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Introducing Duolingo Push
Duolingo · Apr 2019 · 2:07 · AI-annotated
00:00:00 / 02:07:21
The video alternates a presenter in a Duolingo office with short staged vignettes of people in everyday places, using sliding notification cards and the plush owl mascot as recurring visual gags. Locked-off framing, a quick cut rate of about 11 per minute, and the mascot's deadpan entrances are the signature moves to reuse.
Footage neededEstimated needs: 1 official logo — reused across the film · 25 filmed passages — shoot, supply or replace
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Introducing Duolingo Push, scene by scene
· 25 scenes as text
01 · Product intro · 0:00–0:12
A woman in a gray Duolingo T-shirt walks from the left background to center frame in a bright open office, then speaks to the static camera with open-hand gestures. Colleagues work at desks and yellow stools sit in the foreground.
Camera: Static
02 · Problem · 0:12–0:17
A woman in a mauve top sits at a wooden bar holding a wine glass while a white Duolingo notification card slides in on the left. She then lowers her gaze to a phone in her hand.
On-screen text: “Duolingo now”, “It's time for your daily Korean lesson.”, “Take 5 minutes to complete it now.”
Camera: Static
03 · Problem · 0:17–0:19
A woman in a bright kitchen looks at her phone at the bar; a white Duolingo notification card about a daily Korean lesson slides in at the upper left, then she looks up and speaks. Locked-off shot.
Camera: Static
04 · Problem · 0:19–0:22
A team sits around a wooden conference table with laptops while a woman stands and speaks to them. A white Duolingo notification card pops in at the top right, announcing the daily French lesson.
On-screen text: “Duolingo now”, “It's time for your daily French lesson.”, “Take 5 minutes to complete it now.”
Camera: Static
05 · Problem · 0:22–0:24
A woman in a gray Duolingo T-shirt stands in a bright open office, speaking to camera and gesturing with both hands. Coworkers work at desks in the background while yellow chairs sit near a window; the shot stays locked off.
Camera: Static
06 · Feature reveal · 0:24–0:27
A man in a gray t-shirt sits at a conference table with a laptop, checking his phone. A white Duolingo push notification card with the owl logo and lesson reminder holds the upper left, then slides out left as he looks up.
On-screen text: “Duolingo now It's time for your daily French lesson. Take 5 minutes to complete it now.”
Camera: Static
07 · Feature reveal · 0:27–0:35
A woman in a gray t-shirt stands center frame in a bright open office, speaking and gesturing to the camera while colleagues work at desks behind her. The words duolingo push appear as a lower-third overlay near the end.
On-screen text: “duolingo push”
Camera: Static
08 · Feature reveal · 0:35–0:39
A man in a teal shirt pedals a stationary bike in a concrete gym while holding a phone. A white Duolingo push notification card fades in at the top right as he points at the screen, then fades out. Two figures exercise softly out of focus behind him.
On-screen text: “Duolingo now”, “It's time for your daily Spanish lesson.”, “Take 5 minutes to complete it now.”
Camera: Static
09 · Feature reveal · 0:39–0:41
A man in a green shirt stands on a treadmill in a concrete gym. In the background, another man squats with a medicine ball while a woman stands nearby.
Camera: Static
10 · Feature reveal · 0:41–0:44
A man in a teal athletic shirt stands in profile in a brick-walled room, a blurred green shape filling the left foreground. He slowly turns his head to face the camera, holding a steady gaze.
Camera: Push in
11 · Feature reveal · 0:44–0:48
A man in a teal shirt stands in an industrial gym, facing a person in a green owl mascot costume behind a treadmill. He moves his arms in small exercise motions while the owl's head bobs. The camera stays locked off.
Camera: Static
12 · Feature reveal · 0:48–0:52
A man stands at the head of a long wooden conference table, gesturing as he addresses four people seated with open laptops. Behind a glass wall, a large green owl mascot watches the meeting; the camera stays locked off.
Camera: Static
13 · Feature reveal · 0:52–0:53
A blonde woman in a mauve top sits at a home bar counter with a glass of white wine, talking and smiling, then lifts her hand in a wave while two figures stand blurred behind her.
On-screen text: “1”
Camera: Static
14 · Feature reveal · 0:53–0:56
A green owl mascot costume enters a bright coffee shop from the left as a man at the glass door waves. The camera tracks the mascot to the counter, where it leans in toward a seated blonde woman.
Camera: Static
15 · Feature reveal · 0:56–0:59
A woman in a gray logo tee stands center frame in a sunlit open office, gesturing with both hands while speaking to camera. Coworkers sit at desks in the soft-focus background, and yellow chairs line a table at right.
Camera: Static
16 · Feature reveal · 0:59–1:04
A large green plush owl mascot rests on a wooden bar counter, facing a seated woman and a standing man in a plaid shirt. Behind them, white subway tiles and shelves of bottles fill the bright bar. The locked-off shot holds as the woman turns her head toward the mascot.
Camera: Static
17 · Feature reveal · 1:04–1:07
A man in a gray henley stands in an office corridor, talking and gesturing with his hands. To his left, behind a glass partition, a person in a large green owl costume stands still, with open-plan desks, chairs and windows visible in the background.
Camera: Static
18 · Feature reveal · 1:07–1:10
A woman in a gray Duolingo tee stands center frame in an open office, speaking to camera and gesturing with both hands. Behind her, coworkers work at desks by tall windows, and yellow chairs line a table at right. The shot stays locked off.
Camera: Static
19 · Feature reveal · 1:10–1:15
Over-the-shoulder shot of a bearded man and a blonde woman facing a green owl mascot perched on a wooden counter in a bright café. They turn to look at the owl, which bobs, as the woman smiles. Foreground heads stay soft in shallow focus.
Camera: Static
20 · Feature reveal · 1:15–1:19
A woman in a gray Duolingo t-shirt stands center frame in a sunlit open office, speaking to camera and gesturing with both hands. Coworkers work at desks and yellow chairs sit at a table behind her.
Camera: Static
21 · Feature reveal · 1:19–1:19
A man in a teal shirt lies on a bench press, lifting a loaded barbell upward while a blurred man in pink curls a dumbbell behind him. The locked-off close shot keeps a dark weight plate out of focus in the left foreground.
On-screen text: “duolin”
Camera: Static
22 · Feature reveal · 1:19–1:22
A man in a mint t-shirt bench presses a loaded barbell while a large green owl plush with big eyes sits behind his head. The static front camera holds the gym set as he lifts the weight; a woman works a treadmill in the background.
Camera: Static
23 · Feature reveal · 1:22–1:25
A person in a large green plush bird costume stands beside a blue city bus at a street bus stop. A woman in a black puffer coat steps off the bus and walks toward the camera with a flat expression.
Camera: Static
24 · Feature reveal · 1:25–1:28
A bearded man in a gray shirt stands in a brushed-steel elevator, facing a person in a large green owl mascot costume with oversized white eyes and a yellow beak. The owl eases forward toward the camera while the man holds a flat, unamused expression.
Camera: Pan
25 · CTA · 1:28–2:07
A woman in a gray t-shirt stands in an open office, talking to camera. A person in a green owl mascot costume walks in from the left, hands her a phone, and she takes it, tapping the screen. The title 'duolingo push' appears over the frame.
On-screen text: “duolingo push”
Camera: Static