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Panther Services / Fleety
Fleety · Oct 2026 · 0:39 · AI-annotated
00:00:00 / 00:39:03
Customer testimonial built as a cold-open quote, a problem statement over slow B-roll, then short quotes from an operations manager and a dispatcher, closed by a green co-brand card. Brisk pacing with static talking-head shots interleaved with slow push-in B-roll of vans, tools and technicians, and the green Fleety x Panther lockup as the signature closer.
Footage neededEstimated needs: 1 official logo — reused across the film · 16 filmed passages — shoot, supply or replace
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Panther Services / Fleety, scene by scene
· 17 scenes as text
01 · Social proof · 0:00–0:02
A woman in a denim shirt stands in a gray office hallway with arms crossed, speaking to the camera. A brand-values poster hangs on the wall behind her. A white lower-third caption on the left identifies her name and title.
On-screen text: “Alex Nelson”, “Operational Manager”, “Apex Plumbing / Panther Services”
Camera: Static
02 · Problem · 0:02–0:04
High-angle aerial shot follows a white van with a roof rack driving down a multi-lane road bordered by grass and trees. The van travels toward the bottom of the frame while the title APEX scales up over the scene.
On-screen text: “APEX”
Techniques: Kinetic type
Camera: Pull out
03 · Problem · 0:04–0:06
A man in a gray polo and black cap reaches into the open side door of a white van and lifts out a black folder. The camera slowly pushes in from a medium shot to a tighter frame on his hands.
Camera: Push in
04 · Problem · 0:06–0:08
A rider in a grey cap and long-sleeve shirt with black gloves pedals a bicycle behind a vertical metal fence, framed by red leaves in the foreground. The camera stays locked off as the rider moves slowly through the frame.
Camera: Push in
05 · Problem · 0:08–0:16
A woman in a denim shirt sits arms crossed in an office corridor, speaking to camera; a 'Protect the Brand' poster hangs on the right wall, a hallway recedes left. A white lower-third name caption sits bottom-left. Static medium shot.
On-screen text: “Alex Nelson”, “Operational Manager”, “Apex Plumbing / Panther Services”
Camera: Static
06 · Social proof · 0:16–0:18
A bearded man in a blue work shirt and cap stands behind a table of red and orange power tools in a workshop, smiling and gesturing with both hands. Shelves of equipment fill the background as the camera slowly pushes in on him.
Camera: Push in
07 · Social proof · 0:18–0:23
A woman in a denim shirt leans against a hallway wall, speaking to camera, with a 'Protect the Brand' poster on the wall beside her. A white name caption sits in the lower left. The shot is static.
On-screen text: “Alex Nelson”, “Operational Manager”, “Apex Plumbing / Panther Services”
Camera: Static
08 · Social proof · 0:23–0:24
A woman in a denim shirt stands in an office hallway beside a brand poster, then the shot cuts to a smiling woman at a desk with dual monitors as the lower-third caption switches to a new role title.
On-screen text: “Alex Nelson”, “Operational Manager”, “Apex Plumbing / Panther Services”, “Dispatcher”
Camera: Static
09 · Social proof · 0:24–0:27
A woman in glasses sits at a cluttered desk with two monitors, smiling and gesturing while she speaks. A cross-dissolve clears a ghosted wall poster at the start. White lower-third text holds in the bottom right corner.
On-screen text: “Dispatcher”, “Apex Plumbing / Panther Services”
Camera: Static
10 · Demo · 0:27–0:28
Side view of a person in a blue shirt at a desk, hands on a keyboard and mouse, facing two monitors. The right screen holds a Gantt chart of colored booking bars. Shallow focus, static frame.
Camera: Static
11 · Demo · 0:28–0:28
A person with short hair and glasses sits in profile at a desk, hands on a keyboard and mouse, facing two monitors that show a scheduling interface with colored timeline bars. The camera holds a static side view with shallow focus on the hands and keyboard.
Camera: Static
12 · Social proof · 0:28–0:29
A bearded technician in a tan work shirt and cap rests a heavy metal tool on his shoulder and smiles at the camera, in front of a corrugated metal building. Locked-off medium shot in warm natural light.
Camera: Static
13 · Social proof · 0:29–0:30
A bearded technician in a gray work shirt with an APEX PLUMBING chest patch crouches and peers down into a cabinet, his gaze fixed on a task below. The locked-off close-up holds on his focused profile as he works.
On-screen text: “Nate”
Camera: Static
14 · Social proof · 0:30–0:32
Three smiling technicians in light blue work shirts and gray caps stand with arms around each other's shoulders, posing in front of a row of white service vans and a warehouse. The camera holds a static medium shot.
Camera: Static
15 · Social proof · 0:32–0:35
A woman sits at a cluttered desk with two monitors showing a dispatch schedule behind her. She gestures with both hands while speaking, smiling toward the camera. A white caption at the lower right reads Dispatcher, Apex Plumbing / Panther Services.
On-screen text: “Dispatcher”, “Apex Plumbing / Panther Services”
Camera: Static
16 · Outro · 0:35–0:36
A woman with glasses sits at a desk with two monitors, smiling at the camera as white captions name her Dispatcher for Apex Plumbing and Panther Services. The shot dims to green and a pink Fleety wordmark with an x appears beside the Panther Service Group logo.
On-screen text: “Dispatcher”, “Apex Plumbing / Panther Services”, “Fleety”, “PANTHER”, “SERVICE GROUP”
Camera: Static
17 · Outro · 0:36–0:39
A solid green background holds a co-brand lockup: the white Fleety wordmark sits left, a white x in the center, and the gold Panther Service Group emblem on the right. The frame is locked-off with no motion.
On-screen text: “Fleety”, “x”
Camera: Static