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HeyReach| Motion Design Video
HeyReach · Oct 2026
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Introducing Duolingo On Ice!
Duolingo · Apr 2024 · 1:37 · AI-annotated
00:00:00 / 01:37:21
The ad is built as a rapid montage: a title card, then captioned song numbers on the ice cut against mock audience reactions and interview quotes, ending on a URL card. Snow-burst transitions, sparkle text pop-ins, and locked-off wide stage shots at about 26 cuts per minute define the pace.
Footage neededEstimated needs: 1 official logo — reused across the film · 42 filmed passages — shoot, supply or replace · 12 3D passages — build or supply
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Introducing Duolingo On Ice!, scene by scene
· 55 scenes as text
01 · Product intro · 0:00–0:03
A green owl mascot in a sparkly blue dress skates forward on a blue ice rink, flanked by costumed characters and skaters who pose and gesture. The frame tightens as the owl approaches, then a burst of white snowflakes fills the screen.
Techniques: Particles
Camera: Push in
02 · Product intro · 0:03–0:05
A blue ice-rink set with skaters posing on either side. A burst of foreground snowflakes clears to reveal the 3D duolingo ON ICE title, the owl mascot standing in for the I, as the subtitle scales in below.
On-screen text: “duolingo”, “ON ICE”, “The Multilingual Musical”
Techniques: Particles, Parallax
Camera: Push in
03 · Product intro · 0:05–0:06
A green owl mascot in a blue ice dress and orange skates glides across a dark rink as snow falls; the Duolingo wordmark and title text scale in over the skating shot.
On-screen text: “duolingo”, “The Multilingual Musical”, “WONPICEM”, “0.0”
Techniques: Particles, Kinetic type
Camera: Pan
04 · Product intro · 0:06–0:06
A green owl mascot with a blonde bun, wearing a light-blue skating dress and orange skates, glides on an ice rink as snowflakes fall against a dark blue backdrop. The view drops to a low close-up of the skates carving the ice.
On-screen text: “0.0”
Techniques: Particles, Kinetic type
Camera: Pan
05 · Demo · 0:06–0:07
A wide low-angle shot of a dark arena crowd with phones raised as white spotlights cut through the haze. A soft snow overlay in the foreground clears to reveal the stage.
Techniques: Particles
Camera: Pull out
06 · Demo · 0:07–0:08
A green owl in orange skates glides across a white rink and turns to face camera. A row of green humanoid skaters dance in unison behind it. The 3D set of green curtains, lamps and a brick facade slides past as the camera tracks the owl.
On-screen text: “0.0”
Camera: Pull out
07 · Demo · 0:08–0:09
Three costumed skaters glide across an indoor ice rink set against a blue wall patterned with white snowflakes. The green mascot in the center spins with a flowing blue scarf while the two hooded figures skate past. Snow falls steadily through the frame.
Techniques: Particles
Camera: Static
08 · Demo · 0:09–0:10
Audience members clap in a dim theater. A smiling girl in a tiara and navy hoodie claps at center, while a woman beside her holds a green owl-shaped microphone. The locked-off medium shot holds on the three as they applaud.
Camera: Static
09 · Demo · 0:10–0:11
A costumed cast, including a brown bear, a green owl and a purple-haired figure, stands on an ice rink under blue stage light. A skater in gold and black glides across the frame, arms raised, passing in front of the mascots.
On-screen text: “Multilingual Musi”
Camera: Static
10 · Demo · 0:11–0:12
A brown 3D bear wearing a blue scarf stands on a dim stage beside a green curtain and a tower prop, then pivots to face the camera under a cool blue spotlight.
Camera: Static
11 · Feature reveal · 0:12–0:14
A green bird avatar in a sparkly blue dress skates toward the camera on a blue ice rink, flanked by a pink and a purple-haired avatar. Snowflakes fall across the frame while two figures glide in the background beneath string lights.
Techniques: Particles
Camera: Static
12 · Feature reveal · 0:14–0:15
A green owl mascot in a glittery blue top and white skirt dances on a snow-covered 3D stage, flanked by stylized characters and a bear figure. The shot pushes in on the owl's wide-eyed face as snowflakes fall.
Techniques: Particles
Camera: Static
13 · Feature reveal · 0:15–0:16
A green owl mascot on ice skates bounces center frame, flanked by four dancers in green bodysuits with owl masks, while white snowflakes drift down over the rink. The caption “Spanish or Vanish” holds at the bottom.
On-screen text: ““Spanish or Vanish””
Techniques: Particles
Camera: Static
14 · Feature reveal · 0:16–0:17
A man in a gold sequined jacket skates across an ice rink as green alien figures skate and dance in pairs around him. A warm-lit brick street with a lamp forms the backdrop. The caption holds at the bottom center.
On-screen text: “Spanish or Vanish”
Camera: Static
15 · Feature reveal · 0:17–0:19
Two skaters in gold jackets skate across an ice rink, backed by a line of green-suited dancers with wide cartoon eyes and a big green owl mascot. Green and orange lights streak the backdrop. The caption “Spanish or Vanish” holds at the bottom as a number “00” scales up.
On-screen text: ““Spanish or Vanish””, “00”
Camera: Static
16 · Feature reveal · 0:19–0:21
A green bean mascot in orange tights ice skates to center of a white rink and spins, flanked by dancers in green bodysuits and human skaters, against green curtains and orange-lit facades. The frame stays locked off while the cast moves around it.
On-screen text: “00”
Camera: Push in
17 · Feature reveal · 0:21–0:22
Figures in green alien bodysuits and masks skate and dance across a stage set of a brick street corner, lit in green and orange, with a bicycle, bench and string of flags in the background.
Camera: Static
18 · Feature reveal · 0:22–0:23
A green owl mascot in orange skates bounces at the center of a 3D ice rink, surrounded by green-suited skaters dancing in an orange-lit plaza. Star-shaped confetti bursts across the frame.
Techniques: Particles
Camera: Static
19 · Feature reveal · 0:23–0:24
A green bird mascot ice-skates toward the camera on a snowy street, dancers in green suits behind it, snowflakes filling the frame. A white snow burst cuts to a pink rink where the mascot stands beside a costumed skater as the caption Le Duo et la fades in.
On-screen text: “Le Duo et la”
Techniques: Particles
Camera: Static
20 · Feature reveal · 0:24–0:25
A green and black penguin mascot skates across a white ice rink toward two smiling skaters in black, against a purple curtain. Soft snowflakes drift in the foreground while the caption scales up at the bottom center.
On-screen text: “Le Duo et La Dua”
Techniques: Kinetic type, Particles
Camera: Pull out
21 · Feature reveal · 0:25–0:27
A costumed skater with an oversized green-and-black head glides forward on a purple-lit ice rink, seen from behind. Dancers in black and nude bodysuits holding red heart balloons move around them against a heart-patterned backdrop. A white caption sits at the bottom.
On-screen text: ““Le Duo et La Dua””, “00000”
Techniques: Kinetic type
Camera: Static
22 · Feature reveal · 0:27–0:29
Low locked-off shot of a green bird mascot in a black tuxedo and top hat spinning on ice, dancers in bright shirts blur past in the foreground against a purple curtain lit pink. A caption scales in at the bottom.
On-screen text: ““Le Duo et La Dua””
Techniques: Kinetic type
Camera: Pull out
23 · Feature reveal · 0:29–0:30
A woman in a blue strapless dress poses center stage on a pink set as masked dancers with red heart balloons move behind her; two dancers in red and white shirts cross in front and clear to reveal her.
Camera: Push in
24 · Feature reveal · 0:30–0:31
A green bird mascot in a black tuxedo and top hat walks across a pink-lit stage, moving past a white banner topped with a red heart balloon. Background dancers in cream hold heart balloons; a person lies on the floor at right.
Camera: Pan
25 · Feature reveal · 0:31–0:33
A woman in a blue satin gown stands still on a white runner at center stage. A green bean mascot in a top hat and tuxedo bounces and shuffles from behind her to the left. Masked dancers sway with red heart balloons behind as the camera tracks the mascot.
Camera: Push in
26 · Feature reveal · 0:33–0:35
A wide locked-off stage shot shows dancers in black and green suits skating around a large green owl mascot on a brick-set ice floor. The caption “French or the Trench” scales in at the bottom.
On-screen text: ““French or the Trench””
Camera: Static
27 · Feature reveal · 0:35–0:37
A wide locked-off shot shows dancers in green suits, a pink cat costume and a large green mascot moving in a circle on a white stage. Brick facades, bunting and street lamps form the backdrop. A white caption sits at the bottom.
On-screen text: ““French or the Trench””
Camera: Static
28 · Feature reveal · 0:37–0:40
A stage set with a brick facade and red curtain, dancers in green bodysuits and black outfits skate across the floor while a green bird mascot holds the center. A white caption scales in at the bottom.
On-screen text: ““French or the Trench””
Techniques: Kinetic type
Camera: Static
29 · Feature reveal · 0:40–0:42
A wide shot of a dance troupe on a white floor before a brick street set with hanging laundry and glowing lamps. Costumed characters in green and purple stand among dancers in yellow, black and red shirts as they perform energetic choreography across the frame.
Camera: Static
30 · Social proof · 0:42–0:46
Wide stage shot of a dance number: dancers in green zombie suits and casual clothes move fast around large mascot costumes in front of a brick building set with a clothesline, then white star-shaped confetti rains down.
Techniques: Particles
Camera: Pull out
31 · Social proof · 0:46–0:49
Four costumed mascots skate across an ice rink, seen from behind, under stage spotlights on a dark blue stage. A burst of snowflake particles clears from the foreground, then large white text appears centered as twinkling star glints shimmer around it.
On-screen text: “TWO-TIME”, “EMMY AWARD”, “WINNER”
Techniques: Particles
Camera: Static
32 · Social proof · 0:49–0:50
Ice skaters lift and spin partners across a blue-lit rink around a tall upright phone mockup showing a Duolingo translation screen. Costumed green and purple characters hold poses at the edges. The locked-off wide frame holds as the phone's headline scales.
Techniques: 3D mockup
Camera: Static
33 · Social proof · 0:50–0:52
A seated man in a green fleece vest and plaid shirt sits in a dim arena row, glancing to the side, while a younger person in a gray hoodie sits beside him. The white caption 4 HOURS assembles on the left with a burst of white sparkles.
On-screen text: “4 HOURS”
Techniques: Kinetic type, Particles
Camera: Static
34 · Social proof · 0:52–0:54
Green-tinted live-action shot of a cinema audience with popcorn; a swirl of white sparks at left as the white headline 'NO INTERMISSION' scales in. Cuts to a 3D brown bear on a dark stage lit by green lights, '4 HOURS' below.
On-screen text: “NO INTERMISSION”, “4 HOURS”
Techniques: Particles, Kinetic type
Camera: Static
35 · Feature reveal · 0:54–1:03
A brown 3D bear character with a light blue sash stands center on a white ice rink under blue stage lights, swaying side to side in a slow dance. A white caption pops in at the bottom with a burst of sparkles, then a larger title scales in.
On-screen text: ““Falstaff's Dance Interlude””, “NO INTERMISSION”
Techniques: Particles
Camera: Static
36 · Feature reveal · 1:03–1:05
A live audience sits in an arena; a bald man in a green vest and a young man in a navy jacket both frown ahead. The scene cuts to a brown 3D bear in a white scarf standing on ice, holding the same unimpressed look against a blue backdrop.
Camera: Static
37 · Feature reveal · 1:05–1:06
A grumpy plush bear mascot wearing a light blue scarf stands center stage on an ice rink under blue spotlights, then turns to a right-facing profile.
Camera: Static
38 · Demo · 1:06–1:07
A medium shot of a theater audience in dim light. A bald man in a green fleece vest and plaid shirt sits center, frowning and glancing sideways, flanked by a man holding a green popcorn tub and a red-haired youth in a puffer jacket. The crowd behind is softly blurred.
Camera: Static
39 · Demo · 1:07–1:08
A theater audience sits in a dim auditorium, a man in a green fleece vest at the center. The shot crossfades to a woman with long hair as white snowflakes drift down across the frame.
Techniques: Particles
Camera: Static
40 · Demo · 1:08–1:10
A woman in a white crop top and blue pleated skirt dances center stage on a blue ice rink set, a large green owl figure standing behind her, snow falling through the frame.
Techniques: Particles
Camera: Static
41 · Demo · 1:10–1:11
A green 3D owl mascot in a flowing blue dress and tan ice skates spins on a white rink, turning from back to front. Snow drifts down, a bright spotlight glows at right, and a faint rainbow flare arcs left against a dark blue backdrop.
Techniques: Particles
Camera: Static
42 · Demo · 1:11–1:12
A boy in a blue puffer vest raises his hand in a dark arena crowd, turning toward a woman in a rust jacket who reacts with an open mouth. A man in a white beanie and scarf smiles beside him.
Camera: Static
43 · Demo · 1:12–1:13
A green owl mascot in a black cape and orange pants skates on an ice rink beside a boy in a blue vest who waves to the crowd under dark blue stage lighting.
On-screen text: “0.0”
Camera: Static
44 · Demo · 1:13–1:14
A woman in a rust corduroy jacket claps and smiles in a dim theater audience, seated between a man in denim and a woman holding a bowl of popcorn. The locked-off frame holds on the row as she applauds.
Camera: Static
45 · Demo · 1:14–1:16
On a fog-covered ice rink against a blue gradient, a performer in a green owl mascot with a black hooded robe stands beside a boy in a blue jacket. Performers in green bodysuits skate around the pair, raising arms and closing in on the boy.
On-screen text: “3”
Camera: Pan
46 · Demo · 1:16–1:17
A woman in a rust corduroy jacket sits in a dim auditorium, her face set in worry as she glances sideways. Around her, seated audience members watch, one woman to the right holding a striped bowl of popcorn.
Camera: Static
47 · Social proof · 1:17–1:19
Wide locked-off shot of a dark stage with a blue-lit floor. A person in a blue jacket walks rightward, flanked by four figures in glowing green bodysuits, as they pass a draped curtain and a rig of stage lights.
On-screen text: “3”
Camera: Static
48 · Social proof · 1:19–1:21
A woman in a rust corduroy jacket sits in a stadium crowd, glancing to her left and lifting a hand to her chin. Spectators in denim and a black jacket sit around her; a seat marked 3 sits in the foreground. Locked-off medium shot.
Camera: Static
49 · Social proof · 1:21–1:23
A man in a plaid shirt and green fleece vest stands center frame in a stadium concourse, speaking directly to camera. A blurred crowd waits in line behind him. A white caption quote sits at the bottom of the frame.
On-screen text: “Everything is better on ice!”
Camera: Static
50 · Social proof · 1:23–1:24
A young man in a denim jacket and a woman in a gray sweatshirt holding a drink stand center frame in a transit concourse. Commuters and a Duolingo On Ice poster fill the background. A white caption quotes the line at the bottom. Locked-off shot.
On-screen text: “It was slay!”
Camera: Static
51 · Social proof · 1:24–1:26
A woman in a rust corduroy jacket stands center-frame in a backstage hallway, speaking to camera and gesturing with her hands. A Duolingo On Ice tour poster and blurred onlookers fill the background. The shot is locked-off and steady.
On-screen text: “Where's my son? They took my son!”, “It wasslay!”
Camera: Static
52 · CTA · 1:26–1:29
A wide low-angle shot of a blue-lit ice stage with spotlights and falling snow. A green owl in a skating skirt spins in the center, flanked by two skaters and green silhouette figures, as the heavy foreground snow clears.
Techniques: Particles
Camera: Static
53 · CTA · 1:29–1:29
A performer in a green owl costume with a blue skating dress glides center stage on ice, arms out, as a second skater in a purple helmet follows behind. Green-lit skaters sweep past the edges and snow falls under bright stage lights.
Camera: Static
54 · CTA · 1:29–1:35
A blue 3D ice-rink stage with falling snow and spotlights. The duolingo wordmark sits above the glossy ice title ON ICE, with the owl mascot in a skating dress standing between the words; the URL caption holds below.
On-screen text: “duolingo”, “ON ICE”, “NOW AT SEATGEEK.COM/DUOLINGO”
Techniques: Particles, Light sweep
Camera: Static
55 · CTA · 1:35–1:37
A green owl mascot in a blue skirt ice skates center stage on a blue rink, ringed by dancers in green bodysuits and two costumed skaters, under falling snow and overhead stage lights, in a locked-off wide shot.
On-screen text: “duolingo”, “ONICE”, “NOW AT SEATGEEK.COM/DUOLINGO”
Techniques: Particles
Camera: Static