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Introducing the Framework Laptop Chromebook Edition

Framework · Sep 2022 · 0:57 · AI-annotated

00:00:00 / 00:57:26

The video interleaves locked-off macro inserts of hands swapping laptop parts with seated founder and customer interviews, cutting on a steady beat. Its signature moves are the top-down part-swap shots and the slow lid and logo reveals that punctuate the narration.

Footage neededEstimated needs: 1 official logo — reused across the film · 23 filmed passages — shoot, supply or replace · 1 3D passage — build or supply

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Introducing the Framework Laptop Chromebook Edition, scene by scene

· 25 scenes as text

  1. 01 · Hook · 0:00–0:02

    A locked-off wide shot of a home office with wall shelves of books and a wooden desk holding a closed laptop and pen. A man in a white shirt enters from the right and sets both hands on the desk near the chair.

    Camera: Static

  2. 02 · Hook · 0:02–0:08

    Locked-off medium shot, real time: a man in a white shirt sits at a wooden desk before bookshelves, lifts a closed silver laptop, turns it over to show its base, and pries at it with a small tool.

    Camera: Static

  3. 03 · Product intro · 0:08–0:11

    A man in a dark hoodie sits in a white chair in a loft studio, gesturing with both hands as he talks. A potted plant, a stack of books and a bicycle sit behind him. A white name caption fades in at the lower left.

    On-screen text: “Nirav Patel”, “Founder, Framework”

    Camera: Static

  4. 04 · Feature reveal · 0:11–0:12

    Top-down view of a light wooden desk. Two hands lower a white laptop keyboard base flat beside an orange-framed display, then slide to the sides and release. A black stylus rests to the right. The camera stays locked off.

    Camera: Static

  5. 05 · Feature reveal · 0:12–0:13

    Top-down locked-off shot on a light wood desk. Two hands lift and flip the white laptop to expose its internal components, battery, fan and board, while the detached orange-framed display sits below and a black stylus rests to the right.

    On-screen text: “6”, “%”

    Camera: Static

  6. 06 · Feature reveal · 0:13–0:15

    Over-shoulder, locked-off shot of hands inside an opened orange-bezel laptop. Fingers lift a slim memory stick from beside the fan and set it back down over the battery. The black battery label with QR code fills the lower frame.

    Camera: Static

  7. 07 · Feature reveal · 0:15–0:18

    Top-down locked-off view of an open laptop chassis on a wooden bench, keyboard deck to the left and display panel below. Two hands lower a black battery into the top bay and press it flat into place.

    Camera: Static

  8. 08 · Social proof · 0:18–0:21

    A woman in a black top and jeans sits in an olive armchair in a softly lit lounge, facing camera and gesturing with both hands as she speaks. A white lower-third caption with her name and title holds at the bottom left, then clears.

    On-screen text: “Stella Shannon”, “Product Manager, Google”

    Camera: Static

  9. 09 · Feature reveal · 0:21–0:23

    High-angle close-up on a light wood desk. A hand wearing a ring lifts a black stylus from beside a silver laptop and brings it to the laptop's side port, then withdraws.

    Camera: Static

  10. 10 · Feature reveal · 0:23–0:24

    A locked-off macro shot holds on a precision screwdriver, black handle and metal tip, hovering just above a screw on the lower edge of a silver display. The vent grille blurs into the background over a light wood desk. The tip drifts down a few millimeters and holds.

    Camera: Static

  11. 11 · Feature reveal · 0:24–0:26

    Two hands hold an orange rectangular bezel frame above a black laptop display panel on a light wooden desk, the silver keyboard base below. The frame tilts and rotates as it is positioned over the screen.

    Camera: Static

  12. 12 · Feature reveal · 0:26–0:27

    Locked-off macro shot of a laptop's front edge on a light wood desk. The black bezel gives way to a yellow one, exposing a row of small side ports, while a blurred keyboard sits in the background.

    Camera: Static

  13. 13 · Feature reveal · 0:27–0:29

    A hand with a thin ring holds a small white square adapter and inserts its metal plug into a side port of a silver laptop lying face-down on a light wood desk. Tight angled shot, static camera, the hand moves in from the lower right and settles.

    Camera: Static

  14. 14 · Feature reveal · 0:29–0:31

    Close-up of a laptop's open chassis as a hand slides a WD SN770 NVMe SSD into its slot beside the battery and cooling fan, then a screwdriver enters to fasten the drive.

    Camera: Static

  15. 15 · Feature reveal · 0:31–0:33

    A woman in a black top sits at a wooden desk in a dark room and lifts the closed laptop lid toward the camera, revealing the white lid with a dark gear-shaped logo at its center. The camera stays fixed as the lid turns to face the viewer.

    Camera: Static

  16. 16 · Feature reveal · 0:33–0:34

    Locked-off over-the-shoulder shot of a person's hands on a laptop keyboard and trackpad at a round wooden table. The screen shows a design tool with a grid of black badge logos, while the person's head stays out of focus at the right edge.

    Camera: Pull out

  17. 17 · Problem · 0:34–0:36

    A close-up of two hands typing on a silver laptop keyboard resting on a wooden desk. The right hand lifts off the trackpad to join the left on the keys as the fingers press down. The tight framing holds steady.

    Camera: Static

  18. 18 · Problem · 0:36–0:41

    A man in a dark zip hoodie sits in a white armchair, speaking and gesturing with both hands in a medium shot. The studio set behind him holds a potted plant, a bicycle and framed posters. The camera stays fixed.

    Camera: Static

  19. 19 · Feature reveal · 0:41–0:43

    A man in a white shirt sits at a wooden table, looking down at the back of a gray laptop with a flower-shaped logo. He frowns and leans slightly forward. A plywood wall and a bicycle seat sit behind him.

    Camera: Static

  20. 20 · Feature reveal · 0:43–0:45

    A man in a white shirt sits at a wooden desk, hands on the keyboard, looking at a silver laptop whose lid faces the camera and shows a black gear logo. Soft daylight, stone wall behind, locked-off medium shot.

    Camera: Static

  21. 21 · Feature reveal · 0:45–0:47

    Close-up of a person's hands on a silver laptop in warm, dim light. The right index finger taps the trackpad, then lifts as both hands settle onto the black keyboard and begin typing. The camera stays locked off with shallow focus on the hands.

    Camera: Pull out

  22. 22 · Feature reveal · 0:47–0:50

    Over-the-shoulder shot of a man in a white thobe typing at a desk. The silver Chromebook lid, with its chromebook wordmark and black gear emblem, fills the right foreground in sharp focus while his hands and body stay softly blurred. The frame holds steady.

    Camera: Static

  23. 23 · Demo · 0:50–0:52

    A closed silver laptop with a dark gear logo rests on a light wood table, framed in 3D perspective from above and to the side. The camera slowly drifts around the device, and the lid sheen shifts as the angle changes.

    Techniques: 3D mockup

    Camera: Static

  24. 24 · Demo · 0:52–0:54

    Close-up of a silver laptop lid on a light wood table, the chromebook logo and wordmark near the top corner. The lid slides slowly across a locked-off frame, then the image fades to black.

    Camera: Static

  25. 25 · Outro · 0:54–0:57

    A dark, near-black background holds the white Framework logo, a gear mark beside the lowercase wordmark, centered. The logo fades in from a dim state to full brightness and holds still as the sign-off.

    On-screen text: “framework”

    Camera: Static