Framer · Design · Nov 2025
Luma AI to Launch Native Arabic-Language Interface for Saudi and Arabic-Speaking Creative Community
Luma AI · Sep 2026 · 0:55 · AI-annotated
The video opens on a cinematic leopard hook, names Luma with a logo card, walks the Arabic interface, then cuts through a use-case montage (finance, room, film, brand) and closes on the logo with a 2026 promise. Signature moves are matched-motion transitions that scale and blur UI cards and 3D mockups into live-action shots, parallax leopard layers, and a consistent dotted-grid light backdrop for every UI beat.
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Luma AI to Launch Native Arabic-Language Interface for Saudi and Arabic-Speaking Creative Community, scene by scene
· 37 scenes as text
01 · Hook · 0:00–0:00
Extreme close-up of a cheetah's face fills the frame, the amber eye centered. Individual hairs and black spots stay sharp in warm light. The eye blinks shut in the final beat.
Camera: Static
02 · Hook · 0:00–0:02
Extreme macro of spotted fur, individual hairs sharp on the left and soft on the right, the frame drifting slowly across the surface. A small caption fades in at the bottom center.
On-screen text: “Your imagination”
Camera: Static
03 · Hook · 0:02–0:04
A spotted leopard strides left to right across a patterned rug that mounds into a dune against a deep blue sky. The camera tracks alongside as the woven fabric ripples under its paws. A small caption holds at the bottom center.
On-screen text: “Your imagination”, “knows no limits.”
Camera: Push in
04 · Hook · 0:04–0:06
A spotted leopard walks rightward across flat, textured desert bands in orange, blue and teal, with a rock butte and an orange sun behind it. The background layers drift at different speeds for parallax depth. A white caption fades in along the bottom edge.
On-screen text: “And no limits to its language either.”
Techniques: Parallax
Camera: Push in
05 · Hook · 0:06–0:08
A leopard walks rightward along the crest of a dark desert dune beneath a star-filled Milky Way sky. The camera slowly pulls back, shrinking the animal in frame. A white caption line holds at the bottom.
On-screen text: “And no limits to its language either.”
Camera: Pull out
06 · Hook · 0:08–0:08
A spotted leopard walks toward a low camera across a dark desert plain, sand dunes and a star-filled night sky behind it. It stops and opens its jaws wide in a snarl.
Camera: Push in
07 · Product intro · 0:08–0:10
A white geometric logo and the word Luma scale in at the center of a black background.
On-screen text: “Luma”
Camera: Static
08 · Product intro · 0:10–0:12
On a dark gradient background, the gray Luma logo scales in at center, then fades out as white Arabic text fades in beneath it. A small gray caption, “soon in Arabic”, sits at the bottom of the frame.
On-screen text: “قريبًا باللغة العربية”, “soon in Arabic”
Techniques: Kinetic type
Camera: Static
09 · Demo · 0:12–0:13
A pale gray whiteboard canvas holds a white card carrying Arabic labels and a blue-and-purple dot logo. The view zooms in and recenters on the card, growing it toward the middle of the frame while the top toolbar slides out of view.
Techniques: UI zoom
Camera: Push in
10 · Demo · 0:13–0:14
A light gray product interface shows two floating menu panels with Arabic labels and a bottom icon toolbar; one row in the right panel is highlighted in black. The caption “Luma Agents” fades in at the bottom center.
On-screen text: “Luma Agents”
Camera: Static
11 · Demo · 0:14–0:16
Two white menu cards float in 3D perspective on a pale gray backdrop, listing model names and Arabic options with icons. The view pushes in as the lists swap to new models and a row highlights black. The bottom caption shifts from Luma Agents to a new line.
On-screen text: “Luma Agents”, “Every tool. Every feature you need.”
Techniques: 3D mockup, UI zoom
Camera: Pan
12 · Demo · 0:16–0:19
A light-gray backdrop holds a white rounded card. A dropdown of model names with blue NEW pills collapses, then a profile header with a circular avatar and four Arabic menu rows with line icons appears. A bottom caption swaps lines.
On-screen text: “Every tool. Every feature you need.”, “The entire experience, in Arabic.”
Techniques: UI zoom
Camera: Static
13 · Demo · 0:19–0:23
A light-themed Arabic assistant screen shows a search bar above a grid of image cards. The frame scrolls down through the rows, ending in a soft blur, with a white caption at the bottom.
On-screen text: “The entire experience, in Arabic.”
Camera: Push in
14 · Feature reveal · 0:23–0:24
A blurred grid of video thumbnails snaps into a light interface panel with a dotted texture. A black cursor slides in from below and hovers at the edge of a gray circular button with a white up arrow.
Techniques: UI zoom, Cursor demo
Camera: Pan
15 · Feature reveal · 0:24–0:25
A bearded man in a white thobe sits at a desk, gazing at a monitor just off-frame right. The locked-off shot holds while a white caption fades in along the bottom. Soft vertical stripes of window light fall across the gray wall behind him.
On-screen text: “Whether you need a campaign”
Camera: Static
16 · Feature reveal · 0:25–0:26
A stop-button icon with the Arabic wordmark on white scales up and slides right, the wordmark exiting the right edge, while a small caption holds on a dark gradient band at the bottom.
On-screen text: “Whether you need a campaign”
Camera: Static
17 · Feature reveal · 0:26–0:27
A dark, blurred frame resolves into a white background where two angled smartphones in 3D perspective show a finance app with green headers and figures. A black browser bar floats above them. The bottom caption swaps from one line to the next.
On-screen text: “Whether you need a campaign”, “for your new finance product.”
Techniques: 3D mockup
Camera: Pull out
18 · Feature reveal · 0:27–0:28
A design canvas sharpens from a blurred state into a full brand board for lumaPay: logo tiles, two purple illustrations, four colored cards and two phone mockups arranged in a grid. A white caption holds at the bottom.
On-screen text: “for your new finance product.”
Camera: Pull out
19 · Feature reveal · 0:28–0:30
A white rounded card on a light gray field shows the Arabic headline 'Turn your plan into a finished room', with a small 'Create' button and cursor icon at the lower right. A gray English caption fades in along the bottom edge.
On-screen text: “Want to see your plans as a finished room”, “for your new finance product.”, “1”
Camera: Static
20 · Feature reveal · 0:30–0:31
A grid of small bedroom thumbnails collapses while one rendered image expands to fill the screen, revealing a 3D bedroom with a bed, sheer curtains and a wooden floor. A gray bar at the bottom holds a static caption.
On-screen text: “Want to see your plans as a finished room”
Techniques: UI zoom
Camera: Push in
21 · Feature reveal · 0:31–0:31
Through a doorway, a sunlit bedroom holds its framing while its styling changes, warm wood and mustard bedding giving way to pale wood and blue pillows. A small white caption sits at the bottom.
On-screen text: “Want to see your plans as a finished room”, “down to the last detail.”
Camera: Static
22 · Feature reveal · 0:31–0:32
A staged bedroom cuts from a navy headboard with emerald drapes to a rustic wood headboard against white shiplap walls, the camera holding a static wide shot while a small caption sits at the bottom.
On-screen text: “down to the last detail.”
Camera: Static
23 · Feature reveal · 0:32–0:33
Close-up of a woman in a black hijab looking down at an unseen screen, warm key light on her face, blurred clothing racks behind. She blinks slowly while a white subtitle sits at the bottom of the frame.
On-screen text: “down to the last detail.”
Camera: Static
24 · Feature reveal · 0:33–0:34
A man in a white t-shirt and a woman in a black dress kneel on a dark floor before a wide screen of misty mountains. The man bends low, reaching toward the ground, while the woman stands behind him. A subtitle sits at the bottom.
On-screen text: “Or you're working on a film.”
Camera: Static
25 · Feature reveal · 0:34–0:35
A man in dark clothing kneels in a sand dune, leaning over a sword on the ground, while a woman in a long terracotta dress stands behind him, leaning over his shoulder. The shot holds still.
On-screen text: “Or you're working on a film.”
Camera: Static
26 · Feature reveal · 0:35–0:36
A man kneels on a dark floor while a woman leans over him, both reaching toward a flat panel. Behind them, a large wall shows misty mountains in muted purple. A small white headline scales in over the scene.
On-screen text: “Or power your entire content ecosystem”
Techniques: Kinetic type
Camera: Static
27 · Feature reveal · 0:36–0:37
A bearded man in a black zip-up sits at a laptop in a dim studio, pottery blurred on shelves behind him. He looks down at the screen, then lifts his gaze to the camera while a white caption holds at the bottom.
On-screen text: “Or power your entire content ecosystem”
Camera: Push in
28 · Feature reveal · 0:37–0:39
A light rounded card reframes from a centered black Arabic headline to a gray circular up-arrow button with a flat cursor and a dotted pattern, while a white caption sits on a dark gradient bar at the bottom.
On-screen text: “Or power your entire content ecosystem”
Camera: Pan
29 · Feature reveal · 0:39–0:40
A magnified view of a black rounded pill pulls back to reveal the full element centered on a light dotted grid. Inside, white Arabic text sits beside a ring of blue dots. A small white caption, “from idea to reality,” stays fixed at the bottom.
On-screen text: “from idea to reality.”
Camera: Pan
30 · Feature reveal · 0:40–0:42
On a dotted light gray grid, a black rounded bar holding a white stop icon slides in from the lower left, holds mid-frame, then slides up and out of the top edge.
On-screen text: “from idea to reality.”
Camera: Pan
31 · Feature reveal · 0:42–0:42
A white brand-kit card on a pale patterned background shows six named gradient swatches on the left; the right panel fills in from a blank gray box with luma talk logo lockups in English and Arabic on white and purple. A white caption reads across image, video, and audio.
On-screen text: “across image, video, and audio.”
Camera: Static
32 · Feature reveal · 0:42–0:43
A white two-page brand guide shows gradient swatches and Luma talk logos on a dotted gray field. The spread slides right with motion blur as a soft purple-orange wipe crosses the frame.
On-screen text: “across image, video, and audio.”
Camera: Pan
33 · Feature reveal · 0:43–0:45
A flat collage on a dotted gray background shows a purple poster with a hand holding a phone, an airport video clip, and a gray audio waveform. The view pulls back to reveal a wider grid of similar posters and clips, all blurring as they recede.
On-screen text: “across image, video, and audio.”, “completely on brand.”
Camera: Pull out
34 · Feature reveal · 0:45–0:47
A woman in a black hijab sits at a desk, gazing at the back of an iMac. Warm wooden shelves holding pottery fill the background. The camera slowly pushes in toward her face as a white subtitle sits at the bottom.
On-screen text: “completely on brand.”
Camera: Static
35 · Outro · 0:47–0:48
The Luma wordmark and its faceted grey icon hold center on a near-black field with a soft blue glow at the lower left. The lockup stays locked off while the type scales gently.
On-screen text: “Luma”
Techniques: Kinetic type
Camera: Static
36 · Outro · 0:48–0:49
A sphere of soft blue bokeh dots, the Luma logo, scales gently on a dark textured backdrop. A thin white Arabic line sits at center, with a small gray English caption below it.
On-screen text: “قريبًا باللغة العربية في 2026”, “In Arabic. Soon 2026.”
Techniques: Particles
Camera: Push in
37 · Outro · 0:49–0:55
A centered Arabic line with a smaller English caption sits on a dark, smoky field. The smoke drifts slowly, then both lines fade out to black.
On-screen text: “قريبًا باللغة العربية في 2026”, “In Arabic. Soon 2026.”
Camera: Static






