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Introducing Loom AI

Loom · Aug 2023 · 0:47 · AI-annotated

00:00:00 / 00:47:02

The video opens with abstract motion graphics, names the product, then runs a brisk feature tour where each AI capability pairs a self-typing headline with a floating 3D browser mockup on a constant dark-purple stage. Signature moves are typing text, tilted UI cards over drifting pastel orbs, a circular webcam avatar, and sparkle-to-logo morphs that close the piece.

Footage neededEstimated needs: 3 capture groups — your screens or recordings · 1 official logo — reused across the film · 1 filmed passage — shoot, supply or replace · 6 graphic passages — draw or supply · 3 3D passages — build or supply

More like this

Introducing Loom AI, scene by scene

· 15 scenes as text

  1. 01 · Hook · 0:00–0:00

    A purple radial spinner rotates at the center of a dark indigo field, then morphs into a soft pastel orb with a pink-to-blue gradient. The frame stays locked off throughout.

    Techniques: Morph

    Camera: Static

  2. 02 · Hook · 0:00–0:01

    A purple four-pointed sparkle with a glowing pink-orange center scales up from a tight diamond to a wide star at the center of a dark purple field. Small pale dots fade in and drift around it.

    Techniques: Particles

    Camera: Static

  3. 03 · Product intro · 0:01–0:02

    Soft gradient orbs drift across a deep purple field while a small four-pointed sparkle hovers right of center. The white headline fades in at the middle and holds still as the orbs keep moving.

    On-screen text: “Introducing Loom Al”

    Camera: Pan

  4. 04 · Product intro · 0:02–0:05

    Soft pink and lavender spheres drift slowly around a dark indigo field. The centered white headline swaps from 'Introducing Loom AI' to 'Record better, faster video messages', the new words fading in.

    On-screen text: “Introducing Loom AI”, “Record better, faster”, “video messages”

    Techniques: Kinetic type

    Camera: Static

  5. 05 · Demo · 0:05–0:06

    On a dark indigo field, soft iridescent gradient orbs drift in the corners while a two-line headline sits centered. The headline fades out and the lower-left orb opens into a circular window revealing a smiling woman in a pink top.

    On-screen text: “Record better, faster”, “video messages”

    Techniques: Masking

    Camera: Static

  6. 06 · Demo · 0:06–0:08

    A woman in a coral top talks inside a circular cutout centered on a dark purple field of drifting soft orbs. A red circle with a white square and a hand cursor pop in at the cutout's lower right.

    Techniques: Masking, Particles, Cursor demo

    Camera: Static

  7. 07 · Demo · 0:08–0:09

    A circular video of a woman in a coral top sits on a purple field with bokeh dots; a hand cursor taps a red circle at its edge. The circle pops out and a white browser window with a line chart floats in as the video slides upper right.

    Techniques: Cursor demo, 3D mockup

    Camera: Static

  8. 08 · Feature reveal · 0:09–0:15

    A social post card with a Loom video mockup slides up on a purple bokeh background as its title types itself into “With titles that write themselves.” The heading “And AI-powered summaries” and a body paragraph then type in inside a gradient-outlined box.

    On-screen text: “With titles that write themselves”, “And AI-powered summaries”, “Shorten the distance from Record to Share with AI-powered summaries. Loom AI will generate a summary of your video right after you record, making it easy to get”, “your message across.”

    Techniques: Kinetic type

    Camera: Static

  9. 09 · Feature reveal · 0:15–0:17

    A tilted browser window mockup floats over a dark purple field of soft glowing orbs. Inside, a white document shows a line chart with a red circle around one point and a circular portrait of a woman. The window drifts subtly in 3D space beneath a static white headline.

    On-screen text: “AI chapters add clarity to your videos”

    Techniques: 3D mockup

    Camera: Static

  10. 10 · Feature reveal · 0:17–0:18

    A glowing video player card sits on a dark purple field with soft floating orbs. Inside, a Market Trends document with a line chart and a circular clip of a woman in orange. Below, four timestamped chapter lines reveal top to bottom.

    Camera: Static

  11. 11 · Feature reveal · 0:18–0:20

    A video player card with a line chart and a round video-call avatar sits above a timestamped chapter list. The list slides out as the card re-centers, then a Suggested Tasks panel with checkmarks slides in from the right.

    On-screen text: “00:00 Introducing”, “01:37 Automatic”, “03:19 AI-Powered”, “04:18 Chapters”

    Techniques: UI zoom

    Camera: Static

  12. 12 · Feature reveal · 0:20–0:21

    A tilted 3D window mockup with a pink-to-blue gradient glow shows a Market Trends chart beside a circular avatar photo, a hand cursor on the progress bar below. At right, a Suggested Tasks list sits under the white headline as the For Addie pill scales in.

    On-screen text: “AI-assigned tasks keep your team in sync”

    Techniques: 3D mockup

    Camera: Static

  13. 13 · Feature reveal · 0:21–0:27

    A browser mockup of a Market Trends dashboard with a circular webcam feed sits on a purple gradient. A hand cursor taps the For Addie task, turning its check green, then the headline switches and the window zooms in.

    On-screen text: “AI-assigned tasks keep your team in sync”, “Automatically trim out filler words and long silent pauses”

    Techniques: Cursor demo, UI zoom

    Camera: Push in

  14. 14 · Feature reveal · 0:27–0:31

    The frame splits: left, a Market Trends slide with a line chart and red circled point, overlapped by a circular video avatar of a woman in pink; right, a transcript panel of purple bars with pill labels for uhms and silences that fade out, then the panel exits.

    Techniques: Split screen

    Camera: Static

  15. 15 · Outro · 0:31–0:47

    White headlines fade in over a dark purple field while soft 3D spheres with multilingual greetings drift at varying depths. The count ticks up to 50+, then a four-pointed sparkle morphs into the Loom logo as the spheres fade out.

    On-screen text: “All available in 50+ languages”, “With Loom AI,”, “make your first take”, “your best take”, “loom”

    Techniques: Kinetic type, Parallax, Morph

    Camera: Pull out