1:01
Framer: Stop Waiting. Start Shipping.
Framer · Design · Nov 2025
Explore
Lance Launch Video (YC W26) | Unveil Studio
Lance · Oct 2026 · 1:55 · AI-annotated
studio Unveil Studio
00:00:00 / 01:55:04
The video alternates warm live-action founder shots in a hotel with dark teal 3D motion graphics, moving from a pitch into a step-by-step demo of a guest request before closing on a URL. Signature moves include frosted-glass cards that blur in and out, a glowing orb that condenses into the interface, and floating metric cards drifting over a starfield.
Footage neededEstimated needs: 4 capture groups — your screens or recordings · 1 official logo — reused across the film · 7 filmed passages — shoot, supply or replace · 3 graphic passages — draw or supply · 9 3D passages — build or supply
More like this
0:50
LIGHTMILL_ NEXT-GEN_LASER MILLING _ METALS_LM PROMO V1
Lightmill · Jun 2026
0:30
Introducing Linear Releases
Linear · Productivity · Apr 2026
Lance Launch Video (YC W26) | Unveil Studio, scene by scene
· 34 scenes as text
01 · Hook · 0:00–0:03
Elevator doors part to reveal a man in a dark fleece and glasses in a warm hotel lobby. He walks toward the camera and gestures while speaking, as white subtitles swap at the bottom.
On-screen text: “YC just backed us”, “to solve an industry problem”, “that has been untouched”
Camera: Push in
02 · Hook · 0:03–0:12
A young man with glasses in a black fleece walks toward camera down a warmly lit hotel corridor, speaking. Large white Marriott, Hilton and Hyatt wordmarks float in on the right as he names them. White subtitles sit on a black bar at the bottom.
On-screen text: “that has been untouched”, “for the past 35 years”, “hotels like Marriott, Hilton and Hyatt”, “Marriott”, “Hilton”, “Hyatt”, “already use our AI”, “agent to run guest operations”, “watch how Lance takes a guest request”
Camera: Push in
03 · Feature reveal · 0:12–0:15
A dark teal nebula fills the frame. A horizontal line links two glowing teal dots, with the serif headline above it. Labels at each end fade in above circular icons, while subtitles run along the bottom.
On-screen text: “watch how Lance takes a guest request”, “Guest requests handled end-to-end”, “from end to end from start to finish”, “Guest Request”, “Lance solves it”, “without a single handoff.”
Camera: Static
04 · Feature reveal · 0:15–0:16
A dark starfield with faint aurora glow holds a serif headline above a horizontal timeline whose two glowing green nodes carry the labels Guest Request and Lance solves it with circular icons. The graphic defocuses and blurs as a white rounded card fades in at center.
On-screen text: “Guest requests handled end-to-end”, “Guest Request”, “Lance solves it”, “without a single handoff.”
Camera: Static
05 · Feature reveal · 0:16–0:23
A frosted-glass Lance connections panel sharpens from a blur over a starry teal backdrop. A 3D app tile flies in from the right as the list fills row by row with CRM, Websites, Messages, PMS and Files, then the panel blurs out.
On-screen text: “Lance meets you where you are”, “It connects to your existing and legacy systems,”, “existing and legacy systems,”, “platforms and workflows.”, “In minutes,”, “Lance is ready to answer guest requests”
Techniques: 3D mockup
Camera: Static
06 · Feature reveal · 0:23–0:28
A glowing teal logo tile sits centered on a dark grid of empty rounded tiles. Notification cards marked “Action taken” pop in one by one around it while the camera pulls back to reveal the field. Subtitles caption the bottom.
On-screen text: “Lance is ready to answer guest requests”, “and take actions on their behalf”
Techniques: UI zoom
Camera: Static
07 · Feature reveal · 0:28–0:39
A glowing teal orb pulses at the center of a dark gradient field while voice captions appear below it. The orb condenses into a rounded input pill, where a pool-party request is typed out word by word.
On-screen text: “Hey Lance,”, “you live?”, “Hey”, “what can I help you with today?”
Techniques: Morph, Kinetic type
Camera: Push in
08 · Feature reveal · 0:39–0:42
A glowing phone mockup in 3D perspective shows a chat with an AI voice agent. The view reframes onto the chat as a second message bubble appears, then an Identity Profile card with a photo and name slides in on the right.
On-screen text: “That shouldn't be a problem”, “let me check availability and extend your stay”
Techniques: 3D mockup, UI zoom
Camera: Static
09 · Feature reveal · 0:42–0:46
Close-up of floating UI cards, a calendar and an identity profile, beside a phone chat. The camera pulls back to reveal the full phone with the Lance AI agent messages while the cards dim and a room management card appears. Subtitles track the voiceover.
On-screen text: “let me check availability and extend your stay”, “since it's after demo day”, “want me to reserve a restaurant near the pool”
Techniques: UI zoom, Parallax
Camera: Pull out
10 · Feature reveal · 0:46–0:54
A glowing phone frame shows a chat with AI agent Lance. Two agent bubbles sit at the top; the user's reply types into the input bar, then a user bubble and a new agent bubble slide in as the list scrolls. White subtitles track the voiceover at the bottom.
On-screen text: “want me to reserve a restaurant near the pool”, “and make sure extra towels are ready?”, “Yeah, that's great.”, “can we do a reservation for 8?”, “Absolutely, I'm seeing availability at 8”
Camera: Static
11 · Feature reveal · 0:54–0:56
A phone mockup with a glowing teal outline angles on the right, its chat screen showing an AI voice agent. On the left, a restaurant card fills in with a rooftop photo, name, rating and time slots. A white caption at the bottom reads the line.
On-screen text: “Absolutely, I'm seeing availability at 8”, “I'll book that and arrange”
Techniques: 3D mockup
Camera: Push in
12 · Feature reveal · 0:56–0:57
A restaurant booking card for Jimmy's Rooftop and a Lance chat panel rest on a dark teal field. The card drifts downward while white caption lines cycle at the bottom.
On-screen text: “I'll book that and arrange”, “extra pool towels as well”
Camera: Push in
13 · Feature reveal · 0:57–1:01
A dark teal backdrop holds three white interface cards on the left and a glowing phone with an AI-agent chat on the right. The layout eases into frame; the left cards brighten then dim while the phone stays lit, and white caption chips read the dialogue at the bottom.
On-screen text: “extra pool towels as well”, “does that work?”, “Perfect, thanks”
Camera: Pull out
14 · Feature reveal · 1:01–1:05
A glowing phone mockup floats on a dark teal field, showing a chat with the Lance AI voice agent. Messages scroll up to the final line, a 3D map pin scales into a bubble, and a white card slides in from the right while bottom captions follow the voiceover.
On-screen text: “Perfect! Thanks.”, “I'll text you the confirmations”, “have fun at the pool”, “and good luck at demo day”
Techniques: 3D mockup
Camera: Static
15 · Feature reveal · 1:05–1:09
A glowing phone mockup on a dark teal field holds a chat with an AI voice agent and a teal map pin, next to a Summary card with a waveform. The card fades out, then the frame dissolves to black.
Camera: Static
16 · Feature reveal · 1:09–1:13
A dark teal background holds a rounded chat card that types out “Can we get extra towels please?” under a teal “Guest:” label. A “Calling reasoning model” pill with a spinner fades in, then the view pulls back to a grid of similar cards tagged “Task completed”.
Techniques: Kinetic type, UI zoom
Camera: Static
17 · Feature reveal · 1:13–1:14
A blurred chat interface with guest message cards defocuses and fades out, then a dark phone mockup with the Lance logo fades in at the center of a teal gradient. The crossfade is quick and quiet, holding on the phone for the rest of the beat.
Camera: Static
18 · Feature reveal · 1:14–1:14
A glowing smartphone mockup sits centered on a dark teal gradient. The Lance logo and name appear on its screen, then an audio waveform fades in beneath. A white caption on a dark bar reads at the bottom.
On-screen text: “Whether guests call or text”
Techniques: 3D mockup
Camera: Static
19 · Feature reveal · 1:14–1:19
A glowing phone mockup sits in 3D on a dark teal field, its screen showing the Lance logo, a waveform and three icons. The frame zooms to the top edge as a notification banner drops in above the logo, while bottom captions cycle.
On-screen text: “Whether guests call or text”, “Lance handles both at the same time”, “it speaks their language”
Techniques: 3D mockup, UI zoom
Camera: Static
20 · Feature reveal · 1:19–1:20
A glowing teal phone outline fades in on a dark green gradient. The header shows the Lance logo and a Connected tag, then a chat bubble with a delivery message fades in. A black caption bar reads it speaks their language at the bottom.
On-screen text: “it speaks their language”
Camera: Static
21 · Feature reveal · 1:20–1:29
A front-facing phone mockup with a glowing teal outline floats over a dark gradient. Its chat screen cycles the same delivery message in English, Spanish, Chinese, Hindi, and French, with a brief blur between languages, while white captions appear at the bottom.
On-screen text: “it speaks their language”, “And it follows your brand”, “and your policies exactly”, “Every request is tracked from start to finish”
Techniques: 3D mockup
Camera: Static
22 · Feature reveal · 1:29–1:33
A vertical timeline line scrolls down a dark teal gradient as a phone outline slides out of frame; glowing nodes pop on the line while Start, Finish, User request received and Resolution time down labels fade in beside it.
On-screen text: “Every request is tracked from start to finish”, “Nothing gets lost”
Techniques: Kinetic type
Camera: Static
23 · Feature reveal · 1:33–1:34
On a dark teal field, analytics cards fade in and drift: a Resolution time rate bar chart on the left, a Resolution time down line on the right, then a Requests usage rate card settles at the top. Faint Start and User request received labels sit along the bottom.
On-screen text: “and teams finally”, “see what's slowing them down”
Camera: Pan
24 · Feature reveal · 1:34–1:35
A dark analytics dashboard floats in 3D space, layers drifting at different speeds as the Requests usage rate panel slides down and right, its green bar filling and the top figure climbing from 78.1% to 99.8%.
On-screen text: “see what's slowing them down”
Techniques: 3D mockup, Parallax
Camera: Pan
25 · Feature reveal · 1:35–1:38
Glowing metric cards on a dark teal field populate with data: a five-star satisfaction score counts up, a usage bar fills, a bar chart builds. The camera pulls back along a vertical Start-to-Finish timeline to reveal the full flow diagram.
Techniques: Kinetic type
Camera: Pull out
26 · CTA · 1:38–1:40
A man in a black sweater with a lavalier mic stands in a dim hotel hallway, speaking directly to the camera in a locked-off medium shot. He gestures slightly with his hands as he talks.
On-screen text: “Hotel technology isn't moving forward”
Camera: Push in
27 · CTA · 1:40–1:41
A man in a black shirt with a lavalier mic walks down a warm-lit hotel hallway toward the camera, speaking to it. White subtitle captions appear centered at the bottom of the frame as he advances.
On-screen text: “Hotel technology isn't moving forward”, “but Lance connects”
Camera: Static
28 · CTA · 1:41–1:47
A young man in a black shirt walks down a dim hotel corridor toward the camera, speaking with a lavalier mic. White subtitles on a dark bar appear at the bottom, swapping line by line to match his speech.
On-screen text: “but Lance connects”, “hospitality's outdated systems”, “to give guests an experience”, “that's truly seamless.”
Camera: Pull out
29 · CTA · 1:47–1:49
A young man in a black shirt stands in a dim hotel hallway, speaking directly to the camera. The frame stays locked off while he talks and lifts one hand. White subtitles sit at the bottom of the frame.
On-screen text: “that's truly seamless.”, “Go to lance.live”, “because guests have places to be”
Camera: Static
30 · CTA · 1:49–1:51
A man in a black sweater stands centered in a dim hotel hallway, speaking directly to the camera. A white caption sits at the bottom edge. The frame is locked-off and static throughout.
On-screen text: “because guests have places to be”
Camera: Static
31 · Outro · 1:51–1:52
On a black background, a small green emblem of layered bracket shapes with metallic beveled edges spins into the center, resolving from a soft blur into a crisp mark.
Camera: Static
32 · Outro · 1:52–1:53
A small green geometric logo mark sits centered on a near-black field, turning from a tilted 3D angle to face the camera while a soft glow and faint bokeh dots drift behind it.
Techniques: Particles
Camera: Static
33 · Outro · 1:53–1:53
A mint green geometric logo mark sits centered on a near black background with faint green lens flares in the corners. The frame stays locked and the mark remains static.
Camera: Static
34 · Outro · 1:53–1:55
A white geometric logo mark, built from nested L-shaped strokes, holds centered on a flat black background. The frame is locked off with no motion, presenting the sign-off mark alone.
Camera: Static