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Anthropic · AI · Apr 2026
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All Startups Start Somewhere
Mercury · Apr 2023 · 0:30
00:00:00 / 00:30:02
The video alternates typed-in headline cards on pale gray fields with warm, sunlit live-action office clips, assembled in split screens and 2x2 grids that slide, loop, and mask-reveal at a steady mid-tempo pace. Its signature moves are letter-by-letter typing with a blinking caret, a recurring purple area chart that carries the balance story, and a goldfish bookend that opens and closes the narrative.
Footage neededEstimated needs: 1 capture group — your screens or recordings · 1 official logo — reused across the film · 13 filmed passages — shoot, supply or replace · 2 graphic passages — draw or supply · 1 3D passage — build or supply
More like this
All Startups Start Somewhere, scene by scene
· 20 scenes as text
01 · Hook · 0:00–0:01
An orange goldfish with flowing fins swims inside a round glass bowl, smooth pebbles resting at the base. The fish turns its body and drifts toward the left against a soft, out-of-focus warm background.
Camera: Pull out
02 · Hook · 0:01–0:03
Three people in headphones sit at desks in a sunlit brick loft while the white line 'All startups start somewhere' types in on the right. A clip of a hand holding a phone slides in from the right, splitting the frame.
On-screen text: “All startups start somewhere”
Techniques: Kinetic type, Split screen
Camera: Pull out
03 · Hook · 0:03–0:05
A 2x2 grid of live clips fills the dark navy frame: a hand stirs tea top-left, a laptop is typed on bottom-left, a bowl of noodles is lifted with chopsticks bottom-right, and Swift code fills the top-right. White headline text sits at the left edge as the grid slides in over it.
On-screen text: “startups”
Techniques: Split screen
Camera: Static
04 · Product intro · 0:05–0:07
A lavender panel on the left types out a headline letter by letter, while the right shows a wooden desk with headphones; a 3D tablet displaying a money app slides into the frame over the desk.
On-screen text: “And they need a foundation to build on”
Techniques: Kinetic type, Split screen, 3D mockup
Camera: Static
05 · Product intro · 0:07–0:09
A laptop on a wooden desk, a blurred hand typing below, displays the Mercury dashboard. On the left, a white panel wipes away to mask-reveal the dark headline over the soft-focus background.
On-screen text: “And they need a foundation to build on”
Techniques: Masking
Camera: Static
06 · Demo · 0:09–0:10
A blurred desk shot slides off the left edge as a light gray card settles in. The right-aligned headline 'A foundation that's' sits still with a thin typing cursor, above a soft purple waveform with a gradient fill along the bottom.
On-screen text: “A foundation”, “that's”
Camera: Static
07 · Demo · 0:10–0:10
A pale gray card with the dark headline “A foundation that's” on the right and a soft blue waveform filling the bottom edge scrolls left; a duplicate of the card and headline slides in from the right as the layout loops.
On-screen text: “A foundation that's”
Camera: Static
08 · Demo · 0:10–0:12
A split screen pairs a pale left panel with the word fast and a blue line chart with live-action footage of two people sorting papers at a table. An invoice card is dragged into a drop zone, then a checkmark confirmation card appears.
On-screen text: “fast”
Techniques: Split screen
Camera: Static
09 · Demo · 0:12–0:13
Split layout holds still: left, a pale lavender panel shows the word fast over a blue line graph with purple fill; right, two people reach across a table of pages and sticky notes as a white-bordered card with a checkmark confirms an ACH payment.
On-screen text: “fast”
Techniques: Split screen
Camera: Static
10 · Demo · 0:13–0:13
Split screen: a hand reaches for a laptop on a wooden desk, its screen dimmed with a Touch ID login dialog, while the right half shows the word secure typing in letter by letter with a blinking caret on a pale gray field.
On-screen text: “fast”, “secure”
Techniques: Split screen, Kinetic type
Camera: Static
11 · Demo · 0:13–0:14
Split screen: a hand in a yellow sleeve rests on a laptop keyboard, the screen dimmed with a Mercury login dialog, while the word secure types in on a pale gray field at right.
On-screen text: “secure”
Techniques: Split screen, Kinetic type
Camera: Static
12 · Demo · 0:14–0:17
On a pale gray field, the headline types out with a blinking cursor while a staggered grid of clips, hands holding tablets with an investment proposal, fills in. The layout then swaps to 'ready' with a hand-drawn blue line above a row of payment terminal shots.
On-screen text: “and inspires”, “confidence”, “ready”
Techniques: Kinetic type
Camera: Pan
13 · Demo · 0:17–0:19
Pale gray layout: a two-line charcoal headline on the left, a purple area chart with a vertical marker sliding right on the right, and a bottom strip of clips showing hands tapping cards and phones on payment terminals, panning left.
On-screen text: “ready to scale”, “at high speed”, “Jul 5”, “Jul 12”, “Jul 19”, “Jul 26”
Techniques: Split screen
Camera: Pan
14 · Demo · 0:19–0:20
A man in a yellow sweater sits with his back to the camera, hands on his head before a bright window. A blue line graph with purple fill declines, a playhead sweeps right, and a large black balance figure counts down from $124,789 to $27,896 beside a pink down arrow.
On-screen text: “TOTAL MERCURY BALANCE”, “$124,789”, “$104,575”, “$96,712”, “$84,108”, “$78,769”, “$52,715”, “$27,896”
Techniques: Kinetic type
Camera: Push in
15 · Demo · 0:20–0:22
A flat dark navy field holds the single line “or pause and pivot” left of center. The word “or” is already bright white while the rest of the phrase fades up from dim gray to full white, settling into a static lock.
On-screen text: “or pause and pivot”
Techniques: Kinetic type
Camera: Static
16 · Demo · 0:22–0:23
A blue area graph rises on the left as the figure counts up from $27,896 to $1,027,896. A clip of a man lifting dumbbells slides in from the right, then a wooden shelf with a frying pan and a tablet demo drop below, and 'Then' slides up.
On-screen text: “$27,896”, “$1,027,896”, “Then”, “or pause and pivot”
Techniques: Split screen
Camera: Pull out
17 · Demo · 0:23–0:24
A four-panel grid shows a revenue line graph with a ticking dollar total, a person cheering at a desk, a top-down row of tea cups filling in, and three work clips, while the headline 'Then extend the runway' sits at the lower left.
On-screen text: “Then extend the runway”
Techniques: Split screen
Camera: Static
18 · Demo · 0:24–0:26
A light-blue board holds a grid of live-action clips: hands with a cup, a soup bowl, people at a whiteboard, goldfish in a blue tank, beside a line chart. The headline and ascend to new heights types in center with a caret, then the grid collapses to one office clip.
On-screen text: “and ascend to new heights”
Techniques: Split screen, Kinetic type
Camera: Static
19 · Demo · 0:26–0:28
Five people sit at a long table seen from behind in a sunlit brick office, working on laptops. The camera slowly pushes in toward the group as large overlay text reads across the frame.
On-screen text: “and ascend”, “to new heights”
Camera: Push in
20 · CTA · 0:28–0:30
A pale card shows the Mercury logo at top. A large centered headline types in from grey to black with a caret, then a pale pill displays MERCURY.COM above small legal copy.
On-screen text: “This is banking for what you’re building”, “MERCURY.COM”, “Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.”
Techniques: Kinetic type
Camera: Static