1:16
A first look at Pitch
Pitch · Productivity · Mar 2020
Explore
Create & launch LinkedIn Ads without leaving Canva
Canva · Sep 2026 · 0:42 · AI-annotated
00:00:00 / 00:42:22
The video alternates a talking-head host with rapid screen recordings of the Canva interface, driven by a purple caption pill that swaps lines in sync with the voiceover. Cuts land near 24 per minute, with the cursor and typing animations carrying the demo while the host reappears to reset the story.
Footage neededEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 3 filmed passages — shoot, supply or replace · 1 graphic passage — draw or supply
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Create & launch LinkedIn Ads without leaving Canva, scene by scene
· 22 scenes as text
01 · Hook · 0:00–0:04
A man in a red cap and glasses talks to the camera in a blue-lit room, gesturing, with a microphone in front of him. Purple caption pills cycle his words at the bottom while a Roger / Canva Verified Expert lower-third slides in at chest level.
On-screen text: “What if you could create”, “your LinkedIn ad”, “Roger”, “Canva Verified Expert”, “launch your campaign”, “and see what's working”, “all within Canva”
Camera: Push in
02 · Feature reveal · 0:04–0:06
The Canva home screen shows an open menu list. A cursor glides down the list and hovers over Grow, which highlights, while purple caption boxes with white text pop in over the interface.
On-screen text: “and see what's working all within Canva”, “With Canva Grow”, “you can start with a design you've already created”
Techniques: Cursor demo
Camera: Static
03 · Feature reveal · 0:06–0:07
The Canva editor opens on the left panel with a search field and photo grid, then pans right to reveal a design canvas showing a portrait photo and a bold headline. A purple bubble with white text sits in the lower center while a hand cursor hovers over the design.
On-screen text: “you can start with a design you've already created”
Techniques: UI zoom, Cursor demo
Camera: Pan
04 · Feature reveal · 0:07–0:08
A Canva canvas shows a slide with the headline '3 Big Ideas for Better Teams' and a photo of a woman; a ghosted copy of the photo briefly overlaps as it settles, and a purple caption 'you can start with a design you've already created' fades out. Thumbnails sit below.
On-screen text: “you can start with a design you've already created”
Camera: Static
05 · Feature reveal · 0:08–0:09
A light gradient mobile screen shows the heading Create ads in seconds above an input field where Keynote speaker and corporate t types out letter by letter behind a blinking caret. A purple caption pill reading or get a little help creating one slides up over the connect buttons.
On-screen text: “or get a little help creating one”
Camera: Static
06 · Feature reveal · 0:09–0:11
A close-up of the Canva Grow chat scrolls down past the generated ad cards, the woman-in-audience image and a typographic card. A purple callout pill over the input box swaps from one line to another.
On-screen text: “Create ads in seconds”, “or get a little help creating one”, “Connect your LinkedIn ads account”
Camera: Pan
07 · Feature reveal · 0:11–0:13
A mobile Create ads screen shows an input field, a Canva Grow card and TikTok and LinkedIn connect pills. A purple callout button labeled Connect your LinkedIn ads account sits under the LinkedIn pill, then fades out as a hand cursor hovers over the pill.
On-screen text: “Connect your LinkedIn ads account”
Techniques: Cursor demo
Camera: Static
08 · Feature reveal · 0:13–0:14
A campaign setup form fills the frame. A text caret types Keynote Speaking into the campaign name field while the Brand awareness option stays outlined in purple and the purple set up your campaign button rests below.
Techniques: Cursor demo
Camera: Static
09 · Feature reveal · 0:14–0:15
A LinkedIn ad copy setup screen sits in a locked-off frame, the Generate copy with AI box tinted teal. The cursor drifts right across the form as a purple caption card pops in at the bottom.
On-screen text: “get a little support from AI for what to say”
Techniques: Cursor demo
Camera: Static
10 · Feature reveal · 0:15–0:17
A white ad-setup panel sits over a blurred purple background, a toggle switched on and a Generate button highlighted. A cursor clicks the button, a small ripple forms, while a purple caption at the bottom carries the support line.
On-screen text: “get a little support from AI for what to say”
Techniques: Cursor demo
Camera: Static
11 · Feature reveal · 0:17–0:18
Close-up of an ad manager form titled Choose an ad set, with Single image selected and a United States targeting field. A hand cursor drifts over the field while a purple caption pill reading choose who you want to reach slides in at the bottom.
On-screen text: “choose who you want to reach”, “get a little support from”, “Al for what to say”
Techniques: Cursor demo
Camera: Static
12 · Feature reveal · 0:18–0:20
A white modal with a purple Submit button fills the frame. A cursor hovers on the button while a purple caption pill below it swaps from one line to two lines of text.
On-screen text: “and you're ready to go”, “But nobody wants to”, “throw money at an ad”
Techniques: Cursor demo
Camera: Static
13 · Problem · 0:20–0:23
A man in a red cap and glasses sits at a studio microphone, gesturing with both hands as he speaks to the camera. A purple rounded caption box at the bottom of the frame swaps between his words in white sans-serif type.
On-screen text: “But nobody wants to throw money at an ad”, “cross your fingers”, “and just hope for the best”
Camera: Static
14 · Feature reveal · 0:23–0:25
Locked-off view of the Canva interface: the Learn item is highlighted in the left panel above a reports list, with a dashboard panel cut off at the right edge. A purple pill caption at the bottom crossfades from the previous line to “With Learn, you can see.”
On-screen text: “and just hope for the best”, “With Learn, you can see”
Camera: Static
15 · Feature reveal · 0:25–0:26
A light dashboard shows the Overview tab with Spend and Account Health cards. A cursor taps the Performance tab, and the content swaps to Ads and Has Potential cards with filter buttons, while a purple caption pill sits at the bottom.
On-screen text: “how ads are performing, what's working”
Techniques: Cursor demo
Camera: Static
16 · Feature reveal · 0:26–0:28
A flat view of a Learn dashboard with stat cards and content tiles sits still. A purple caption pill in the center updates its text once, from a performance line to an insights line.
On-screen text: “how ads are performing, what's working”, “and get insights to help make smarter creative”
Camera: Static
17 · Feature reveal · 0:28–0:29
A blue creative card floats over a blurred analytics dashboard. The headline “Bringing Big Ideas to Life” builds word by word above a portrait of a smiling woman, with a purple caption strip at the bottom.
On-screen text: “Bringing”, “and get insights to help make smarter creative”, “Big Ideas”, “to Life”, “New Booking 2027”
Techniques: Kinetic type
Camera: Static
18 · Feature reveal · 0:29–0:30
A blue ad card with a bold white headline and a smiling woman's portrait slides left off frame, revealing the Creative Insights dashboard with spend and impression stats behind it. A purple caption pill stays pinned at the bottom over the chart.
On-screen text: “Bringing Big Ideas to Life”, “and get insights to help make smarter creative”
Techniques: Parallax
Camera: Pan
19 · Feature reveal · 0:30–0:35
A white analytics card scrolls vertically over a blurred background, revealing spend figures and two bar charts whose bars grow. A purple caption pill with the tagline appears over the lower chart, and a cursor drifts down the panel.
On-screen text: “decisions next time”, “Create, launch, and learn”, “all in one place”
Techniques: Cursor demo
Camera: Pan
20 · CTA · 0:35–0:38
A man in a red cap and glasses speaks into a studio microphone, gesturing with his hands, in a blue-lit room with shelves behind him. A rounded purple caption bar sits at the bottom, its text swapping from the LinkedIn and Canva line to a closing line.
On-screen text: “Connect your LinkedIn ads account to Canva Grow”, “and give it a try today”
Camera: Static
21 · Outro · 0:38–0:39
A white field holds a purple pill caption, “and give it a try today,” at the bottom. Teal paint strokes flick into the center and draw the Canva wordmark in a flowing cursive, its gradient shifting from teal to purple, while the caption fades out.
On-screen text: “and give it a try today”
Techniques: Kinetic type
Camera: Static
22 · Outro · 0:39–0:42
On white, the gradient Canva script wordmark scales into place, then the letters of 'Design School' fly in from the sides and lock into a black sans-serif line below. Small purple and orange name labels drift around the lockup.
On-screen text: “Design School”
Techniques: Kinetic type
Camera: Static