The Browser Company · Productivity · Mar 2023
Say hello to Recipes
Granola · Sep 2025 · 0:43
The video alternates a casual talking-head presenter with soft UI mockups on a pastel green wash, cutting at about ten cuts per minute. Its signature moves are the typing cursor, the morphing app card, and the sliding portrait carousel, all built from rounded pill shapes.
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Say hello to Recipes, scene by scene
· 14 scenes as text
01 · Product intro · 0:00–0:00
A rounded-square icon with a diagonal slash appears washed out in pale green, then saturates into a green gradient with a black slash as pale green bands fill the frame around a white horizontal stripe.
Camera: Static
02 · Product intro · 0:00–0:02
A white rounded prompt bar floats centered on a soft green gradient. The query types out letter by letter, and the teal up-arrow button fills in at the right edge of the bar.
Techniques: Kinetic type
Camera: Static
03 · Product intro · 0:02–0:04
A long-haired man in a gray t-shirt stands in a bright living room, speaking to camera as the frame fades in from white. White subtitles at the bottom swap in place to match his words.
On-screen text: “What are we launching today?”, “Today we're”, “announcing Recipes.”
Camera: Static
04 · Feature reveal · 0:04–0:07
A soft green gradient fills the frame with the bold dark green word Recipes centered. Six white pill chips with colored slash icons drift slowly around it. A white app card with a Coming up list and an Ask anything field fades in over the scene.
On-screen text: “Recipes”, “Recipes are expertly crafted saved prompts for the all new Granola chat.”
Camera: Pan
05 · Feature reveal · 0:07–0:09
A rounded white chat card with a Coming up list and an Ask anything input bar sits centered on a soft green gradient. Its lower half is frosted, dimming the Today entries. A dark caption bar at the bottom swaps from one line to the next.
On-screen text: “the all new Granola chat.”, “Just open the big chat,”
Techniques: Morph
Camera: Static
06 · Feature reveal · 0:09–0:12
A white Recipes panel floats on a soft green gradient, listing four recipe rows above a chat input. A slash and caret sit in the input, then the panel zooms in, cropping the header as the input resets to a placeholder.
On-screen text: “Just open the big chat bar at the bottom of the app and pick a recipe.”
Techniques: UI zoom
Camera: Static
07 · Feature reveal · 0:12–0:14
A white rounded chat card floats on a green gradient. It crossfades from a Next steps result with a Share/rewrite row into a Today todo list with a List recent todos chip, then holds. A dark caption bar sits at the bottom.
On-screen text: “the app and pick a recipe.”
Camera: Static
08 · Problem · 0:14–0:23
A long-haired man in a gray t-shirt stands in a sunlit loft with red and green sofas and potted plants, talking to the camera and gesturing with his hands. Subtitle lines appear at the bottom center.
On-screen text: “Unlike other AI”, “tools, Granola”, “understands the context”, “of the conversations you're”, “having and the people”, “you've met.”, “And so with recipes, you”, “can do some surprisingly”
Camera: Static
09 · Social proof · 0:23–0:28
A horizontal carousel of portrait cards slides left across a pale mint background. Each card shows a headshot on a colored gradient with a white label bar holding a slash icon, a bold title and a gray subtitle. White caption lines appear at the bottom.
On-screen text: “We've worked with, people”, “we admire to give you”, “a taste of what's possible.”
Camera: Pan
10 · Feature reveal · 0:28–0:30
A long-haired man in a gray t-shirt stands in a sunlit loft with red and green sofas, talking to the camera and gesturing with both hands. White subtitles appear at the bottom of the frame.
On-screen text: “Of course you can also”, “create your own recipe,”
Camera: Static
11 · Feature reveal · 0:30–0:32
A white recipe form fills in: the recipe field shows a slash icon and “Write weekly recap”, and the prompt box types a paragraph. The view pulls back to a green gradient card as the form collapses into a single centered pill chip.
On-screen text: “create your own recipe,”, “to see where you take this.”, “I found it”
Techniques: Morph
Camera: Static
12 · Feature reveal · 0:32–0:34
A white recipe form fills in: the recipe field shows a slash icon and “Write weekly recap”, and the prompt box types a paragraph. The view pulls back to a green gradient card as the form collapses into a single centered pill chip.
On-screen text: “create your own recipe,”, “to see where you take this.”, “I found it”
Techniques: Morph
Camera: Static
13 · CTA · 0:34–0:39
A man with long hair in a gray t-shirt stands in a sunlit living room with red and green sofas, talking to the camera and gesturing with his hands. The locked-off medium shot holds steady while white subtitles swap at the bottom of the frame.
On-screen text: “I found it”, “feels fundamentally”, “different working with”, “an AI that so deeply”, “understands your work life.”, “Try your recipe today”
Camera: Static
14 · Outro · 0:39–0:43
A blurred pastel green and blue backdrop holds a bright green vertical cursor bar. The cursor moves to center as the dark green lowercase wordmark granola types in beside it, while white captions on gray boxes read the voiceover.
On-screen text: “Try your recipe today”, “in the Granola app.”, “granola”
Techniques: Kinetic type
Camera: Static






