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Faraday-no-JFK.mp4
Faraday · Industrials
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Deploy (YC F26) - The Generalist Robot Deployment Company
Deploy · Oct 2026 · 1:07 · AI-annotated · YC Fall 2026
00:00:00 / 01:07:11
The video advances in short declarative beats, syncing word-by-word captions to rapid cuts of locked-off industrial footage and macro product shots. Its signature moves are the deep red backdrop, the alternating heavy sans and italic serif type, and the focus pulls on the yellow-gripper robot arm.
Footage neededEstimated needs: 1 capture group — your screens or recordings · 1 official logo — reused across the film · 47 filmed passages — shoot, supply or replace · 4 3D passages — build or supply
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Deploy (YC F26) - The Generalist Robot Deployment Company, scene by scene
· 54 scenes as text
01 · Hook · 0:00–0:00
Orange industrial robot arms work along an automotive assembly line, gripping and moving yellow car body frames. A white caption 'We have spent' sits centered over the machinery, with 'spent' set in italics. The frame holds steady on the moving arms.
On-screen text: “We have spent”
Camera: Static
02 · Hook · 0:00–0:01
A static high-angle shot of an orange KUKA robot arm working on a car body in a factory, the arm rotating between positions. The word generations sits centered in white bold type over the footage.
On-screen text: “We have spent”, “generations”
Camera: Pan
03 · Hook · 0:01–0:02
A locked-off wide shot of an automotive assembly line shows orange robot arms working on a bare silver car body. Centered white text reads building in bold sans as the italic serif word machines types in to its right.
On-screen text: “generations”, “building”, “machines”
Techniques: Kinetic type
Camera: Static
04 · Hook · 0:02–0:04
Black and white archival footage of a factory floor, workers bent over machines along a long aisle, locked-off wide shot. White words appear in sequence over the image: “to” left, “take on” right, then “physical work” centered as “work” fades in.
On-screen text: “to”, “take on”, “physical work”
Techniques: Kinetic type
Camera: Static
05 · Problem · 0:04–0:05
A gloved hand holds a black handheld scanner over a red bin in a warehouse aisle, yellow totes blurred behind. The handheld camera drifts with a slight shake. Centered white text reads “But there's a”, then swaps to italic “more”.
On-screen text: “But there's a”, “physical work”, “more”
Techniques: Kinetic type
Camera: Pan
06 · Problem · 0:05–0:05
Over a locked-off pile of mixed clothes, white caption text builds word by word at the center, shifting from italic serif to bold sans as it spells out the line.
On-screen text: “frontier”, “of physical work”
Techniques: Kinetic type
Camera: Static
07 · Problem · 0:05–0:06
A blurred overhead view of a factory floor with workers and yellow bins holds still. White text reads 'of physical work' centered, then cuts to red text 'automation'.
On-screen text: “of physical work”, “automation”
Camera: Static
08 · Problem · 0:06–0:08
Overhead locked-off shot of a gloved worker arranging grocery boxes in a cardboard carton on a white table, a phone with a barcode app at the right edge. Large white words appear centered over the action, one per beat.
On-screen text: “automation”, “still”, “handle.”
Techniques: Kinetic type
Camera: Static
09 · Problem · 0:08–0:10
First-person view at a warehouse packing station: gloved hands press the flaps of a cardboard box closed on a conveyor, with stacks of boxes, yellow bins and conveyor lines behind. Centered white text swaps from “handle.” to “Too much variation.” to “Too much change.”
On-screen text: “handle.”, “Too much variation.”, “Too much change.”
Camera: Static
10 · Problem · 0:10–0:11
A warehouse worker in a yellow safety vest sits at a laptop and scanner station amid stacked yellow totes and cardboard boxes. White caption text swaps in the center, reading “Labor that's” then “hard to hire,” while she works.
On-screen text: “Labor that's”, “hard to hire”
Camera: Static
11 · Problem · 0:11–0:12
A static wide shot of a warehouse floor where two workers in black shirts move yellow bins along a roller conveyor. The white caption hard to hire sits centered over the aisle, with hire set in italic serif.
On-screen text: “hard to hire”, “and harder”
Camera: Static
12 · Problem · 0:12–0:13
A locked-off wide shot of a warehouse floor shows stacked boxes, pallets and a forklift in the distance. The caption “and harder” holds centered, “and” in white and “harder” in red.
On-screen text: “and harder”
Camera: Static
13 · Problem · 0:13–0:13
A warehouse aisle with tall racks of cardboard boxes, a white wire-guided forklift drives forward toward the camera on the right. The caption sits centered over the frame while the forklift moves.
On-screen text: “to keep.”
Camera: Static
14 · Other · 0:13–0:14
Two video windows sit on a red textured background: a humanoid robot walks down outdoor stairs in the center, and a second window opens at lower left to show a close-up of a black robot arm. The white headline But now overlays the center clip, then exits.
On-screen text: “But now”, “generalist robot models”
Techniques: Masking, Split screen
Camera: Static
15 · Other · 0:14–0:15
A textured red background holds a collage of live-action clips: a humanoid robot descends stairs, a robot stands in a warehouse, and robotic arms work at benches. Panels swap and expand around the static white headline.
On-screen text: “generalist robot models”
Techniques: Split screen
Camera: Static
16 · Other · 0:15–0:17
A dark red frame holds a grid of five robot clips, factory arms and a walking humanoid, while a bold centered headline swaps phrases and turns red on the final word.
On-screen text: “generalist robot models”, “to that”, “variation.”
Techniques: Split screen
Camera: Static
17 · Other · 0:17–0:20
A woman in a rust jacket and a man in a beige jacket sit in a dim warehouse, speaking to camera. Large white captions cycle across the frame, each phrase swapping in for the last, building the question. The shot stays locked off on the pair.
On-screen text: “But who will”, “get them working”, “real world”, “tasks?”
Techniques: Kinetic type
Camera: Static
18 · Product intro · 0:20–0:22
A white robot arm with a yellow-and-black gripper hovers against a red backdrop. The headline appears on the left, then the camera pushes in on the gripper as the word The lands centered over it.
On-screen text: “Introducing”, “Deploy”, “The”
Techniques: Kinetic type
Camera: Static
19 · Product intro · 0:22–0:24
A robot arm with a yellow gripper and a stereo camera holds still against a red backdrop. White text builds over it, starting with “Introducing Deploy”, then “The Generalist Robot Deployment Company”, with “Company” in italic serif.
On-screen text: “Introducing”, “Deploy”, “The”, “Generalist”, “Robot Deployment”, “Company”
Techniques: Kinetic type
Camera: Static
20 · Product intro · 0:24–0:25
A white and black robotic arm with a yellow gripper hovers above a red band against a plain light gray set. Centered text reads “We take” in white, scaling in, then swaps to “generalist robots” in red as the arm drifts.
On-screen text: “We take”, “generalist robots”
Techniques: Kinetic type
Camera: Static
21 · Product intro · 0:25–0:26
Close-up of a robot gripper with yellow pads and a camera, the words generalist robots held still across it. Cut to a white robotic arm reaching over blue totes in a warehouse, with to businesses centered in white.
On-screen text: “generalist robots”, “to businesses”
Camera: Pull out
22 · Product intro · 0:26–0:28
A row of white and black robotic arms lifts items into blue bins along a warehouse line, the shelving behind them out of focus. Centered white text swaps through three phrases, ending on the period.
On-screen text: “to businesses”, “that actually”, “need them.”
Camera: Static
23 · Product intro · 0:28–0:32
A woman and a man sit in a dim warehouse, the woman speaking to camera while centered phrases swap in over the shot: “You're not”, “the robot.”, “the work”, “getting done.” The clip cuts to a red textured wall with “We start with”.
On-screen text: “You're not”, “the robot.”, “the work”, “getting done.”, “We start with”
Techniques: Kinetic type
Camera: Static
24 · Feature reveal · 0:32–0:32
White bold text reading We start with sits centered on a textured dark red background. The frame stays locked off with no visible motion.
On-screen text: “We start with”
Camera: Static
25 · Feature reveal · 0:32–0:33
A two-line headline sits centered on a cream paper-textured background: “We start with” in bold dark red sans-serif above “the task” in italic dark red serif. The frame stays locked and static throughout.
On-screen text: “We start with”, “the task”
Camera: Static
26 · Feature reveal · 0:33–0:34
Two robotic arms move over red bins in a dim warehouse as white bold text phrases cycle across the frame. A close-up then follows one arm lifting a white box. The words 'new' and 'converts' appear in red italic serif.
On-screen text: “We start with”, “the task”, “For every new job”, “Deploy converts it to”
Techniques: Kinetic type
Camera: Static
27 · Feature reveal · 0:34–0:36
A robotic arm with a yellow gripper lowers a white box onto a wooden table in a blurred warehouse. Two centered text lines hold over the frame, swapping from the first phrase to the second.
On-screen text: “Deploy converts it to”, “sequence of actions”
Camera: Static
28 · Feature reveal · 0:36–0:39
Locked-off top-down view of a black robotic gripper hovering over a red tray of multicolored rock candy and M&M packs on a wooden table. White words pop in one by one at scattered positions as the gripper shifts slightly.
On-screen text: “sequence of actions”, “tracks”, “where”, “you”, “are”, “step”, “every”
Techniques: Kinetic type
Camera: Static
29 · Feature reveal · 0:39–0:41
On a top-down wooden workbench, a robotic gripper arm descends onto an open cardboard box holding an M&M's bar, beside red bins of pens and bottles. White words pop in one by one at scattered positions across the frame.
On-screen text: “every”, “along”, “way.”, “the”, “what”, “It”, “knows”
Techniques: Kinetic type
Camera: Static
30 · Feature reveal · 0:41–0:42
A black robotic arm with yellow grippers lowers a yellow part into a white box on a wooden table, the blurred lab behind it. A caption line swaps from 'what is completed' to 'what needs to' while the arm settles.
On-screen text: “what”, “is”, “completed”, “needs”, “to”
Camera: Static
31 · Feature reveal · 0:42–0:44
Locked-off overhead shot of two robotic arms at a wooden table lined with red trays of candy. One arm lifts a small cardboard box while white words build across the frame: bold sans 'happen' on the left, italic serif 'next' on the right.
On-screen text: “what”, “needs”, “to”, “happen”, “next”
Techniques: Kinetic type
Camera: Static
32 · Feature reveal · 0:44–0:45
A robotic arm with a yellow gripper reaches into a cardboard box of colorful items on a wooden table. Bold white text 'when it' sits left, italic serif 'needs help.' right.
On-screen text: “when it”, “needs help.”
Camera: Static
33 · Feature reveal · 0:45–0:46
A man in a maroon shirt stands in a bright workshop, adjusting the white robotic gripper in front of a laptop on a stand. The red words Every and Intervention appear on either side of him over the locked-off shot.
On-screen text: “Every”, “Intervention”
Camera: Static
34 · Feature reveal · 0:46–0:47
A wooden table holds two white robotic arms on a rail; the right gripper tilts a white box while the left arm with a yellow gripper waits. Red bins of candy and supplies sit at the edges. Bold white sans 'Every' and italic white serif 'Intervention' flank the center.
On-screen text: “Every”, “Intervention”
Camera: Static
35 · Feature reveal · 0:47–0:47
A black robotic arm with a yellow gripper sets a white plate into a cardboard box on a wooden table, the lid closing as it does. Centered white italic words swap word by word over the blurred lab: “becomes”, then “training”.
On-screen text: “Every”, “Intervention”, “becomes”, “training”
Techniques: Kinetic type
Camera: Static
36 · Feature reveal · 0:47–0:48
A monitor on a stand in a blurred warehouse shows a 3D viewer with two orange robot arms above a multicolored line graph. The word data sits in large white letters at the center of the screen while the frame stays locked.
On-screen text: “data”
Camera: Static
37 · Feature reveal · 0:48–0:49
A black monitor on a stand sits in a dim warehouse aisle, its screen showing two orange robotic arms in a 3D viewport above a multi-line waveform graph. The word data in white lowercase letters is centered over the display, static.
On-screen text: “data”
Techniques: 3D mockup
Camera: Static
38 · Feature reveal · 0:49–0:50
A monitor on a stand in a blurred warehouse displays two yellow robotic arms above a multicolored waveform graph. The lowercase headline 'improve system' overlays the screen, with 'system' shifting from muted to bright red.
On-screen text: “improve system”
Techniques: 3D mockup
Camera: Static
39 · Feature reveal · 0:50–0:51
A monitor in a blurred warehouse shows a 3D viewer with two yellow robotic arms above a multicolored waveform. The white caption 'over time.' sits centered over the screen and stays static while the locked-off frame holds.
On-screen text: “improve system”, “over time.”
Techniques: 3D mockup
Camera: Static
40 · Demo · 0:51–0:53
Two people sit in a dim warehouse facing the camera, the man gesturing as he speaks. A white headline builds word by word across the frame, alternating bold sans and italic serif.
On-screen text: “And this is only the beginning.”
Techniques: Kinetic type
Camera: Static
41 · Demo · 0:53–0:54
Two white robotic arms with yellow grippers press the lid of a cardboard box on a workbench, set against a blurred warehouse of shelves and a third arm. The word Packing holds centered in white over the action.
On-screen text: “Packing”
Camera: Static
42 · Demo · 0:54–0:54
A black robotic arm with a yellow gripper hovers over an open cardboard box on a wooden table, red bins at either edge. Large white words “Packing”, “kitting”, “returns” swap in sequence at the center of the locked-off frame.
On-screen text: “Packing”, “kitting”, “returns”
Techniques: Kinetic type
Camera: Static
43 · Demo · 0:54–0:55
A white-and-black robotic arm in a dim warehouse lifts a bag over a conveyor of red bins and an open cardboard box. Centered text reads “returns”, then swaps to “data center buildouts” with “center” in red.
On-screen text: “returns”, “data center buildouts”
Camera: Static
44 · Demo · 0:55–0:56
A white robotic arm grips a blue fiber-optic cable in a dim data center, its joints shifting slowly against a blurred row of ceiling lights. The caption data center buildouts sits locked in the center, white words with a red final term.
On-screen text: “data center buildouts”
Camera: Static
45 · Demo · 0:56–0:57
A macro close-up of a yellow and black printer head with a two-lens camera module, resting on a red surface against a blurred dark background. The caption “and manufacturing.” sits left of center, then clears as the frame drifts slightly.
On-screen text: “data center buildouts”, “and manufacturing.”
Camera: Static
46 · Other · 0:57–0:59
Two robotic arms fold and load cardboard boxes on a conveyor line in a dim warehouse, blurred shelving and ceiling lights behind them. The frame stays locked off as the white caption 'For generations' holds centered over the action.
On-screen text: “For generations”
Camera: Static
47 · Other · 0:59–0:59
A white and black robotic arm hovers over blue bins and a cardboard box on a table in a blurred warehouse. Bold white text reading “For generations” with “we have” below sits over the frame, then cuts to “imagined what machines” on the left.
On-screen text: “For generations”, “we have”, “imagined what machines”
Camera: Push in
48 · Other · 0:59–1:01
A white-and-black robot arm with a yellow gripper grips a white sock on a gray bench, blurred lab behind it. The white headline types on across the lower third as the arm lifts the fabric.
On-screen text: “imagined what machines”
Techniques: Kinetic type
Camera: Static
49 · Other · 1:01–1:01
A two-finger robotic gripper with yellow pads hovers over a wooden table, fingers easing closed, as a white caption builds across the frame: “imagined what machines”, then “could” and “do.” at the edges. Locked-off close-up, shallow depth of field.
On-screen text: “imagined what machines”, “could”, “do.”
Techniques: Kinetic type
Camera: Static
50 · Other · 1:01–1:02
A close-up of a black camera rig with a small yellow monitor sits in sharp focus, a blurred workshop of tool shelves filling the background. The frame holds still.
Camera: Pan
51 · Other · 1:02–1:03
A macro shot of a black and yellow robotic arm with a dual-lens camera module, a blurred red shape in the foreground. The white text 'At Deploy' sits centered and static over the shallow depth of field.
On-screen text: “At Deploy”
Camera: Static
52 · Other · 1:03–1:04
A robotic arm with a dual-lens camera module and yellow gripper pads holds still against a soft blue gradient, shallow depth of field. Centered white text over the arm swaps from “We're putting” to “that possibility”.
On-screen text: “At Deploy”, “We're putting”, “that possibility”
Techniques: Kinetic type
Camera: Static
53 · Other · 1:04–1:05
A robotic arm with a yellow gripper and a small camera module stands before a plain gray wall, soft out of focus, then sharp. The caption “that possibility” holds center frame, then swaps to “to work.” at right as the focus pulls in.
On-screen text: “that possibility”, “to work.”
Camera: Static
54 · Outro · 1:05–1:07
A white and black robotic arm with a small camera on its gripper holds still at the left of a deep red backdrop. The word Deploy. fades in large to the right of the gripper and holds for the rest of the locked-off shot.
On-screen text: “to work.”, “Deploy.”
Techniques: Kinetic type
Camera: Static