static

More like this

Say hello to Miro, scene by scene

01 · Hook · 0:00–0:00

02 · Hook · 0:00–0:00

03 · Hook · 0:00–0:01

04 · Hook · 0:01–0:02

05 · Hook · 0:02–0:03

06 · Hook · 0:03–0:04

07 · Hook · 0:04–0:05

08 · Hook · 0:05–0:05

09 · Hook · 0:05–0:06

10 · Hook · 0:06–0:06

11 · Hook · 0:06–0:07

12 · Problem · 0:07–0:08

13 · Problem · 0:08–0:09

14 · Problem · 0:09–0:10

15 · Problem · 0:10–0:12

16 · Problem · 0:12–0:13

17 · Problem · 0:13–0:14

18 · Problem · 0:14–0:15

19 · Problem · 0:15–0:17

20 · Problem · 0:17–0:18

21 · Problem · 0:18–0:19

22 · Problem · 0:19–0:22

23 · Problem · 0:22–0:24

24 · Problem · 0:24–0:26

25 · Problem · 0:26–0:27

26 · Product intro · 0:27–0:30

27 · Product intro · 0:30–0:31

28 · Product intro · 0:31–0:32

29 · Product intro · 0:32–0:32

30 · Product intro · 0:32–0:35

31 · Product intro · 0:35–0:37

32 · Demo · 0:37–0:39

33 · Demo · 0:39–0:41

34 · Demo · 0:41–0:46

35 · Social proof · 0:46–0:49

36 · Social proof · 0:49–0:49

37 · Social proof · 0:49–0:50

38 · Social proof · 0:50–0:51

39 · Social proof · 0:51–0:51

40 · CTA · 0:51–0:54

41 · CTA · 0:54–0:56

42 · CTA · 0:56–1:04